What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
Messenger wars 2: How Facebook climbed back to number 1On Device Research
In the 2 years since our last report, Facebook has strategically climbed its way back to be number one of social messengers. With competition from super secret Snapchat and social messaging ecosystems, WeChat and Line - who will win the battle? Our research of smartphone users in USA, UK, Germany, Japan and China explores the best of social messaging.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
Supplementary report to the 2015 Digital News Report. Including information on six new countries: Austria, the Czech Republic, Poland, Portugal, the Netherlands and Turkey.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
"For the last 20-years, digital has disrupted print. For the next 20, it will disrupt TV." - Business Insider
An exploration of the impact of digital media on traditional media and it's continued future impact on television by Business Insider.com
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Digital media continues to grow penetration at a steady pace of 9% while Mobile internet consumption sees a massive jump in penetration of 58%. TV only watchers drops by 4% as multi-screen viewing habits continues to grow.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Sharing KPCB Mary Meeker Internet Trends Report 2015
===========================================
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental. Looking internationally, Chinese Internet leaders continue to innovate, while India is on-track to become the second-largest Internet market in the world.
Messenger wars 2: How Facebook climbed back to number 1On Device Research
In the 2 years since our last report, Facebook has strategically climbed its way back to be number one of social messengers. With competition from super secret Snapchat and social messaging ecosystems, WeChat and Line - who will win the battle? Our research of smartphone users in USA, UK, Germany, Japan and China explores the best of social messaging.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
Supplementary report to the 2015 Digital News Report. Including information on six new countries: Austria, the Czech Republic, Poland, Portugal, the Netherlands and Turkey.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
"For the last 20-years, digital has disrupted print. For the next 20, it will disrupt TV." - Business Insider
An exploration of the impact of digital media on traditional media and it's continued future impact on television by Business Insider.com
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Digital media continues to grow penetration at a steady pace of 9% while Mobile internet consumption sees a massive jump in penetration of 58%. TV only watchers drops by 4% as multi-screen viewing habits continues to grow.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Sharing KPCB Mary Meeker Internet Trends Report 2015
===========================================
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental. Looking internationally, Chinese Internet leaders continue to innovate, while India is on-track to become the second-largest Internet market in the world.
1) Internet – Two-Thirds of a Generation In...
2) Key Internet Trends
3) Re-Imagining Continues...
4) America’s Evolving Work Environment...
5) Big Internet Markets = China / India
6) Public / Private Company Data
7) One More Thing...
8) Ran Outta Time Thoughts / Appendix
Internet trends 2015.05.27 | KPCB Internet trends 2015Dmytro Lysiuk
INTERNET TRENDS 2014 – CODE CONFERENCE
Mary Meeker
May 27, 2015
kpcb.com/InternetTrends
See last years vision and compare with reality here http://www.slideshare.net/dymil/internet-trends-2015-49213397
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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• Four (4) workplace discipline methods you should consider
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3. DIGITAL MEDIA CONSUMPTION IS GROWING,
