As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.
- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform
www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com
The State of Influencer Marketing for TravelAlicia Whalen
Influencer marketing opens up a new channel for brands to connect with consumers more directly, more organically, and at scale. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience. Influencer Marketing is becoming main stream - Tips on how to fully leverage influencers and identify Next Generation Influencers who are the Micro Influencers who are talking snapping and posting about your brand now.
Dragon Trail Interactive is a digital marketing agency focused on helping travel, tourism, and hotel companies connect with affluent Chinese consumers online. It uses a proprietary multi-touchpoint strategy and influencer marketing system to develop customized online marketing platforms for its clients. With offices in Beijing, Shanghai, and Xi'an, Dragon Trail leverages technology, digital marketing, and social media to understand Chinese consumer trends and effectively target the Chinese market.
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
Vends Middle East Travel and Tourism Social Media Index - April 2016.Vends Media
Welcome to VENDS’ first Middle East Travel and Tourism Social Index – the most comprehensive study undertaken of each tourist board, national airline and leading hotel in the Middle East.
Insights to drive travel & hospitality brand and digital strategiesDr Matt McDougall
This document discusses how SinoTech Group can help travel and hospitality brands understand online consumer behavior and discussions. It notes that today's consumers research and communicate about brands across many online channels. SinoTech Group monitors user-generated content to provide insights into how consumers feel about brands, topics of discussion, and trends to help brands engage loyalty and increase marketing effectiveness. It offers metrics on online buzz and discussions around destinations, products, and competitors to optimize strategies.
WanderFund is a mobile platform, in-destination solution that helps young travellers enjoy TUI's Specialist portfolio of activities by letting them crowd-purchase and crowdfund for activities that are normally out of their budget.
This document provides an overview of social media and its importance for small businesses. It defines social media as content created and shared by individuals on websites that allow users to post images, video, and text to share with others. The conversation about brands is happening on social media with or without the business' participation. Examples show the significant web traffic and reach of major social media platforms. It emphasizes becoming a trusted source of information in one's area of expertise to build relationships online. Case studies demonstrate how businesses have used specific social media platforms like Pinterest, Twitter, and LinkedIn effectively. The document concludes with considerations for small businesses in measuring ROI and managing employee social media use.
Social media marketing is growing rapidly and is key to future marketing success. It involves understanding social networks, applying tactics like content marketing, and creating a social media plan. Content is the most important factor, and should be shared across social networks and search engines. The process involves assessing target demographics and objectives, and using strategies like building networks and online conversations to achieve goals like visibility, traffic and profits.
The State of Influencer Marketing for TravelAlicia Whalen
Influencer marketing opens up a new channel for brands to connect with consumers more directly, more organically, and at scale. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience. Influencer Marketing is becoming main stream - Tips on how to fully leverage influencers and identify Next Generation Influencers who are the Micro Influencers who are talking snapping and posting about your brand now.
Dragon Trail Interactive is a digital marketing agency focused on helping travel, tourism, and hotel companies connect with affluent Chinese consumers online. It uses a proprietary multi-touchpoint strategy and influencer marketing system to develop customized online marketing platforms for its clients. With offices in Beijing, Shanghai, and Xi'an, Dragon Trail leverages technology, digital marketing, and social media to understand Chinese consumer trends and effectively target the Chinese market.
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
Vends Middle East Travel and Tourism Social Media Index - April 2016.Vends Media
Welcome to VENDS’ first Middle East Travel and Tourism Social Index – the most comprehensive study undertaken of each tourist board, national airline and leading hotel in the Middle East.
Insights to drive travel & hospitality brand and digital strategiesDr Matt McDougall
This document discusses how SinoTech Group can help travel and hospitality brands understand online consumer behavior and discussions. It notes that today's consumers research and communicate about brands across many online channels. SinoTech Group monitors user-generated content to provide insights into how consumers feel about brands, topics of discussion, and trends to help brands engage loyalty and increase marketing effectiveness. It offers metrics on online buzz and discussions around destinations, products, and competitors to optimize strategies.
WanderFund is a mobile platform, in-destination solution that helps young travellers enjoy TUI's Specialist portfolio of activities by letting them crowd-purchase and crowdfund for activities that are normally out of their budget.
This document provides an overview of social media and its importance for small businesses. It defines social media as content created and shared by individuals on websites that allow users to post images, video, and text to share with others. The conversation about brands is happening on social media with or without the business' participation. Examples show the significant web traffic and reach of major social media platforms. It emphasizes becoming a trusted source of information in one's area of expertise to build relationships online. Case studies demonstrate how businesses have used specific social media platforms like Pinterest, Twitter, and LinkedIn effectively. The document concludes with considerations for small businesses in measuring ROI and managing employee social media use.
Social media marketing is growing rapidly and is key to future marketing success. It involves understanding social networks, applying tactics like content marketing, and creating a social media plan. Content is the most important factor, and should be shared across social networks and search engines. The process involves assessing target demographics and objectives, and using strategies like building networks and online conversations to achieve goals like visibility, traffic and profits.
Small organizations use social media like Facebook, Twitter, and LinkedIn to promote events. Most event marketers are most active on social media in the days leading up to an event. The top goals of social media promotion are educating people about upcoming events and driving word of mouth. Marketers want to use social media in the future to reach more people and gather feedback from past attendees. The document then provides 15 ways organizations can utilize social media at events, such as live streaming sessions and creating a Twitter backchannel.
