At Startupbootcamp IoT we run a 3-month growth program for connected hardware startups. This deck outlines eleven lessons we've learned across running two programs.

1. What We've Learned
From Accelerating
IoT & Hardware Startups
Ben Hayes

3. Current Investment Trends

4. Current Investment Trends

5. 1.

6. 2.
Why do we exist?
What do we do, make or provide?
How do we do it?
Who do we do it for?
What are the benefits?
What don’t we do?
What makes us special?
Why should you buy?

7. 3.
Build a business model around customers.
Talk to them.

8. 4.
Focus on product essentials, not nice to haves.

10. 5.

11. 6.
Nail your value proposition.

12. Product / Service.
Audience (user, influencer, buyer).
Product features.
Problem it solves / value it brings.
What benefits that brings to a person.
What benefits that brings to the business.

14. 7.
“We are a tech driven consumer electronic company
with a strong passion and drive to better the reality of
children when growing along innovation.”

16. 8.
Investment is (still) a catch-22.
Explore alternatives.

17. 9.
Don’t assume that crowdfunding is easy.

18. 10.
If you’re raising, know why you’re raising that
amount.
Tie it to product / company milestones.

19. 11.
Your investment materials are yours.
Include key info yes, but know what showcases your
company and brand best.

20. 12.
You’ve heard about your business 1,000 times.
A new person hasn’t.

22. Bye.
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@btdhayes