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ELMO quick charging network
How to develop
nationwide charging
network?
Jarmo Tuisk
Head of ELMO program,
KredEx
Topics
• Background
• Planning
• Locations
• Business model
• Preparation and Installation
• Launch and results
BACKGROUND  Started in March 2011
 Fully financed by CO2
quota sales to the
Mitsubishi Corporation
 Implemented by the Ministry
of Economic Affairs and
Communications
 Implementation agency:
KredEx
ELMO program
Advanced
charging
infrastructure
EV Grants
Demo &
Awareness
raising
Car sharing
Competence
centers
THE PLANNING PHASE
Planning: March – July 2011
• What are the use cases for various needs for
recharging the EV?
• What are the charging technology choices?
• What is the expectations for the service?
• What kind of IT infrastructure we need?
• Where should we put those chargers?
• How to complete the project in 18 months?
Principal decisions
• It’s going to be a “public safety network” to
address range anxiety
• We go for single operator/centrally managed
business structure for the country wide
network
• We procure the full solution, including the
service, from single consortium – minimizes
the risks of technological incompatibilities
It takes time to plan the network
Building permits
Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013
Guidelines
Tech. Spec.
Electricity projects
Locations
It took roughly one year to be ready for the actual
building works
LOCATIONS
LOCATION IS EVERYTHING!
• Well, almost 
• Why the locations are important?
– Hard to secure them
– Difficult to change them later
– Your business is directly dependent on whether
you hit the right spot in city or road
• Problem: nothing to rely on, because you
cannot count on the existing traffic data too
much, battery vehicles are just too different.
We created some simple rules
• No more than 50-60 km between quick chargers
in main roads
• 1 quick charger for towns with more than 3000
inhabitants
– Almost all Estonian towns, because somebody drives
an EV there someday soon
• Ca 1 quick charger per 10 000 inhabitant in cities
with more than 10 000 inhabitant
– Because there is statistical chance that somebody
buys an EV there
BUSINESS MODEL
Private operator, selected by KredEx for 5 years
Owned by KredEx
Operating modelAssetsServices
Quick
chargers
Network
management
system
Locations for
chargers
High power
grid
connections
Intellectual
property
Charger
control and
maintenance
Business
services
Customer
support
Security
services
Asset
management
KredEx selected private operator to run the charging network for 5 years.
Operator will receive a service fee for the operation. No profit from energy sales during initial 5 years.
Business structure
Partners
Main outsourcing
partner
Owner and
manager
KredEx
ABB Estonia
ABB
Netherlands
(quick chargers)
G4S
(CRM services)
Now!
(IT platform)
Pricing
FLEX
0 EUR
5 EUR
No limits
Combi
10 EUR
2,5 EUR
No limits
Volume
30 EUR
0 EUR
150kWh/
month
1,2EUR per charge
after that
Monthly fee
Pay per charge
Limits
PREPARATION AND INSTALLATIONS
The real action
• We had two separate companies to do the real
work
– Elektritsentrum with multiple teams to prepare the
locations (groundworks, cables from connection
points, foundations for QCs)
– ABB with multiple teams to install and set up the
chargers
• Amazing speed of deployment
– We started building the locations in September 2012
– The network was completed by the end of January
2013 (with some chargers to be added in spring)
Behind the scenes (last 3 months)
• Training of the customer support teams
• Development of business routines
• Analysing early statistics to model pricing packages
• Signing the electricity purchase contacts
• Developing the legal side of the service
• Setting up the pricing solutions
• Testing IT background
• Managing media relations
• Informing the possible customers of network status
• Etc etc
RESULTS
The largest quick charging network in
Europe
Quick facts
Project start: June 2011
Installation start: June 2012
Quick chargers working: 151
Total number: 165
Operated by ABB, G4S and
Now! Innovations
DC fast charging infrastructure
development in Europe
• Weird island in the
upper right corner
of Europe 
• We had no idea,
that this is how
Europe will look
like in 2013.
THANK YOU!
JARMO.TUISK@KREDEX.EE
Questions and answers
www.estonia.eu

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Tuisk

  • 1. ELMO quick charging network How to develop nationwide charging network? Jarmo Tuisk Head of ELMO program, KredEx
  • 2. Topics • Background • Planning • Locations • Business model • Preparation and Installation • Launch and results
  • 3. BACKGROUND  Started in March 2011  Fully financed by CO2 quota sales to the Mitsubishi Corporation  Implemented by the Ministry of Economic Affairs and Communications  Implementation agency: KredEx
  • 4. ELMO program Advanced charging infrastructure EV Grants Demo & Awareness raising Car sharing Competence centers
  • 6. Planning: March – July 2011 • What are the use cases for various needs for recharging the EV? • What are the charging technology choices? • What is the expectations for the service? • What kind of IT infrastructure we need? • Where should we put those chargers? • How to complete the project in 18 months?
  • 7. Principal decisions • It’s going to be a “public safety network” to address range anxiety • We go for single operator/centrally managed business structure for the country wide network • We procure the full solution, including the service, from single consortium – minimizes the risks of technological incompatibilities
  • 8. It takes time to plan the network Building permits Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Guidelines Tech. Spec. Electricity projects Locations It took roughly one year to be ready for the actual building works
  • 10. LOCATION IS EVERYTHING! • Well, almost  • Why the locations are important? – Hard to secure them – Difficult to change them later – Your business is directly dependent on whether you hit the right spot in city or road • Problem: nothing to rely on, because you cannot count on the existing traffic data too much, battery vehicles are just too different.
  • 11. We created some simple rules • No more than 50-60 km between quick chargers in main roads • 1 quick charger for towns with more than 3000 inhabitants – Almost all Estonian towns, because somebody drives an EV there someday soon • Ca 1 quick charger per 10 000 inhabitant in cities with more than 10 000 inhabitant – Because there is statistical chance that somebody buys an EV there
  • 13. Private operator, selected by KredEx for 5 years Owned by KredEx Operating modelAssetsServices Quick chargers Network management system Locations for chargers High power grid connections Intellectual property Charger control and maintenance Business services Customer support Security services Asset management KredEx selected private operator to run the charging network for 5 years. Operator will receive a service fee for the operation. No profit from energy sales during initial 5 years.
  • 14. Business structure Partners Main outsourcing partner Owner and manager KredEx ABB Estonia ABB Netherlands (quick chargers) G4S (CRM services) Now! (IT platform)
  • 15. Pricing FLEX 0 EUR 5 EUR No limits Combi 10 EUR 2,5 EUR No limits Volume 30 EUR 0 EUR 150kWh/ month 1,2EUR per charge after that Monthly fee Pay per charge Limits
  • 17. The real action • We had two separate companies to do the real work – Elektritsentrum with multiple teams to prepare the locations (groundworks, cables from connection points, foundations for QCs) – ABB with multiple teams to install and set up the chargers • Amazing speed of deployment – We started building the locations in September 2012 – The network was completed by the end of January 2013 (with some chargers to be added in spring)
  • 18. Behind the scenes (last 3 months) • Training of the customer support teams • Development of business routines • Analysing early statistics to model pricing packages • Signing the electricity purchase contacts • Developing the legal side of the service • Setting up the pricing solutions • Testing IT background • Managing media relations • Informing the possible customers of network status • Etc etc
  • 20. The largest quick charging network in Europe Quick facts Project start: June 2011 Installation start: June 2012 Quick chargers working: 151 Total number: 165 Operated by ABB, G4S and Now! Innovations
  • 21. DC fast charging infrastructure development in Europe • Weird island in the upper right corner of Europe  • We had no idea, that this is how Europe will look like in 2013.