Social media marketing involves using social networks and online communities for marketing, sales, public relations and customer service. Common social media tools include Twitter, Facebook, LinkedIn, blogs and YouTube. The document outlines the social media marketing process and emphasizes that content is key, discussing tactics for communicating, interacting, and sharing content across various social media platforms.
This document discusses social media marketing techniques. It recommends understanding and applying social media tactics, where content is key. It outlines a social media marketing process involving communicating, interacting, and sharing on social platforms to socialize. The document emphasizes that content delivery, visibility, and virality are important on social media. It provides examples of social media platforms and tools to publish content and promote businesses.
#Manship4002 The Power of User-Generated Social Media Content - Lecture 19Paige Jarreau
The document discusses how social media has allowed for more user-generated content about brands from consumers. It suggests that consumer opinions shared on social media have a greater influence on how other consumers perceive brands than content directly from companies. Some ways the document proposes that companies can encourage user-generated content include running contests, leveraging loyal customers to share brand experiences on video, and partnering with influencers like Tourism Australia has done by encouraging fans to share experiences on their social media pages.
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
Social Media Monitoring is a new age online marketing necessity! Here is a complete guide about 5Ws and 1h of social media monitoring with all the knowledge consolidated in this one e book.
The document discusses the importance of social media for companies in the travel industry. It notes that consumers now use social media extensively to research and plan trips, providing opportunities for travel brands. Specifically, social media allows companies to raise awareness of their brand, drive sales by sending customers to their websites, engage customers to boost retention and referrals, and improve customer service. Popular platforms for travel brands include Facebook, Pinterest, Twitter, and review sites like TripAdvisor. The presentation outlines best practices for travel companies to effectively utilize social media.
This document provides an overview of social media and best practices for brands. It discusses the history and growth of major social media platforms like Facebook, Twitter, and LinkedIn. It also examines demographics, why brands should use social media, what executives expect to see from social media efforts, why consumers use social media, common mistakes brands make, and tips for effective social media use.
Social media marketing is a term that describes using social networks, online communities, blogs and other collaborative online media for marketing purposes. This document provides an overview of social media marketing and discusses common tools like Twitter, Facebook, LinkedIn and YouTube. It also outlines trends in social media marketing and provides a process for developing a social media marketing plan including communicating, interacting, sharing and socializing online.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Social Media Best Practices in the Hospitality IndustryDr Matt McDougall
Hotels and the Hospitality industry as a whole has undergone some changes due to the rise and growth of social media. This presentation provides some practical approaches for hoteliers to leverage social media marketing.
Social media's impact on sales and consumer behavior is complex with many myths and facts to consider. While some short-term advertising and promotional effects can be measured, ROI is difficult to measure for most impacts. Additionally, universal social media models do not exist as effects vary significantly based on product, company, industry, and customer characteristics. The degree of a social media strategy's influence on sales remains an active area of research.
The document provides an overview of social media and social media marketing. It defines key terms like social media, social networking, social web and web 2.0. It discusses the major platforms like Facebook, Twitter, LinkedIn and YouTube. It outlines why businesses should engage in social media marketing, how to approach it by listening and engaging authentically. Finally, it briefly discusses measuring return on investment from social media activities.
This document discusses using social media for marketing restaurants. It examines several popular social media sites and recommends three for McDonald's to use: Foursquare, Google+, and Yelp. Foursquare is recommended to increase sales and yield management through check-ins. Google+ allows sharing promotions and deals fast. Yelp provides customer reviews that can influence decisions and free advertising for well-rated restaurants. The document also analyzes McDonald's target demographics and store statistics to support these recommendations.
This document discusses using social media for marketing restaurants. It examines several popular social media sites and recommends three for McDonald's to use: Foursquare, Google+, and Yelp. Foursquare is recommended to increase sales and yield management through check-ins. Google+ allows sharing promotions and deals fast. Yelp provides customer reviews that can influence traffic if ratings are high. The document also analyzes McDonald's target demographics and store statistics to support these social media recommendations.
3 Prong Approach to Digital and Social Marketing Marcel Media
This document discusses digital marketing strategies, including search engine marketing, web analytics, and social media marketing. It provides an overview of key concepts such as search engine optimization, pay-per-click advertising, Google Analytics, conversion rate optimization, and social media platforms. Specific tips and statistics are also presented for each strategy.
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
ChinaContact is a consulting firm founded in 2005 that provides market entry services and strategic advice to Western companies seeking to enter the Chinese tourism, hospitality, and retail markets. The firm conducts research, provides cultural and business training, assists with partnerships and events in China, and offers digital marketing services. ChinaContact's founder, Roy, has over 20 years of experience working and doing business in China and advises many large international companies.
Small organizations use social media like Facebook, Twitter, and LinkedIn to promote events. Most event marketers are most active on social media in the days leading up to an event. The top goals of social media promotion are educating people about upcoming events and driving word of mouth. Marketers want to use social media in the future to reach more people and gather feedback from past attendees. The document then provides 15 ways organizations can utilize social media at events, such as live streaming sessions and creating a Twitter backchannel.
Social media marketing involves using social networks and online communities for marketing, sales, public relations and customer service. Common social media tools include Twitter, Facebook, LinkedIn, blogs and YouTube. The document outlines the social media marketing process and emphasizes that content is key, discussing tactics for communicating, interacting, and sharing content across various social media platforms.
