Dragon Trail Interactive is a China-based digital marketing agency that helps tourism clients connect with affluent Chinese travelers online. It offers services such as Chinese website development, social media strategies on platforms like Weibo and WeChat, mobile app development, marketing campaigns, and innovative technology solutions. Dragon Trail has offices in major Chinese cities and experience helping international clients like tourism boards, hotels, and attractions expand their presence in China.

1. Reaching Affluent Chinese Travelers Online

2. About Us
Dragon Trail Interactive is an award-winning travel
technology and digital marketing agency helping
travel and tourism organizations reach and connect
with China’s affluent consumers.
At Dragon Trail, we are committed to innovation,
which is developed by an in-house team of IT
engineers.
Our focus on tourism allows us to develop effective
and tailored digital and social media strategies for our
clients.
China
Travel Digital

3. Our Location and Team
Co-founded in 2009 by innovator and
entrepreneur George Cao, Dragon Trail
Interactive has offices in Beijing, Shanghai, and
Xi’an, with recent presence in Singapore.
The leadership team comprises of Chinese and
international tourism and marketing
professionals, who have many years of
experience in the travel and media industries.

4. Outbound Chinese Tourism & The Internet
80% Chinese travelers educate themselves about destinations and brands online.
A virtual presence in China and in Chinese are essential steps to gain visibility in a
market where people use different travel websites and social media platforms.
98million
Chinese Outbound Tourists in 2013
USD 128billion
The worlds’ biggest overseas spenders in 2013
632 million internet users
527 million smart phone users
1 out of 10 international tourists
worldwide is Chinese
80%
Say shopping is vital to their trips
438 million WeChat users
396 million Weibo users

5. Our Services
China Travel Academy
Marketing
Digital Social
Media Media
Tripshow
China Starter Pack Mobile
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6. Our Services
Digital Media
• Chinese website
development
• China-focused web
design & content
• China hosting ensuring
high loading speed
• .cn domain registration
• ICP (Internet Content
Provider) filing
• China Media buying
• SEO/SEM on Chinese
Search Engines
• Electronic Direct
Mailing (EDM)
Social Media
• Social media account
setup & verification
• Social media account
branding & design
• Social media content
creation and
publishing
• Fan growth &
engagement
• Social campaign
creation & execution
• Social media
monitoring
• Social media
applications (booking,
membership, photo
album and more)
Mobile
• China tailored mobile
interactive design
• Mobile web site
development
• Android & iOS
development
• Social media in-app
development
• Mobile app promotion
and distribution
Innovative
Solutions &
Products
• Chinese OTA
connectivity
development & hosting
• Online booking system
development for hotels
and tour operators
• Customer Relationship
Management (CRM)
system development
• B2B platforms and
applications for
training and
educational purposes
• Web crawling and
scraping system
development
• Offline implemented
technology: iBeacon
outdoor deployment to
send automatic

7. Digital Media
• Chinese website
development
• China-focused web design &
content
• China hosting ensuring high
loading speed
• .cn domain registration
• Baseline SEO for the major
Chinese search engine (Baidu)
• ICP (Internet Content
Provider) filing
Chinese Website Development
Greece Tourism Board

8. Social Media
• Social media account setup &
verification
• Social media account branding &
design
• Social media content creation and
publishing
• Fan growth & engagement
• Social campaign creation & execution
• Social media monitoring
• Social media applications (booking,
membership, photo album and more)
Social Media Strategy
Sina Weibo & WeChat
Ayana & Rimba Hotels, Bali

9. Mobile
• China tailored mobile
interactive design
• Mobile web site development
• Android & iOS development
• Social media in-app
development
• Mobile app promotion and
distribution
Mobile Application
The Peninsula Hotel ‘’Tour the Bund’’ Charity Ride

10. Marketing Services
• Strategy & Advisory
• Advertising creative
development
• China Media buying
• Digital campaign development
and execution
• SEO/SEM on Chinese Search
Engines
• Database Marketing
• Electronic Direct Mailing (EDM)
Digital & Social Media Campaign
Los Angeles Tourism

11. Innovative Solutions
• Chinese OTA connectivity development
& hosting
• Online booking system development
for hotels and tour operators
• Customer Relationship Management
(CRM) system development
• B2B platforms and applications for
training and educational purposes
• Web crawling and scraping system
development
• Offline implemented technology:
iBeacon outdoor deployment to build
interactive maps and send promotional
communications via an app
iBeacon Outdoor Deployment
Chic Outlet Shopping, Suzhou Village

12. Our Products
China Starter Pack: A cloud based and cost effective
solution that helps travel and tourism organizations
establish an initial online presence in China. It
comprises of a mobile responsive website and one
social media platform.
China Travel Academy: A WeChat supported training platform
conceived for the tourism industry to provide easily accessible
learning experiences to staff, buyers and suppliers. Courses
effectiveness is supported by tests at the end of each section.
Tripshow: A Chinese answer to Pinterest, specific for
travel. Users post visual content directly on it or
through Chinese social media. Aggregated and curated
content provides for rich consumers’ analytics. The
platform acts as a repository of branded and user
generated content.

13. Selected Clients- Destinations
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14. Selected Clients- Hotel and Others
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15. Our Work
Canada Tourism Commission Integrated Marketing Communications
comprising of Website, Sina Weibo, WeChat, Advertising and Campaign

16. Our Work
Universal Studios-Website

17. Our Work
Atlantis The Palm Dubai- Integrated Marketing Communications
comprising of Website, Sina Weibo, WeChat, Advertising and Campaign

18. Our Partners
Dragon Trail has extensive global partnerships through a network of associations and
industry peak bodies
Preferred Partner of The Pacific Asia Travel Association (PATA)
Partner of COTRI, the worldwide leading independent research
institute for research relating to the Chinese Outbound Tourism
market
Part of an international travel marketing alliance consisting of
advertising, PR, media and marketing firms spread across four
different continents, all specializing in travel
Partner of HSMAI , a global organization of sales and marketing
professionals representing all segments of the hospitality industry
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19. Why Dragon Trail
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We are a China based and award-winning agency with renowned
international and local clients
As travel experts, we develop tailored digital strategies based on a deep
understanding of the online and offline Chinese outbound tourism
sector and its latest trends
We have strong relationships in the digital marketing and tourism
sectors including travel Key Opinion Leaders (KOLs), search and social
media sites (Baidu, WeChat, Sina Weibo etc.), OTAs, travel agencies and
PR agencies
Our focus on technology enables us to lead in offering innovative
products
Our in-house development and execution capabilities guarantee
effective solutions and high quality delivery

20. Please contact us,
we would like to hear from you
Alliyah Yoanna MG
Director Hospitality Products
BizGate Marketing and Consultancies
Exclusive Middle East Representative
Mob :+971504271326//email: alliyah@bizgate.info