UX Week Presentation of the CNN Digital 2013 replatforming and redesign, with a focus on the mobile and social rationale behind it and the brand design and user experience approach being taken to complete the cross-platform responsive relaunch.
Russ Lidstone Euro RSCG - Managing Social Momentum theprblog
@RussLidstone presentation to How-Do Euro RSCG PR #futuremedia conference N.B. videos and sound from the day not included, you had to be there to see that!
April 30th, 2012 workshop at the RE:DESIGN/UXD conference in San Francisco, CA. The hands-on workshop I ran was on the similarities and differences between Brand Design and User Experience Design. The deck contains some simple thought pieces and resources for well-known brand and UX processes, then some worksheets for doing a Creative Brief or a UX Brief.
Russ Lidstone Euro RSCG - Managing Social Momentum theprblog
@RussLidstone presentation to How-Do Euro RSCG PR #futuremedia conference N.B. videos and sound from the day not included, you had to be there to see that!
April 30th, 2012 workshop at the RE:DESIGN/UXD conference in San Francisco, CA. The hands-on workshop I ran was on the similarities and differences between Brand Design and User Experience Design. The deck contains some simple thought pieces and resources for well-known brand and UX processes, then some worksheets for doing a Creative Brief or a UX Brief.
Cnn digital swipe-2-0-video-content-experience-march28-2013Marisa Gallagher
Presented at the MPA (Association of Magazine Media) Swipe 2.0 Conference on March 28, 2013. Describes a way to categorize video - live, marvels, franchises, statements - and how that maps to user behavior, and platform usage and informs content strategy, programming, and experience design.
CNN Digital: Adventures in Multiplatform Storytelling Mark Barilla
This assembled group of CNN leaders will share cutting edge examples and lessons learned on a wide range of stories and platforms. You'll hear about storytelling on messaging apps in Rio. Designing a data-centric politics app. Innovations in digital field reporting from the Philippines drug war and from CNN's first digitally led Nigeria bureau.
PetCARE TV - The Veterinary Waiting Room NetworkBroadSign
PetCARE TV is the largest provider of digitally-delivered patient education programming in veterinary waiting rooms. Its network of 1,750 waiting room screens reaches a 1.5MM monthly viewership.
When PetCARE TV and CaerVision merged into a single network, it converted to BroadSign's digital signage software platform.
We build trucks for life that delivers on profitability use-ability and dependability.
In order to connect quickly with its target audience, we will center our marketing drive on being focused on positioning and selling the brand as the one that’s provide flexible drivability to increase depth and breadth commercial users.
AGENCIA DE TALENTO DE TELEVISA
,COMERCIALIZAMOS TALENTO COMO CONDUCTORES, LIDERES DE OPINIÓN, ACTORES, CANTANTES, INFLUENCERS PARA SHOWS, CARNAVALES , CONDUCCIONES, PRESENCIAS, ESTRATEGIAS EN REDES SOCIALES
This document is a 2007 MPAA report detailing the findings of an economic impact study of the motion picture and television industry on the United States.
A short presentation I gave on brands and branding for the Police Innovation Conference, 9.16-17.2013 in Cambridge, MA.
Presentaton design by Dylan Wilson http://www.dylanwilson.com
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
Cnn digital swipe-2-0-video-content-experience-march28-2013Marisa Gallagher
Presented at the MPA (Association of Magazine Media) Swipe 2.0 Conference on March 28, 2013. Describes a way to categorize video - live, marvels, franchises, statements - and how that maps to user behavior, and platform usage and informs content strategy, programming, and experience design.
CNN Digital: Adventures in Multiplatform Storytelling Mark Barilla
This assembled group of CNN leaders will share cutting edge examples and lessons learned on a wide range of stories and platforms. You'll hear about storytelling on messaging apps in Rio. Designing a data-centric politics app. Innovations in digital field reporting from the Philippines drug war and from CNN's first digitally led Nigeria bureau.
PetCARE TV - The Veterinary Waiting Room NetworkBroadSign
PetCARE TV is the largest provider of digitally-delivered patient education programming in veterinary waiting rooms. Its network of 1,750 waiting room screens reaches a 1.5MM monthly viewership.
