Talk given at CentraleSupelec in Paris on December 2015. Ideas on hardware startups, entrepreneurship, ecosystems and more.

1. HAX
@
CentraleSupelec

2. MS ME
Asian Studies
Telecom, Gaming,
Community Building,
Strategic Consulting
Hi! I’m @benjaminjoffe
Angel investing
Hardware Accelerator

4. LIFESTYLE
First, a few questions…

5. What to build? Why? How?
Where? With whom?
When to launch? How?
How to finance? To distribute?
How not to die prematurely?

6. KNOWN KNOWNS
KNOWN UNKNOWNS
UNKNOWN UNKNOWNS

7. ENTREPRENEURS
NEED RESOURCES

8. Resources?

9. ECOSYSTEMS

13. DIGITAL DARWINISM

14. EVOLUTION
OF
DIGITAL
SPECIES

15. SHANZHAI

17. WANG XING
“The Cloner” - Forbes

19. IDEAS ARE EVERYWHERE

21. …But resources are not

22. “+PLUS SILICON VALLEY”

23. “+PLUS SHENZHEN”

25. Shenzhen: HAX Accelerator
Product / Market fit
San Francisco: HAX Boost
Product / Retail fit
We invest in,
accelerate
and scale
hardware companies
The World’s First & Largest Hardware Accelerator

26. Synthetic
Biology SoftwareHardware
Food
Business

27. Sourcing
Building
Supply chain
Design
Engineering
Electronics

28. Marketing
Branding
Biz model
Strategy
Launch
Fundraising

29. a week in SHENZHEN is like a month
anywhere else

30. We have accelerated 80 companies creating connected
smart hardware

31. LIFESTYLE HEALTH ROBOTICS IoT
ENABLEMENT
ADVANCED
MANUFACTURING
HAX Tracks
Global startups - 60% Americas, 20% Europe, 20% Asia
90 investments - 60% B2C, 40% B2B

32. LIFESTYLE
audio
$1,93mm
JAMIE & PRUTH
sport
Launching soon
CE
$1,5mm
smart
home
beauty
Live now

33. HEALTH
+ Fundraising
bladder
tracking
$1mm sales
$1mm grant
hires
sensing
$2.5mm sales
$2.5mm grant
blood
analytics

34. ROBOTICS
laboratory
automation
$110k
buildingkits
autonomous
cleaning

35. ADVANCED
MANUFACTURING
PCBprinter
$500k
advancedfabric
$100k

36. IoT
ENABLEMENT
1-10k
connectivity
$560k +
$580k
onboard
computing
$2.1m

37. ADVANCED
MANUFACTURING
LIFESTYLEROBOTICS
Several startups on a “Fitbit trajectory”
“Lego for robotics” “Polaroid” mobile case
Circuit board printer $9 computer
Smart lights Mobile blood testing
HEALTH
IoT
ENABLEMENT
LIFESTYLE

38. Upto$100k
$100k-$1M
Over$1M
“Most active investor in crowdfunded hardware” - Techcrunch
Vast crowdfunding know-how

40. Custom-fit earphones in 60 seconds

41. “Coffee science” machine

43. HARVEST CA. 500G / WEEK
FEED ON SPENT GRAINS
& SCRAPS FROM YOUR
KITCHEN
FIRST EDIBLE INSECT DESKTOP HIVE
Desktop insect farm

44. IoT
It is the best of times

46. Broadcom 1GHz ARM11 core,
OS: Raspbian
512MB RAM
n.a.
n.a.
Allwinner Cortex A8 processor
OS: Debian
512MB RAM
4GB NAND flash
WiFi, Bluetooth
$9 $5

51. More hardware investors Source: Bolt.vc

52. More investment than ever in IoT

53. $5.8B
$46B
$2.9B $3.1B
$10B
$3.85B

54. Scalable from small scale to mass production

56. smart pop-up store

57. HEALTH
It is the worst of times

59. Multi-Touch
3D Touch
Retina
Sapphire glassGorilla glass
4K
12MP
7000 Series Aluminum
Polished Chamfers
Rose gold finish
Space Grey
Aerospace grade
Strongest Alloy
Dual ion-exchange
Unibody design
Accurate colors
Magic

60. $10 (69 rmb)
Mi Band
$65 (399 rmb)
Yi Camera
$280 (1,799 rmb)
Mi Note
Source: www.hax.co

61. 0
25
50
75
100
2010
price
index
1/10
1/5 1/5
1/3
$10 $65 $300 $330 $1,0002015 Price:
1/20
Source: www.hax.co

62. THIS THING

66. $150 $200 $300

67. “Before you had 6 years,
today you have 6 months”
Chris Anderson
CEO, 3D Robotics

69. Nov 2, 2015
Skype co-founders build delivery bot
that rides on sidewalks

70. Lean Hardware in 2015
ADVANCED

71. #1
Lean Strategy
Pick problems wisely

72. technical discovery
softwareecosystem

73. technical discovery
softwareecosystem
Xiaomization

74. technical discovery
softwareecosystem
Xiaomization
Boston
Dynamics
Magic Leap
Long
Cycles

75. technical discovery
softwareecosystem
Xiaomization
Square
Parrot Oculus
Nest
Startups
Sweet Spot
Boston
Dynamics
Magic Leap
Long
Cycles
Source: www.hax.co

76. Science Software Community
Users
Developers
Suppliers
Distributors
Algorithms
Artificial Intelligence
Big data
UX
Physics
Materials
Medicine
Biology
Brandetc.
What is your 10x advantage?

77. Custom-fit earphones in 60 seconds

78. Ultrasound to treat depression and Alzheimer’s

79. HARVEST CA. 500G / WEEK
FEED ON SPENT GRAINS
& SCRAPS FROM YOUR
KITCHEN
FIRST EDIBLE INSECT DESKTOP HIVE
Desktop insect farm

80. Precision agriculture

82. #2
Lean Making
Build cheaper, better, faster…in Shenzhen

83. “It’s Hollywood for electronics” - Eric Pan, Seeed Studio
Shenzhen = best supply chain from prototyping to production

85. “We gained a year of
development time
by coming to China”
Nils Mattisson
ex-Apple, Founder of MINUT
“1 week in Shenzhen = 1 month in the Valley”

86. SPEED and COSTS are WEAPONS
linked to your supply chain.

87. #3
Lean Financing
Customers!

88. SCALINGPROTOTYPING PRODUCTION
TIME
$
Founders
Friends
Family
Fools
Accelerators
Angels
Grants
Crowdfunding Pre-orders
Sales
VCs
POs
Banks
Bridge of Death

90. LIFESTYLE
2016?

91. Wearapeuthics
Implantables
DataWare
AgTech
Smart automation
HaaS
RaaS

92. intelligent objects
=
the new normal?

96. After computers in things
and apps on things…
disposable or free computing?

97. Thanks!
Email: ben@hax.co
Apply: www.hax.co