Welcome to VENDS’ first Middle East Travel and Tourism Social Index – the most comprehensive study undertaken of each tourist board, national airline and leading hotel in the Middle East.
Building a Digital Marketing and Social Media Strategy in ChinaDr Jens Thraenhart
This document summarizes key points about digital marketing and social media trends in China. It discusses how social media platforms like Weibo, Weixin and Youku are most popular in China compared to Facebook and Twitter. Mobile internet usage is growing rapidly in China and will surpass 20% of the global online population by 2015. The new Chinese consumer values experiences over material goods and shares travel experiences online. Digital and social media must be an integral part of marketing strategies to reach Chinese travelers.
Social Media Trends for Tourism Boards in 2015Rafat Ali
This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
This document discusses strategies for attracting Chinese tourists through social media. It notes that China's economy continues to grow at over 7% annually, adding to hundreds of millions of middle class consumers. Chinese tourists on average spend $1000 more than other international visitors. In 2012, 83 million Chinese traveled abroad, spending $102 billion total. The top 10 destinations for Chinese tourists are listed. The document recommends targeting Chinese travelers digitally as China has over 591 million internet users who frequently use social media. Specific Chinese social platforms like Weibo and WeChat are outlined and it is advised that hotels create engaging content and build followers to inform and recruit visitors from China.
Facebook plays an important role in the hospitality and tourism industry by allowing consumers to easily share photos and experiences from their travels. Hotels have seen success engaging with guests on Facebook, including InterContinental Hotels Group which grew its Facebook fan base by over 600% in 2012. Reviews on Facebook are also important - negative reviews can outweigh price drops, so hotels must monitor Facebook to understand customer sentiment.
Insights to drive travel & hospitality brand and digital strategiesDr Matt McDougall
This document discusses how SinoTech Group can help travel and hospitality brands understand online consumer behavior and discussions. It notes that today's consumers research and communicate about brands across many online channels. SinoTech Group monitors user-generated content to provide insights into how consumers feel about brands, topics of discussion, and trends to help brands engage loyalty and increase marketing effectiveness. It offers metrics on online buzz and discussions around destinations, products, and competitors to optimize strategies.
Key differences between Chinese & UK digital landscape.
What influences Chinese to buy?
Top 5 tips to market your brands to inbound Chinese including leverage Social Media Marketing.
Case studies
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
Building a Digital Marketing and Social Media Strategy in ChinaDr Jens Thraenhart
This document summarizes key points about digital marketing and social media trends in China. It discusses how social media platforms like Weibo, Weixin and Youku are most popular in China compared to Facebook and Twitter. Mobile internet usage is growing rapidly in China and will surpass 20% of the global online population by 2015. The new Chinese consumer values experiences over material goods and shares travel experiences online. Digital and social media must be an integral part of marketing strategies to reach Chinese travelers.
Social Media Trends for Tourism Boards in 2015Rafat Ali
This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
This document discusses strategies for attracting Chinese tourists through social media. It notes that China's economy continues to grow at over 7% annually, adding to hundreds of millions of middle class consumers. Chinese tourists on average spend $1000 more than other international visitors. In 2012, 83 million Chinese traveled abroad, spending $102 billion total. The top 10 destinations for Chinese tourists are listed. The document recommends targeting Chinese travelers digitally as China has over 591 million internet users who frequently use social media. Specific Chinese social platforms like Weibo and WeChat are outlined and it is advised that hotels create engaging content and build followers to inform and recruit visitors from China.
Facebook plays an important role in the hospitality and tourism industry by allowing consumers to easily share photos and experiences from their travels. Hotels have seen success engaging with guests on Facebook, including InterContinental Hotels Group which grew its Facebook fan base by over 600% in 2012. Reviews on Facebook are also important - negative reviews can outweigh price drops, so hotels must monitor Facebook to understand customer sentiment.
Insights to drive travel & hospitality brand and digital strategiesDr Matt McDougall
This document discusses how SinoTech Group can help travel and hospitality brands understand online consumer behavior and discussions. It notes that today's consumers research and communicate about brands across many online channels. SinoTech Group monitors user-generated content to provide insights into how consumers feel about brands, topics of discussion, and trends to help brands engage loyalty and increase marketing effectiveness. It offers metrics on online buzz and discussions around destinations, products, and competitors to optimize strategies.
Key differences between Chinese & UK digital landscape.
What influences Chinese to buy?
Top 5 tips to market your brands to inbound Chinese including leverage Social Media Marketing.
Case studies
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
China Social Media for Travel and TourismDragon Trail
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism and hotel companies. Many travel brands are trying to capture the attention of this very valuable new customer segment, but not without challenges and disappointments. Award-winning China social media agency Dragon Trail Interactive gives some tips for marketing to affluent Chinese consumers successfully.
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
This document summarizes a study on traveler attribution that analyzed clickstream data to understand how travelers research and book flights and hotels. Some key findings:
1. OTAs are used throughout the travel planning process from inspiration to research to booking. Meta sites are commonly used for research and drive traffic to OTAs.
2. Supplier sites that consumers start their research on see more bookings on those supplier sites, but not always where research began.
3. The study provides recommendations for marketers to take a full-funnel media approach leveraging OTAs and meta sites, create partnerships across influential touchpoints, and give travelers a reason to remember and return to brands.
As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.
- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform
www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com
This document discusses how travel organizations can use blogs in their tourism marketing strategies. It begins by outlining how tourism is an important economic factor and how the internet has revolutionized tourism promotion. It then discusses how blogs allow for communication, interaction and sharing of information. Travel organizations can use blogs to understand customer opinions, advertise destinations and services, and launch their own blog to provide information and control the narrative. Creating ambassador programs and conducting surveys can also help increase positive customer feedback and improve destinations. Overall, blog marketing is an important internet tool for travel organizations to gain a competitive advantage through social media promotion.
Strategic impact of Social Media in tourism- Research paperAmbuj Saxena
In today's world, social media has made it convenient for people to search, book and plan their next trip at the click of a mouse button. This research paper, co-authored by Ambuj Saxena, Dr. GG Saxena, and Dr. Sajeevan Rao takes you through the travel enthusiast's online journey while booking a leisure trip.
How does the travel enthusiast make up his mind to travel using social media and which social media channels affect him the most and how? What are the social, psychological and hedonic effects while planning a trip using social media and how reliable, entertaining and valuable do tourists consider social media sites while planning a trip. These are some of the important questions and customer behavior being brought out through this research paper that was presented in Jammu University's 4th International Conference on Sustainable Destination Excellence with the theme: Empowering Communities for Inclusive Tourism Development.
If you wish to know the experience of presenting my research paper in Jammu University, you may access my blog post: http://wp.me/p8r6B6-jQ
Sources of inspiration:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
www.adweek.com
Rodney Payne - The future of destination marketingRodney Payne
In November 2015, I was invited by the Tourism Industry Association of Canada to present on our experience in destination marketing around the world, and how shifts in the consumer landscape have created a new model for destination marketing and a new role for tourism boards.
This document summarizes social media and marketing in China. It begins with background on Chinese social media usage statistics and censorship. It then focuses on the two dominant platforms - Weibo and WeChat. For each, it provides an overview and description of key features. It explains how brands can create official accounts on each platform and highlights strategies for marketing in China using Weibo and WeChat. The document concludes with a brief section on media censorship in China.
Role of Social Media in Tourism in the most easy Language possible in basic English.
Hope Everyone gets to know the content meaning and can understand the roles well.
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
This document discusses trends in augmented and geosocial fashion. It provides statistics on online and social media usage and discusses how luxury brands are embracing creative social media campaigns. Examples are given of livestreamed fashion shows, crowd-sourced fashion apps, and augmented reality applications. The growth of mobile devices and their impact on social commerce is also examined.