This document discusses social media marketing techniques. It recommends understanding and applying social media tactics, where content is key. It outlines a social media marketing process involving communicating, interacting, and sharing on social platforms to socialize. The document emphasizes that content delivery, visibility, and virality are important on social media. It provides examples of social media platforms and tools to publish content and promote businesses.
#Manship4002 The Power of User-Generated Social Media Content - Lecture 19Paige Jarreau
The document discusses how social media has allowed for more user-generated content about brands from consumers. It suggests that consumer opinions shared on social media have a greater influence on how other consumers perceive brands than content directly from companies. Some ways the document proposes that companies can encourage user-generated content include running contests, leveraging loyal customers to share brand experiences on video, and partnering with influencers like Tourism Australia has done by encouraging fans to share experiences on their social media pages.
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
Social Media Monitoring is a new age online marketing necessity! Here is a complete guide about 5Ws and 1h of social media monitoring with all the knowledge consolidated in this one e book.
The document discusses the importance of social media for companies in the travel industry. It notes that consumers now use social media extensively to research and plan trips, providing opportunities for travel brands. Specifically, social media allows companies to raise awareness of their brand, drive sales by sending customers to their websites, engage customers to boost retention and referrals, and improve customer service. Popular platforms for travel brands include Facebook, Pinterest, Twitter, and review sites like TripAdvisor. The presentation outlines best practices for travel companies to effectively utilize social media.
This document provides an overview of social media and best practices for brands. It discusses the history and growth of major social media platforms like Facebook, Twitter, and LinkedIn. It also examines demographics, why brands should use social media, what executives expect to see from social media efforts, why consumers use social media, common mistakes brands make, and tips for effective social media use.
Social media marketing is a term that describes using social networks, online communities, blogs and other collaborative online media for marketing purposes. This document provides an overview of social media marketing and discusses common tools like Twitter, Facebook, LinkedIn and YouTube. It also outlines trends in social media marketing and provides a process for developing a social media marketing plan including communicating, interacting, sharing and socializing online.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Social Media Best Practices in the Hospitality IndustryDr Matt McDougall
Hotels and the Hospitality industry as a whole has undergone some changes due to the rise and growth of social media. This presentation provides some practical approaches for hoteliers to leverage social media marketing.
Social media's impact on sales and consumer behavior is complex with many myths and facts to consider. While some short-term advertising and promotional effects can be measured, ROI is difficult to measure for most impacts. Additionally, universal social media models do not exist as effects vary significantly based on product, company, industry, and customer characteristics. The degree of a social media strategy's influence on sales remains an active area of research.
The document provides an overview of social media and social media marketing. It defines key terms like social media, social networking, social web and web 2.0. It discusses the major platforms like Facebook, Twitter, LinkedIn and YouTube. It outlines why businesses should engage in social media marketing, how to approach it by listening and engaging authentically. Finally, it briefly discusses measuring return on investment from social media activities.
This document discusses using social media for marketing restaurants. It examines several popular social media sites and recommends three for McDonald's to use: Foursquare, Google+, and Yelp. Foursquare is recommended to increase sales and yield management through check-ins. Google+ allows sharing promotions and deals fast. Yelp provides customer reviews that can influence decisions and free advertising for well-rated restaurants. The document also analyzes McDonald's target demographics and store statistics to support these recommendations.
This document discusses using social media for marketing restaurants. It examines several popular social media sites and recommends three for McDonald's to use: Foursquare, Google+, and Yelp. Foursquare is recommended to increase sales and yield management through check-ins. Google+ allows sharing promotions and deals fast. Yelp provides customer reviews that can influence traffic if ratings are high. The document also analyzes McDonald's target demographics and store statistics to support these social media recommendations.
3 Prong Approach to Digital and Social Marketing Marcel Media
This document discusses digital marketing strategies, including search engine marketing, web analytics, and social media marketing. It provides an overview of key concepts such as search engine optimization, pay-per-click advertising, Google Analytics, conversion rate optimization, and social media platforms. Specific tips and statistics are also presented for each strategy.
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
ChinaContact is a consulting firm founded in 2005 that provides market entry services and strategic advice to Western companies seeking to enter the Chinese tourism, hospitality, and retail markets. The firm conducts research, provides cultural and business training, assists with partnerships and events in China, and offers digital marketing services. ChinaContact's founder, Roy, has over 20 years of experience working and doing business in China and advises many large international companies.
Dragon Trail - Top 8 Tips to Market to Chinese Consumers_Sept 2011Dragon Trail
The document discusses strategies for marketing to affluent Chinese consumers. It emphasizes leveraging digital marketing, technology and social media to increase brand awareness and generate demand. It provides 8 tips: 1) understand China travel trends 2) understand the Chinese consumer 3) develop a multi-channel marketing plan 4) leverage the internet 5) develop a relevant Chinese website 6) engage on social media 7) tell your brand story 8) build relationships through campaigns. The target consumer is younger, wealthy Chinese interested in individual travel experiences.
This report analyzes travel data from January to October 2016 to summarize trends in outbound independent travel from China. Some key findings include:
- September is the peak travel season and January is when the most money is spent overseas.
- Short-haul destinations like Japan, Thailand, and South Korea are most popular. European destinations saw a decline.