When PetCARE TV and CaerVision merged into a single network, it converted to BroadSign's digital signage software platform.
We build trucks for life that delivers on profitability use-ability and dependability.
In order to connect quickly with its target audience, we will center our marketing drive on being focused on positioning and selling the brand as the one that’s provide flexible drivability to increase depth and breadth commercial users.
AGENCIA DE TALENTO DE TELEVISA
,COMERCIALIZAMOS TALENTO COMO CONDUCTORES, LIDERES DE OPINIÓN, ACTORES, CANTANTES, INFLUENCERS PARA SHOWS, CARNAVALES , CONDUCCIONES, PRESENCIAS, ESTRATEGIAS EN REDES SOCIALES
This document is a 2007 MPAA report detailing the findings of an economic impact study of the motion picture and television industry on the United States.
A short presentation I gave on brands and branding for the Police Innovation Conference, 9.16-17.2013 in Cambridge, MA.
Presentaton design by Dylan Wilson http://www.dylanwilson.com
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred SteubeFred Steube
The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
Three key points for news and media in 2018
1) Distributed discovery increasingly important, and social and search expose people to more sources of news, but brand recognition is low
2) Confidence in both social media and news media is low and people’s sense of what constitutes “fake news” is not what you think it is
3) The role of platforms is evolving as social media remains critical fr news but we see a shift to more ‘private’ messaging apps (is voice next?)
Executive Summary
This year’s key developments will centre on online video, mobile apps and further moves towards
distributed content. Mounting problems around online display advertising will lead to a burst of
innovation around journalism business models.
More specifically …
· Facebook/Google/Apple battle intensifies over the future of mobile and the discovery of content
· Messaging apps continue to drive the next phase of the social revolution
· Mobile browsing speeds up thanks to initiatives by platforms and publishers
· Ad-blocker/publisher wars move to mobile - they rage through 2016
· Fraud and fake traffic further undermine faith in online advertising
· Renewed focus on paid content of different flavours (given above) including crowd funding,
membership and micropayment
· Explosion of 360° video, auto-play video and vertical video (get used to it!)
· Growth of identified web (sign in and registration will be critical to delivering cross platform
personal content and notifications)
· Breakthrough year for Robo-journalism– strikes in newsrooms over job losses
· Another year of spectacular cyber attacks and privacy breaches
· More measurement of attention/impact, less measurement of clicks
· Messaging apps go mainstream at work (eg Slack, Hipchat, FB at work)
· Scheduled TV viewing on the slide as more viewing shifts to on-demand
· Rebirth of audio driven by internet delivery to mobile devices
Technology to watch for
· Virtual Reality (VR) hype goes into overdrive; leaves non-gamers cold
· Artificial intelligence (AI) and messaging bots
· Bendy and flexible phones; wireless charging finally takes off
· Drones go mainstream with registration required in most countries
· Smart mirrors just one example of growing visibility of the Internet of Things
Everywhere we will see the growth of analytics and data-informed decision-making in technology,
marketing and even publishing. In a few years’ time, it will seem extraordinary how uninformed we once
were.
Reuters Institute e Digital News Report 2016 Media, Journalism and Technology Predictions 2016 - This year’s key developments will centre on online video, mobile apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models.
