1. The document discusses strategies for providing interactive marketing and social media services to tourism organizations targeting the lucrative Chinese travel market.
2. It outlines Dragon Trail's services which include social media strategies, developing a Chinese web presence, digital marketing campaigns, and leveraging influencers and bloggers to increase brand awareness among Chinese travelers.
3. Dragon Trail aims to help clients capture more data on Chinese travelers and convert more influencers into advocates through innovative social media strategies tailored for the Chinese market.
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
Dragon Trail is the leading travel technology and digital marketing company in China that helps international travel and tourism organizations connect to Chinese consumers.
Dragon Trail leverages the internet and social media in China to spread brand messages of our clients, and help our clients execute results-driven digital marketing campaigns. Dragon Trail does not replace travel agencies, either online or offline, for travel bookings. Instead, we help our clients increase brand awareness in China by generating buzz about their products and services using online influencer marketing and social media campaigns.
Dragon Trail develops and licenses proprietary technologies for the travel industry, including trip planning, group travel portals, hotel and flight search applications, social media applications, mobile applications and e-Learning systems. These technologies enable travel companies to engage Chinese consumers and the Chinese travel trade alike.
Dragon Trail, registered in Beijing with offices in Beijing and Shanghai, was founded by leading experts in the business use of social media, e-marketing, revenue management and online travel distribution from North America, Europe and China. Dragon Trail also publishes industry news and analysis web site ChinaTravelTrends.com.
The competition for Chinese travelers is ever increasing and is expected to continue to be so in the coming years, it is vitally important for companies serious about the China market to start build and grow a solid online presence in China today. And we are here to help you.
Dragon Trail co-founder Jens Thraenhart's presentation during the 2009 China Travel Distribution Summit in Shenzhen - December 2009.
www.DragonTrail.com
Vends Middle East Travel and Tourism Social Media Index - April 2016.Vends Media
Welcome to VENDS’ first Middle East Travel and Tourism Social Index – the most comprehensive study undertaken of each tourist board, national airline and leading hotel in the Middle East.
Janette Toral presented an overview to blogging and social media at the Philippine Navy last September 27, 2010. An earlier version of this was presented at World Citi Colleges Antipolo last September 13, 2010.
This handout version cited the Top 10 Emerging Influential Blogs 2010 as chosen by writing project participants.
As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.
- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform
www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
Dragon Trail is the leading travel technology and digital marketing company in China that helps international travel and tourism organizations connect to Chinese consumers.
Dragon Trail leverages the internet and social media in China to spread brand messages of our clients, and help our clients execute results-driven digital marketing campaigns. Dragon Trail does not replace travel agencies, either online or offline, for travel bookings. Instead, we help our clients increase brand awareness in China by generating buzz about their products and services using online influencer marketing and social media campaigns.
Dragon Trail develops and licenses proprietary technologies for the travel industry, including trip planning, group travel portals, hotel and flight search applications, social media applications, mobile applications and e-Learning systems. These technologies enable travel companies to engage Chinese consumers and the Chinese travel trade alike.
Dragon Trail, registered in Beijing with offices in Beijing and Shanghai, was founded by leading experts in the business use of social media, e-marketing, revenue management and online travel distribution from North America, Europe and China. Dragon Trail also publishes industry news and analysis web site ChinaTravelTrends.com.
The competition for Chinese travelers is ever increasing and is expected to continue to be so in the coming years, it is vitally important for companies serious about the China market to start build and grow a solid online presence in China today. And we are here to help you.
Dragon Trail co-founder Jens Thraenhart's presentation during the 2009 China Travel Distribution Summit in Shenzhen - December 2009.
www.DragonTrail.com
Vends Middle East Travel and Tourism Social Media Index - April 2016.Vends Media
Welcome to VENDS’ first Middle East Travel and Tourism Social Index – the most comprehensive study undertaken of each tourist board, national airline and leading hotel in the Middle East.
Janette Toral presented an overview to blogging and social media at the Philippine Navy last September 27, 2010. An earlier version of this was presented at World Citi Colleges Antipolo last September 13, 2010.
This handout version cited the Top 10 Emerging Influential Blogs 2010 as chosen by writing project participants.
As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.
- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform
www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com
As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.
From EyeforTravel's June 2018 conference in London, this presentation introduces B2C digital tools to attract and engage with Chinese outbound tourists, by following the consumer journey of a Chinese tourist online, from the inspiration phase through to research, booking and in-destination digital resources.
The first and only complete China solution for travel and tourism organizations. A Partnership between COTRI & Dragon Trail, the publishers of ChinaTravelTrends.com.
