ARPU and loyalty increase
mobile social network Eskimi


                    Vytas Paukstys
                    CEO, Activ...
Company
behind Eskimi
ActiveSec experience:
                     profitable products
Founded in 2006, since 2007 leading mobile content
        ...
Market
overview
Fastest growing
                               target audience
4bn
customers to
target in 2012
Primary audience of mobile ...
Deep customer
                             involvement
60%
of all time spent on
mobile internet is
spent on social network...
Booming global revenue
                                          markets
$30bn in 2012
• Virtual goods to $14B
• Mobile ap...
About
Eskimi
Eskimi
                       business perspective
  Mobile-first social network
Cross platform (mobile + web)
  Virtual g...
Eskimi
customer perspective
 serving basic customer needs to
        meet new people
 untargeted audience of non-PC
      ...
Eskimi
main weekly metrics
     17 sessions per user
       605 page views
     50 private messages
       7Mb GPRS traffi...
Benefits for
operator to partner
Eskimi
    operator benefits
 Increases return rate to portal
   Increases customer ARPU
     Increases GPRS traffic
Gener...
3 ways of
   Eskimi integration

Simple: Link in mobile portal
More deep: portal integration
Partnership: Eskimi as offici...
Eskimi - mobile social network by ActiveSec, presentation to mobile operators
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Eskimi - mobile social network by ActiveSec, presentation to mobile operators

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Company ActiveSec presents mobile social network Eskimi, and its benefits for mobile operators to integrate the social network on-deck.

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Eskimi - mobile social network by ActiveSec, presentation to mobile operators

  1. 1. ARPU and loyalty increase mobile social network Eskimi Vytas Paukstys CEO, ActiveSec @vytaspaukstys
  2. 2. Company behind Eskimi
  3. 3. ActiveSec experience: profitable products Founded in 2006, since 2007 leading mobile content market by revenue 17 mobile & web; 7 successful products Profitable since 2008 0.5M€ EU funding for products: 2009-2012 2 TeliaSonera nominations at “Best content partners”
  4. 4. Market overview
  5. 5. Fastest growing target audience 4bn customers to target in 2012 Primary audience of mobile data users will increase 270% to 2.7bn, secondary audience of internet 2.3bn
  6. 6. Deep customer involvement 60% of all time spent on mobile internet is spent on social networks * Study by “Ground truth”
  7. 7. Booming global revenue markets $30bn in 2012 • Virtual goods to $14B • Mobile applications to $17,5B * Studies done by KZERO, GETJAR.
  8. 8. About Eskimi
  9. 9. Eskimi business perspective Mobile-first social network Cross platform (mobile + web) Virtual goods, targeted ads Future: virtual life and economy Since March 2010, 90,000 global customers, first revenue
  10. 10. Eskimi customer perspective serving basic customer needs to meet new people untargeted audience of non-PC users easy going SMS like communication  no barrier to start chatting culture focused product adapting using keyword cloud
  11. 11. Eskimi main weekly metrics 17 sessions per user 605 page views 50 private messages 7Mb GPRS traffic 3 hours average spend on site
  12. 12. Benefits for operator to partner
  13. 13. Eskimi operator benefits Increases return rate to portal Increases customer ARPU Increases GPRS traffic Generates premium WAP & SMS revenue Operator enters into growing market of virtual goods
  14. 14. 3 ways of Eskimi integration Simple: Link in mobile portal More deep: portal integration Partnership: Eskimi as official portal social network

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