This document discusses social media and its importance for businesses. It begins by defining six main types of social media: social networks, bookmarking sites, social news, media sharing, microblogging, and blog comments/forums. It then lists the most popular social networks and their estimated monthly users. The document advocates for using social media for businesses to engage customers and promote word-of-mouth marketing. It also notes that while some see social media as common sense, expertise is required to truly maximize its benefits. The document concludes by advising businesses on cultivating their personal brand across various social media platforms.
20 useful tips for developing a Chinese social media marketing program are provided. The tips include telling stories, being useful, knowing your audience, being entertaining, measuring success, being educational, being provocative, being visual, being strategic, being scientific, distributing purposefully, learning to iterate, remembering it's about people, understanding people live in tribes, taking risks, going mobile, leveraging QR codes, leveraging key opinion leaders, introducing gamification, and keeping content going consistently. The document provides explanations and examples for each tip.
Hashtagio Social Aggregator and Publishing PlatformAlicia Whalen
Harness the power of Social Media and user generated content by inserting social stories along the path-to-purchase - and at the point of Transaction. Hashtagio.com allows brands to pull in social content, tag it, and publish it to their websites and other digital assets for a seamless path-to-purchase and more consumer brand engagement.
The deck "Tourism Digital Marketing 101 - Philippines" was presented to tourism and hospitality industry stakeholders and students in General Santos City in 2016 on how digital marketing should apply to the tourism industry.
Content marketing for travel & tourism companiesBarryMcNamee
This document discusses content marketing strategies used by several major travel companies. It describes how Airbnb highlighted its progressive values in response to a travel ban, launched user-generated guidebooks, and promoted domestic travel during COVID-19. It also discusses how JetBlue addressed common flight problems humorously in videos and rewarded child-free flights. Marriott produces podcasts and blogs focused on travel and design. TripAdvisor leverages user reviews, while National Geographic uses professional photography and storytelling on social media.
Digital Marketing for Hotels, Resorts & Restaurant 2020ClaritoCruz1
This document provides a comprehensive guide to online marketing for hotels, resorts, and restaurants in 2020. It discusses the importance of digital marketing and having an online presence. It also outlines some key challenges independent hotel owners face, such as lack of resources, awareness of technology, budget constraints, and unwillingness to embrace technology. Additionally, it covers current market trends, developing a digital marketing strategy, types of travelers to target, areas of focus for hotel digital marketing including social media, content, email, messenger, and visual marketing.
Online E-Commerce Travel and Hotel Sector in the Middle East 2014PAYFORT
Middle East Travel and Hotel Sector Report with a focus on e-commerce and online purchasing behavior in MENA. Includes global and middle east passenger volumes, revenue volumes, global market share, low cost carriers vs traditional carriers volumes, global and middle east hotel occupancy, RevPAR and total revenue, middle east credit card acceptance ratio, % of online airline and hotel bookings, middle east internet users, middle east cards per capita, middle east % of online shoppers, and airline mobile trends.
www.payfort.com
نرحب بكم في تقرير حالة المدفوعات 2016 من بيفورت. نصدر هذا التقرير السنوي للعام الثالث على التوالي، والذي يغطي حالة المدفوعات والتجارة الإلكترونية والابتكارات من حول العالم العربي.
قمنا بتجميع بيانات من المستهلكين والتجار على حد سواء لنقدمها لكم على أتم وجه، حيث يمكن توظيفها من قبل القراء في تطوير وقيادة الشركات بشكل أفضل لتحقيق مقدار أكبر من الأرباح.
أطلقنا قبل عامين أول تقرير لنا عن حالة المدفوعات، وقد ولدت هذه الفكرة لدينا من رغبة خاصة في توسيع فهمنا لتوجهات المستهلكين في المنطقة، ومن ثم مشاركة هذه المعرفة مع المهتمين والقائمين بالأعمال في العالم العربي.
وكنا في العام الماضي قد بذلنا جهدنا لعمل تقرير لا يقتصر على أرقام وبيانات عن المستهلكين فحسب، بل وسعنا هذا العمل ليشمل كيفية الاستفادة من هذه الأرقام بالطرق المثلى. ونيتنا هذه جاءت كرغبة في رسم صورة شاملة تضم آراء أهم العاملين في التجارة في المنطقة والذين يتعاملون مع المستهلكين بشكل يومي.
وفي تقرير هذا العام قمنا مرة أخرى بمحاولة تقديم الكم الهائل من البيانات عن قطاع التجارة الإلكترونية في منطقة الشرق الأوسط بأفضل الطرق الممكنة والمبسطة. من هذا المنطلق ركزنا في التقرير ليس على التوجهات الحالية فحسب، بل سلطنا الضوء كذلك على أهم العقبات والمصاعب التي يواجهها التجار بشكل يومي، بالإضافة إلى تقديم أفضل الحلول المقترحة لها.
على مدار هذه الأعوام الثلاثة، أصبح تقرير حالة المدفوعات هو المحتوى المفضل الذي نعمل عليه بشكل مستمر، ولذلك نهتم بجميع آرائكم عن هذا التقرير. تواصلوا معنا على مواقع التواصل الاجتماعي باستخدام الهاشتاق #StateofPayments أو تواصلوا معنا عن طريق الإيميل social@payfort.com لطرح أفكاركم أو استفساراتكم. كذلك قمنا بتخصيص قسم للرد والتعليق على التقرير لتشاركونا بكل ما يخطر على بالكم.
China Social Media for Travel and TourismDragon Trail
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism and hotel companies. Many travel brands are trying to capture the attention of this very valuable new customer segment, but not without challenges and disappointments. Award-winning China social media agency Dragon Trail Interactive gives some tips for marketing to affluent Chinese consumers successfully.
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
This document summarizes a study on traveler attribution that analyzed clickstream data to understand how travelers research and book flights and hotels. Some key findings:
1. OTAs are used throughout the travel planning process from inspiration to research to booking. Meta sites are commonly used for research and drive traffic to OTAs.
2. Supplier sites that consumers start their research on see more bookings on those supplier sites, but not always where research began.
3. The study provides recommendations for marketers to take a full-funnel media approach leveraging OTAs and meta sites, create partnerships across influential touchpoints, and give travelers a reason to remember and return to brands.
As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.
- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform
www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com
This document discusses how travel organizations can use blogs in their tourism marketing strategies. It begins by outlining how tourism is an important economic factor and how the internet has revolutionized tourism promotion. It then discusses how blogs allow for communication, interaction and sharing of information. Travel organizations can use blogs to understand customer opinions, advertise destinations and services, and launch their own blog to provide information and control the narrative. Creating ambassador programs and conducting surveys can also help increase positive customer feedback and improve destinations. Overall, blog marketing is an important internet tool for travel organizations to gain a competitive advantage through social media promotion.
Strategic impact of Social Media in tourism- Research paperAmbuj Saxena
In today's world, social media has made it convenient for people to search, book and plan their next trip at the click of a mouse button. This research paper, co-authored by Ambuj Saxena, Dr. GG Saxena, and Dr. Sajeevan Rao takes you through the travel enthusiast's online journey while booking a leisure trip.
How does the travel enthusiast make up his mind to travel using social media and which social media channels affect him the most and how? What are the social, psychological and hedonic effects while planning a trip using social media and how reliable, entertaining and valuable do tourists consider social media sites while planning a trip. These are some of the important questions and customer behavior being brought out through this research paper that was presented in Jammu University's 4th International Conference on Sustainable Destination Excellence with the theme: Empowering Communities for Inclusive Tourism Development.