Win-Chinese-Tourists offers for the first time such a one-stop solution which provides you with all you need for success in the Chinese market: How to make them satisfied with your services, how to spread the word and how to turn demand into bookable offers.
Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - BangkokDr Jens Thraenhart
Digital Innovation Conference for Travel, Tourism, and Hospitality.
Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500
Summary report of the first PATA Responsible Tourism Forum in Beijing in December 2011. For more information please visit http://www.pata.org/press/successful-pata-china-responsible-tourism-forum-goes-annual1
The Mekong Innovative Startup Tourism Initiative (MIST) aims to support innovative new travel & tourism-related ventures in the developing destinations and source markets of Cambodia, Laos, Myanmar, and Vietnam (CLMV). MIST will mentor new ventures, provide support and guidance, and match them with suitable investors. - See more at: http://www.mekongtourism.org/mist and www.mist.asia
China Travel Social Media-Dragon Trail- ITB March 2010Dr Jens Thraenhart
As part of the ITB Convention 2010, a workshop organised by the German-based COTRI China Outbound Tourism Research Institute and the Chinese company Dragon Trail, presented Social Media Marketing as the most promising way to reach the Chinese market. Greg Duffell, CEO of PATA and Geoffrey Lipman, Special Adviser to the UNWTO, supported this view in the panel discussion with Prof. Dr. Wolfgang Georg Arlt and Jens Thraenhart, leaders of COTRI and Dragon Trail respectively.
Dragon Trail: Culturally Relevant Social Media Marketing - Example ChinaDr Jens Thraenhart
Presentation at the 2nd T.20 Tourism Ministers Conference in Buyeo, South Korea. Addressing the importance of developing a global social media and digital strategy, but executing locally to ensure relevancy and the right channels
As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.
From EyeforTravel's June 2018 conference in London, this presentation introduces B2C digital tools to attract and engage with Chinese outbound tourists, by following the consumer journey of a Chinese tourist online, from the inspiration phase through to research, booking and in-destination digital resources.
The first and only complete China solution for travel and tourism organizations. A Partnership between COTRI & Dragon Trail, the publishers of ChinaTravelTrends.com.
Win-Chinese-Tourists offers for the first time such a one-stop solution which provides you with all you need for success in the Chinese market: How to make them satisfied with your services, how to spread the word and how to turn demand into bookable offers.
Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - BangkokDr Jens Thraenhart
Digital Innovation Conference for Travel, Tourism, and Hospitality.
Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500
Summary report of the first PATA Responsible Tourism Forum in Beijing in December 2011. For more information please visit http://www.pata.org/press/successful-pata-china-responsible-tourism-forum-goes-annual1
The Mekong Innovative Startup Tourism Initiative (MIST) aims to support innovative new travel & tourism-related ventures in the developing destinations and source markets of Cambodia, Laos, Myanmar, and Vietnam (CLMV). MIST will mentor new ventures, provide support and guidance, and match them with suitable investors. - See more at: http://www.mekongtourism.org/mist and www.mist.asia
China Travel Social Media-Dragon Trail- ITB March 2010Dr Jens Thraenhart
As part of the ITB Convention 2010, a workshop organised by the German-based COTRI China Outbound Tourism Research Institute and the Chinese company Dragon Trail, presented Social Media Marketing as the most promising way to reach the Chinese market. Greg Duffell, CEO of PATA and Geoffrey Lipman, Special Adviser to the UNWTO, supported this view in the panel discussion with Prof. Dr. Wolfgang Georg Arlt and Jens Thraenhart, leaders of COTRI and Dragon Trail respectively.
Dragon Trail: Culturally Relevant Social Media Marketing - Example ChinaDr Jens Thraenhart
Presentation at the 2nd T.20 Tourism Ministers Conference in Buyeo, South Korea. Addressing the importance of developing a global social media and digital strategy, but executing locally to ensure relevancy and the right channels
How to attract chinese tourists to your property STAAH
The Chinese outbound tourism market is undeniably lucrative for savvy properties wanting to expand. Here are some ways to get more bookings from this high volume and increasingly high spending market.
Improving your budget using social networking strategies.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
China Social Media for Travel and TourismDragon Trail
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism and hotel companies. Many travel brands are trying to capture the attention of this very valuable new customer segment, but not without challenges and disappointments. Award-winning China social media agency Dragon Trail Interactive gives some tips for marketing to affluent Chinese consumers successfully.
Internet in China has entered the social media era, and Weibo is among the most influential social media site used in the country.
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About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
Marketing to Chinese Affluent Consumer by leveraging Social Media and Digital Marketing. Dragon Trail is the premier travel technology and marketing company to help travel brands from hotels to tourist boards to increase their brand awareness in China.
