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GCC Digital Media Landscape

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Stats and insights on Internet and digital media usage and trends in the Arab Gulf States mainly UAE and Saudi Arabia

Published in: Technology

GCC Digital Media Landscape

  1. 1. Digital Media LandscapeGCC Market by @rania711
  2. 2. Executive Summary• Internet users in GCC grew by more than 2000% from Dec 2000 to Jun 2012.• Arabic is the fastest growing language on the Web with a penetration rate of 18% worldwide.• Saudi has the highest number of YouTube views in the world per Internet user.• Facebook users in the Region increased by 50% between Jun 2011 and Jun 2012 .• 27% of marketing budgets were allocated to digital in 2012, up from 22% in 2011, with potential to increase by at least 20%. (EConsultancy, Feb 2012)• By 2015, Ecommerce in the GCC will have grown to USD 15 billion up from USD 3.3 billion in 2010.*• Saudi and UAE are the World’s leaders in smartphone penetration at 60% and 61% respectively.* Source: UK’s Interactive Media in Retail Group (IMRG) and Visa quoted in The Edge online article.
  3. 3. The Internet
  4. 4. Growth compared to the rest of the worldSource: Internet World Stats. Copyright © 2012, Miniwatts Marketing Group. All rights reserved worldwide.
  5. 5. No. of Internet users in the GCC Millions of usersSource: Internet World Stats. Copyright © 2012, Miniwatts Marketing Group. All rights reserved worldwide.
  6. 6. Growth between Dec 2000 and 30 Jun 2012 Country Population Users in Dec Internet Usage %population Facebook users 30 (2012) 2000 30 Jun 12 penetration Sep 12Kuwait 2,646,314 150,000 1,963,565 74.2% 824,880Qatar 1,951,591 30,000 1,682,271 86.2% 727,980Saudi Arabia 26,534,504 200,000 13,000,000 49.0% 5,536,280UAE 8,264,070 735,000 5,859,118 70.9% 3,190,660 Source: Internet World Stats. Copyright © 2012, Miniwatts Marketing Group. All rights reserved worldwide.
  7. 7. Arabic in the top 10 Languages on the Internet Arabic is the fastest growing language on the Internet at the rate of 2,501.2% on 31 May 2011 compared to 2000, and a penetration rate of 18.8% making it the 7th most spoken language on the Internet. Source: data published by Nielsen Online, International Telecommunications Union, GfK, and other reliable sources.
  8. 8. Popular Arabic Websites Name Description URLGoogle Saudi Arabia The third Arabic interface page of the search engine Google google.com.saMSN Arabia Incarnation of the worldwide Microsoft network portal site Localized for Arabia.msn.com users in the Arab World, in Arabic & EnglishMaktoob The first web-based e-mail service To allow use of Arabic as well as English. It maktoob.com was acquired by Yahoo to become its Arabic interface websiteAl-Jazeera Internet edition of the Arab World’s most famous satellite TV station. Aljazeera.netAl-Saha Al-Arabiya One of the oldest since 1998 and best-known Arabic discussion Forums, alsaha.com popular among all political Persuasions, especially in the UAE And Saudi Arabiagoogle.ae Google’s first Arabic version google.aeKooora Soccer portal kooora.comHawaaworld Portal for women, conventional outlook hawaaworld.com6arab.com Real audio files of popular Arabic music 6arab.comJeeran Arab web hosting community jeeran.comShabakat Oz Kuwaiti portal: chat, clubs, pictures Software downloads ozq8.com Source: Morris Kalliny (2012): What Advertisers Need to Know About Promotion in the Arab World: Technology and Media Perspectives, Journal of Promotion Management, 18:4, 436-457 Available online: http://dx.doi.org/10.1080/10496491.2012.715124
  9. 9. Social Media
  10. 10. Social Media in the GCC follows the global trends