If you wish to know the experience of presenting my research paper in Jammu University, you may access my blog post: http://wp.me/p8r6B6-jQ
Sources of inspiration:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
www.adweek.com
Rodney Payne - The future of destination marketingRodney Payne
In November 2015, I was invited by the Tourism Industry Association of Canada to present on our experience in destination marketing around the world, and how shifts in the consumer landscape have created a new model for destination marketing and a new role for tourism boards.
This document summarizes social media and marketing in China. It begins with background on Chinese social media usage statistics and censorship. It then focuses on the two dominant platforms - Weibo and WeChat. For each, it provides an overview and description of key features. It explains how brands can create official accounts on each platform and highlights strategies for marketing in China using Weibo and WeChat. The document concludes with a brief section on media censorship in China.
Role of Social Media in Tourism in the most easy Language possible in basic English.
Hope Everyone gets to know the content meaning and can understand the roles well.
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
This document discusses trends in augmented and geosocial fashion. It provides statistics on online and social media usage and discusses how luxury brands are embracing creative social media campaigns. Examples are given of livestreamed fashion shows, crowd-sourced fashion apps, and augmented reality applications. The growth of mobile devices and their impact on social commerce is also examined.
This document discusses social media and its importance for businesses. It begins by defining six main types of social media: social networks, bookmarking sites, social news, media sharing, microblogging, and blog comments/forums. It then lists the most popular social networks and their estimated monthly users. The document advocates for using social media for businesses to engage customers and promote word-of-mouth marketing. It also notes that while some see social media as common sense, expertise is required to truly maximize its benefits. The document concludes by advising businesses on cultivating their personal brand across various social media platforms.
20 useful tips for developing a Chinese social media marketing program are provided. The tips include telling stories, being useful, knowing your audience, being entertaining, measuring success, being educational, being provocative, being visual, being strategic, being scientific, distributing purposefully, learning to iterate, remembering it's about people, understanding people live in tribes, taking risks, going mobile, leveraging QR codes, leveraging key opinion leaders, introducing gamification, and keeping content going consistently. The document provides explanations and examples for each tip.
Hashtagio Social Aggregator and Publishing PlatformAlicia Whalen
Harness the power of Social Media and user generated content by inserting social stories along the path-to-purchase - and at the point of Transaction. Hashtagio.com allows brands to pull in social content, tag it, and publish it to their websites and other digital assets for a seamless path-to-purchase and more consumer brand engagement.
The deck "Tourism Digital Marketing 101 - Philippines" was presented to tourism and hospitality industry stakeholders and students in General Santos City in 2016 on how digital marketing should apply to the tourism industry.
Content marketing for travel & tourism companiesBarryMcNamee
This document discusses content marketing strategies used by several major travel companies. It describes how Airbnb highlighted its progressive values in response to a travel ban, launched user-generated guidebooks, and promoted domestic travel during COVID-19. It also discusses how JetBlue addressed common flight problems humorously in videos and rewarded child-free flights. Marriott produces podcasts and blogs focused on travel and design. TripAdvisor leverages user reviews, while National Geographic uses professional photography and storytelling on social media.
Digital Marketing for Hotels, Resorts & Restaurant 2020ClaritoCruz1
This document provides a comprehensive guide to online marketing for hotels, resorts, and restaurants in 2020. It discusses the importance of digital marketing and having an online presence. It also outlines some key challenges independent hotel owners face, such as lack of resources, awareness of technology, budget constraints, and unwillingness to embrace technology. Additionally, it covers current market trends, developing a digital marketing strategy, types of travelers to target, areas of focus for hotel digital marketing including social media, content, email, messenger, and visual marketing.
Online E-Commerce Travel and Hotel Sector in the Middle East 2014PAYFORT
Middle East Travel and Hotel Sector Report with a focus on e-commerce and online purchasing behavior in MENA. Includes global and middle east passenger volumes, revenue volumes, global market share, low cost carriers vs traditional carriers volumes, global and middle east hotel occupancy, RevPAR and total revenue, middle east credit card acceptance ratio, % of online airline and hotel bookings, middle east internet users, middle east cards per capita, middle east % of online shoppers, and airline mobile trends.
www.payfort.com
نرحب بكم في تقرير حالة المدفوعات 2016 من بيفورت. نصدر هذا التقرير السنوي للعام الثالث على التوالي، والذي يغطي حالة المدفوعات والتجارة الإلكترونية والابتكارات من حول العالم العربي.
قمنا بتجميع بيانات من المستهلكين والتجار على حد سواء لنقدمها لكم على أتم وجه، حيث يمكن توظيفها من قبل القراء في تطوير وقيادة الشركات بشكل أفضل لتحقيق مقدار أكبر من الأرباح.
أطلقنا قبل عامين أول تقرير لنا عن حالة المدفوعات، وقد ولدت هذه الفكرة لدينا من رغبة خاصة في توسيع فهمنا لتوجهات المستهلكين في المنطقة، ومن ثم مشاركة هذه المعرفة مع المهتمين والقائمين بالأعمال في العالم العربي.
وكنا في العام الماضي قد بذلنا جهدنا لعمل تقرير لا يقتصر على أرقام وبيانات عن المستهلكين فحسب، بل وسعنا هذا العمل ليشمل كيفية الاستفادة من هذه الأرقام بالطرق المثلى. ونيتنا هذه جاءت كرغبة في رسم صورة شاملة تضم آراء أهم العاملين في التجارة في المنطقة والذين يتعاملون مع المستهلكين بشكل يومي.
وفي تقرير هذا العام قمنا مرة أخرى بمحاولة تقديم الكم الهائل من البيانات عن قطاع التجارة الإلكترونية في منطقة الشرق الأوسط بأفضل الطرق الممكنة والمبسطة. من هذا المنطلق ركزنا في التقرير ليس على التوجهات الحالية فحسب، بل سلطنا الضوء كذلك على أهم العقبات والمصاعب التي يواجهها التجار بشكل يومي، بالإضافة إلى تقديم أفضل الحلول المقترحة لها.
على مدار هذه الأعوام الثلاثة، أصبح تقرير حالة المدفوعات هو المحتوى المفضل الذي نعمل عليه بشكل مستمر، ولذلك نهتم بجميع آرائكم عن هذا التقرير. تواصلوا معنا على مواقع التواصل الاجتماعي باستخدام الهاشتاق #StateofPayments أو تواصلوا معنا عن طريق الإيميل social@payfort.com لطرح أفكاركم أو استفساراتكم. كذلك قمنا بتخصيص قسم للرد والتعليق على التقرير لتشاركونا بكل ما يخطر على بالكم.
Comparative analysis of egyptian and turkish tourism industryparitosh kashyap
This document provides a comparative analysis of the tourism industries of Egypt and Turkey. Both countries have rich cultural and historical heritage that attracts millions of tourists annually. Egypt receives around 125 million tourists per year, while Turkey receives over 30 million. The tourism industries are economically important, making up large portions of each country's GDP and employment. While both countries have potential for further tourism growth, Egypt currently faces challenges from political unrest.
The document discusses how demographic trends in GCC countries will impact travel in the region over the next 15 years. A growing population, including a large youth population, will result in many more travelers. Distinct traveler profiles are emerging, including independent travelers and middle-income travelers, in addition to existing segments like business travelers and families. This will fragment the market and create more diverse travel needs and aspirations. Increased spending power among GCC travelers will lead to a fourfold increase in outbound travel spending from the region by 2030.