EVERYTHING ELSE IS SHRINKING
US Consumer Media Consumption Share
Source: eMarketer
43.2%
40.9%
14.0%
6.6% 5.8%
35.2%
12.0%
2.9% 3.3%
TV Radio Print Other
2011 2012 2013 2014 2015
Desktop/laptop
Digital
30.0%
Mobile
5. THE SHIFT IS GENERATIONAL
Top 5 Media Mentions Among All Adults, 2013
Source: Ofcom
0 20 40 60 80 100
Total
Aged 16-24
Aged 25-34
Aged 35-44
Aged 45-54
Aged 55-64
Aged 65-74
Aged 75+ Watch TV
Read newspapers/
magazines
Listen to the radio
Go online on a computer/
laptop/netbook/tablet
Use a smartphone
7. • First digital native generation(s)
• Already 45% of population and largest share of earners
• Profoundly different media habits
MILLENNIALS AND GEN Z
10. DIGITAL MEDIA CONSUMPTION GROWING EVERY
YEAR, ESPECIALLY MOBILE
Source: comScore Media Metrix Multi-Platform & Mobile Metrix;
US, Total Audience
476,553 480,967 550,522
409,847
621,410
778,954 77,081
97,440
118,299
Jan-13 Jan-14 Jan-15
Total minutes (MM)
Desktop Mobile App Mobile Browser
MOBILE TIME SPENT
Growth In US Digital Media Time Spent
12. Source: Zogby Analytics, cited by KPCB (Mary Meeker – LinkedIn slideshare)
THEY KEEP THEM IN
REACH 24 HOURS A
DAY
My smartphone never leaves my side,
night or day
87.0%
12.0%
2.0%
Agree Disagree Not sure
13. Source: Zogby Analytics, cited by KPCB (Mary Meeker – LinkedIn slideshare)
THEY CHECK THEM
FIRST THING IN THE
MORNING
When I wake up, the first thing I do is reach for
my smartphone
80.0%
18.0%
2.0%
Agree Disagree Not sure
14. So here’s a glimpse at the past,
present, and future of media…
15. THE PAST (~2000): 3% DIGITAL
Source: Ofcom
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Smartphone
Computer/laptop/tablet
Radio
Print
TV
16. THE PRESENT (~2015): 40% DIGITAL
Source: Ofcom
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Smartphone
Computer/laptop/tablet
Radio
Print
TV
17. THE FUTURE (~2030): 80%+ DIGITAL
Source: Ofcom
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Smartphone
Computer/laptop/tablet
Radio
Print
TV
21. 4.0
4.8
5.8
7.3
9.2
11.5
2014 2015E 2016E 2017E 2018E 2019E
Billions USD
STREAMING VIDEO SUBS CLIMBING FAST
Streaming Video Subscription Revenue
US
Note: Includes video services that stream long-form TV and movie length content (e.g.
Netflix and Hulu). Does not include short-form video content services (e.g. YouTube).
22. 8.7
11.4
14.0
16.5
18.7
20.6
2014E 2015E 2016E 2017E 2018E 2019E
Billions
MUSIC SUBS ARE CLIMBING FAST
Streaming Music Paid Subscribers
US
Source: BI Intelligence estimates based on historical data from the RIAA
27. “FREEMIUM” IS OFTEN THE BEST APPROACH
Paid Digital Subscribers As % Of Total Digital Users
Source: BI Intelligence estimates
25%
22% 21%
5% 5%
3% 2%
0%
5%
10%
15%
20%
25%
30%
SpoZfy Hulu WhatsApp Pandora Match Group NYT LinkedIn
32. BEHOLD THE POWER OF NATIVE DIGITAL ADS
Note: Based on GAAP revenue.
Source: Company Filings, BI Intelligence estimates
Google
Facebook Yahoo
AOL Twiber
$0
$5
$10
$15
$20
$25
Billions
Digital Advertising Revenues
Global
35. Native digital brand ads will increasingly
take advantage of the digital difference.
36. 4. THE EXISTENTIAL CRISIS
OF AD BLOCKING WILL RESOLVE ITSELF —
BUT CAREFUL WHAT YOU WISH FOR
37. AD BLOCK USAGE IS RISING
Source: Adobe, PageFair
21 30 39
54
121
144
181
198
Jan 10 Jun 10 Jan 11 Jun 11 Jan 12 Jun 12 Jan 13 Jun 13 Jan 14 Jun 14 Jan 15 Jun 15
Adblock Monthly Active Users
In Millions
38. ESPECIALLY AMONG MILLENNIALS…
Share Of Global Internet Users Who Have Blocked Ads In The Past Month, By Age
Source: GlobalWebIndex
35%
31%
24%
22%
17%
0% 5% 10% 15% 20% 25% 30% 35% 40%
16-24
25-34
35-44
45-54
55-64
urce: GlobalWebIndex
39. AND TECHIES
Note: Estimated to nearest 5% increment
Source: PageFair
30%
25%
25%
20%
20%
20%
15%
15%
10%
10%
10%
5%
Games
Technology
Comics
Adult
Entertainment
Sports
News
Business
Lifestyle
Local
Finance
Travel
Ad-Block Usage Rates, By Vertical
Global
40. There is a lot of self-interested
finger-pointing, moralizing,
and rationalizing going on —
from all parties.