Dragon Trail Interactive is an award-winning digital marketing agency focused exclusively on Chinese outbound tourism. Find out how we can help your destination or travel-focused business attract Chinese tourists through outstanding digital initiatives, including social media, websites, B2B marketing and more.
Many destinations have turned their focus to attracting the Chinese traveler. In turn, airports are now exploring Chinese social media to complement their western focused programs. But where to start?
Mekong Moments is a globally unique visual consumer marketing and travel inspirational platform that collaboratively promotes the GMS and drives sales to individual businesses through social commerce while creating awareness of sustainable travel. Businesses encourage their stakeholders to share their experiences via social media and aggregate the content to MekongMoments.com.
Mekong tourism industry engagement presentation feb 2016 jens thraenhartDr Jens Thraenhart
Mekong Tourism launches programs to engage and collaborate with the tourism industry in order to work together to promote the Greater Mekong Subregion as a single tourism destination.
DIGITAL INNOVATION ASIA CONFERENCE & AWARDS BANGKOK JUNE 2014Dr Jens Thraenhart
The E-Tourism Asia Boot-Camp will provide hands-on practical training for the travel and tourism industry in the areas of digital marketing trends, social media, mobile, distribution, search, influencer marketing, and China digital marketing.
Leveraging digital, social, and mobile to drive PROFITABILITY for your business – from small to large, restaurant to hotel, retail store to tourism organization, travel agency to airline – the digital landscape has transformed how we do business today, and more importantly, it has changed how consumers research, make decisions, and purchase. The E-Tourism Asia Boot-Camp is focused on hands-practical content that will help your business to be relevant to today’s consumer.
VISIT: http://www.diasiaevents.com/events/e-tourism-asia/
The first edition of the guide to “Essential China Travel Trends”, published by ChinaTravelTrends.com, and produced in collaboration between Dragon Trail, VariArts Travel Group, and GreenEarth.travel, is an attempt to reveal some of the critical trends, and pitfalls when trying to enter this market, and offers insights from practitioners in the industry. It includes topics such as Internet and Social Media, Distribution, Sustainability, Outbound and Domestic Tourism, MICE, as well as Hotel Development. http://www.ChinaTravelTrends.com - http://www.DragonTrail.com
Free Download at http://www.chinatraveltrends.com/resources/book/
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
How To Change Name On Volaris Ticket.pdfnamechange763
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This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
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In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
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Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
2. Turmoil is harming APAC less than world Asia Pacific 5.6% United States 0.1% Europe 0.6% Source: Forecast growth in 2009, International Monetary Fund, 2008 D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
3. China is slowing but still growing China 9.3% Source: Forecast growth in 2009, International Monetary Fund, 2008 D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
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6. China is one of the fastest growing outbound travel markets in the world + 22 % since 2000 D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
10. Dream Destinations The United States is the most frequently cited dream destination for Chinese citizens, followed by France. “ The statue of Liberty is so famous as a national symbol – I would be eager to see it. The USA’s advanced economy is another attraction for me, as I want to experience this in-person.“ Traveler, Xian “ Hollywood in LA and Disneyland – such modern developments attract me to the U.S. very much.” Traveler, Wuhan “ Europe has a deep cultural background and is full of historical attractions. In addition, each historical attraction has its own style and this enables each different country in Europe to present a different culture.” Traveler, Chongqing “ You can go to see the glaciers and national parks in Canada – such natural sceneries are the most famous attractions of Canada.” Traveler, Wuhan D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM (n=7,000) United States 13% France 10% Australia 7% Japan 5% United Kingdom 4% Canada 4% Singapore 4%
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12. 338 millions Internet users (June 2009) 92 % contribued to social media 43 % communicate via forums/discussion boards 41 millions are « heavy » social media contributors 42 millions bloggers in China (more than in Europe and USA combined) China is one of the strongest country in the world with active consumers in social media platforms Source: www.cnnic.cn China Internet Network Information Center (CNNIC) D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
13. 2008 > Global Tipping point Comscore: Dec 2008 D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
14. 350 Million Internet Users equals 20% penetration in China (USA has over 80 % penetration) ; 80 Mill new users in 2008; equals 220,000 new users per day or 9,000 per hour China Internet Facts D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
15. China Internet Facts User Characteristics D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
16. Blogging: Asia leads 16-54 Active Internet Universe Estimates Source: Universal McCann Social Media Tracker D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM % Write their own blog 60%+ 40% -60% 30%-40% <30%
17. Social Networking: everywhere Source: Universal McCann, Wave 3 2008 D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM % joined a social network 70%+ 60% -69% 50%-59% <49%
