1. A charming seaside little town
3 late summer days
500 innovators
Just Mix everything with hackaton, keynote, workshop and, why not, boat trips and relaxing on the
beach and you will get Heroes, Euro-mediterranean Coinnovation Festival.
September 21-23 2016: that’HEROES!
The protagonists of the festival will be the ideas, the most innovative and sustainable projects and
the companies which can demonstrate the ability to respond effectively to the major economic and
social challenges, thus accessing the final phase of Heroes Prize competition. Worldwide hundreds
of thousands of people, groups, organizations, began to experiment innovative ways of living with
original solutions to common problems. New phenomena of self-production that circle in the
university spin-offs, start-up incubators and makers, with an almost technological crafts logic, is
there to create new solutions to unresolved social problems. Large companies and enterprises that
operate internationally are as well reviewing their strategies and introducing the perspective of
shared value.
2. How to guarantee that technological, economic and social innovation, will help to build a
more sustainable, inclusive and innovative society? How to revive the economic and social
role of the Euro-Mediterranean?
Enthused by the great themes placed at European level by “Entrepreneurship 2020 Action Plan”,
Heroes was founded with the specific aim to provide a concrete response to the major social
challenges of our time through analysis, joint planning, training and networking. The main vocation
is to promote greater synergy between the industrial world, the institutions, universities and the new
innovation places such as shared wellbeing strategy, competitiveness and employment.
Fall in love with Maratea
One of the Heroes “claims” is to Fall in love with Maratea.
Heroes and the Basilicata are going to be the stage of the Maditerranean for three days. We will
welcome more than three hundred people who have never seen before the Maratea coast and the
Basilicata Region. We will welcome hundreds of people during the low season period. Our
communication and advertising network, partners and ambassadors, will give a great visibility to the
region. During the three days of Heroes, and not only, we will show the Basilicata’s beauty,
capabilities and possibilities.
Israele, Partner Country
For its first edition Heroes is planning to create a strong synergy with the "StartUp Nation" par
excellence, by hosting numerous Israeli representatives in order to deepen the dynamics that led
this country to vaunt the highest concentration of innovation and entrepreneurship in the world, with
a number of startup companies, avant-garde experimentation, higher than that of China, Britain,
Canada, Japan and India, and with the highest number of companies in the NASDAQ, after the
United States.
3. PROGRAM
The initiative will involve business managers, policy makers, investors, start-ups, university spin-
offs, researchers, business incubators and other co-workers of major social and economic trends of
the coming years.
The program has four main sessions of study, joint planning, training and networking.
“Inspiring stages” - Through workshops with international guests we will discuss the economic
trends, social and technological developments of the coming years.
“Connecting dates” - Through elevating pitch sessions and networking opportunities, innovators,
researchers and start uppers will have the opportunity to present and spread their ideas
“Coinnovation Lab” - A new social planning model, that overcomes categorical and sectorial
boundaries, involving in cooperative relationships enterprises, universities, institutions, digital
talents, start-ups.
“Elevating rooms” - Knowledge, technical and management skills are crucial for a successful start-
up that can read the market needs and transform them into strategies for growth and international
positioning.
5. Some of the Guests:
- Nicola Palmarini, Global Digital Creative IBM
- Michelangelo Tagliaferri, CEO e Founder
Accademia di Comunicazione
- Paolo Iabichino, CCO Ogilvy & Mather Italy
- Aurelio Maruggi, Vice President and GM HP
- Matteo Masserdotti, Founder Tip Ventures
- Edoardo Arisi, CEO e Founder Blogger Italia
- Gianluca Comandini, Founder You&Web
- Mary Franzese, CEO Neuron Guard
- Paolo Privitera, CEO Pick1
- Angelo Corallo,Incubatore Euromed UniLecce
- JoyCut
- Alberto Bassi, CEO BackToWork24
- Antonio Sorrentino, AD Domec
- Agostino Riitano, Cultural Project manager
- Cosimo Palmisano,Founder ECCE Customer
- David Bevilacqua, Chairman Yoroi
- Jeroen De Wit, CEO TeamLeader
- Giuliana Ubertini, giornalista
- Chiara Montanari, Capo Spedizione Antartide
- Fabrizio Sammarco, AD Italia Camp
- Sarah Jane Pell, Artist, Scientist-Astronaut
- Gillian Ferrabee, Director, Creative Lab at Cirque du
Soleil Media
- Gianluigi Parrotto, Presidente Air Group
- Beniamino Pagliaro, Giornalista de La Stampa
- Oliver Lewis, Improbable, Wilton Park, Tech City UK
- Marco Mistretta, CEO - IngDan Italia Srl
- Critstina Marsan , Lifestyle & Business Designer
- Alessio D’Antoni, CEO CrowdFooding
- Juan Manuel Revuelta, Generral Director Finnova
- Paul Armstrong, Writer Forbes, Guardian, Reuters
- Ashlin Burton, futurist & global strategist
- Roberto Esposito, CEO e Founder DeRev
- Michele Martino, CERN
- Chris Noessel, Author & UX Designer
- Neil Harbisson, Artista
- Nicola Greco, MIT
- Paolo Anselmo, Presidente IBAN
- Nicola Pirina, CEO Sardex
- Josè Compagnone, Docente ILAS
- Leonardo Quattrucci, Euro Political Strategy Centre
- Luca Rossettini, D-ORBIT srl
- Benedetta Arese Lucini, Funders of the future
- Andrea Biffi, P680
- Massimiliano Squillace, Digital Capital factory
- Mirko Lalli, Founder TravelAppeal
- Hans Jørgen Wiberg, Founder BeMyEyes
- Fabrizio Perrone, CEO e Founder Buzzoole
- Stefano Daelli, manager Futureberry
- Lorenzo Di Ciaccio, CEO & Cofounder at Pedius
- Luigi Telesca, CEO exrade
- Leonardo Falanga, Ideatore di Never Alone
- Valeria Cagnina, Ideatore di Never Alone
- Luca Tesauro, Founder & Ceo at Giffoni Innovation Hub
- Andrea Postiglione, CEO Mangatar
- Alessandro Pirani, Future Food Institute
- Emil Abirascid,Giornalista, founder Startupbusiness
- Christian Zoli, Co-Founder Millennia Minds
- Francesco Natali, Zernike-Meta Ventures
- Ilaria Barbotti, Founder IgersItalia
- Ivano Zanardo, Italian Excellences Brand
6. Target and shared opportunities
The main vocation of the initiative is a network creation of the innovation chain, promotion of shared
values and support the formation of participatory and collaborative projects, able to guarantee
lasting economic and social benefits for everyone involved.