El documento describe la experiencia de observación de un estudiante de pedagogía en una escuela secundaria. El estudiante observa las clases y nota el mal comportamiento de los estudiantes, especialmente de los varones, y la pasividad del maestro titular. Sin embargo, logra hacer amistad con los estudiantes al hablar de sus intereses. También observa que cuando el maestro está de pie, los estudiantes se comportan mejor.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Emotions drive human action and understanding emotions allows people to contribute more to society. Effective leaders are able to motivate people by understanding emotions. People's motivations come from both a desire for achievement and fulfillment. Important decisions shape our destiny and are influenced by emotional and psychological fitness. Understanding human needs and that people find different ways to fulfill those needs is key to helping people achieve their goals.
Políticas de preservação Digital para Repositórios InstitucionaisCariniana Rede
A política de preservação digital para repositórios institucionais deve guiar as ações de preservação a longo prazo de forma a garantir a autenticidade, integridade e acessibilidade dos conteúdos digitais. Ela deve ser baseada em requisitos funcionais e no modelo de referência OAIS, contemplando critérios para retenção permanente e temporária dos documentos digitais.
WE SHOULD NOT LIGHT AN OPEN ACCESS LAMP AND THEN HIDE IT UNDER A ...Santiago Chumbe
This demo shows that the majority of Open Access (OA) articles published in hybrid journals cannot be recognized as OA beyond the publishers’ websites, or by the discovery services used by researchers to access full-text articles. We explain the causes behind the problem and discuss two of the proposed solutions: using the new NISO RP-22-2015 metadata elements and the JEMO proposal of using elements from namespaces and XML schemas already being used by publishers. We will argue that the success of a solution is, in the long run, dependent upon the cooperation of each component of the supply and delivery chain for e-journals. The contribution presents a number of case studies which show that research published as OA ends up erroneously being labelled as non-OA on the electronic services used by the end-user, when one of the components of this chain fails to include OA information in its metadata. Furthermore, the case studies demonstrate that publishers of hybrid journals should not be the only ones being answerable for the problem. In fact, during the study, some publishers were actually not allowed to enable OA identification, at the article level, by key components of the supply chain. In those case studies, we worked with a sample of publishers that implemented the JEMO solution. From those experiences we draw answers to the main question of this presentation: which solution should be used to enable OA discovery from hybrid journals? What becomes apparent is that publishers are prepared and willing to implement any of the available solutions in their publishing workflow. The presentation proposes that the simplest option is the best solution to provide standardized means to identify OA at the article level.
G&A Partners Webinar: Legal Pitfalls to Avoid During the Hiring ProcessG&A Partners
f you’ve had any experience hiring employees, you know that there’s no shortage of things that can go wrong during the hiring process: you might miss out on the best candidate; you might hire someone who doesn’t fit in to your organization, or, worst of all, you might say or do something that leaves you and your employer open to a lawsuit. While no company’s hiring process is perfect, by implementing and following carefully constructed hiring policies and procedures, you can ensure that both you and your employer are protected from costly litigation.
This webinar, hosted by Sean O’Donnell, one of G&A Partners' experienced HR advisors, explains how to avoid some of the most common pitfalls of the hiring process, including:
• Labor and employment laws associated with each stage of the hiring process;
• How to create and enforce legally compliant hiring policies and procedures;
• How to improve your hiring process while protecting your organization from discrimination charges.
Xpert Conexions is a recruitment service provider founded by two experienced HR professionals with decades of experience in telecom and other industries. They aim to be a preferred recruitment partner by offering end-to-end recruitment solutions across multiple industries in India and internationally, with a team of over 40 recruiters and rigorous process involving candidate screening and reference checks. Their services include recruitment at all levels from executive to CEO roles as well as organization mapping and project staffing.
Ser líder é uma tarefa a ser executada e depende, acima de tudo, de uma vontade pessoal. É preciso querer ser líder. Como saber se você está no caminho certo? Confira 6 competências essenciais dos bons líderes neste infográfico.
Uma história natalícia sobre uma menina chamada M. Christina Butler que recebe um presente especial de Natal da parte de um amigo imaginário. A história destaca a importância da imaginação e amizade em crianças, especialmente durante as festividades de fim de ano.
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3 Reasons why Emoji Should be Important for MarketersKatai Robert
If Oxford Dictionaries recognizes the power of a visual in a word/text – this should be important for your next year’s marketing strategy.
I have 3 big reasons to tell you why this is BIG – looking at it through a marketing perspective:
Emojis show us the importance of visual marketing
Emojis represent a new language – the millennials
Emojis mean time
Read more about this here: http://www.robertkatai.com/emojis-should-be-important-for-marketers/
Baden-Baden es una ciudad alemana conocida por sus aguas termales desde la época romana. En el siglo XIX, se convirtió en un destino popular de spa y turismo de lujo. Hoy en día, atrae visitantes con su arquitectura histórica, parques y casas donde vivieron personajes famosos como Dostoyevski y Johannes Brahms.
Freshdesk is a social customer support software that allows businesses to manage tickets from multiple channels like web, email, social media, and phones. It offers automations to streamline support work and self-service options like knowledge bases and forums to help customers help themselves. Founded by former Zoho executives, Freshdesk has grown rapidly, tripling its customer base each quarter for five straight quarters and now serving over 5,000 customers across 80 countries with backing from top investors.
E-Commerce and Payments in the Middle East. Overview of the core markets in Egypt, KSA, Kuwait and the UAE. It includes detailed insight into consumer behavior, the travel market and what we can expect in years to come. Also includes credit and debit card issuance, cash-on-delivery, acceptance, chargeback, and refund ratios, m-commerce, and omni-commerce. Compares e-commerce growth between the USA, Latin America, MENA, Europe, and Asia.
Vends Africa Travel and Tourism Social Media Index - June 2016.Vends Media
We’re delighted to introduce you to VENDS’ first Travel and
Tourism Social Index for Africa – the most in-depth study to date of the use of social media across the tourist boards, national
airlines and leading hotels of Africa.
Social Media in Tourism- A Double-Edged Swordijtsrd
Extensive spread of the Internet and speedy technological advancement have revolutionized all industries in the World specifically tourism. The presence of the information and communication technology have fundamentally change the way how tourists collect detailed information, how do they can carefully map decision substitutes, how they book their travel and how they share their unique travel experience with others. A vital step forward in the progress of the internet has been made by a noteworthy growth in the popularity of social media platforms. Social media plays a very important role in tourism which is an information based industry. Consumers need information that can assist them in the process of travel planning and making decisions related to selection of tourism destination and other travel related products. Social media has also extended the reach of industry as now they can easily target consumers sitting far away without even meeting them. Destination marketer use social media before the travel so as to engage and inform the tourists, during the travel so as to facilitate at destination and after the travel to remember and share experiences. But social media in tourism marketing can be both an aid and a threat as social media influences the tourism industry both in positive and negative ways, as the decisions of prospective travellers have been strongly affected by comments and personal experiences of other users on social media. The main objective of the paper is to understand the relationship between social media and destination marketing and to examine the positive and negative impact of social media marketing in tourism industry. Ms. Priyanka Sharma | Mr. Ravi Kumar | Ms. Asha Rani"Social Media in Tourism- A Double-Edged Sword" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1 , December 2017, URL: http://www.ijtsrd.com/papers/ijtsrd8222.pdf http://www.ijtsrd.com/humanities-and-the-arts/tourism/8222/social-media-in-tourism--a-double-edged-sword/-ms-priyanka-sharma
July 21, 2017 By Jimmy QuachSocial Media Marketing in th.docxtawnyataylor528
July 21, 2017 By Jimmy Quach
Social Media Marketing in the Hotel Industry: Trends and
Opportunities in 2017
Social Media Marketing in the Hotel
Industry: Trends and Opportunities in 2017
As social media platforms gain traction in usage rates and become ubiquitous in day‐
to‐day life through the proliferation of mobile devices, they are proving to be valuable
marketing channels, especially when targeting younger consumers. Although several prominent hotel
brands have begun to scratch the surface of utilizing these social media channels for marketing and
bookings, the state of this practice in North America is in its infancy. Other technology giants around the
world have already capitalized on this opportunity with their social‐media, mobile‐adept user base.
