2. Me, me, me
● Proud dad & brewer
● UX Lead at Scout24
● Trainer at Product Academy
● Too old for TikTok
● Find me on LinkedIn
Open Peeps by Pablo Stanley
Phil
4. Understand customer needs, our
business, the market and our
capabilities. Prioritize accordingly.
Define and measure success. Be a
facilitator.
PM Mission
5. «A PMs job is not to make all
the decisions themselves. A
PMs job is to make sure that
good decisions get made.»
—Somebody at NY Prod Conf
6. Understand the customer’s needs, the
business and technical basics. Design
feasible solutions* that serve the
needs and the business. Advocate for
user centricity.
*Solutions, not interfaces ;)
UX Mission
7. «Effective designers have
the ability to recognize
constraints and the
willingness and enthusiasm
for working within them.»
—Charles Eames (paraphrased)
8. Involve whoever* makes sense.
This means:
● PMs: It’s YOUR responsibility to talk to the right people to come
up with priorities and ways to measure success.
● UXDs: It’s YOUR responsibility to talk to the right people to come
up with the optimal solution.
Everybody in a team
* Yes, this includes stakeholders
9. “Let’s vote on
everything and let the
team decide.”
“I don’t care what
others think, this is
my decision.”
Decision autonomy
12. Empathy
Always strive to understand the other
person’s challenges.
They are as real and as valid as yours.
13. Trust isn’t binary
Trust is a gradient. If we treat it as
"I either trust you completely or
not at all" it's going to be really
hard to build trusting relationships.
15. Challenge & Trust
PMs, you can challenge design
decisions – but don’t try to overrule
them.
UXDs, you can challenge prioritization
– but once it’s decided stick with it.
26. ● Understand your product’s KPIs
● Understand and discuss ROI
● Understand how you make money
● Understand the mechanics of the market
● Discuss trade-offs openly
● Discuss risks
Talk business with PMs
27. Ask yourself and discuss:
● What’s the worst thing that could happen if this goes
wrong?
● How much time and effort should we invest to reduce
uncertainty?
Risk vs. Speed trade-off
28. How much do we
invest to reduce
uncertainty?
What’s the cost of
this going wrong?
Sm
artZone
Stupid
Zone
(m
oving
too
slow
)
Stupid
Zone
(too
m
uch
risk)
High
A lot
Zero
34. Strategy Space
Input
● Market trends
● Technology
● Competitors
● New technologies
● Group strategy
● ...
Output
Goals/Objectives
Goal
Get an overview of
all potential topics
Goal
Decide on what is
important now
Activities
Gather all input
Activities
Prioritize ruthlessly
41. ● Know the PM‘s and your mission – and make sure
you agree about it
● Make building trust your priority
● Talk business with the PM
● Design products, not screens
● Know that you are the link between the problem
and the solution space
To summarize
42. That’s it. Let’s discuss!
Stay in touch: linkedin.com/in/philsuter/