The June 15 ended the pre-registration that has collected more than 800 contacts belonging to
different targets
Manager - Investors - Startup - Researchers - Policy Makers - Innovators - Digital Talents
7. Heroes Prize competition
The call is intended for start-ups, spin offs and other projects of the Mediterranean basin that have
distinguished themselves over the past three years for the ability to contribute to economic growth,
sustainability and social well-being. The prize committee will be composed of experts, academics,
investors and business Ad. The prize will be awarded to projects that have received the highest
overall score in the three identified categories of impact: 1) economic impact 2) social impact 3)
innovation.
8. How to participate
To facilitate the participation, we have thought of "no stress” formulas that covers and provide hotel
accommodation and all transfer requirements. Otherwise, you can organize your stay independently
and register to the event with the ordinary participation fee of € 200.00.
Tickets and rates
Special discounts available for multiple booking.
EARLY BOOKING rates are reserved for those registering before 30 June 2016 or to those who have filled in
the form of pre-registration by May 30, 2016
9. Promoting Committee and partners
The initiative is promoted by the association A Mezzogiorno, in collaboration with Scai
Comunicazione srl, Research Observatory 20-Entrepreneurship education at the University of Roma
Tre, University of Basilicata, University of Salento, IMAA CNR, Potenza Chamber of Commerce,
APT Basilicata, Homo Ex Machina and Atomic. The initiative is sponsored by the Basilicata Region
and the City of Maratea and, pending confirmation, the Ministry of University and Research, Ministry
of Economic Development, the Council of Ministers, Presidency of the Republic.
Among the partners are present Sviluppo Basilicata, Accademia della Comunicazione,
StartupExchange, Talent Garden Cosenza, IBAN, Blogger Italia, Pick1, Giffoni, DeRev, Interazioni
Creative, Startup Super School, Sentieri Digitali, Puglia Startup, Evensi, Il Tacco di Bacco.
Association A Mezzogiorno
The Association A Mezzogiorno promotes cooperation between Italy, mainly the southern part, the
southern states of the European Union and the Mediterranean countries. The vocation is to
encourage social, cultural and economic development and integration. The association wants to
promote economic and social integration between the countries of the Mediterranean area, by
sharing good practices for cultural development and cooperation between the young professionals
in these countries.
A Mezzogiorno is headquartered in Potenza and has operational units all over the national territory
and abroad, as its purpose is to unite and share positive actions in the field of cooperation, and
exchange practices that could improve the common policies.
The Ambassadors
The ambassadors, they are the reference point and are the Heroes protagonists on the territory. By
choosing to be a Heroes ambassador you are offered the opportunity to network and engage in the
best experiences of innovation made by Start uppers and innovators, local administrators,
companies, coworkings, universities, spin-offs and other projects that try hard every day to make the
world a better place.
10. Associazione A Mezzogiorno
Andreina Serena Romano, President
Tel +39 338 1700143
andreina.romano@amezzogiorno.com
Organizing Secretariat
Scai Comunicazione srl
Via Pantoni di Freda 6 - 85100 Potenza
Tel +39 0971 46611 + 39 345 1724475
info@goheroes.it
Organization Staff
Michele Franzese - Founder +39 338 5963553
Paola Santangelo - Coworking & Incubator +39 328 6504317
Lina Da Nazaret - Sponsorship Relations +39 329 7761709
Michele Cignarale - Communication Manager +39 345 2646545
Andreina Serena Romano - Partnership and external relation +39 3381700143
Jacopo Mele - Human Connector +39 338 2558277
Valentina Cillo - Scientific Advisor +39 349 1596557
Francesco Russo - Ambassador&startup coordinator + 39 329 6682000
Alessandra Santoro - Press Office + 39 334 1073161
Luca Puglisi - Creative Director +39 342 8009917
Donatella Allegretti - Social Media Manager +39 348 7339113
Tatyana Brod - International relationship +39 328 5671501