Nonetheless, the mass adoption of digital payment in North America is likely to take place in the near
future given that technology companies are actively working out the technological and legislative
challenges. The advent of digital payment has the potential to create new challenges for the North
American hotel industry, but with these challenges comes opportunities for those who have done their
groundwork.
Hoteliers should embrace the new ways people are communicating and be ready for the changes in
consumer behavior and expectations that are on the horizon. By being up to date with social media
marketing trends and developing a dynamic online presence, hotel companies can quickly adapt to the
disruption and achieve an early adopter advantage when attracting business from tech‐savvy millennials.
Mobile Device & Social Media Growth
Globally, the number of mobile device subscriptions has seen exponential growth over the past decade.
At the end of 2016, there were 4.8 billion unique mobile subscribers—65% of the world’s population. By
2020, it is estimated that there will be 5.7 billion mobile subscribers, representing a mobile phone
penetration rate of 73%. The growth in mobile device usage has transformed the travel and tourism
industry; travel bookings are increasingly occurring through mobile devices. Consumer engagement has
begun to shift towards mobile platforms, and rightfully so; the vast reach and worldwide
interconnectivity of mobile devices make them a suitable platform for commerce. As mobile device
penetration rates strengthen globally, consumer engagement through this platform is only expected to
strengthen.
Social media usage is likewise on the rise. Today, digital consumers are spending more time on social
networks and messaging platforms than ever before. It is thus important for hotels to have a brand
presence and a marketing effort on social media channels, especially since social media marketing has
been proven to be more effective than traditional marketing ﴾when utilized correctly﴿. Social media
marketing allows for two‐way communication between consumers and customers; this interactive
2 Comments
Summary
Mobile phone
pr ...
The Impact of Social Media on Hospitality & Tourism by MindShift Metrics.
Read this report to understand how Airlines & Online Travel Agencies are leveraging Social Media.
MindShift Metrics is the Research division of MindShift Interactive which helps brands understand consumers, competition & forecast trends across Social Media.
Role of social networking in Travel IndustryAdeebaNihal
This ppt emphasize over the role of social media and other social networking sites on travel industry. Also, it reflects the various aspects in which social networking sites can be use to promote the business of travel agency. Further it explains the importance and reach of social media in the marketing of various business.
An empirical study on customer engagement practices in tourism industryIAEME Publication
This document summarizes a research study on customer engagement practices in the tourism industry. The study examines how user-generated content (UGC) and online travel reviews (OTR) impact travelers' decisions and influence the rapid growth of the online travel industry. Through surveys, the study aims to determine the most engaging travel-related activities online for travelers and understand what factors travelers consider most important when planning vacations. The results can help online travel companies better understand how to utilize customer engagement and UGC.
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
Best Social Media Marketing Agency In DubaiHabibiSoft
Habibisoft Social media marketing agencies are the leaders in this dynamic ecosystem, providing a wide range of services that are specifically designed to satisfy the unique requirements of businesses. These agencies act as a beacon of light, helping to create engaging stories that connect with Dubai's diverse audience by negotiating the complexities of social media sites like Instagram, Facebook, Twitter, and LinkedIn.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Full service PR consultancy servicing over 290+ retainer clients;
Part of PROI worldwide – a global network of independent firms with a presence in over 50 countries.
Role of Social Media Marketing by Hotels in Promoting Tourism in Rajasthan.pdfRShrm1
Tourism is currently the most active and ongoing activity in the world. And Rajasthan is already renowned for its rich historical, religious, architectural, and natural legacy.
Additionally, it is also celebrated today for the vast business potential it offers to heritage hotels. Athithi Devo Bhava and Padharo Mahre Desh are two examples of Rajasthan's exceptional hospitality that have consistently drawn visitors from around the world.
In this regard, the underlying research question of the present study was “What is the role of Social Media Marketing by Heritage Hotels in Promoting Tourism in Rajasthan?”
It is clear from the data analysis and findings that neither guests or tourists and nor hotels can avoid social media in today's world.
Marketing and maintaining heritage hotel brands require the use of social media. Social media helps Rajasthan heritage hotels with attracting new guests, increase engagement, enhance guest satisfaction and also improve retention.
It also helps heritage hotels in doing just-in-time marketing by extending market deals. Its usefulness is much more as it provides a platform to engage with existing guests and reach new customers.
The use of social media is rising day by day in the heritage hotel industry of Rajasthan and it has helped them in increased website traffic, brand engagement and enhanced communication and interaction.
It's time that Rajasthan heritage hotels that are not using social media should also start adopting it for marketing purposes.
To conclude, in today’s time, social media has a strong presence in every field and together with the Rajasthan heritage hotels, it makes a great pair.
● Heritage hotels are one sector of the tourism industry of Rajasthan.
And building and promoting this sector is directly linked with the promotion of travel in the state.
Social Media Optimization (SMO) New update.pdfMujii Digital
In this slide we give all kinds of knowledge about social media optimization .one time you read it's carefully then your all problem can be easily solved in social media.
A study on role of social media in promoting Tourism Industry in Rajasthan. RShrm1
Different social media platforms have over several hundred billion active users. It has helped travelers in gaining insight
into the location and planning their trips by reading the reviews, blogs and the experience shared,etc. And all this is directly or indirectly influenced by function of marketing strategies. Among the industries that are quickly turning to social media, tourism sector has wide spectrum untouched. Despite its contribution, there is little research and studies that have been
conducted in the past to establish how marketing strategies and social media impacts this industry.
Talking about this perspective, following presentation is a research plan proposal on marketing strategies with specific reference to the role of social media in the tourism industry in Rajasthan.
The document is a report from the World Tourism Organization (UNWTO) on technology in tourism. It contains:
- An introduction by the UNWTO Secretary General on the growth of tourism driven by technology advances.
- Several sections on perspectives on how technology is changing tourism, including opportunities for understanding customers better and challenges in education tourism businesses on technology.
- Case studies on how different tourism organizations and destinations are using technology.
- Information on related UNWTO publications about technology and tourism.
The report examines the major impact of technology on the tourism industry and opportunities for businesses and destinations to better utilize technology in marketing, operations and understanding customers.
Fipp world media trends special report social mediaTuan Anh Nguyen
This document summarizes trends in social media and its opportunities for publishers. It finds that social media usage and accounts are growing rapidly worldwide, with over 2 billion active social media accounts. Publishers are seeing double-digit growth in social media referral traffic to their websites by optimizing their content for sharing across different social platforms like Facebook, Twitter, and Instagram. While search engine optimization remains important, social media optimization has become equally or more important for driving traffic as social referrals now exceed search referrals for many publishers. The report provides statistics and examples from various media companies on the growth in social media traffic.
The document discusses how the world is increasingly volatile, uncertain, complex and ambiguous (VUCA). It then provides statistics on digital marketing and social media usage in Saudi Arabia, highlighting that Saudi Arabia has high smartphone and social media penetration. Several benefits of using social media for businesses are outlined, such as learning about customers, reaching new audiences, improving customer service and generating leads.
