This document discusses different types of innovation. It begins by defining innovation as the implementation of new ideas through new or improved goods/services. Innovation is important for organizational growth, survival, and success. There are different types of innovation including basic innovation which comes from new discoveries, disruptive innovation which changes existing markets, breakthrough innovation which solves very difficult problems through unconventional approaches, and sustaining innovation which focuses on incremental improvements in existing markets and capabilities. The document emphasizes that innovation is a process that begins with an idea and results in new functions, differing from simple creativity. It is crucial for organizations to measure and assess their innovation.