You know a lot about your customers – harness that knowledge, instead of milking and harvesting them
People want to have a conversation, not just being yelled at People trust people
Exxon Mobil Brandjacked in Twitter The twitter community (myself included) was eager to embrace “Janet” a no holds barred up front in your face corporate representative that was ready to tackle the hard issues –sometimes without grace. Unfortunately, to the Twittersphere’s surprise and Exxon, Janet, is not an official company representative she claimed to be. Read the story to unravel the multiple angles to this unique case.
Ask WHY at least 5 times
C Hugh Macleod
CMO Council’s Retail Fluency Report, 2005
Once you start asking WHY – you will see your priorities changing quickly
There are no orcas here, you do not run the risk of being eaten. So jump in the water and be that first penguin that gets the big fish!
10 things to make you think
Vision Works We are Vision Works WE ARE Vision Works <ul><li>We are an innovative marketing agency that helps businesses promote their messages through Vision Works Movies. Vision works developed this passive, but powerful, advertising medium in 2007. </li></ul><ul><li>Marketers to become more effective & engaging. </li></ul><ul><li>Innovators to identify the next opportunity or niche. </li></ul><ul><li>CEO‘s to connect their business to the customer. </li></ul><ul><li>In the process, we challenge every barrier to business success. We dislike writing reports, billable hours or elaborate processes. </li></ul><ul><li>Instead, we prefer to ”make vision work movies " with making money for your business. </li></ul>
A flexible boutique: 3 support staff –– 2 specialists/contributors Albania – India Vision Works Structure
Especially Now Times are Tough. WHY BOTHER? Consumer Behaviours During a Recession Changes Postpone Purchases Plan Ahead Service & Rewards Social Circling Save & Splurge Deal Seeking Vision Works
Case Study: the US market With the advent of new media and the ever-increasing awareness channels, US consumers now have increasingly higher expectations, with the CPG sector making no exception. Companies are now finding that issues such as sustainability, wellness and transparency are coming up more and more often. At the same time, the proven lack of effectiveness of traditional marketing methods is raising the stakes even higher. And, to top it all off, studies show that, even though companies are gathering huge amount of data about their customers, only a select few know how to interpret it properly. Vision Works
VISION WORKS “ Today's marketing model is broken. We're applying antiquated thinking and work systems to a new world of possibilities.”
<ul><li>VisionWorks Movie is a tax you pay for unremarkable thinking </li></ul><ul><li>Dylbiana Halilaj </li></ul><ul><li>European University </li></ul>
Media Consumption Europe – 2006 % of total media consumption time Share of total adspend by medium (global) % 2008 forecast (March 2008) What’s wrong with these numbers?
Most influential information sources in purchasing electronic goods? (TOP 3) CMO Council’s Retail Fluency Report, 2005 VISION WORKS Even more wrong…. Share of total adspend by medium (global) % 2008 forecast (March 2008) Newspaper Coupons 25 Internet 21 Product/Company Information 16 Retailer information 14 Other 14 Magazines 4 TV 4 Radio 3 Source % In-store Sales Associate 49 In-store demonstration 36 Word-of-mouth from family & friends 33
Get a fresh perspective on your budget <ul><li>Vision works Viral Marketing Movie </li></ul>Invest Vision Works Movie in the call centre Simplify the form.... Joyel's did Viral Marketing through its movie with shopkeepers and staff, and found out their biggest frustration was having to spend hours explaining the product demo to their new customers and they started showing the company portfolio through the movie and people found that interesting and something more professional .They also started to forward it to their customers before they reached them , found greater success , market improvement and newer clients that had an impact on sales. Or…the Forms…Call-centre investments….agent training…..village elders…
% of people that are more likely to believe what they see, read or hear about a company if someone they know has already mentioned it. Source: Edelman Trust Barometer 2008 <ul><li>In Brazil, Canada, Germany, The Netherlands, Spain , Sweden and the US, “ a person like me” is the most credible source of information about a company </li></ul><ul><li>84% of opinion leaders 35-64 recommend companies that they trust to people they know. 37% write “emails of support”. </li></ul><ul><li>78% share their negative company opinions with others. 44% write emails complaining to the media, a politician or an official third-party </li></ul>RECOMMENDATIONS MATTER The Power of Recommendation
<ul><li>Promoters make you more money </li></ul><ul><li>They spend more </li></ul><ul><li>They negotiate less </li></ul><ul><li>They stay longer </li></ul><ul><li>They are easier to service </li></ul><ul><li>They upgrade quicker </li></ul><ul><li>... </li></ul><ul><li>Slide: Bain & Company, </li></ul><ul><li>official NPS(tm) presentation Fred Reichheld. </li></ul>Net Promoter Score ™ is a registered trademark of Bain & Company, Satmetrix and Fred Reichheld The Power of Recommendation
Who will be the First Penguin? There are no orcas here, you do not run the risk of being eaten. So jump in the water and be that first penguin that gets the big fish! Where ARE the orcas?
If you want to know more about how to find true insights in the emotional needs of your target audience, and how to turn these into winning propositions and profit opportunities, give us a buzz Vision Works [email_address] +91 95660 46556 www.vision-works.in About Vision Works VISION WORKS