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China - Will It Redefine Our Digital Landscape? (SXSW Presentation)

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This is a audio recording of my presentation at SXSW 2012. It includes the questions and answers section at the end so the total running time is actually around 35 minutes excluding the Q&A. I had a blast presenting that day so I hope you enjoy the content as much as I enjoyed creating it.

Published in: Technology, Business
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China - Will It Redefine Our Digital Landscape? (SXSW Presentation)

  1. China:Will it Redefine Our Digital Landscape? A Presentation by Freddie Laker
  2. Why I Moved To China
  3. ChinaThree WordsHumbling, in 3 words: on China:" Humbling, Perspective, Perspetive, Inspiring Inspiring
  4.  The scale and speed of change literally boggles the mind. The scale and speed of change literally boggles the mind.
  5. The scale and speed ofchange literally boggles the mind.
  6.  The same scale and speed applies to their digital world. The same scale and speed applies to their digital world.
  7. Our digital universe hasachieved fantastic scale.
  8. It generates immense amounts of content thatdefine the web as we know it.
  9. Their social and digital Theuniverse is more diverse and universe is complex.
  10. The majority of content on the internet will be in Chinese by 2015.
  11.  Cultural implications of cultures merging together – a global culture   As our cultures collide understanding perspective will become important.
  12.  The Great Firewall of China - Is it keeping them in or us out? Is it keeping them in " or us out?
  13. THE TRIAD OF INTERNET POWER! NINJAS, ANIMALS, LITTLE PEOPLE!   Memes! Entertaining but also indicative of culture. Memes! Entertaining but also indicative of culture.
  14. THE TRIAD OF INTERNET POWER! IN CHINESE MEMES!CREATING STARS, SCANDALS, UGLY/SCANDALOUS WOMEN!   Memes! Entertaining but also indicative of culture. Memes! Entertaining but also indicative of culture.
  15. Cultural  advantages  at  home  will  be  a  disadvantage  at  a  global  scale,   but  not  in  Asia.   Cultural advantages at home will be a disadvantage at a global scale, but not in Asia.
  16.  The focus and work ethic far surpasses western counterparts. The focus and work ethic far surpasses western counterparts.
  17.  Digital is woven into their evolution as they shift into an innovation driven society. Digital is woven into their evolution as they shift into an innovation driven society.
  18.  Go East Entrepreneurs! Talent, energy, and resources have started their migration. Go East Entrepreneurs! Talent, energy, and resources have started their migration.
  19.  Be ready for a whole new style of competition. Be ready for a whole new style of competition.
  20.  America leads in invention. China leads in micro-innovations. The West leads in innovation. China leads in micro- innovations.
  21.  America leads in invention. China leads in micro-innovations. Maybe they took inspiration from the West, but they’ve iterated and evolved.
  22. America leads in invention. China leads in micro-innovations.   Youku is already achieving some of YouTube’s long term vision.
  23.  America leads in invention. China leads in micro-innovations. Think mobile first and in many cases think mobile only.
  24. China will start to export their digital experiences much sooner then later.   China will start to compete on a global level much sooner then later.
  25.  Who will drive the semantic web in China? The true race is to “own” the Semantic Web. Who will win?
  26. Internet  +  Internet  of  Things  =  Wisdom  of  the  Earth   The Internet of Things: powered by China?
  27. Thank you. Freddie Laker" Vice President, " Global Marketing Strategy" SapientNitro Twitter: twitter.com/TMTYL My Blog: TakeMeToYourLeader.comLinkedIn: linkedin.com/in/freddielaker Email: Freddie.Laker@Sapient.com Skype: TMTYLBLOG www.sapientnitro.com

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