- Travelers are increasingly younger, between 15-33 years old, and highly educated.
- Entertainment, fitness, and food are major interests influencing destination choices.
- Low-cost airlines are preferred for overseas flights. Debit card use for shopping overseas grew substantially.
Dragon Trail China Digital Marketing - Dec 2010Dragon Trail
Dragon Trail is a leading digital marketing company in China that helps international organizations connect with Chinese consumers through digital strategies. It offers services including social media marketing, website development, search and digital advertising, content localization, and mobile marketing. The company was founded by experts in social media, tourism technology, and has a team highly experienced in China's travel industry. It has an international client list and has received several awards for its innovative services and marketing campaigns.
China Social Media for Travel and TourismDragon Trail
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism and hotel companies. Many travel brands are trying to capture the attention of this very valuable new customer segment, but not without challenges and disappointments. Award-winning China social media agency Dragon Trail Interactive gives some tips for marketing to affluent Chinese consumers successfully.
Building a Digital Marketing and Social Media Strategy in ChinaDr Jens Thraenhart
This document summarizes key points about digital marketing and social media trends in China. It discusses how social media platforms like Weibo, Weixin and Youku are most popular in China compared to Facebook and Twitter. Mobile internet usage is growing rapidly in China and will surpass 20% of the global online population by 2015. The new Chinese consumer values experiences over material goods and shares travel experiences online. Digital and social media must be an integral part of marketing strategies to reach Chinese travelers.
New media as a Strategic Communication Tool in Sustainable TourismWild Asia
This document discusses how internet technologies and social media can drive sustainable tourism development. It notes that over 70% of the internet population uses social networks, with Facebook and Twitter being highly popular. It explores how social media is shaping the future, with examples like mobile hotels. The key points are that social media is a powerful tool that allows crowdsourcing input for research, product development, financing, and marketing; it can influence crowds and engage in conversations. The document provides tips on showcasing experiences, visual content, and locals to appeal to customers in social media strategies.
1. The document discusses strategies for providing interactive marketing and social media services to tourism organizations targeting the lucrative Chinese travel market.
2. It outlines Dragon Trail's services which include social media strategies, developing a Chinese web presence, digital marketing campaigns, and leveraging influencers and bloggers to increase brand awareness among Chinese travelers.
3. Dragon Trail aims to help clients capture more data on Chinese travelers and convert more influencers into advocates through innovative social media strategies tailored for the Chinese market.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
The document discusses several emerging social networks and provides best practices for brands to utilize each network. It summarizes usage statistics and examples of companies using networks like Foursquare, Tumblr, Quora, Instagram, Plancast, Kickstarter, TripAdvisor, and Yelp. Recommendations include cross-promoting content across networks, monitoring discussions about brands, and engaging with other users.
Slide showcases the highlights of Half City, the city-focused social platform (web and mobile) where users share their urban lives
with beatified pictures associated with a specific location(marked by double *).
In a nutshell: HalfCity is a much more social, picture-focused and prettier Yelp with an elegant twist. Visit HalfCity at www.thehalfcity.com
The Digital Doha Summit - Ayman Itani, Mobile Social Case StudiesForum One
Think Media Labs is a digital and social media agency founded by Ayman Itani that helps enterprises in Lebanon, the Gulf and MENA region use internet platforms to engage customers. It provides social media strategy, community building, brand management and training to align business processes with digital and social media goals. Think Media Labs was selected by McDonald's to unify its digital presence across 30 branches in line with global brand requirements. It also built an online community for Harvard Arab Alumni across several countries.
What’s New in Social Media:The Latest Trends and Opportunities for BusinessJa...Mark Grindeland
This document summarizes the key trends and opportunities in social media presented by ShesConnected Multimedia. It outlines the growth of major social media platforms like Facebook, Twitter, YouTube and blogs. It provides case studies of how brands like Starbucks, Burberry and Cadbury are generating ROI through social media. It also discusses tools and tactics for social listening, engagement, community building and measurement. Finally, it presents ShesConnected Multimedia as a company focused on social media and community management that can help brands build and grow their online communities.
The document provides tips and best practices for developing an effective social media strategy and content plan for an association. It recommends publishing different types of content on a regular basis, such as a daily news update, weekly tip, monthly newsletter, quarterly webinar, and annual conference. It also stresses the importance of aligning social media goals with the overall marketing plan and using consistent branding across channels. Additional tips include engaging members through training, using hashtags to increase reach at events, and tracking metrics like impressions and engagement to measure success.
Foursquare is a location-based social network that allows users to check-in at different venues using a mobile app. It has over 2.5 billion check-ins, 45 million places, and 25 million users worldwide. The travel industry can benefit from foursquare by creating more touchpoints with customers, allowing brand advocacy, offering incentives through deals, tying content to customer locations, and gaining customer insights. Several travel brands like Starwood, Lufthansa, Ritz-Carlton, and United Airlines have partnered with foursquare through API integrations, tips, lists and rewards to extend their brands and drive customer engagement.
The document discusses the rise of social media and its impact on business communication. It notes that while brands used to control communications about them, the growth of social networks and user empowerment through new communication technologies has weakened brand voice and given power to customers. It advocates that businesses must join social conversations, build communities, and develop relationships with influencers in order to harness the potential of social media.