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19. Chinese Online Participation and Engagement is more vibrant than in the West Source: CIC Watch, 2008 D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
24. The Power of the Internet Community in China: Redefining the Brand/Consumer Relationship D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
25. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM It’s all about converting Influencers into Advocates
26. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM Platforms Understand Be useful Be live Videos: Youkou Images: Yupoo Micro-Blog: Sina Bookmark: Zhuaxia SNS: RenRen Social Space Networks Plan/iterate Measure Active listening Aggregation Outreach Moderation APIs Social Spaces Framework Principles Processes Widgets / tools Editorial Optimise assets M&S assets On-site UGC Connecting Research & Listen Curation Content
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29. Dragon Trail Team Founded by international leading experts in social media, e-tourism and travel technology D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM NETWORK E-MARKETING CONTENT STRATEGY TECHNOLOGY SOCIAL MEDIA
30. 1. Insight: Social Voices Extracting brand sentiments from millions of consumer reviews across the Internet in China. We then turn that knowledge into action, shaping campaigns to increase awareness, revenues, and data capture. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
31. Design Your Own Trip User Feedback User Blogs User Video D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM 2. Relevant Chinese Website Presence Development
32. 3. Chinese Social Engagement Automation 1. Online Trip Planning Application If travelers book your travel related product online, you have a great opportunity to engage them in pre-trip planning and post-trip sharing with a white label solution backed by advanced technologies and services. 2. Social Engagement Tools Besides maintaining your existing Chinese websites, we can develop custom social networks and communities, forums and blogs, online games, as well as widgets that encourages your consumers to engage with your content, and create a viral loop that spreads around and creates buzz. These tools are designed to achieve certain objectives, such as capturing data, increasing awareness, or referring leads and booking travel. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
33. 4. Chinese Digital Marketing Campaigns Holistic Campaign Execution Complete digital campaign execution from planning to measurement, understanding the target market based on goals and budget, and focused on achieving the highest possible ROI (Return on Investment) and ROE (Return on Engagement). D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
34. 5. Grass-roots Local Social Media Marketing Social Media Marketing If on our network of partner websites and blogs, or via platforms such as micro-blogging (i.e. Twitter), or writing on our own lifestyle cluster websites, blogs, and wikis, we ensure that your message gets out to the targeted audience, the “old-fashioned way”, by crafting customized messages and posting them manually. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
35. 6. Influencer Marketing Influencer Marketing via Blogger Relations Leveraging extensive relationships with the Chinese celebrity blogging community, we organize highly targeted and specific Blogger Fam Trip Tours of Chinese bloggers to destinations globally, in order to tap into networks of influencers to increase brand awareness. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
36. 7. Online Advertising Chinese Online Travel Advertising Leveraging our relationships to allow travel companies to place media on Chinese portals, travel and lifestyle websites, social networks, and blogs. Search Engine Marketing Bidding on relevant and competitive keywords on Chinese search engines, such as Baidu, Yahoo and Google China, are important to get traffic to the various websites and online campaigns. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
37. 8. Affiliate Marketing Providing incentives for websites and bloggers to feature sponsored content and write stories about the brand’s products and services, are vital to get the word out and build strong relationships. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
38. 9. Mobile Marketing We create mobile websites specifically designed for a Chinese mobile foot print. Typical mobile websites contain 15-20 pages including animated photo galleries, one click direct dial to the travel suppliers and links to popular social media sites. Additionally, special coding to automatically detects and redirect visitors using Apple iPhones, Nokia, Android, and Blackberry devices, or other mobile platforms. To display the most appropriate website rendering, all seamlessly to the user. A customized Mobile Content Management System (M-CMS) enabling clients to easily modify their mobile website in real time. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
39. 10. EXPO 2010 Marketing We provide an innovative way for countries, tourism organizations, and brands to get online exposure during the EXPO to either get their message out, or promote certain events during the EXPO period. Dragon Trail is managing the official EXPO 2010 hotel reservation website on behalf of the of the official hotel reservation provider for EXPO 2010. In addition, Dragon Trail has set up linked profiles on the major and minor Chinese social networks, blogs, micro-blogs, and web portals in order to disseminate content and drive traffic to specific branded EXPO web and mobile sites. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
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42. WINSER ZHAO – Social Media GEORGE CAO - Technology JENS THRAENHART - Strategy Contact us for more Information: [email_address] www.DragonTrail.com Twitter: @DragonTrail Get insights & trends: www.ChinaTravelTrends.com Twitter: @CnTravelTrends Join our Community (soon) Member of: CHINA TRAVEL TRENDS . com