41. If all ads are blocked, most free
content will cease to exist.
ONE THING IS CLEAR…
58. Source: Salesforce
MESSAGING
IS AT THE
HEART OF
THE MOBILE
EXPERIENCE
Smartphone Activities Performed At Least Once Each Day
24%
30%
43%
46%
57%
62%
75%
76%
90%
91%
Gecng direcZons
Watching videos or movies
Reading
Listening to music
Playing games
Gecng news alerts
Social networking
Searching on the internet
Text messaging
Accessing email
59. SOCIAL NETWORKS ARE BIG…
Source: Companies, BI Intelligence estimates
Monthly Active Users
Global
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15
Millions
Top 4 Social Networking Apps
60. BUT MESSAGING APPS ARE ALREADY BIGGER
Source: Companies, BI Intelligence estimates
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15
Millions
Top 4 Social Networking Apps
Top 4 Messaging Apps
Monthly Active Users
Global
62. FACEBOOK OWNS TWO — PLUS INSTAGRAM
Facebook Messenger Monthly Active Users
Global
Source: Company, BI Intelligence estimates
0
100
200
300
400
500
600
700
800
900
4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15
Millions
63. SNAPCHAT HAS 200 MILLION AND COUNTING
0
50
100
150
200
250
4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15
Estimated Snapchat Monthly Active Users
Global, millions
Source: Companies, BI Intelligence estimates
64. YOU CAN DO EVERYTHING IN THESE APPS
Calls Chat GIFs
Games SZckers VoIP
Taxi E-commerce Music
Video Payments URL Bar /
Search
UZliZes QR Codes
65. GENERATION DIGITAL IS NUTS ABOUT THEM
% Of Smartphone Owners Who Use Messaging Apps
US
Source: Pew Research Center, March 17-April 12, 2015
49%
37%
24%
18-29
30-49
50+
67. TRADITIONAL TV HAS PASSED ITS PEAK
Households With Pay TV Vs. Subscription OTT, U.S., 2010-2015E, Millions
Leichman Research Group, US Census Bureau, Activate analysis
99 100.9 100.8 99.3 98
97.1
23 28
33 38 43
50.3
0
20
40
60
80
100
120
2010 2011 2012 2013 2014 2015E
Pay TV Households Digital SubscripZon (OTT) Households
68. PAY TV SUBSCRIBERS ARE SHRINKING
Cable TV Subscribers (US)
Source: Leichtman Research Group
48.0
48.5
49.0
49.5
50.0
50.5
51.0
Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15
Millions
69. VIEWERSHIP IS FALLING…
Primetime Household TV Ratings
Source: Nielsen
4.8
5.0
5.2
5.4
5.6
5.8
6.0
6.2
2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014
Nielsen Household RaZng (% Of
Households With TV Sets Watching)
Big 4 US TV Networks Average
72. 0
1
2
3
4
5
6
7
8
9
10
2011 2012 2013 2014 2015E
Millions
HULU ~10 MILLION AND GROWING
Hulu Subscribers
Estimates in millions, Global
Source: Hulu, BI Intelligence estimates
73. AMAZON PRIME ~45 MILLION AND GROWING
Amazon Prime Members
Estimates in millions, Global
Source: Deutsche Bank, Company reports
0
10
20
30
40
50
2011 2012 2013 2014 2015E
Millions
74. -
5
10
15
20
25
30
35
40
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Millions
Global US
APPLE TV 35 MILLION+ AND GROWING
Apple TV Installed Base
Source: BI Intelligence estimates
76. NETFLIX IS WATCHED MORE HOURS PER MONTH