100 facts to help make your digital marketing efforts really humHeidi Unruh
Social media is an important landscape for businesses to understand in order to meet consumer needs. A social media roadmap involves mapping the social media landscape in a category, identifying key consumer needs, and determining the best social platforms to address those needs. The roadmap also includes integrating social media with a company's website and reusing digital content across channels to optimize all online presences.
Succeeding With Social Media and FRSocial by For Rent Media SolutionsErica Campbell Byrum
This document provides an overview of social media strategies for real estate companies. It discusses measuring the impact of social media on brand reputation and sales. The presentation recommends developing a social media strategy, creating accounts on key networks like Facebook and Twitter, engaging audiences with compelling visual content and contests, and measuring engagement and reputation through analytics and reputation management tools. It also discusses partnering with For Rent Media Solutions for social media management, advertising, and reporting services.
Marketing to Chinese Affluent Consumer by leveraging Social Media and Digital Marketing. Dragon Trail is the premier travel technology and marketing company to help travel brands from hotels to tourist boards to increase their brand awareness in China.
Dragon Trail Interactive is a China-based digital marketing agency that helps tourism clients connect with affluent Chinese travelers online. It offers services such as Chinese website development, social media strategies on platforms like Weibo and WeChat, mobile app development, marketing campaigns, and innovative technology solutions. Dragon Trail has offices in major Chinese cities and experience helping international clients like tourism boards, hotels, and attractions expand their presence in China.
Social Media Case Studies Compilation #1 - 110210FullsourceWP
The document discusses three case studies from Visible Technologies about using their social media monitoring and engagement platform, Visible Intelligence. The first case study describes how TBWA\Chiat\Day used Visible Intelligence to track social media mentions of Grammy-nominated artists to power a "FanBuzz Visualizer." The second case discusses how Microsoft's Springboard team used Visible Intelligence to engage with the IT community and drive adoption of Windows 7. The third case outlines how Penn Schoen Berland uses social media data from Visible Intelligence along with traditional research to better predict box office results.
Similar to TripShow.com - New Chinese Travel Website (20)
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
TripShow.com - New Chinese Travel Website
1.
2. What
is
Tripshow.com
As
China's
newest
travel
website,
Tripshow.com
serves
the
new
and
socially
engaged
Chinese
tourists.
With
Tripshow.com,
travel
brands
have
the
ability
to
engage
visually
with
Chinese
travelers
to
build
brand
awareness,
while
travelers
can
engage
with
brands
to
get
inspired
about
des=na=ons
and
experiences
and
plan
their
trips.
3.
4. CHANGING
CHINA
TRAVEL
TRENDS…
The new and
sophisticated
Chinese Tourists
want to get
inspired by
destinations, and
share their
experiences via
social media.
5. Sina
Weibo:
Most
acCve
social
media
plaGorm
in
China
(2nd
globally
aKer
Facebook).
27
million
(9%)
of
the
320
million
users
checking
in
every
day,
and
more
than
100
million
posts
every
24
hours.
Source:
Digital
Influence
Index
2010
–
Fleichman
Hillard
&
Harris
InteracCve
(Sept.
2012)
6. Imagine…
a Chinese consumer
visits your hotel or Tripshow.com helps brands
destination, takes a aggregate inspiring images
photo, and posts it on captured by Chinese travelers
his or her Chinese on social media (Sina Weio) to
social media profile to visually market a brand, and
share the experience. identify their most valuable
fans.
Unfortunately you
would never know! It is a visual marketing platform
and social media application for
Lost Opportunity! travel organizations looking to
market to Chinese consumers.
TripShow.com It helps them to automatically
aggregates the visual aggregate beautiful and
content posted by relevant pictures from various
travelers on social media platforms,
Weibo.com to inspire organize by theme or itinerary,
future Chinese and display with rich media to
travelers. inspire travelers. It is also a
perfect platform for
organizations to identify their
most active followers, manage
social CRM and run digital
campaigns.
7. China
Travel
Social
Media
PlaGorm:
Tripshow.com
• Inspirational Trip Planning Tool
• Engagement & Communication Platform
• Online Campaigns & Contests
• Social CRM & Consumer Insights
• Call to action integration
• SinaWeibo Visual Marketing Application
• Compatible with PC, Mac & Mobile Devices
• Social & Inspirational
• Viral marketing platform
8. Content
Management
(Albums
&
I=neraries)
Des=na=on
Web
Site
User
Engagement
Des=na=on
Profile
Weibo
Users
Aggregated
Pictures
(from
users
&
professionals)
User
Pictures
9. Tripshow
–
Showcases
the
Photos
and
Videos
•
Integrates
social
Media
content
into
one
place
Sina
Weibo
Users
–
•
Showcases
des=na=on’s
Share,
contribute
photos,
user’s
comment
,
content
i=neraries
Businesses
–
Collect
•
Showcases
user’s
Content
&
Use
for
•
Seeking
about
the
trip
preference
and
informa=on
MarkeCng
AcCviCes
•
Sharing
travel
experience
through
weibo
•
Create
a
company
album
and
other
media
with
•
Customize
the
display
of
thousands
of
travel
lovers
photos
and
content
which
is
•
Making
comments
about
automa=cally
generated
by
other’s
trip
the
users
•
Winning
rewards
from
•
Par=cipate
in
the
user’s
the
company
conversa=on
and
hos=ng
CommunicaCng
and
Engaging,
reward
campaigns
to
the
building
long
term
relaConships
content
contributors
11. Tripshow.com
for
Travel
Businesses
Social
Media
content
CuraCon
• A
plaQorm
that
aggregate
pictures,
content
and
feedback
from
various
social
media
websites
and
organizes
them
by
themes
or
i=neraries
to
inspire
travelers
Social
CRM
CombinaCon
• Brand’s
fans
are
mo=vated
to
contribute
content.
