1. THE FUTURE OF SUSTAINABLE
INDIVIDUAL MOBILITY.
Dr. JulianWeber.
Head of Innovation Projects E-Mobility.
Electromobiliada Moscow, 4. July2013

2. THE STRATEGIC FRAMEWORK FOR FUTURE INDIVIDUAL MOBILITY.
Customer Expectations
Changing values
Politics and Regulations
CO2 - and fleet regulations,
Restrictions on imports
Economics
Shortage of resources, increase in the price of fossil fuels
Culture
Sustainable mobility as part of a modern urban lifestyle;
assumption of social responsibility
Environment
Climate change and the subsequent effects
Urbanisation
By 2030, over 60 % of world population
will live in cities
DRIVING FACTORS

3. “The BMW Group
is the world’s leading provider
of premium products and premium services
forindividual mobility.”
THE BMW GROUP STRATEGY.

4. Evolution
Efficient combustion engines
Innovative technologies
Revolution
Alternative drive trains
Mobility services
TWO PARALLEL PATHS OF SUSTAINABLE INDIVIDUAL SUSTAINABILITY.

5. MINI E AND BMW ActiveE SERVE AS KEY LEARNING
PROJECTS FOR BMW i.
MINI E (2009-2012) BMW ActiveE (2011-2014)
16 million kilometers
~600vehicles
5 million kilometers
~1.000vehicles
BMW i3 and BMW i8
BMW i is more than just an electric car.
BMW i offers 360° ELECTRIC.
BMW i delivers joy of driving.
Adequatevehicle.
High interest of purchase.
Joy of drivingand one-pedal-feeling.
High satisfaction of mobilityneeds.
Rangewas rarely the limitingfactor.
Most users charge 2-3 timesper week and
chargingevents decreased duringusage.

6. EV PURPOSE DESIGN.
THE LIFE-DRIVE ARCHITECTURE.
 Optimum packaging of EV
drivetrain components
 Weight reduction through
light weight materials
 Rear wheel drive
for optimum traction
 Very high crash safety
(protection of occupants
and HV battery).
 Ergonomic assembly processes
 Lead time reduction through
parallelization of assembly lines
LIFE
DRIVE E
Motor
Battery

7. Drive Module:
Aluminium space frame
incl. energy storage system
Life Cell:
Carbon fibre structure
with outer skin
LIFE CELL AND DRIVE MODULE.

8. INTEGRATION OF THE BATTERYSYSTEM IN THE DRIVE MODULE.

9. Low center of gravity
Crash-protected area
Even interior floor
POSITIONING OF THE BATTERYSYSTEM.

10. ENSURING BEST EFFICIENCY AND BEST DRIVING PERFORMANCE:
33% EXTRA MILES WITH SAME BATTERYCAPACITY.
Weight
Battery electric vehicle of comparable size
with typical vehicle driving resistances, conversion design
Lightweight BMW i3
with very low driving resistances
Aerodynamic
drag
Powertrain
efficiency
Rolling
resistance
100 % range
Energy
recuperation
+ 33% range
with same battery capacity
lightweight
Optimization of
• aerodynamics
• tires
• recuperation

11. THE BMW i3 – THE MAIN USPs AS A CLEAR DIFFERENTIATION.

12. THE BMW i3.
THE MEGACITYVEHICLE.

13. THE BMW i3 CONCEPT– TECHNICAL SPECIFICATIONS.

14. THE BMW i8 – THE MAIN USPs AS A CLEAR DIFFERENTIATION.

15. THE BMW i8.
THE MOST PROGRESSIVE SPORTSCAR.

16. THE BMW i8 CONCEPT– TECHNICAL SPECIFICATIONS.

17. FLEXIBLE MOBILITY
A new mobile lifestyle
PUBLIC CHARGING
On the road
ASSISTANCE SERVICES
Provide Assurance
BMW i WILL PROVIDE FLEXIBLE MOBILITY.
HOME CHARGING
Convenient charging at home
360° ELECTRIC.

18. BMW i A SUSTAINABLE MOBILITY PORTFOLIO COVERS CAR USER AND NON
CAR USER, FOCUSING ON URBAN MOBILITY.
Car-enabled
Mobility
BMW and MINI
Drivers
Automobile User
Mobile User
Car-related
Mobility
Car-independent
Mobility
Connected
Drive

19. PRODUCTION OF BMW i MODELS IN LEIPZIG IS SETTING
BENCHMARKS IN THE AUTOMOTIVE INDUSTRY.
− 50% less CO2 (equivalent) emissions in BMW i CFRP production
compared to conventional CFRP production.
− 25% of thethermoplastic parts will be substituted by natural fibers and
recycled materials.
− The production of BMW i models in Leipzig consumes 50% less energy and
70% less fresh water compared to a conventional BMW production.
All energy used is 100% renewable.

20. E-MOBILITY IS FAR MORETHAN JUST ZERO EMISSION.
Sustainable.
Efficient and still without
concession.
Indispensable.
Simple, flexible, and smooth.
Alters the driving experience.
A lot of driving pleasure.

21. THANKYOU VERYMUCH FOR YOUR ATTENTION.