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Fortum: charge & drive

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Fast charging in Sweden and Norway from the eyes of an energy provider, Marcus Henriksson, Fortum

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Fortum: charge & drive

  1. 1. Fortum Charge & Drive Growing your charging business Marcus Henriksson Operations specialist Fortum Charge & Drive
  2. 2. Fortum Corporation • One of the leading energy providers in the Nordic region, the Baltic States and Russia • Listed on Nasdaq OMX Helsinki since 1998 • Generation and Sales of electricity and heat • Developing and investing also in solar power, wave power, smart home solutions and eMobility 2 Finland Sweden Russia Great Britain Poland Estonia Latvia Norway Lithuania India Key figures 2015 Sales EUR 3.5 bn Comparable operating profit EUR 0.9 bn Personnel 7,835
  3. 3. Fortum Charge & Drive The leading charging operator in the Nordics
  4. 4. Charge & Drive Full Service Electric Vehicle Charging Operator Build on extensive experience in Norway, Sweden and Finland. R&D since the 80s. Commercialized as Charge & Drive in 2011. Services applicable for any charging network and service provider. Runs business with any IP-connected EV-chargers. • Charge & Drive – the cloud-based business system Customer experience, infrastructure and business management • Nordic Public Charging Network Leading charging operator in the Nordics • Turn-key charging solutions for B2B and B2G From planning and hardware to services and a mobile web apps. 4 Trusted and used by brands such as
  5. 5. Cloud Service Backed by Learnings from the Nordics • Leading EV charging operator with over 500 smart chargers, including over 200 quick chargers in Norway, Sweden and Finland (map.chargedrive.com) • Home market with three – countries – languages – currencies – tax systems within and outside the EU 5
  6. 6. Charge & Drive is hardware agnostic McDonalds, Sweden Inspiria Science Center, Norway Hageby Centrum, Sweden Quick 10-30 min Semi-fast 2-3 h (3x32A) Normal 6-8 h (1x16A) 6
  7. 7. Fortum Charge & Drive’s Deals Further Strengthen Position in Norway, the World’s Leading EV Market per Capita • Installation and operations of 150 - 450 smart chargers at shopping malls, restaurants etc. • Operations of 50 rapid chargers 50kW at Kiwi’s grocery stores across Norway • Winning Norwegian state tender for 77 rapid chargers in 6 corridors in Norway and the city of Oslo tender for two large rapid charging sites 7 • Norway with population of 5 Mio is the world leading market of EVs per capita • YTD Dec 2015 – over 87 000 EV/PHEVs • March 2015 25,9% of new car sales where EV/PHEVs
  8. 8. Worlds First Country Crossing the Chasm to Early Mass • With present sales rates of over ¼ EVs and PHEVs Norway is moving from early adopters to early mass • Not like the users before • Pragmatics – people from across the street • What do they need? What do you need to provide? 8
  9. 9. 9 «there I was in 32 degrees Celsius and three children in my car…» «I’ve been left standing four times without any chance to get further, and one of the times I’ve had to use road assistance…»
  10. 10. 10 0 100 200 300 400 500 600 700 800 900 47 48 49 50 51 52 1 2 3 4 0 100 200 300 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 kWh/week Nacka, Stockholm, Sweden Furuset, Oslo, Norway Source: Fortum
  11. 11. Immature products have caused severe amount of work to still keep EV drivers happy 11 CCS? CHAdeMO? eGolf? ZOE? Wiring? eUp? AC Modem? KIA? Leaf? BMW i3? Control Boards? SOFTWARE!! Tesla?
  12. 12. By-the-Minute payment gives right incentive and our customers likes this, but First-time-Right (FTR) must improve 12 0% 5% 10% 15% 20% 25% 30% 35% 40% 0-5 5-10 10-15 15-20 20-25 25-30 30-35 35-40 >40 City No payment Mean 25-30 min Best FTR City Payment /minute Mean 15-20 min Worst FTR Countryside Payment /minute Mean 30-35min 1 2 3 Source: Fortum
  13. 13. Major improvement potential in the customer interface and communication – we all need to improve 43% SMS initiation of charging – Long process make initiation time-out – Instructions not correct – Typo of SMS command by customer 22% Other – HW user interface not responding correctly – Driver not following sequence 13% End charging 5% ”Call to say it does not work” 1% ”Help plan my route” 13 43% 22% 14% 13% 5% 1% 1% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Mars 2015 Source: Fortum
  14. 14. Charging power during 2015 in Sweden 14 0 0,05 0,1 0,15 0,2 0,25 0,3 0,35 0,4 0,45 0,5 Jan Feb Mar Apr Maj Jun Jul Aug Sep Okt Nov Dec kWperminut kWh/min
  15. 15. The Fortum Charge & Drive Cloud Based Business System Growing Your Charging Business
  16. 16. Remote monitoring and control of EV chargers Mobile app for the users of your chargers A comprehensive cloud based system (SAAS) 16 Payment and user identification with sms, RFID or web app proven in markets and currencies within and outside of EU Customer service interface enables support of users Modular, pay-as-you-grow model, which enables low capex setup and growth of charging business Able to operate any IP-connectable charger Built on extensive experience gained in world’s leading eMobility market Norway 24/7 multilingual customer service / call center
  17. 17. Charge & Drive - The Cloud Based Charging Business System • Customer experience (EMP) – Customer app, with map and payment functionality. Also SMS & RFID payment – Mypages for user account management and charging history with receipts – 24/7 customer service – Cross-European Roaming • Infrastructure Management (CPO) – Integration of leading smart chargers – Remote monitoring and steering of charging networks • Business Management – Easy to integrate to existing system – Real-Time Dashboards and dynamic reports – Integrated Sales and Marketing tools 17
  18. 18. Mobile web app supporting locating and using chargers • Locate Charge & Drive chargers – or chargers from other integrated databases • Filter chargers based on plug or status • Google Maps - navigation to chosen charger • Credit Card based payment functionality for one time or subscription use 18
  19. 19. RFID-key for subscribed users for most convenient charging • RFID-keys are the most convenient way of charging. – Identification of user by holding RFID- key to the RFID-reader at the charger. – Direct payment with registered credit card – Stored receipts • Web based order process for RFID- keys • Web based registration of credit cards to RFID-keys through MyPages 19
  20. 20. Fortum Charge & Drive Web: chargedrive.com App: map.chargedrive.com Twitter: @forChargeDrive Marcus Henriksson Operations specialist Marcus.henriksson@fortum.com +46703894562 20

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