Pitfalls of performance campaigns

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The document discusses the pitfalls of performance marketing campaigns and provides tips for running successful campaigns. It emphasizes the importance of setting goals, choosing the right media, creative, and landing pages, and using measurement and testing to improve campaigns over time. While the ideal scenario involves thorough planning and testing, real-world campaigns often face challenges in fully implementing best practices.

Marketing

BUILDING
BLOCKS
GOALS
KEY SUCCESS FACTORS
media
creative
landing page
MEASUREMENT

NUMBERS
DON'T LIE,
OR…?
Benchmarking
Every campaign is different

THANK YOU!
MELINDA BOLYHOS
Head of
Performance&Programmatic buying
MEC INTERACTION FB: facebook.com/melinda.bolyhos
LinkedIn: Melinda Bolyhos
Email: melinda.bolyhos@mecglobal.com

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