On
the
other
side,
companies
can
manage
the
rela=onship
with
the
current/poten=al
customers
via
conversa=on
and
campaigns
Engagement
&
CommunicaCon
plaGorm
• Communicate
with
followers,
recognize
fans
with
the
most
contribu=ons
with
badges
and
incen=ves,
and
engage
with
past
guests
and
visitors
12. Brands can
develop albums
based on
business line,
interest, and
partners.
Photos or
videos will give
more information
and can link to a
call-to-action.
Note: TripShow.com is only in Chinese language – English translation for illustration purposes by Google Translate.
13.
14. • Brands can create
a call-to-action by
creating itineraries,
promotions,
packages, and
offers
• Integration of
booking and trip
planning
• Integration of
itineraries or packages
– build by companies,
and contributed by
consumers
Note: TripShow.com is only in Chinese language – English translation for illustration purposes by Google Translate.
15. Chinese consumers can
“wear” brands badges, while
organizations can give out
premium badges for
consumers to show their brand
affiliation.
It is a great way for companies
to connect with Chinese
consumers, run campaigns,
and engage in Social CRM.
Companies can connect and
rank active consumers by
various attributes.
Note: TripShow.com is only in Chinese language – English translation for illustration purposes by Google Translate.
17. Powerful
TesCmonial
to
influence
consumer
decision
making
User’s
posi=ve
feedback
is
a
big
asset
for
the
company,
providing
another
perspec=ve
of
informa=on
to
the
company.
“As
for
the
cycling
lovers,
steep
mountains
and
liYle
tracks
is
the
adventure
playground.
In
Banff,
you
won't
experience
a
lack
of
this
ac=vity.
There’s
not
only
exci=ng
tracks
but
also
the
breathtaking
scenery
@
Tripshow
“
“Going
through
mountains
and
mountains…
That’s
the
fun
part
of
cycling”
“Can
I
keep
cycling?”
18. Insight:
Data
shows
the
preference
of
the
user
Number
of
photos
uploaded
Past
Posts
Visited
Places
Places
Wish
List
Number
of
photos
the
user
has
uploaded
to
your
company
User’s
I=neraries
19.
Engage
directly
with
users
who
have
been
to
your
desCnaCon
or
have
a
real
urge
to
go
• Provides
a
plaQorm
for
the
company
to
par=cipate
and
influence
the
conversa=on
• Special
campaign
can
be
launched
to
reward
fans
and
ac=ve
content
producers
Create
loyal
and
long
term
rela=onships
•
Understand
the
preferences
of
users
to
be_er
target
your
market
• Social
media
repor=ng
–
see
who
your
fans
are
and
what
they
are
interested
in
(i.e.
spa,
restaurant,
ac=vi=es,
etc.)
• Find
out
who
is
spreading
the
posts
and
who
is
the
customer
with
the
most
profitable
poten=al
• Track
the
loyal
fans
across
a
=meline
21. • Acts as Travel Social Network for consumers
• Organizes photos posted on social media in albums
• Personal Homepage to connect with friends, and share photos
• Store trip plans and itineraries
• Show off badges collected from brands (similar to Foursquare badge)
22. Tripshow.com
has
beauCful
photos
I
can
get
inspired
by
beauCful
photos
that
other
users
have
taken
Food
Local
scene
Hidden
scene
23. Tripshow.com
helps
with
trip
planning
I
can
plan
my
trip
by
checking
photos
and
i=neraries
of
other
travelers
Mei’s
18
days
in
Canada
Details
explana=on
about
the
places
Mei
went
in
Canada
24.
Tripshow.com
connects
to
various
social
media
During
my
trip,
I
can
upload
my
pictures
to
tripshow.com
by
using
my
Sina
Weibo
account
25. Tripshow.com
showcases
pictures
I
can
show
my
trip
to
people
who
are
also
interested
in
the
same
des=na=on
MrWan’sBungy
jump,
Canada
I
can’t
lie,
I
would
get
a
heart
aYack
if
I
jump
Funny
pose
but
must
have
an
awesome
view!
I
would
buy
shares
if
I
wanted
to
go
downwards
26. Tripshow.com
has
contests
I
can
collect
badges
and
get
special
offers
from
different
travel
companies
Become
a
Canada
tourism
VIP
and
enjoying
the
privileges
27. Sina
Weibo
Profile
Banyan
Tree
Shanghai
TripShow
Contest
Opening
Campaign
Fans
on
TripShow
Preliminary
Result:
150,000
Fans
in
10
days
28. TripShow.com Gold Level
Offers the ability to develop a
separate branded site
powered by the open
TripShow API, as well as a
fully customized brand page
on Tripshow.com with custom
URL, which can function as a
Chinese website alternative.
The
Shangri-‐La
example
on
the
leK
is
not
a
TripShow
API
site,
and
serves
for
illustraCon
purposes
only.
