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Creativity tools-part 1
- 1. Tools for creativity Structured innovation Suhas Dhakate
- 2. What is innovation • Innovation Are innovation, invention and creativity are linked to each other ? • Invention • Creativity
- 3. Innovation is Creativity ? Creativity improves the process of solving problems Brainstorming is widely accepted method for generating creativity Brainstorming mainly based on the insertion of ideas from people with different background Group of engineers working on same technology shows methodical behavior – less creative ideas with high implementation Brainstorming has a risk to deliver something creative idea which can not be turned into an innovation due to lake of implementation feasibility
- 4. Creativity Myths on creativity Creativity → innovation Tools for creativity There is no process for creativity Methods for creativity are random and generate many unfeasible ideas You need environment for creativity Need time to cultivate creativity Need to tell yourself to be creative Creativity can be inhabited through structured process
- 5. What is structured innovation Structured Innovation - combination of various approaches to Synthesize the problem for customer / technical system Thinking about the every elements of a system / issue to explore probable changes Tools to bring various filed and actions not considered in present solution Map the system and generating new ideas through potential combination Methods to obtain contradiction and there resolution
- 6. Tools for creativity Creativity methods and tools Method of focal object Morphology EPV SCAMPER Cluster analysis –Analytical Heir key process Mind mapping Innovation situation questionnaires Design creativity Osborn’s Checklist’ template Heuristic Ideation Technique (HIT) Matrix Principle of imagination Brainstorm QFD etc…
- 7. Thanks
Editor's Notes
- Tools for creativity, which shall be important part of structured innovation
- What is mean innovation. Two more term come with innovation. They are invention, and creativity? There is much more clarity on innovation an invention, however discussions about innovation become fuzzy, when organization talks about, making there people more innovative. Let us start with some common understanding. There are three term. Innovation, invention and creativity. Innovation is the implementation of something new which can have market potential. And Invention is the something that has never been made or experienced or performed before. Many time the difference between the invention and innovation is purely based on potential market value. Market value for invention might not be established immediately after the event happen. however market value can be establish by structured effort and identifying suitable application. Next is creativity. Creativity is the capability of conceiving something unusual. creativity mainly refer with the act or visualization or conceptualization. Referring to the creativity, creativity is primarily talked about art, part of conceptualization in engineering. and a part of “Jugaaäd” when it come for implementation or realization of idea. When any technology organization talked about innovation, organization is talking about envisioning the product and making it implementable. This is to generate the value for there customer. When companies or institution push there people for innovation, they are mainly tending to generate pool of ideas. Organization are trying to make people more creative. And this is how It is important to understand how innovation and creativity is linked
- We understand need of innovation is to solve the problem. For organization Creativity is about generating pool of new ideas. and Innovation is about developing implementable solution to generating profit. Now lets come to The most widely adapted method for innovation. This method is brainstorming. Brainstorming method is mainly developed based on the insertion of ideas. These ideas come from the people from different background. That’s how most of the brainstorm meetings end’s up with dozens of new ideas. Then the brainstorming session called very creative. But there is no innovation until something gets implemented in reality. On the other hand experienced people coming with lots of implementable ideas, consistently shows similarity in the product they are working. These ideas are more on incremental improvement in present system. Ideas are not unique or creativity to bring big change. This is a typical situation organization are dealing with. This is often called mind lock. This particularly happened with the team specialized in technology or product. These people are not able to think on unusual solution, which may be thought by the person from other group. So are we calling these specialized people as uncreative. In other words, creativity is less expected from expert people with “Methodical Behavior.” and this what organization don’t want. Being creative is basically braking the norm, and “Thinking Out of the Box.” Creativity cannot exist when people tend to continue with there ways of doing things. Here, the most widely accepted method, brainstorming shows promising result by bringing diversity in thinking, however also increase the risk of generating infeasible idea. Overall these creative idea less likely turned into an innovation with diverse group of people. These Two contradictory things need to be resolved in benefit of organization, to become more innovative.
- Coming to creativity, Creativity is a flexible, malleable force that requires massive amounts of give and take of ideas. To being creative, people need to asks themselves to creative. They need To be more flexible . To be more adaptive. And to be extreme in certain case. This is where, inhabiting creativity in experienced people is much difficult for organization. However this is one of the most important thing organization need to do if organization want to improve upon innovation. It is clear that Creativity is to have more implementable ideas. And Inhabiting creativity is the first step toward structured innovation. So one part of structured innovation is an approach to bringing creativity in the expert people. So called methodical behavior people. By adding certain method or processes, flexibility can be brought in the methodical thinking process. Often called as tools for creativity.