Strategic use of social media in Tourism Marketing A Comparative Analysis of ...Rashmiranjan Choudhury
Marketing has reached new heights with social media platforms. In the changing scenario of the service industry, tourism is seen to receive the most attention from customers, stakeholders and other sectors through social media. The development of communication technology has enriched social media marketing. In India, Facebook has taken a lead role because of its market outreach and user count. Different tourism associates use this medium to showcase their products and services. In this context, Kerala is way ahead in social media marketing strategies while Odisha is in the niece states. This paper aims to analyse the social media marketing strategies adopted by the Odisha tourism board and other tourism boards through a comparative analysis. The study suggests some strategic measures for Odisha tourism board to ensure the effective use of social media in tourism.
The document provides information about the Middle East Social Media Summit & Awards 2016 event. It will be held on March 2nd 2016 in Dubai and will focus on how to engage, educate, and entertain on social media. The event aims to connect over 400 regional and international communications experts to discuss trends in social and mobile media. It will feature speakers and panels on topics like crowdfunding, branding on social media, and building an online personality. Awards will also be given in categories like best social media campaign, marketing strategy, and use of platforms like Facebook, Twitter, and YouTube.
The document is a report on global travel trends from a 2014 survey of over 50,000 travelers and 10,000 businesses. Some key findings:
- Most recent trips taken by travelers were domestic staycations, while businesses estimate domestic guests make up about half their clientele. International leisure trips are projected to increase 7% globally in the next year.
- Europe, especially Italy and France, are top destinations visited recently and planned. Australia and Italy are most desired destinations if money is no object. Millennials prefer backpacking and include UK; families prefer beaches and Caribbean.
- Travelers have different preferences based on life stage, nationality, and priorities like culture, deals, or luxury. Understanding these
Improving your budget using social networking strategies.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Similar to Vends Middle East Travel and Tourism Social Media Index - April 2016. (20)
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
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3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
2. Welcome to VENDS’ first Middle
East Travel and Tourism Social
Index – the most comprehensive
study undertaken of each tourist
board, national airline and
leading hotel in the Middle East.
We have created this comprehensive
report in response to the growing
demand for empirical, quality information
about the role of social media in the
developing Middle East hospitality
sector.
The tourism sector in the Middle East has
grown exponentially in recent years, and
this growth has been mirrored by the rise
in importance of social media to inspire,
inform and connect with travel
consumers.
In a recent report by the DigitalTourism
ThinkTank social media has established
itself as an integral component of
everyday lives of many consumers having
a direct impact on a destination’s
position, perception, and relevance.
Social media also plays a significant role
in the economic performance of each
market within the Middle East.
Consumers engage with social media
when researching trips, sharing personal
experiences, and making decisions on
when, where and with whom to travel.
User-generated content is seen online as
the most credible and authentic - it is the
source travellers trust most.
Here we argue – using a balance of
quantitative and qualitative metrics –
that it is possible to correlate increases
in visitor numbers, improvements in
financial performance and growth in
brand awareness to a beer use of social
media channels.
VENDS has taken a regional focus for this
report, but we also compared the Middle
East to best practice from around the
world.
This study will be the first of a series of
geographically-focused reports and will
be updated annually and I hope that you
find it useful and please share your
thoughts across social media using
#VENDSIndex.
Sincerely,
Chris O’Toole
Editor
The tourism sector in
the Middle East has
grown exponentially
in recent years, and
this growth has been
mirrored by the rise
in importance of
social media to
inspire, inform and
connect with travel
consumers.
Executive Summary
3. The VENDS study uses a mixture
of quantitative and qualitative
data to examine the role of social
media in the Middle East
hospitality market.
Social media plays a growing role in many
aspects of tourism, especially when
searching for information, decision
making, promotion and in examining best
practice when interacting with
consumers. Leveraging social media to
market tourism products has proven to
be an excellent strategy.
To examine the leaders in the field our
expert editorial team has compiled up to
the minute figures from national tourism
boards, national airlines, and leading
hotels from across the region.
These figures were then examined across
a range of indications, including:
Reach: To what extent the
organisation is comprehensively,
consistently and coherently
represented across the top five social
media platforms – Facebook,Twier,
Instagram, Google + and Pinterest –
and the number of fans, likes and
followers and aggregate reach
achieved on each.
Frequency: How regularly these social
media channels are updated and the
quality of the content employed.
Engagement: A measure of how many
interactions a brand achieves across
the top social media channels in terms
of shares, likes, comments et al.
Responsiveness:The number,
usefulness and speed of the replies
made by an organisation across its
social media portfolio.
Innovation: The degree to which each
organisation has a presence across a
broader range of emerging platforms,
channels and is experimenting with
new media formats, including 360°
and virtual reality videos.
Monetisation: Evidence of how
organisations are capitalising from
their social media presence through
links to bookings, revenue generating
opportunities, and other financial
avenues.
Global Focus: A look at how
internationally focused the brand is,
including evidence of multi-lingual
content, and the use of region-specific
platforms such asVK in Russia and
Weibo in China.
Social media plays
a growing role in
many aspects of
tourism, especially
when searching for
information, decision
making, promotion
and in examining
best practice when
interacting with
consumers.
Criteria
4. Below we report a series of tables
outlining which tourist boards, hotels,
and airlines have capitalised on the
opportunities afforded by the myriad of
social media platforms now spreading
across the Middle East.We examine
which have the biggest reach, which are
the most active, innovative, and
responsive, and which have been able to
monetise content most effectively.
These are the bands regarded byVENDS
as benchmarks in the Middle East; those
which others should seek to emulate.
INDEx OF DaTa
Overall top performing brands and
organisations in the Middle East
(full ranking)
Top performing tourist boards
(include GDP column)
Top performing airlines
Top performing hotels
Explanation of Index
5. Is there, then, a correlation
between a destination’s social
media ranking and its tourism
growth?
Turkey is the leading light in tourism in
the Middle East.
Aracting 39,811,000 visitors in 2014, it
registered a 5.06 per cent increase on
the previous year. At the same time it is
one of the strongest performers in the
social media space.With 4.5 million likes
on Facebook, for example, it dwarfs the
presence of virtually every other
destination in the region, with the
exception of Dubai.This is mirrored
across other channels, withTurkey’s
750,000Twier, 277,000 Instagram and
420,000 Google+ followers all leading
the industry.
On theVENDS social media scoring
mechanismTurkey is rated highly
suggesting a strong correlation between
online presence and tourism growth.
Dubai, too, provides an illustration of the
power of social media.With 14.3 million
visitors in 2015, and growth of 7.69 per
cent on the previous year, it is the second
most popular destination in the Middle
East.
With a highVENDS social media ranking
it appears the largest of the United Arab
Emirates has been able to exploit its
online position to spur growth.With 3.7
million likes on Facebook, a further
65,000 followers onTwier and 122,000
followers on Instagram, Dubai is a
regional travel and tourism market leader
in the use of social media.With content
also produced in eight languages the
destination has proved adept in
aracting a widespread global audience
toitsvariouschannels.
Thecommercialsectorhasalsoplayeda
roleingrowingthesocialmediapresence
ofDubai.Emirates,thenationalairline,
hasalargefollowingofitsown,with
nearlysixmillionFacebooklikes,afurther
milliononInstagramandthreequartersof
amilliononTwier.Similarly,theBurjAl
Arab-amongthemostluxurioushotelsin
theworld-has400,000likesonFacebook
andastrongpresenceacrossother
channels.Suchstrongsupportfrom
privateactorsinthehospitalityindustry
appearstohaveboostedvisitornumbers
toDubaimoregenerally.