THOMSON REUTERS FOUNDATION
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
AIME & PhonepayPlus Charity Text Donation SeminarOisin Lunny
Very honoured to present at the AIME & PhonepayPlus Charity Text Donation Seminar in London on 19th Feb 2016, alongside Telefonica, Open Fundraising, InstaGiv, Children In Need and many leading mobile technology companies and charities.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
3. 1.8billion monthly page views
80million total monthly unique visitors
100million monthly video starts
General and TV numbers are from the CNN Fact Sheet
CNN Digital Network numbers are from Comscore Media Metrix, Feb 2013
CNN Video Numbers and Mobile Numbers are from Nielsen & Nielsen Mobile View, Jan 2013 (latest available)
24broadcast networks worldwide
45editorial bureaus around the world
CONTEXT CNN WORKS TO SUPPORT ITS REACH & SCALE
4. 4
Non-Web Kit
Mobile Web
Web Kit
Mobile Web
iPad AppAndroid Tablet App Windows Tablet/PC App
Kindle AppNook App
Nokia S40
Touch-Type
Nokia S40
Full-Touch
Nokia
Symbian
Android
Phone
Windows
Phone 7
Windows
Phone 8
iPhone
App
Google TVDesktop Web
20+platforms
+ 10 Editions
+ 5 Languages
Tablet Web
Blackberry
Google
Glass
iReport
OTHER
Elections
2010
2012 Hall
Pass
CONTEXT CNN WORKS TO BE EVERYWHERE
5. 20 40 60 80 100%
CONTEXT THE LANDSCAPE IS CHANGING
MARKET PENETRATION:
TV penetration = 96% = Nielsen TV Penetration Trends, Feb. ‘13
Cellphone penetration = 92% = Nielsen 2Q13 HTR (Home Technology Monitor)
PC owner w/ home internet = 79% = Nielsen Universe Estimates, July 2013
Social media penetration = 78% = comScore social-media users 18+, Jul. ’13, divided into Nielsen total 18+ universe, Jul ‘13
Smartphone penetration = 40% = Nielsen 2Q13 HTR
Tablet penetration = 29% = Nielsen 2Q13 HTR
5
MobileUsers
Phone
Apps
Tablet Apps
SocialMedia
Users
Television Viewers
D
esktop
U
sers
2013 General US
Penetration Rates
Across Media and
Platforms
Industry-wide Penetration Rates
Summer 2013
6. 20 40 60 80 100%
CONTEXT THE LANDSCAPE IS CHANGING
CNN METRICS:
July 2013 TV Ratings = Source: Nielsen Media Research,NPower, 07/01/13-07/28/13. M-Su 6a-6a. P2+. AA(mm). Data based on Live+7 Data Streams.
Reach and Frequency Time Period Report. 1-min qualifier, 75% unification. CNN international tv reach from EMS, PAX, TGI-Latina 2012 surveys.
June 2013 Desktop = comScore Media Metrix, June ’13
June 2013 Mobile Uniques = Nielsen Mobile MediaView June 2013
July 2013 Social Media Followers = Twitter API and Facebook API for actively managed CNN accounts
July 2013 App Downloads = consolidated counts from Apple, Android, Amazon, Barnes & Noble, Nokia, and Microsoft apps
All CNN percent changes versus same period year ago.
MARKET PENETRATION:
TV penetration = 96% = Nielsen TV Penetration Trends, Feb. ‘13
Cellphone penetration = 92% = Nielsen 2Q13 HTR (Home Technology Monitor)
PC owner w/ home internet = 79% = Nielsen Universe Estimates, July 2013
Social media penetration = 78% = comScore social-media users 18+, Jul. ’13, divided into Nielsen total 18+ universe, Jul ‘13
Smartphone penetration = 40% = Nielsen 2Q13 HTR
Tablet penetration = 29% = Nielsen 2Q13 HTR
6
MobileUsers
Television Viewers
D
esktop
U
sers
CNN Year Over Year Growth
Summer 2012 to 2013
areas of
mature growth
SocialMedia
Users