THAN ALMOST EVERY OTHER NETWORK
Total Hours Of Viewing, Per Month Per Network
Liam Boluk, MEDIA REDEF
77. NETFLIX HOUSEHOLDS WATCH 60 HOURS OF
NETFLIX PER MONTH, 2X ANY NETWORK GROUP
Source: Liam Boluk, MEDIA REDEF
78. YES, TV STILL DOMINATES VIEWING TIME
US Consumer Time Spent On Video Per Month, 2015E, Hours
Source: Digitalsmiths, eMarketer, GfK, Sandvine, Nielsen, TDG, Activate analysis
TradiZonal TV
72%
SubscripZon TV
14%
Ad-Supported
9%
Paid Downloads
5% Total: 177 hours
79. BUT DIGITAL VIEWING UP ~100% IN 3 YEARS
Source: Digitalsmiths, eMarketer, GfK, Sandvine, Nielsen, TDG, Activate analysis
3.5
7.5 15
Paid Downloads Ad Supported SubscripZon
2012
8
16.5
25
2015E
Monthly Consumer Time Spent On Video, U.S., 2012-2015E, Hours
80. And the TV audience is increasingly
a specific demographic…
81. MSNBC and CNN: 60
Broadcast Networks: 62-64
FOX News: 68
MEDIAN VIEWER AGE
90. $-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
2007 2008 2009 2010 2011 2012 2013 2014
(Millions)
CBS Ad
YouTube Ad Revenue
AMC Networks Revenue
CBS Ad Revenue
YOUTUBE REVENUE CLOSING IN ON
BROADCAST NETWORKS
YouTube Ad Revenue Vs. CBS Ad Revenue And AMC Networks Revenue
Source: News Reports, Company Filings, BI Intelligence estimates, BofA Merrill
Lynch Global Research
91. 2. Access providers will continue
to thrive — unless (until?)
real price competition
92. CABLE’S FUTURE IS BROADBAND
Cable Subscribers Millions By Service (US)
Note: Select major cable providers
Source: Leichtman Research Group
50 50 50 50 49 49 49 49 49 49 49 50 51 51 52 53 53 54
Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 Q2 15 Q3 15
TV Broadband
97. $-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015*
In Millions
Print Online
WHEN EYEBALLS LEFT PRINT THIS HAPPENED
Newspaper Ad Revenue (Print vs. Online)
Source: Newspaper Association Of America, *Estimate
98. THERE ARE TOO MANY NETWORKS
Channels Receivable And Watched Per TV Household
US
Source: Nielsen
129.3 136.4
151.4
168.5 179.1 189.1
17.3 17.7 17.8 17.5 17.8 17.5
2008 2009 2010 2011 2012 2013
Average TV Channels Received Average TV Channels Watched
99. THERE ARE TOO MANY (MEDIOCRE) SHOWS
Average original TV series each year vs. survival rate
Source: Liam Boluk, MEDIA REDEF
100. So get ready for years of
consolidation and pain.
103. 7. POWER AND WEALTH WILL BE
MORE CONCENTRATED THAN EVER
104. $66.0
$48.8
$27.4
$13.8 $13.3 $12.5
$5.5 $4.6 $3.2 $2.5 $1.6
Google Disney Time
Warner
CBS Viacom Facebook Neilix Yahoo Ganneb AOL New York
Times
(Billions)
-8.2%
YoY
-9.7%
YoY
-4.6%
YoY
8.7%
YoY
58.4%
YoY
0.8%
YoY
-3.7%
YoY
10.3%
YoY
8.4%
YoY
25.8%
YoY
-1.3%
YoY
DIGITAL MEDIA IS THE NEW “BIG MEDIA”
2014 Revenue
Select Media Companies
Source: Company Filings, BI Intelligence estimates
106. $233.7
$132.4 $127.1
$68.8 $66.0
Apple AT&T Verizon Comcast Google
Billions
27.9%
YoY
2.9%
YoY
5.4%
YoY
6.4%
YoY
10.3%
YoY
THIS IS THE NEW “BIG”
2014 Revenue
Select Media Companies
Source: Company Filings, BI Intelligence estimates
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