Turkish Digital Landscape in a Nutshell

1. Turkish Digital
Landscape in a
Nutshell
Cüneyt
Devrim

2. Basic Numbers

3. POPULATION
Source: TUİK 2011

4. INTERNET POPULATION
Source: TUİK 2012

5. Internet Penetration
Source: TUİK 2012

6. Internet Usage by Age
Source: IAB TR 2012

7. Source: IAB TR 2012

8. Broadband

9. Internet Connection
Source: BTK Q1 2012 report

10. Internet Use

11. Source: IAB TR 2012

12. Source: IAB TR 2012

13. AD SPEND

14. Turkish Advertising AdEx (Total)
Source: Turkish Advertising Association

15. Digital Ad Spend

16. Digital Ad Spend 2012

17. Digital Ad Spend Growth

19. Digital Ad Spend Characteristics

20. Top 20 Web Sites in Turkey

21. Top 20 Web Sites in Turkey

22. Time Spent

23. VIDEO

24. Source: IAB TR 2012

25. Montly Time Spent on Video
Source: Nokta 2012

26. Source: IAB TR 2012

27. Video Time by Age
Source: IAB TR 2012

29. MOBILE

30. Source: BTK Q1 2012 report

31. 3G Subscribers
Source: BTK Q1 2012 report

32. Mobile Internet Users
2009-2012
Mobil İnternet
Kullanıcıları
Source: 2009-BTK Q1 2012 report

33. Share of Mobile Web Pages
Source: gemiusTraffic, August, 2012

34. Distribution of mobile pageviews
Source: gemiusTraffic, August, 2012

35. SOCIAL MEDIA

36. Facebook
32 milyon
Millio
n

38. Twitter ??
Millio
n

39. Mobile Social Media
Source socialbakers Feb. 22d 2012

41. E-COMMERCE

42. Total E-Commerce Spending
Source: The Interbank Card Center/BKM 2012

43. Growth Rate in 2012

44. Credit Cards
Source: The Interbank Card Center/BKM 2012

45. Online Shoppers
Source: Ipsos KMG Brand Plus 2011

46. Basket Size
Source: The Interbank Card Center/BKM 2012

48. Digital Investment

50. Yemeksepeti.com $44 M General Atlantic
Çiçeksepeti.com NA Amazon
Trendyol.com $26 M KPCB &Tiger
Ebebek.com ~$ 30 M Topbaş Family
Evidea.com $1 M Tiger
Lidyana.com NA Ru-Net

51. TEŞEKKÜRLER
www.iab-turkiye.org