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A New Era of Television: Technology's Impact on the $70 Billion Gorilla

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iMedia Connection
iMedia Connection

The document discusses the evolving television landscape, noting that technology is allowing television to behave more like the web through features like connected devices, addressable advertising, interactive content, advanced data and analytics capabilities, higher resolution 3D formats, and social participation. Traditional linear programming remains but is enhanced through these new interactive and connected opportunities.

BusinessTechnology
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Our Current Advanced Television Landscape Technology is enabling Television behave more like the web Traditional Connected 3DTV Higher Premium Addressable Interactive Advanced Data Tablets & Social Linear Sets and Resolution Content Television Television & Analytics Smart Phones Participation Programming Devices Formats

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A New Era of Television: Technology's Impact on the $70 Billion Gorilla

  • 1.
  • 2. Our Current Advanced Television Landscape Technology is enabling Television behave more like the web Traditional Connected 3DTV Higher Premium Addressable Interactive Advanced Data Tablets & Social Linear Sets and Resolution Content Television Television & Analytics Smart Phones Participation Programming Devices Formats