Phone
Apps
Tablet Apps
2013 General US
Penetration Rates
Across Media and
Platforms
areas of disruptive
growth
7. Fox News
YahooNews
BBC News
ABC News
NBCNews
HuffPost
The Guardian
Washington Post
CBS News
MSNBC 7
Social Media Followers(Aug 2013 followers/fans on key CNN social accounts)
@NYTimes
@BBCBreaking
@breakingnews
@time
@bbcworld
@huffpost
@foxnews
@cbsnews
@abc
@washingtonpost
@guardian
@nbcnews
@yahoonews
8.8M 4.3M
3.3M
CNNBRK CNN
Source: Twitter API and Facebook API; roll-up numbers are from the Social Leaderboards on 12/18/2012 and from CNET article: http://cnet.co/ZpWbGP
CONTEXT WE HAVE INCREDIBLE SOCIALFOLLOWERS
CNN
NBC NEWS Digital
ABC NEWS
6.7M
5.9M
4.7M
4 M
3.2M
2.9M
2.6M
2.5M
1.8M
1.2M
844k
658k
5.2M
1.4M
1.2M
1.2M
1.1M
709k
708k
581k
245k
11Macross all
CNN accounts
12.6M
Twitter Followers by News Outlet Facebook Fans by News Outlet
9.3M37Macross all
CNN accounts
8. 8
CONTEXT AND NEED TO CAPITALIZE ON THE OPPORTUNITY
0 540 1,080 1,620 2,160 2,700
Stories with 100+ Retweets
FOXNEWS
MSNBC
BBC
THE GUARDIAN
HUFFINGTON POST
0 540 1,080 1,620 2,160 2,700
Stories with 100+ Facebook Shares
CNN
CNN
FOX NEWS
MSNBC
BBC
THE GUARDIAN
HUFFINGTON POST
PEREZ HILTON
VENTURE BEAT
PEOPLE
GAWKER
Social Media Resharing
(2012 Stories that were re-shared across social media)
Source: Source: Newswhip [INFOGRAPHIC]: The Most Viral News Sources on Twitter and Facebook; Excludes sites with Paywalls, http://mashable.com/2012/03/01/the-most-viral-news-sources-on-twitter-and-facebook-infographic/
9. CONTEXT
Source: Adobe SiteCatalyst, Jun ‘13, for CNN.com. Bango, Jun ‘13, for CNN Mobile. Note: CNN.com on mobile phone/tablets and iPad are a subset of CNN.com.
3%
6%
15%
2%
7%
6%
61%
Desktop
Tablet
13%
Phone
26%
ipad app
tablet web
(cnn.com on ipad)
mobile web
iphone app
android
app
desktop on phone
(cnn.com on mobile phones and
non-iPad tablets)
3%
8%
3%
6%
5%
75%
android
app
iphone app
mobile web
ipad app
tablet web
(cnn.com on ipad)
Desktop
Tablet
11%
Phone
14%
CNN DIGITAL CONSUMPTION BY PLATFORM
June 2013 DOMESTIC VIDEO STARTSPAGE VIEWS
WE NEED TO SUPPORT CONSUMPTION SHIFTS
9
10. CONTEXT TO REINFORCE OUR STRENGTH ON DESKTOP
Source: comScore Media Metrix, Online News Ranker, July 2013
COMPETITORS AVG MONTHLY DESKTOP UNIQUES
July 2013 News Rankers
10
0
10
20
30
40
50
60
70
80
HuffPost Yahoo! News CNN Fox News NBC News NYTimes USA Today WashPost ABCNews CBSNews
0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Yahoo! News HuffPost NBC News Fox News NYTimes ABCNews WashPost BBC CBSNewsCNN
72
45
30
28
25
16
14
HuffPost FoxNewsNBCNews NYTimes WashPostABCNews CBSNews
16
Yahoo!News
42
BBC
40
11. 0
4
8
12
16
20
24
28
HuffPost Yahoo!ABC CNN Fox News NBC News NYTimes GoogleNews WashPost CBSNews
CONTEXT TO SUPPORT OUR EXPLOSIONACROSS MOBILE
COMPETITORS AVG MONTHLY MOBILE UNIQUES
2013TD
Source: Nielsen Mobile MediaView, May’13
11
0
4
8
12
16
20
24
28
Yahoo!ABC Fox News HuffPost GoogleNews NYTimes NBC News CBSNews WashPostCNN
Digital
Network
+ABCNews
HuffPostFoxNews
Digital
Network
MSNBCNewsNYTimesGoogleNews WashPostCBSNews
20
18
10 10
8
7
5
3
Yahoo!News
28
12. 12
CONTEXT TO IMPROVE SEO, SEARCH, and FLOW
Header
Edition
U.S.
International
Mexico
Arabic
TV Network
CNN Programs
CNNi
CNN Espanol
HLN
CNN.com HOME
Navigation
TV&Video
CNN Trends
U.S.
