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LISTENING TO NEW VOICES, EMBRACING CHANGE
          BANISHING SACRED COWS
WHO ARE WE
 WHY ARE WE HERE ?
OUR PRESENTERS
                            	

•  Jennifer   Souers Chevraux 	

  Adjunct Faculty, Museum Studies, Walsh
  University; Principal, Illumine Creative
  Solutions 	


•  Cristina   Savu	

  Registrar, Massillon Museum	


•  Jessica   Shoemaker	

  Senior, Museum Studies, Walsh University 	


•  Megan     McQuillen	

  Senior, Museum Studies, Walsh University
LET'S GET STARTED	


• Center
       for the Future of
 Museums	


• AAM's    2011 meeting theme	


• Why   should we care?
INNOVATIVE PROGRAMMING	

 •     The Participatory
      Museum 	


 •  Brief overview of Massillon
      Museum s Face of Rural
      America project	


 •      Touch photographs,
      Website, Public Art 
      other Educational programs
INTERACTING WITH 
   RESPONDING TO VISITORS	

•  Why is museum interaction
 with visitors important?	


•  Co-creativeprojects can
 enhance visitor and museum
 relationships	


•  Listening   to visitor suggestions	


•  Museums     need to be relevant
 to different ethnic groups in
 their area
SOCIAL MEDIA FOR 
     ENGAGING AUDIENCES	


•  Facebook/Twitter	



•  Staff   blogs	


•  Digitizing    collections
HANDLING ROADBLOCKS  SACRED
COWS TO MAKE WAY FOR CHANGE
EMPOWER STAKEHOLDERS 
   TOP TO BOTTOM	

  1.  Message	


  2.  Preparation	


  3.  Voice	


  4.  Change
ADAPTATION VS. EXTINCTION	


• Share      relevant cautionary
 tales.	


• Whose       example could you
 follow?	


• Whose  mistakes do you not
 want to repeat?
YOU RE ALIVE, RELEVANT,  VITAL
                              	


 • Engage   your community. 	


 • Can  your organization meet a
  critical community need?	


 • Howdoes the museum
  become a community leader?
BE CREATIVE. BOLD. FEARLESS.
                           	


 • Thisisn’t that thing you
  tried 15 years ago that
  didn’t work.	


 • Constituents  will notice
  your effort, and that’s a
  positive result.
AN OSTRICH WITH ITS HEAD IN 
THE SAND GETS BITTEN IN THE…	

• Askyour visitors and
 potential audience for
 feedback. You're less likely
 to waste time and money.	


• Follow-up after successful
 projects and programs, and
 gather data for funders 
 press.
SEEK OUTSIDE HELP 
            IF YOU NEED IT.
                          	

•  Sometimes
           staff needs
 someone to blame.	


•  Seedfunding is relatively
 easy to find.	


•  Proper
        planning makes
 donors and foundations feel
 secure going forward.
DISCUSS.
THNX.	

•  Jennifer:
 jennifer@illuminecs.com	


•  Cristina:
 csavu@massillonmuseum.org	


•  Jessica:
 jessicashoemaker@walsh.edu	


•  Megan:
 meganmcquillen@walsh.edu
PRESENTED APRIL 11, 2011 
OHIO MUSEUMS ASSOCIATION CONFERENCE 
WALSH UNIVERSITY, NORTH CANTON, OHIO	


Please contact Jennifer Souers Chevraux if you would like more information about this presentation, or if you
would like to use any of the slides.

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Embracing Change Presentation

  • 1. LISTENING TO NEW VOICES, EMBRACING CHANGE BANISHING SACRED COWS
  • 2. WHO ARE WE WHY ARE WE HERE ?
  • 3. OUR PRESENTERS •  Jennifer Souers Chevraux Adjunct Faculty, Museum Studies, Walsh University; Principal, Illumine Creative Solutions •  Cristina Savu Registrar, Massillon Museum •  Jessica Shoemaker Senior, Museum Studies, Walsh University •  Megan McQuillen Senior, Museum Studies, Walsh University
  • 4. LET'S GET STARTED • Center for the Future of Museums • AAM's 2011 meeting theme • Why should we care?
  • 5. INNOVATIVE PROGRAMMING •  The Participatory Museum •  Brief overview of Massillon Museum s Face of Rural America project •    Touch photographs, Website, Public Art other Educational programs
  • 6. INTERACTING WITH RESPONDING TO VISITORS •  Why is museum interaction with visitors important? •  Co-creativeprojects can enhance visitor and museum relationships •  Listening to visitor suggestions •  Museums need to be relevant to different ethnic groups in their area
  • 7. SOCIAL MEDIA FOR ENGAGING AUDIENCES •  Facebook/Twitter •  Staff blogs •  Digitizing collections
  • 8. HANDLING ROADBLOCKS SACRED COWS TO MAKE WAY FOR CHANGE
  • 9. EMPOWER STAKEHOLDERS TOP TO BOTTOM 1.  Message 2.  Preparation 3.  Voice 4.  Change
  • 10. ADAPTATION VS. EXTINCTION • Share relevant cautionary tales. • Whose example could you follow? • Whose mistakes do you not want to repeat?
  • 11. YOU RE ALIVE, RELEVANT, VITAL • Engage your community. • Can your organization meet a critical community need? • Howdoes the museum become a community leader?
  • 12. BE CREATIVE. BOLD. FEARLESS. • Thisisn’t that thing you tried 15 years ago that didn’t work. • Constituents will notice your effort, and that’s a positive result.
  • 13. AN OSTRICH WITH ITS HEAD IN THE SAND GETS BITTEN IN THE… • Askyour visitors and potential audience for feedback. You're less likely to waste time and money. • Follow-up after successful projects and programs, and gather data for funders press.
  • 14. SEEK OUTSIDE HELP IF YOU NEED IT. •  Sometimes staff needs someone to blame. •  Seedfunding is relatively easy to find. •  Proper planning makes donors and foundations feel secure going forward.
  • 16. THNX. •  Jennifer: jennifer@illuminecs.com •  Cristina: csavu@massillonmuseum.org •  Jessica: jessicashoemaker@walsh.edu •  Megan: meganmcquillen@walsh.edu
  • 17. PRESENTED APRIL 11, 2011 OHIO MUSEUMS ASSOCIATION CONFERENCE WALSH UNIVERSITY, NORTH CANTON, OHIO Please contact Jennifer Souers Chevraux if you would like more information about this presentation, or if you would like to use any of the slides.