Big businesses have started to realise the value of their data, and are building AI to make use of it. How does a startup with no customers and no data do the same? In this talk, Josh shares stories from ground-zero: figuring out how to go from zero-to-something, fundraising, and turning dreams into reality.

1. Turning AI Dreams into
Reality
BrumAI
25th October 2018

2. Josh Sephton
@heldtogether
● Founder of Pritchatts Consulting
● Headed up AI at Push Doctor
● 8 years in product development

3. Appearance Personality Helpfulness Humility Integrity
Last time at BrumAI…

5. We help you use what you
know to solve your business
problems.

6. $29B
knows more about how young people
communicate than anyone else.
valuation with 150M users

7. licensing deal for AI
software
$100M
knows more about interpreting
health data than anyone else.

8. valuation in 2017
knows more about how people use
offices than anyone else.
$20B

9. What if you don’t know
anything because you’re a
startup?

10. We want to make animal healthcare
accessible, affordable and put it into the
hands of every pet parent on the planet.

11. people don’t go to the vet because
of cost or convenience.
1 in 3

12. The FutureToday
No data Lots of dataMinimum viable data?

13. We ran some lean startup
experiments to figure out what
our customers wanted.

16. Feature Impressions Clicks CTR
Text Consultation 2,531 21 0.83%
Video Consultation 1,682 8 0.48%
Symptom Checker 1,638 67 4.09%
The results are statistically significant: Symptom Checker is the most popular option.
The Results

17. So we’ll start with a symptom
checker, and design it to
collect labelled data.

18. Useful
Product
Data
Collection
+

24. So when our data scientists
tell us that we need pictures of
broken skin...

25. Can you take some photos
of the broken skin?
SKIP TAKE PHOTOS
Photo Evidence

27. What about raising investment?
You said you’d talk about
fundraising!

28. are not interesting.
Ideas

29. are more interesting.
People

30. brings in the big bucks.
Traction

31. Your Pitch Deck
1. What’s the problem you’re addressing?
2. What’s the solution you’re creating?
3. Demonstrate traction in your product.
4. Tell them why your product is unique.
5. Explain your business model.
6. Is there a market for this product?
7. Show the team and any unique experience.
8. WHAT DO YOU NEED FROM THE INVESTOR?

32. How do you monetise
the AI?”
“

33. 1. Find existing, or build new, datasets
2. Create a product that people will use
3. Remember the basics of fundraising
Turning AI Dreams
into Reality

34. Questions?