World
Politics
Justice
Entertainment
Tech
Health
Living
Travel
Opinion
iReport
CNNMoney
Sports
Make CNN Your
Homepage
Mobile
Web
Phone
Apps
Tablet
AppsSocial
Special
Navigation
Just for
Mobile Web
Special
Navigation
Just for
Phone Apps
Special
Navigation
Just for
Tablet Apps
Sign Up
Login
CNN.com HOME
End Objects
Dead Ends, no
where to go
next, little
recirculation
13. Sources: Nielsen 9/27/10-12/26/10, Experian Simmons National Consumer Study, ‘09 Full Year,
Mercury 4/26/10-5/23/10, Nielsen 9/27/10-12/26/10, Omniture 11/2010, Bango 11/2010, Bango 1/2011.
CONTEXT WE NEED TO MEET PEOPLE WHERE THEYARE
24-HR AVG FOR
EACH
PLATFORM
2X AVERAGE
3X AVERAGE
6 a a 10 a 12 p 2 p 4 p 6 p 8 p 10 p 12 a 2 a 4 a
Newspapers
Phone App
Desktop Web
TV
Tablet
Mobile Web
MORNING WORKDAY EVENING LATE NIGHT
14. CONTEXT WE NEED TO WORK WITH PEOPLE’S LIVES
6 a a 10 a 12 p 2 p 4 p 6 p 8 p 10 p 12 a 2 a 4 a
EVENING LEAN BACK
TVs & iPads Entertain
WORKDAY LEAN FORWARD
Computers DriveAction
ANYTIME ON THE GO
MobileAlerting and the Glue
23. Based on teachings from
Lynn Upshaw
UC Berkeley Haas
Brand DNA
Brand Values
Brand Personality
Brand Positioning
BRAND THESE DRIVERSARE THE CORE TO BUILD UPON
24. o act upon one’s convictions, while others wait . . .
To create a positive force in a world where cynics abound . . .
To provide information to people when it wasn’t available before . . .
To offer - those who want it — a choice . . .
For the American people, who’s thirst for understanding and a better
life has made this venture possible . . .”
“T
BRAND SO, WE WENT BACK TO OUR CORE
27. PLAN BUILT FOR THE NEW NEWS ECONOMY
REFERRAL
CONTEXT
BREAKING
NEWS &
TOP
STORIES
TOPICS,
SHOWS &
TALENT
SOCIAL
ACTIVITY
@Keegan_Bradley:
Haha I don't know what to
TRENDING
TOPICS,
MOMENTS
& MEMES
DISCOVERY
ENGINES
28. 1. BEST-SCREEN-AVAILABLE RESPONSIVE DESIGN
2. STREAMLINED CONTENT API
3. ROBUST TAGGING & TAXONOMY SYSTEM
4. UNIFIED, MODULAR AUTHORING TOOLS
5. DYNAMIC CONTENT RENDERING ENGINE
PLAN ATECH PLATFORM FOR THE FUTURE
29. 29
SECTIONS TV MEDIA TYPES
(video, photography,
multimedia, etc.)
US
WORLD
POLITICS
JUSTICE
TECH
HEALTH
ENTERTAINMENT
LIVING
TRAVEL
MONEY
SPORTS
Watch CNN
Schedule
CNN Films
All Shows
All Videos
MyCNN
(user profile and
activity settings
with clear benefits)
UPLOAD
SEARCH
SOCiAL 2
ZITE
EMAIL
ALERTS
SOCIAL 3
SOCIAL 5
Siblings &
Partners
MARKETING
& PR
TRENDS OPINIONS THIS IS CNNREGIONS
SOCIAL 1
SOCIAL 4
SOCIAL 6
OTHER
FLEXIBLE “STORIES”
DYNAMIC “RELATED”
LINKS
CONTEXT BRAND. FLOW. SEO:ANEW NAV SYSTEM
CNN HOME SCREENS
Desktop
Mobile Web
All Apps
31. PLAN IT’SALLABOUT SHARINGAND PARTICIPATING
@Keegan_Bradley:
Haha I don't know what to say. This is the
best picture ever. #duffdaddy pic.twitter.com/
OvJbEouVWJ” #Dufnering hilarious
32. PLAN DRIVEN BYACTIVE, CONTENT-TYPE CARDS
Story Person
Show/
Series Topic
Episode/
Event Assignment