However,anoteofcautionmustalsobe
sounded.BothIraqandSyriahaveseen
sharpfallsinvisitornumbers–of24.5and
18.3percentintheyearstatisticsare
mostrecentlyavailablefor.Whileboth
destinationshaveweaksocialmedia
profiles,itisunrealistictosuggestthis
hasplayedanyroleinthedeclinegiven
thewidergeopoliticalsituationinthe
region.
Similarly, Bahrain saw tourism visitor
numbers surge from 9.1 to 10.4 million
between 2013 and 2014.This has come
despite a negligible social media
presence, with the destination achieving
a cumulative score of ‘17’ on theVENDS
index.This suggests, while social media
plays an important role in the growth of a
destination, a strong profile is not a
guarantee of success.
On the VENDS
social media scoring
mechanism Turkey
is rated highly
suggesting a strong
correlation between
online presence and
tourism growth.
VENDS Insight:
Social media and tourism growth
6. Which social media platforms
are the most important to the
tourism industry in the Middle
East? In 2016 there is only a
clear answer to this question:
Facebook.
Theorganisationhasgrownintoa
behemoth.Withnearlytwobillionactive
monthlyusers,thesocialnetworkoffers
unmatchedinfluencearoundtheglobe,
making it vital to the success of any
destination wishing to promote itself
online.
This is borne out by the figures collated
byVENDS.
Every destination in our survey had more
likes of Facebook than any other social
media platform, led byTurkey with 4.5
million, Dubai (3.7 million), Abu Dhabi
(560,000), Saudi Arabia (520,000), Qatar
(470,000) and Jordan (400,000).The
impact of Facebook is, simply, unrivalled.
Butitisnotjustitsscale.Facebookallows
organisationstoestablishFacebook
Pages,tailoredmicrositesactingasa
locationforinterestedtravellersto
discovereverythingtheyneedtoknow
aboutadestination,hotelorairline.
Othersocialmediaplatformscurrently
playnicheroleswithinthetourism
industry.
Twier is strongest in terms of speed,
allowing organisations to keep followers
up to date with the latest information
instantly. Importantly, it lets followers
communicate with organisations too.This
can create a two way dialogue, a semi-
formal correspondence that allows a
brand to showcase a distinct personality.
Twier is a chance to liven up your image.
Tweeting about a destination’s
personality gives followers a sense of
connection, that an organisation is more
than just a supplier of goods or services.
In the private sphere,Turkish Airlines,
with 1.2 million followers, is the keenest
Twier advocate, while Royal Jordanian
(200,000) and Burj Al Arab (48,000) are
also high tempo users.
Image sharing application Instagram has
also carved out a unique place in the
social media landscape of the Middle
East.Turkey, Dubai and Jordan are again
the most ardent users, taking advantage
of the platform’s ability to instantly share
images around the world.
For a destination this offers a great
opportunity to showcase the best of
what is on offer, with user generated
content presenting a chance to window
shop. Potential visitors are given a taste
of what is on offer in a destination along
with useful information in the captions.
Popular Platforms
However, it is important for the
established social media networks not
to rest on their laurels - we still recall the
stories of Myspace, Friends Reunited
and Bebo.
Through2015Pinterest,Tumblr,
InstagramandLinkedInsawthebiggest
growth,withRedditalsogrowingrapidly.
All these networks have the potential to
steal users, interactions and time from
the established players.
Chief among them, of course, is
Snapchat – a vital tool for younger
travellers. Facebook aempted to buy
the network for $3 billion in 2013,
illustrating how quickly it was growing,
and now showcases billions of videos a
day to a network of more than 500
million users around the world.The new
kid on the block has the potential to
change everything.
7. away from the west, Weibo is of
vast importance to the Chinese
market.
Chinahasthehighestnumberofinternet
usersintheworldandsocialmediaisa
highlyinfluentialmediuminthecountry.
However,duetogovernmentrestrictions,
manypopularwesternsocialmediasites
aren’tavailableinChina.
Inresponse,SinaWeibohasgrownto
encompassover503millionusers.
SimilartoTwier,itallowsuserstopost
140-Chinesecharactermessages.
WeChat,calledWeixininChina,isachat
appsimilartoWhatsApp,witharound500
millionactiveusers.
InRussiaVKisthelargestsocialmedia,
rankedsecondonlytoFacebookglobally–
highereventhanInstagramandTwierin
termsofusers.
VKalsoranksatnumberfiveonthelistof
allwebsitesavailabletotheRussian
speakingmarket.
Withmorethan60millionRussianusers,
thereisamajoropportunityherejust
waitingforthehospitalitysectorinthe
MiddleEasttotapinto.
Around the World
China has the
highest number of
internet users in the
world and social
media is a highly
influential medium
in the country. The
smartest CEO's in
travel and hospitality
should be asking
what is our Weibo
and VK marketing
strategy?
8. Here we examine how far a
destination’s gross domestic
product influences its social
media potential.
Are larger, more developed economies
abletoexploitthebenefitsofsocialmedia
morethantheirstilldevelopingpeers?
AgainTurkeyistheleaderinbothtermsof
sizeandsocialmediautilisation,
suggestingthegreatertheresourcesofa
countrythegreateritspotentialto
developanonlinepresence.Withagross
domesticproductof$861billionin2015,
TurkeydominatestheMiddleEastin
termsofeconomicstrength,andthisis
mirroredbyitspositioninthehospitality
market,withanindustryleading40
millioninboundvisitorsin2015.
With4.5millionFacebooklikes,780,000
followersonTwierand41millionGoogle
+pageimpressions,allofwhichdwarfthe
figuresofrivals,thedevelopmentof
Turkishtourismsuggestsastrong
correlationbetweeneconomicsuccess
andsocialmediapresence.
SaudiArabiafurtheremphasisesthispoint.
Withagrossdomesticproductof$805
billionin2015,largelydrawnfromthesale
ofitsprimaryresources,thedestination
hasbeenabletobuildalargesocialmedia
presence.WithhalfamillionFacebook
likes,secondonlytoTurkey,SaudiArabia
isamarketleaderinMiddleEastsocial
media,apointemphasisedbyits250,000
Twierfollowers.
Jordan,arelativelysmallcountrywitha
$39billiongrossdomesticproductin
2015,ishoweveranoutlier.Witha
respectableVENDSsocialmediaranking
thecountryhasanimpressive400,000
Facebooklikesand173,000followerson
Twier.Thesefiguresaresignificantly
largerthanonemightexpect,suggesting
adestinationisabletoovercome
economiclimitationswithaconcerted
socialmediaagenda.
Finally,Iranprovidesaninterestingcase
studylookingforward.Atpresentthe
destinationhasanegligiblesocialmedia
presence,withIranTravel&Touring
Onlinehavingfewerthan1,000likeson
Facebook.However,thisisatoddswith
thesizeoftheIranianeconomy,whichwas
valuedatover$400billionin2015.
Witheconomicsanctionsonthecounty
currentlybeingliedfollowingadealwith
theinternationalcommunityoverits
nuclearprogramme,itremainstobeseen
ifthedestinationisabletobuildasocial
mediapresenceinlinewithitseconomic
standing.
VENDS’ research suggests the larger an
economy, the greater its social media
presence. However, the trend is not
uniform, with smaller destinations able to
build larger profile with appropriate
policies in place.
The development
of Turkish tourism
suggests a strong
correlation between
economic success
and social media
presence.
Social Media Ranking and
Gross Domestic Product
9. The key to a successful social
media presence is creating
relevant and rich content and
delivering it in a format that
sparks a reaction or response
from all that receive it.
AccordingtheVENDS’research,rich
content-contentthatdeviatesfrom
normaltextandstaticimagesand
engageswiththeenduser–iscentralto
thisambition.
