1. Fortum Charge & Drive
Growing your charging business
Marcus Henriksson
Operations specialist
Fortum Charge & Drive

2. Fortum Corporation
• One of the leading energy providers in the
Nordic region, the Baltic States and Russia
• Listed on Nasdaq OMX Helsinki since 1998
• Generation and Sales of electricity and heat
• Developing and investing also in solar power,
wave power, smart home solutions
and eMobility
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Finland
Sweden
Russia
Great
Britain Poland
Estonia
Latvia
Norway
Lithuania
India
Key figures 2015
Sales EUR 3.5 bn
Comparable
operating profit EUR 0.9 bn
Personnel 7,835

3. Fortum Charge & Drive
The leading charging operator in the Nordics

4. Charge & Drive
Full Service Electric Vehicle Charging Operator
Build on extensive experience in Norway, Sweden and Finland.
R&D since the 80s. Commercialized as Charge & Drive in 2011.
Services applicable for any charging network and service provider.
Runs business with any IP-connected EV-chargers.
• Charge & Drive – the cloud-based business system
Customer experience, infrastructure and business management
• Nordic Public Charging Network
Leading charging operator in the Nordics
• Turn-key charging solutions for B2B and B2G
From planning and hardware to services and a mobile web apps.
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Trusted and used by
brands such as

5. Cloud Service Backed by Learnings from the Nordics
• Leading EV charging operator with
over 500 smart chargers, including
over 200 quick chargers in Norway,
Sweden and Finland
(map.chargedrive.com)
• Home market with three
– countries
– languages
– currencies
– tax systems
within and outside the EU
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6. Charge & Drive is hardware agnostic
McDonalds, Sweden Inspiria Science Center, Norway Hageby Centrum, Sweden
Quick
10-30 min
Semi-fast
2-3 h (3x32A)
Normal
6-8 h (1x16A)
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7. Fortum Charge & Drive’s Deals Further Strengthen Position in Norway,
the World’s Leading EV Market per Capita
• Installation and operations of 150 - 450
smart chargers at shopping malls,
restaurants etc.
• Operations of 50 rapid chargers 50kW at
Kiwi’s grocery stores across Norway
• Winning Norwegian state tender for
77 rapid chargers in 6 corridors in Norway
and the city of Oslo tender for two large
rapid charging sites
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• Norway with population of 5 Mio
is the world leading market
of EVs per capita
• YTD Dec 2015 – over 87 000 EV/PHEVs
• March 2015 25,9% of new car sales
where EV/PHEVs

8. Worlds First Country Crossing the Chasm to Early Mass
• With present sales rates of over ¼ EVs
and PHEVs Norway is moving from
early adopters to early mass
• Not like the users before
• Pragmatics – people
from across the street
• What do they need?
What do you need
to provide?
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9. 9
«there I was in 32 degrees Celsius and three
children in my car…»
«I’ve been left standing four times without
any chance to get further, and one of the
times I’ve had to use road assistance…»

10. 10
0
100
200
300
400
500
600
700
800
900
47 48 49 50 51 52 1 2 3 4
0
100
200
300
40 41 42 43 44 45 46 47 48 49 50 51 52 1 2
kWh/week
Nacka, Stockholm, Sweden Furuset, Oslo, Norway
Source: Fortum

11. Immature products have caused severe amount of work to still
keep EV drivers happy
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CCS?
CHAdeMO?
eGolf?
ZOE?
Wiring?
eUp?
AC
Modem?
KIA?
Leaf?
BMW i3?
Control Boards?
SOFTWARE!!
Tesla?

12. By-the-Minute payment gives right incentive and our customers
likes this, but First-time-Right (FTR) must improve
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0%
5%
10%
15%
20%
25%
30%
35%
40%
0-5 5-10 10-15 15-20 20-25 25-30 30-35 35-40 >40
City
No payment
Mean 25-30 min
Best FTR
City
Payment /minute
Mean 15-20 min
Worst FTR
Countryside
Payment /minute
Mean 30-35min
1
2
3
Source: Fortum

13. Major improvement potential in the customer interface and
communication – we all need to improve
43% SMS initiation of charging
– Long process make initiation time-out
– Instructions not correct
– Typo of SMS command by customer
22% Other
– HW user interface not responding correctly
– Driver not following sequence
13% End charging
5% ”Call to say it does not work”
1% ”Help plan my route”
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43%
22%
14% 13%
5%
1% 1% 1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Mars 2015
Source: Fortum

14. Charging power during 2015 in Sweden
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0
0,05
0,1
0,15
0,2
0,25
0,3
0,35
0,4
0,45
0,5
Jan Feb Mar Apr Maj Jun Jul Aug Sep Okt Nov Dec
kWperminut
kWh/min

15. The Fortum Charge & Drive
Cloud Based Business System
Growing Your Charging Business

16. Remote monitoring and control
of EV chargers
Mobile app for the users of your
chargers
A comprehensive cloud based system (SAAS)
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Payment and user identification
with sms, RFID or web app
proven in markets and
currencies within and outside of EU
Customer service
interface enables support of users
Modular, pay-as-you-grow model,
which enables low capex setup and
growth of charging business
Able to operate any
IP-connectable charger
Built on extensive experience
gained in world’s leading eMobility
market Norway
24/7 multilingual customer
service / call center

17. Charge & Drive - The Cloud Based Charging Business System
• Customer experience (EMP)
– Customer app, with map and payment
functionality. Also SMS & RFID payment
– Mypages for user account management and
charging history with receipts
– 24/7 customer service
– Cross-European Roaming
• Infrastructure Management (CPO)
– Integration of leading smart chargers
– Remote monitoring and steering of charging
networks
• Business Management
– Easy to integrate to existing system
– Real-Time Dashboards and dynamic reports
– Integrated Sales and Marketing tools
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18. Mobile web app supporting locating and using chargers
• Locate Charge & Drive chargers
– or chargers from other integrated
databases
• Filter chargers based on plug or status
• Google Maps - navigation to chosen
charger
• Credit Card based payment
functionality for one time or
subscription use
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19. RFID-key for subscribed users for most convenient charging
• RFID-keys are the most convenient
way of charging.
– Identification of user by holding RFID-
key to the RFID-reader at the charger.
– Direct payment with registered credit
card
– Stored receipts
• Web based order process for RFID-
keys
• Web based registration of credit cards
to RFID-keys through MyPages
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20. Fortum Charge & Drive
Web: chargedrive.com
App: map.chargedrive.com
Twitter: @forChargeDrive
Marcus Henriksson
Operations specialist
Marcus.henriksson@fortum.com
+46703894562
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