Turkish Digital Landscape in a Nutshell

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Turkish Digital Landscape in a Nutshell

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Turkish Digital Landscape in a Nutshell

  1. 1. Turkish DigitalLandscape in a Nutshell Cüneyt Devrim
  2. 2. Basic Numbers
  3. 3. POPULATION Source: TUİK 2011
  4. 4. INTERNET POPULATION Source: TUİK 2012
  5. 5. Internet Penetration Source: TUİK 2012
  6. 6. Internet Usage by Age Source: IAB TR 2012
  7. 7. Source: IAB TR 2012
  8. 8. Broadband
  9. 9. Internet Connection Source: BTK Q1 2012 report
  10. 10. Internet Use
  11. 11. Source: IAB TR 2012
  12. 12. Source: IAB TR 2012
  13. 13. AD SPEND
  14. 14. Turkish Advertising AdEx (Total) Source: Turkish Advertising Association
  15. 15. Digital Ad Spend
  16. 16. Digital Ad Spend 2012
  17. 17. Digital Ad Spend Growth
  18. 18. Digital Ad Spend Characteristics
  19. 19. Top 20 Web Sites in Turkey
  20. 20. Top 20 Web Sites in Turkey
  21. 21. Time Spent
  22. 22. VIDEO
  23. 23. Source: IAB TR 2012
  24. 24. Montly Time Spent on Video Source: Nokta 2012
  25. 25. Source: IAB TR 2012
  26. 26. Video Time by Age Source: IAB TR 2012
  27. 27. MOBILE
  28. 28. Source: BTK Q1 2012 report
  29. 29. 3G Subscribers Source: BTK Q1 2012 report
  30. 30. Mobile Internet Users 2009-2012 Mobil İnternet Kullanıcıları Source: 2009-BTK Q1 2012 report
  31. 31. Share of Mobile Web Pages Source: gemiusTraffic, August, 2012
  32. 32. Distribution of mobile pageviews Source: gemiusTraffic, August, 2012
  33. 33. SOCIAL MEDIA
  34. 34. Facebook 32 milyon Millio n
  35. 35. Twitter ?? Millio n
  36. 36. Mobile Social Media Source socialbakers Feb. 22d 2012
  37. 37. E-COMMERCE
  38. 38. Total E-Commerce Spending Source: The Interbank Card Center/BKM 2012
  39. 39. Growth Rate in 2012
  40. 40. Credit Cards Source: The Interbank Card Center/BKM 2012
  41. 41. Online Shoppers Source: Ipsos KMG Brand Plus 2011
  42. 42. Basket Size Source: The Interbank Card Center/BKM 2012
  43. 43. Digital Investment
  44. 44. Yemeksepeti.com $44 M General AtlanticÇiçeksepeti.com NA AmazonTrendyol.com $26 M KPCB &TigerEbebek.com ~$ 30 M Topbaş FamilyEvidea.com $1 M TigerLidyana.com NA Ru-Net
  45. 45. TEŞEKKÜRLER www.iab-turkiye.org

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