As I watch my organization within the last 4yrs of its existence, I have seen innovation leading disruptive changes and giving us big leaps in our earlier days, only to see Bureaucracy emerging to water down these growths. I am forced to confront both experiences, as I lead my team into a new growth trajectory.

1. INNOVATION
VERSUS
BUREAUCRACY
Spytrac & Hail
Ijeoma Mary Chukwu

2. TOC
Overview
Understanding the problems
The Solution
The future market

3. Overview
All too often persons, units and departments in organizations are strangled by management
layers, bureaucracy and HR processes, that kills the innovations these persons, units are
suppose to create.
This is because innovations strives in small groups of people, units and persons largely free from
structure, rules and too much management. This is what makes smaller companies a much more
power engines for innovations than bigger companies with structures and a lot of bureaucracy.
Organization that can’t innovate sagnates.

4. Understanding the problems
Bureaucracy
❏ Structure ( Now System)
❏ Processes and Procedures
❏ Rules
❏ Human interference
❏ Predictability
❏ Rigid
Innovation
❏ Futuristics (Outside Order)
❏ Global/ foreign methodologies, trends and norms
❏ Empowering
❏ Quick fix and Spontaneous
❏ Disruptive
❏ Flexible

5. The Solution
AUSTIN OKERE’S COWPEA MODEL FOR ANALYSING THE FUTURE OF WORK
CUSTODIANS
ANCHOR S OF THE COMPANY
ENABLERS
FLOAT BETWEEN COMPANIES
❏ Uphold the traditions of the company
❏ Work for a Salary
❏ Allegiancy to the firm
❏ Structured
❏ Prefer Value base payment
❏ Stay for a short time
❏ May work for multiple companies
❏ Agile
❏ Disruptive
A balance between both in a company’s growth journey is very essential to its growth and innovative
potential. Which ever grows faster determines the future of Work.

6. The Solution (cont)
Innovative team management
Here are three steps science-based organizations can take to make their innovative
groups more effective.
❏ Streamline the org chart in innovation areas,
persons, units or groups.
❏ Liberate innovation persons, units or group from
routine corporate practices.
❏ Increase pay and performance bonuses for
innovative persons, units or group.

7. The Solution (cont)
Corporate Mind Set Frame
❏ Withhold NO. Rigid organizations say NO quickly and YES slowly. But, innovation requires YES. The next
time someone offers a new idea, say, “Tell me more.”
❏ Provide time. New ideas are like newborns, feeble and dependent. Quick decisions almost always kill
innovations. Ask, “What happens if this works?”
❏ Systematize conversations. In the next meeting, everyone defends the new idea, regardless of their
personal opinion. Ask, “How could this work?”
❏ Develop a series of innovation questions. How will customers be served? Who could take this idea to the
next level?
❏ Create a system for filtering and prioritizing ideas.
❏ Kill or take a next step. Innovation collapses on itself without next steps. After giving it some time to
grow legs, take ideas to the next step or toss them.
(https://leadershipfreak.blog/2014/01/09/six-ways-to-innovate-in-rigid-organizations)

8. The future Market
In July, 2016 Webcouper published a research for the insurance industry, were sales would
be driven by a new demography of consumers:

9. The changing
customer base calls for
an urgent need to
innovate our systems
and processes and
empower our team for
the future market.

10. WHAT DOES THIS MEAN?
THE DIGITAL CONSUMER
❑ Has increasing high expectations set by market leading brands.
❑ Is more informed than ever.
❑ Trust his/her peers more than advertising.
❑ Has a myriad of choices.
❑ Has a voice via social media.
THE CONSUMER REQUIREMENT
❑ Creation of newer business module to meet individual needs.
❑ A service based outcome and not on product and services.
❑ The need of trust in partners.
❑ Request for transparency.
THE DIGITAL ORGANIZATION
❑ Use insight to understand customer needs and deliver better customer outcome.
❑ Has detailed insight in how its products and services are consumed.
❑ Is confident with disruptive digital technologies (Telematics).
❑ Continually innovates, understands and exploits the potential of new business models that is
driven on data based services.

11. What is most important today as we look into the future of
or customers journey?
How important is customer satisfaction in today's business.?
Customer Experience is the most important factor in today’s business, and leveraging on the
most effective approach to keep customers satisfied should be top priority to all organizations.
A flexible and scalable structure should be adopted at all time, giving room for the organization
and team to die to its old ways, and adopting new ways of “doing and being”, will make any
company the company of the future.

12. Thank you!
Ijeoma Mary Chukwu,
CEO. SPYTRAC & HAIL