Turkish Digital Landscape in a Nutshell

1. Turkish Digital
Turkish Digital
Landscape in aa
Landscape in
Nutshell
Nutshell
Cüneyt
Cüneyt
Devrim
Devrim

2. Basic Numbers

3. POPULATION
Source: TUİK 2011

4. INTERNET POPULATION
Source: TUİK 2012

5. Internet Penetration
Source: TUİK 2012

6. Internet Usage by Age
Source: IAB TR 2012

7. Source: IAB TR 2012

8. Internet Connection
Source: BTK Q1 2012 report

9. Internet Use

10. Source: IAB TR 2012

11. Source: IAB TR 2012

12. AD SPEND

13. Turkish Advertising AdEx (Total)
Source: Turkish Advertising Association

14. Digital Ad Spend

15. Digital Ad Spend 2012

16. Digital Ad Spend Growth

18. Digital Ad Spend Characteristics

19. Top 20 Web Sites in Turkey

20. Top 20 Web Sites in Turkey

21. Time Spent

22. VIDEO

23. Source: IAB TR 2012

24. Montly Time Spent on Video
Source: Nokta 2012

25. Source: IAB TR 2012

26. Video Time by Age
Source: IAB TR 2012

28. MOBILE

29. Source: BTK Q1 2012 report

30. 3G Subscribers
Source: BTK Q1 2012 report

31. Mobile Internet Users
2009-2012
Mobil İnternet
Kullanıcıları
Source: 2009-BTK Q1 2012 report

32. Share of Mobile Web Pages
Source: gemiusTraffic, August, 2012

33. Distribution of mobile pageviews
Source: gemiusTraffic, August, 2012

34. SOCIAL MEDIA

35. Facebook
32 milyon
Millio
n

37. Twitter ??
Millio
n

38. Mobile Social Media
Source socialbakers Feb. 22d 2012

40. E-COMMERCE

41. Total E-Commerce Spending
Source: The Interbank Card Center/BKM 2012

42. Growth Rate in 2012

43. Credit Cards
Source: The Interbank Card Center/BKM 2012

44. Online Shoppers
Source: Ipsos KMG Brand Plus 2011

45. Basket Size
Source: The Interbank Card Center/BKM 2012

47. Digital Investment

49. Yemeksepeti.com $44 M General Atlantic
Çiçeksepeti.com NA Amazon
Trendyol.com $26 M KPCB &Tiger
Ebebek.com ~$ 30 M Topbaş Family
Evidea.com $1 M Tiger
Lidyana.com NA Ru-Net

50. TEŞEKKÜRLER
www.iab-turkiye.org