  11. 11. 50% increase in Facebook users in MENA region 45,194,452 29,845,871 Jun 2011 Jun 2012Source: Arab Social Media Report (June 2012)
  12. 12. Facebook users in GCC (Jun 2012)and ranking in the Middle East Saudi: 5.5m UAE: 3.2m Kuwait: 992K Qatar: 568K Source: Arab Social Media Report (June 2012)
  13. 13. Source: Arab Social Media Report (June 2012)
  14. 14. Saudi Arabia is the only GCC state that appears to prefer Facebook’s Arabic interfacemore than the English one.Source: Arab Social Media Report (July 2012)
  15. 15. Twitter active users in GCC (Jun 2012)and ranking in the Middle East Source: Arab Social Media Report (July 2012)
  16. 16. Linkedin subscribers in GCC (Jun 2012)and ranking in the Middle East UAE: 1.035m Saudi: 710K Qatar: 189K Kuwait: 175K Source: Arab Social Media Report (2012)
  17. 17. State of the Arabic Blogosphere40,000 Arabic Blogs (Kalliny, 2012) Arab Youth Survey May 2012 Source: Morris Kalliny (2012): What Advertisers Need to Know About Promotion in the Arab World: Technology and Media Perspectives, Journal of Promotion Management, 18:4, 436-457 Available online: http://dx.doi.org/10.1080/10496491.2012.715124
  18. 18. GCC BlogsSample
  19. 19. Aboflan.com (a Kuwaiti blogger – good example)Kuwaiti blogs are sophisticated and well connectedwith content distributed across platforms.
  20. 20. Social Media in the GCC who’s using it, how and why?
  21. 21. Social Media usage by Gender World Wide Trend Female to Male avg. is 50/50 < GCC Female to Male avg. is 35/65 Mainly due to societal & cultural limitations: Family/society barriers and stereotypes placed on women Source: Arab Social Media Report (June 2012)
  22. 22. Sample of Saudi daily social media consumption Saudi Arabia leads the Arab world in the 938,070 number of daily visits at ~1 million. 815,535 There are 90 million video views in Saudi per day (the highest number of YouTube views in the world per Internet user). Number of visits 682,227 215,985 441 Youtube Google Plus facebook Twitter InstagramSources: http://www.statscrop.comhttp://www.arabsocialmediareport.com/UserManagement/PDF/ASMR%204%20updated%2029%2008%2012.pdf
  23. 23. BusinessesLocal communitiesPoliticiansGovernments
  24. 24. Ecommerce
  25. 25. Leading in Ecommerce spending (2011) USD 2 Billion USD 520 Million UAE SaudiSource: According to recent research done by Visa in 2011 sited by Sacha Orlof Group in their report“Saudi Arabia Retail Prospects and Outlook for 2012” available online
  26. 26. Online Retailers and Group buying sites serving as a catalyst to push buying power onlineSource: TwoFour54 white paper “Group buying sites take the UAE by storm” available online.
  27. 27. The Future
  28. 28. UAE and Saudi leading the world in smartphone penetration Sources: http://www.thinkwithgoogl e.com/mobileplanet (2012) http://googlemobileads.blo gspot.co.uk/2012/05/new- research-shows-6- countries-are.html (May, 2012)
  29. 29. Smartphones are a valuable research tool UAESaudi Sources: Our Mobile Planet: Saudi Arabia and Our Mobile Planet: UAE (Google, May 2012)
  30. 30. How smartphones are being used100% Sources: Our Mobile Planet: Saudi Arabia and Our Mobile90% 92%80% 77% 78%70% 71% 70%60% 66%50% 52% Planet: UAE (Google, May 2012)40% 39%30% 34%20% 25%10% 0% UAE KSA UAE KSA UAE KSA UAE KSA UAE KSA Access Internet Daily Use mobile while Take action upon Make a purchase See an offline Ad then watching TV researching - i.e. buy or research on mobile contact a business
  31. 31. Sources: Our Mobile Planet: Saudi Arabia and Our Mobile Planet: UAE (Google, May 2012)
  32. 32. Sources: Our Mobile Planet: Saudi Arabia and Our Mobile Planet: UAE (Google, May 2012)
  33. 33. Ends

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