31. User
Login
On
Tripshow.com,
And
enter
their
Weibo
users
click
on
the
Weibo
buYon
account
informa=on
to
access
their
own
Tripshow.com
account
(similar
to
Facebook
Connect)
32. User
Homepage
From
his
homepage,
the
user
can
access:
-‐
His
Photos
-‐
His
Photo
Albums
-‐
His
I=neraries
-‐
What
he
has
posted
-‐
Updates
33. User
InteracCons
Users
have
the
op=on
to
add
content
on
Tripshow.com
(via
Sina
Weibo)
34. Post
Photos
Organize
Photos
in
Albums
Post
@tripshow
Create
own
I=neraries
Day
1
Day
2
35. Brand
Pages
Users
can
access
Brands
pages
from
Tripshow.com
homepage
36. Brand
Homepage
Brand’s
sta=s=cs
Naviga=on
through
the
brand’s
page
Fans
recently
rewarded
Brand’s
Photo
Albums
37. NavigaCon
Through
Brand’s
Page
With
great
ease,
users
can
access
the
brand’s:
-‐ Photos
-‐ Albums
-‐ I=neraries
-‐ Ac=ve
Users
41. TRIPSHOW.COM
TRAFFIC
GENERATION
Search
&
Digital
MarkeCng
Sina
Weibo
Profiles
Li_le
markeCng
spend
required
to
drive
traffic
due
to
Weibo
integraCon
TripShow
Clients
Social
Media
MarkeCng
42. THE
BEAUTY
OF
TRIPSHOW:
Big
Demand
Li_le
MarkeCng
Spend
Great
Revenue
PotenCal
44. Plan
1—Bronze
RMB
5,000/year
Aggregate
content
(photos
with
text)
from
client’s
social
media
profile
onto
Tripshow
automa=cally.
Aggregate
relevant
content
contributed
by
social
media
users.
Brand
presence
on
Tripshow
Management
on
Tripshow.com
is
Plan
2—Silver
RMB
50,000/year
not
included
in
the
packages
below,
Bronze
benefits,
plus:
but
is
included
in
Dragon
Trail’s
Organize
photos
into
different
categories
based
on
themes,
des=na=ons,
etc
Social
Media
Management
Aggregate
i=neraries
and
display
them
inspira=onally
on
Tripshow
Engage
users
with
incen=ves
and
increase
loyalty
Packages,
or
can
be
added
by
Manage
basic
social
CRM
with
tools
of
tag
and
badge
subscribing
to
Weibo
Management
3
custom
made
brand
badge
at
RMB
15,000/month.
Companies
Personalized
URL
being
on
Tripshow
are
required
to
have
a
Sina
Weibo
profile.
Dragon
Plan
3—Gold
RMB
200,000/year
Silver
benefits,
plus:
Trail
is
happy
to
assist
in
semng
up
Run
mini-‐site
campaign
an
account,
and
complete
the
Enhanced
social
CRM
necessary
procedures.
Mul=ple
custom
made
badges
Personalized
brand
page
Tripshow
Campaigns:
Personalized
URL
-‐ Star=ng
at
RMB
100,000
PLEASE
CONTACT
US
FOR
OUR
Open
API
(based
on
scope)
SPECIAL
LAUNCH
OFFER
FOR
Data
and
stats
analysis
QUALIFIED
ORGANIZATIONS
Repor=ng
48. Dragon
Trail
InteracCve
Localized
Web
Social
Media
Integrated
Digital
Advanced
Technology
Presence
Management
Campaigns
SoluCons
•
Chinese
web
site
•
Social
media
program
•
Media
Management •
Chinatravelbuzz.com
Development
management
•
Campaign
Management •
Tripshow.com
•
SEO/SEM
•
Social
media
campaign
•
Media
Ac=vity •
Social
Media
•
Email
Marke=ng
development
&
Applica=ons
execu=on
49. Chinese
Website
2.0
-‐
True
LocalizaCon
Overview
– Content
is
re-‐wriYen;
no
straight
transla=on
(adding
of
important
content
areas
not
part
of
the
English
website,
i.e.
Chinese
Restaurants,
etc.)
– Website
is
designed
for
Chinese
consumers
– Chinese
website
has
more
relevant
branding
– Chinese
site
is
hosted
in
China
– Content
is
op=mized
for
Chinese
Search
Engines
– Incorporates
travel
suppliers
50. Chinese
Social
Apps
-‐
True
Engagement
Weibo
Pages
Weibo
Booking
Weibo
Rewards
Weibo
Loyalty
Weibo
Concierge
With
Facebook
and
TwiYer
blocked
in
China,
Sina
Weibo
is
the
most
engaging
and
ac=ve
social
media
plaQorm
in
China.
While
many
companies
have
developed
social
apps
on
Facebook,
Dragon
Trail
Interac=ve
is
the
first
company
that
offers
a
suite
of
social
apps
exclusively
developed
for
the
travel
and
tourism
industry
on
Weibo.com.
51. 1. Weibo
Pages
Overview
• Showcase
products,
services
and
partners
• HTML
FIVE,
and
mobile
friendly
design
• Pre-‐built
templates
for
various
travel
organiza=ons
–
including
des=na=ons,
hotels,
tour
operators,
etc.
