The document discusses the evolving landscape of travel, highlighting trends such as the rise of online booking, social media influence on travel choices, and the increasing importance of collaborative experiences among young travelers. It presents TUI's innovative approach through a platform called Wanderfund, which allows users to crowd fund travel activities, facilitating cost-effective experiences while fostering community engagement. The text emphasizes shifting from transactional services to promoting immersive travel experiences that appeal to millennials, who prioritize flexibility and social interaction during their journeys.

2. Traveling today
Airbnb
Got 3 million
bookings
in 2012
Couch Surfing
Now has a global
community of 6 million
people
OTA’s
Over half of the UK
travelers book their
holidays online
Trip Advisor
is the world's largest
travel site. With over
200 million unique
visitors per month,
Social Media
52 percent of Facebook
users said that their
friends’ holiday photos
had inspired their
vacation choice.
Youth & Travel:
By 2011 travelers between
the ages 16 and 24 spent
around £400 million less
compared to 1999.
Only 3%
of Nordics from 18-25 choose
planned vacations

3. The future of traveling
"Travel will become more collaborative over the next decade, both in terms of how people
travel, and how the travel industry interacts with travelers."
Source: Amadeus - From chaos to collaboration

4. The future of traveling
"Travel providers will need to shift focus from satisfying the needs and wants of the traveller
as an individual, to providing the environment for networks and flows of travelers as a group
to move and flourish."
Source: Amadeus - From chaos to collaboration

5. “The paradox is that by reducing the emphasis on selling, travel industry providers will have a
deeper and more profitable relationship with travelers.”
Source: Amadeus - From chaos to collaboration
The paradox

6. Flexibility, spontaneity
and reliability.
The need
Budget friendly
activities
Travel spending young travelers rose 20% in 2010,
making them the fastest-growing age segment,
according to American Express Business
70% change their Facebook status
while on vacation.
70% indicated they expect special places to
offer immersive experiences that are
interactive and hands-on.
58% of Millennials (20% higher than older
generations) prefer to travel with friends.
Millennials reject a cookie
cutter journey.
85% of leisure travelers use their
smartphones during vacation.
They’re always looking for opportunities
to meet other Millennials and experience
foreign countries with new people.

7. To harness TUI’s power for the consumer
Purpose

8. Young people are time rich but money poor.
Insight

9. GET young people
TO travel with TUI and make the most of their holiday experience
BY moving from a model of service and selling to an promoter of experiences
Strategy

10. Strategy
TUI’s mainstream
Specialist &
Activity
Idea

12. Mindset
By using WanderFund I can connect with other travelers
And get discounted prices for activities that would otherwise
Be out of my budget.

13. Model
Collaborative
Consumption
Crowdfunding
TUI gets bulk price deals,
increasing demand.
If users need help with the
payment, the platform enables
crowdfunding in their personal
social networks.
The offer goes into the WF pool so
users can confirm their place at the
special rate

14. 1. Possible WanderFund activities
are displayed in the platform inventory
2. When an experience has
reached the minimum participant
number, users get a notification
Users can crowdfund in facebook,
and the money collected goes into
their pledge
3. Users can check the activity
throughout the day, confirmed
places, number of open crowdfunds
and their progress.
4. Credit cards are charged 24
hours in advance to secure the
activity
The money crowdfunded by the users
network goes into their profile, they just pay
the remaining fee
In case the experience doesn’t meet the goal
within the deadline, users get a notification it
has been cancelled

15. Payment
Travelers can either pay the
regular rate, or use our flexible
crowdfunding platform to reach
the goal.

16. UX
Authorize Payment
Home
New Adventures
(Other User Galleries)
ProfileFind Adventure
(Search / Sort / Add)
Track Progress
Rate & Review
Join
My WF
Ask for funding on FB
Join
HistoryMy Account

17. Find Adventure
Search and add new activities from TUI’s offerings.

18. Find Adventure
Intelligent search by
adventure title, merchant,
location, date, price, etc.
Sort all TUI’s offerings by
“Close to reaching lowest
price,” categories, highly
rated, price, deadline, etc.

19. New Adventures
WanderFund allows you to browse other users’
galleries and chip in on their WanderFund
experiences.

20. User is able to see other
people’s activities.
Clicking on each of these
activities leads to the next
screen, where she can join,
or share on FB for
crowdfunding.
New Adventures
How many people have
joined
Up-to-date price of the
activity

21. New Adventures Detail
It’s linked with Facebook, so users can ask their
personal network for support.

22. New Adventures
Detail
User sees
details of the new
activity she wants to join.
Experience creator’s
description of why she wants
people to join her /
crowdfund for her.
It also shows FB photos of
other people who will also be
at the activity.
How many people have
joined
Up-to-date price of the
experience

23. New Adventures
Detail
Starred reviews aggregated
from various trust worthy
review sites
Ask for Wanderfund on
Facebook
Join the Adventure –
once clicked, this
experience becomes
trackable in
“My WanderFunds”
Deadline to join
or fund experience

24. My Wanderfunds
You can also see your own WanderFunds in a
simple way, showing the amount of participants
who have joined and the money collected so far.

25. My Wanderfunds
User is able to see
her own list of experiences
she wants to crowdfund or
ask people to join.
How many people
she still needs to get the
min. price
How much money
she still needs to reach the
current goal price
Clicking on the photo takes
her to the screen which
shows details of the activity
she’s tracking.
Clicking on the Wanderfund
button shares it on FB
without having to see the
details.

26. Track Progress
Progress for every experience is easily visualized,
showing number of people crowdfunding, days left
and how close the project is from reaching its goal.

27. Track Progress
User is able to
track activities she has
joined or created.
Ask for funding
on Facebook
Collapsible tabs
Who and how many
people have just joined
How many people
at this point?
Ask people to join
Collapsible tabs
Who donated money
Message
How much money
donated by FB friend
How much money
do you have at this point?

28. Track Progress
The total number of
people you need for the
discounted price
How many people do
you still need?
Up-to-date total price –
changes as # of people
increases
How much money you
still need to raise
before the deadline

29. Track Progress
(goal reached)
Buttons replaced by
“Pay Now” when both goals
have been reached
Flags indicate
Goal Reached
Once the goal has been
reached and date of
activity passes, the
activity moves into
“History” and users can
rate experience

30. Summary
Explore
While on holidays or
before you get there the
activities that are being
crowd funded
1
Choose
The one you like the most,
join and wait for more
people to come
Or kickstart a new
activity with TUI
23 Social Media
You can even ask your
friends and family to
chip into your holiday
wish.
4
Enjoy
The amazing
experience TUI has for
you.

31. Thanks!