- Before we proceed for creativity tools, lets try to understand what is mean structured innovation Innovation is a process that starts with idea generation, which is creativity, and ends with implementation. It is great to be really good at idea generation, but if you struggle with the implementation, then being good at idea generation is a waste of time and energy, as too few of these ideas get implemented. In Particularly with the implementation of the idea in the technical field, output mainly deals with the available solution in the vicinity of the system. or the expertise available in the particular area. Here It is very important to break the mind briar and allow the experienced peoples mind to think freely. How this is to be done? This is where structured approach can be adopted by leveraging various tools developed for innovation thinking. Here we go. The most common approach talks about is First Synthesize the problem, where methodical people are good enough to detail out the system. Second, think on every element of design. methodical people can provide a good input on every element of the system to explore more. This increase the chances of having feasible solution as a output. Third is about getting the work done with various adds, through every element is being thought of. Here experts, who are methodical people may not be able to think something different than technology they are working on. This may be due to love for technology. These People tend to keep on explore more on technology. Coming to innovation, where innovation is more related to product, users are interested in product function and not in technology. Technology selection will be secondary criteria to get the work done. This is where creativity tools can help methodical people to be flexible, to be adaptive in insertion of ideas form various field. And focus on achieving functionality rather than technology. This tools helps to generate a list of ideas. Moreover the ideas generated by the experienced people always have high chance for considering potential innovative ideas. Because they can be implemented. In structured innovation, the last step is combination of various ideas to generate the solution. Definitely there will be contradiction arises in the new system and these has to be resolved. Again there are a tools defined by many innovation leaders and in TRIZ. Here it will be worthful to mention about T R I Z’s tool which can help in resolving this contradiction in structured way.
- Most often, important element of the innovation formula is the tools that enable you, and support you, to produce better innovation outcomes, more quickly. This is sensitive topic for most of the product designer or engineers who are Solley depends on the domain knowledge and intuition. Coming back to so called dead block in creativity. There are different tools and methods available for generating pool of ideas. Methods are more about rules and instruction for developing the ideas, which can be creative. It increase the possibility of being the idea creative. And tools are the equipment or technique which implement the methodology, where similar results can be produced with a minimal knowledge of the system. Tools provide a quick results. So what Creativity tools are expected to do? Creativity tools are designed to shift personal mental state that fosters creativity. Here the mental state is about the thinking rigidity of people when working on a same technology or product for years. Creativity technique design to reframe the problem, where people get the monotonous perspective about there product. Creativity technique design to increase a quantity of ideas Creativity technique are made for insertion of extreme environment so as to get more diverse, and out of box ideas. mOst popular method is Brainstorming. Brainstorming always provide creative ideas, but ideas are hard to implement because of diversified idea insertion from different group. QFD. Quality function deployment. This is a grate tool for capturing voice of customer, however coming to the technology product, subsequent QFD provide what are the parameter look into, and what are the contradicting elements. This can be a good method to focus on few of the technology element. QFD lag in generating idea. Method of focal object. This is a technique widely used by product developers to create the ideas. The objective of this technique is to inherit creative thinking and involves synthesizing the non-matching characteristics of different objects into something new. This method sometime provide abrupt ideas. Also the success of this method depends on selection of non-matching character. Morphology. This is a technique for studying of system, how they are formed, and their relationship to other systems or component. And developing the matrix for potential ideas considering the variation in characteristics of element and systems. The Morphological Analysis technique can help to come up with creative and innovative ideas. This could be mainly useful for developing ideas for system level and architectural level. EPV. Element Parameter value. This is a T R I Z method where every element of the system is being evaluated against there parameter, parameters are evaluated against there value. And at the end combine effects are evaluated against the obtained result. This is simple and detail technique where design details can be worked out for generating pool of ideas. Further every parameter can be considered as a element and proceed further. SCAMPER. This is a grate technique for creative brainstorming. This Helps in generating creative ideas for product improvement. This technique mainly based on the questionaries' which forces to think to get the answers. Answers may be different based on the technical background of the peoples participating in the discussion. This technique doesn't provide detailing out on the technical system. Analytical hierarchy process. The analytic hierarchy process is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. This is widely accepted process in the business decision. This process provide a base for the field to create ideas, and provide constraint so as to make the ideas feasible and implementable. However this process docent provide any quick guideline to generate the ideas. Mind mapping. This is powerful technique in developing concept. This technique focus on visualization of relationships between concepts, ideas and other pieces of information on technical system. This improves learning of system over conventional notetaking activity, and provide flexibility to evolve the system faster. However it doesn't participate in generating the new ideas. Innovation situation questionaries. This is a tool having questionaries allows to break down the system, analyze the problem, and focus on the blockage in the path for obtaining ideal function. Removing this blockage through replacing the alternate system or parallel operation will be the suggestions for problem as a output. Design creativity tool Principle of imagination. This is not an direct creativity toll but his method helps in breaking the mind barrier and help in improving lateral thinking, to have more insertion of ideas in the thinking process. This is widely accepted principle in developing new concepts for the science frictions and movies. Event though the impact of imagination principle are more visible on the science friction, practicing this principles can improve lateral thinking, which can be implemented in developing technological systems and generating the new ideas. There are many more tools and methods apart from the listed here. When It comes to the innovation, more and more ideas are required to fill the pool, and then evaluate the ideas based on there advantages over another. In particulate method of focal object, Morphology, EPV, SCAMPER and design creativity, provide more realistic ideas for product and technology development.