Client
Benefits
• Enhance
brand
presence
on
Weibo
with
customized
content
modules
and
call
to
ac=on
• Content
modules
includes
banner,
video,
weibo
feeds,
followers,
etc.
;
call
to
ac=on
includes
re-‐tweet,
sharing,
follow,
etc.
52. 2. Weibo
Concierge
Overview
• Extend
travel
concierge
service
to
weibo
plaQorm.
• Enable
travel
organiza=ons
to
provide
trip
care.
• Push
message
to
users
based
on
loca=on,
travel
plan,
preference,
etc.
Client
Benefits
• Service
quality
monitoring
• Analy=cs
of
service
performance,
traffic,
amount
of
work,
etc.
• Analy=cs
of
fans
demographics,
social
data,
etc.
• Provide
customers
with
high
service
levels,
preferen=al
rates
53. 3. Weibo
Loyalty
Overview
• Showcase
details
of
the
loyalty
program
and
benefits
for
members.
• Incen=ves
can
be
built
into
the
APP,
choose
to
top-‐up
(or
reduce)
the
loyalty
points
count
for
any
par=cular
corporate
agent
at
any
=me.
• Easy
to
sign
in
and
users
can
share
the
informa=on
aqer
each
booking
Client
Benefits
• Member
data
collec=on,
including
email
address
and
social
data
such
as
social
influence,
followers,
etc.
• Drive
membership
development
• Provide
customers
with
high
service
levels,
preferen=al
rates
54. 4. Weibo
Rewards
Overview
• Set
your
own
incen=ve-‐based
campaigns
to
promote
the
brand
– Customized
rewards
(member
cards,
free-‐night
vouchers,
etc.
)
– Decide
how
many
loyalty
points
are
needed
to
redeem
rewards
• Monitor
campaign
performance
and
track
results.
• Customized
call
to
ac=on,
including
sign-‐up,
survey,
re-‐tweet,
etc.
• Fraud
detec=on
and
preven=on.
Client
Benefits
• Offer
higher
service
levels,
reward
loyalty
• Build
repeat
business
55. 5. Weibo
Booking
Overview
• Showcase
products
and
services
(digital
shop)
with
customize
design
• Photo
galleries
of
the
property
and
promo=on
• Automa=c
Promo
Codes
so
your
Fans
can
get
special
prices
• Private
and
secure;
with
mul=currency
and
mul=lingual
capability
Client
Benefits
• Bring
convenience
and
interac=ve
customer
support
of
the
booking
process
to
Weibo
users
• Boost
revenue:
Turn
the
purchase
inten=on
into
sales
at
the
moment
when
users
are
inspired
in
Weibo
• Social
CRM:
Increase
engagement
with
users
before
and
aqer
travel
• Analysis
of
fans
demographics,
social
data,
etc
56. Weibo
Apps
Brands can now increase engagement on Sina
Weibo (the most active social media platform in
China, and the second most engaged social network
in the world just behind Facebook) by developing
Social Apps on Weibo.com. Dragon Trail was the
first agency that developed social apps for travel
companies.
Left is an example from Begium-Flanders Tourist
Office (weibo.com/visitflanders) with 26,000 fans.
Below is the Sina Weibo profile of the Canadian
Tourism Commission (weibo.com/canadatravel) with
170,000 fans. (September 27, 2012).
Belgium-Flanders Tourist Office (above)
does not have a social app (similar to a
page on Facebook).
Canadian Tourism Commission (right)
has a social app and, which is pretty much
like a mini-site on Weibo.com. Canada has
the opportunity to run campaigns, promote
itineraries, collaborate with partners and
industry stakeholders, and integrate loyalty
and booking. hYp://weibo.com/canadatravel
Weibo Apps are the perfect compliment to
TripShow.com to execute a powerful China
social media strategy for travel brands.
57. Social
Media
2.0
–
Profile
→
Campaigns
• Brand
awareness
Drive
• Call
to
Ac=on
• Encourage
travelers
to
contribute
Constant
• And
learn
more
Engagement
• To
Chinese
website
from
mul=ple
media
channels
Drive
Traffic
Generate
• Convert
regular
travelers
to
loyal
fans
Loyalty
• Capture
valuable
traveler
data
CRM
64. Tripshow.com
Visual,
Social
Media
MarkeCng
ApplicaCon
→
China’s
Pinterest
for
travel:
– Leverage
inspiring
images
via
social
media
to
market
brand,
and
iden=fy
most
valuable
fans.
– Fresh
Web
Content
-‐
automa=cally
aggregate
beau=ful
and
relevant
pictures
from
various
social
media
plaQorms
– Engage
/Educate
Fans
-‐
organize
photos
by
theme,
i=neraries,
and
display
with
rich
media
to
inspire
– Campaign
PlaGorm
-‐
Iden=fy
most
ac=ve
followers,
manage
social
CRM
and
run
digital
campaign.
65. China
Social
Management
PlaGorm:
Chinatravelbuzz.com
A
tool
for
travel
companies
to
manage
their
social
media
presence
in
China
more
effec=vely.
Core
Func4onality:
•
Manage
mul=ple
social
media
profiles
with
the
same
user
log
in
•
Allow
mul=ple
users
to
manage
the
same
social
media
account,
with
ac=on
tracking
•
Scheduled
posts
&
workflow
management
•
Social
CRM
&
VIF
•
Compe==ve
intelligence
•
Travel
company
social
media
directory