Socialmediacontentshouldtargetan
audience,engagethemandpersuade
themtotakeactionbyofferingdynamic
elementsanda‘richer’userexperience.
Suchmediaincludesaudio,videos,
eBooks,webinars,gifanimationsandany
multimediacontentthatengageswiththe
user.
Leadersinthisareaincludeseveral
airlinesfromacrosstheMiddleEast.
QatarAirways,with11.7millionFacebook
likes,TurkishAirlines(8.2million),
Emirates(5.7million),andOmanAir(1.3
million)haveallprovedadeptat
generatingcontentcapableofengaging
withhugeaudiences.Organisationsare
constantlylookingforwaysto
differentiatethemselvesonlineandinthe
marketplace,andbyproducinghigher
qualitycontenttheseindustryleading
airlineshavebeenabletoachievethis.
Inthehotelsector,TheChediMuscat,with
17,000Twierfollowershasmanagedto
carveoutauniquenicheintheOmani
hospitalitysectorwithacombinationofa
personalstyle,variedmediaandtimely
updates–amodelforotherstofollow.
BurjAlArab,too,hasbuiltastrongsocial
mediaprofilethroughthecreationof
excellentrichcontent.Usingablendof
creativity,presentationandtechnological
savvy,thehotelhasconsistentlymetand
exceededtheexpectationsofits
audience.Thishasbeenrewardedwith
figures–400,000likesonFacebookand
80,000followersonTwier–theenvyof
theMiddleEasthospitalityindustry.
Importance of Rich Content
Social media
content should
target an audience,
engage them and
persuade them to
take action.
10. When generating social media
content social media providers
must also be aware of the
rapidly growing role of mobile
technology.
Asmuchasonethirdofallglobalweb
trafficisnowfromamobiledevice,and
thefigureisincreasinglyrapidly.Assuch
allcontentneedstobeconfiguredacross
arangeofplatforms,posingnew
challengesforthoselookingto
successfullyengagewithconsumers.
Itmustalsoberememberedthatthe
shareofmobilewebalsovaries
considerablyaroundtheworld:mobile
phonesaccountfornearlyallpages
servedinPapuaNewGuinea,butbarely
0.1percentofpagesservedinsomeof
thesmallerareasoftheworldwhere
mobiledataisnotyetaffordableor
readilyavailable.
Inoneofthelargestinboundtourism
markersfortheMiddleEast,India,mobile
trafficcanaccountforthreequartersof
allwebuse–foodforthoughtforthose
lookingtodeveloptheirmobileandsocial
presence.
Mobile
As much as one third
of all global web
traffic is now from
a mobile device,
and the figure is
increasingly rapidly.
11. Where do we look for
inspirational social media in the
Middle East? Here VENDS
examines the market leaders and
reveals what it is they do that
separates them from the
competition.
WithaVENDSrankingof‘3’Emiratesis
consideredamongtheleadingbrandsin
theMiddleEastintermsofengagement.
Thecarrierhasbeensuccessfulin
entertainingandeducatingitsaudience
aboutitsproducts,whilealsoprovingvery
ableatelicitingactionfrompotential
customers.
Theairlinecommonlyshowcasesdeals
acrossitssocialmediachannels,
principallyFacebook,monetisingits
onlinepresenceandofferingpotential
passengersachancetoengagewiththe
Dubai-basedcarrier.Thisisenhanced
throughquizzesandcommunityphotos,
aswellaseye-catchingimagesandvideos
ofitsaircra(usuallytheiconicAirbus
A380).
AlsoinDubai,BurjAlArabhasset
standardsinthehotelsector,aracting
recordengagementfigureswithmillions
oflikes,comments,sharesandviews
acrossFacebook,YouTube,Instagramand
Twier.Initiativesincludedrecently
hostingthe#WorldsUltimateInstameet
withtheworld’slargestInstagramtravel
account@BeautifulDestinations,
aractingpricelesssocialmedia
aentiontotheproperty.
Theproperty–managedbyJumeirah
Group,thegloballuxuryhotelcompany
andamemberofDubaiHolding–hasa
socialstrategytargetedatkeysocial
mediainfluencersandhighnet-worth
individualsanddesignedtoengagewith
boththelocalcommunityandcurrentand
potentialcustomers.
Finally,GoTurkey,thetouristboardof
Turkey,hasproveditselftobeanable
performerinthesocialmediaspace.
Inanationwherenearly80percentofthe
populationlivesinmodernurban
environments–includingIstanbulandthe
capitalAnkara–thedestinationhas
managedtoharnessthepowerofthese
youngtech-savvysocialmediausersto
createauniqueproposition.TheTurkish
Culture&TourismOfficehascreateda
powerfulnewsocialmediapersonaasit
lookstobuildonvisitornumberstothe
country.
AsAliSelcukCan,directoroftheTurkish
Culture&TourismOfficeintheUK,
explains:“Socialmediaisoneofthe
meansthatwewillbeusinginpromoting
Turkeyaswerecognisethatitisavital
partofthestrategyofpromotioninthis
dayandage.InfacttheMinistryof
Culture&Tourismgiveitsomuch
importancealreadythat15percentofits
promotionisinonlineadvertising.”
TurkeyisthedestinationtobeatinMiddle
Eastsocialmedia.
Middle East Success Stories
Emirates is
considered among
the leading brands
in the Middle East
in terms of
engagement.
12. Where do social media brands
from the Middle East stand on
the global stage?
Firstly,theMiddleEastishometoa
numberofgloballeaders.QatarAirways,
forexampleoffersnewsandinformation
aboutthecompany,largelythrough
Twier.Withmorethan11.5million
followers,itsreachisunrivalledinthe
globalhospitalityindustry.
TheTurkishCulture&TourismOffice,and
theGoTurkeycampaign,with4.5million
followersonFacebook,isalsointheupper
echelonofglobalengagementfroma
nationaltouristboard.
These,however,areamongthestandouts
fromtheregion,withthemajorityof
destinations,airlinestouristboardsstill
seekingtocreateauniquepresence
online.
SingaporeAirlines,forexample,has
420,000Twierfollowersand2.5million
likesonFacebook,farinexcessofthe
majorityofMiddleEast-basedcarriers.
AlsoinAsia,CathayPacifichas335,000
followersonTwierand1.25millionlikes
onFacebook,figurestheenvyofmany
airlinesintheMiddleEast.
Bythesametoken,BritishAirwayshas2.3
millionFacebooklikesand867,000
followersonTwier,whileDeltaAirLines
has1.5millionFacebooklikesand1.1
millionTwierfollowers.Thisclearly
showstheenormousopportunitythat
existsinestablishingaworld-classsocial
mediapresence.
Inthehotelsector,theMGMGrandinLas
Vegashas1.1millionFacebooklikesand
340,000followersonTwier,puingin
faraheadofcompetitorsintheMiddle
East.Amongtheglobalchains,Marrio
Internationalhasmorethantwomillion
likesonFacebook,whileHiltonWorldwide
has1.4million,providingabenchmarkfor
propertiesintheMiddleEasttoaimfor.
VisitBritainhasalsosetanindustry
benchmarkwithitsGREATBritain
campaign.
Runningforfouryears,sincetheLondon
2012OlympicGames,theprogrammehas
welcomedatleast£2.5billioninadditional
visitorspendfortheUK,whilegenerating
£8.9billioninadvertisingequivalent
value.AtthesametimeVisitBritainhas
drawn£52.5minpartnerfunding,cashand
inkind,frompartnersintheprivate
sector.
Anditisworking.
Britainsetanewrecordforinbound
tourismin2015,with35.8millionvisits,
fourpercentupon2014andthefih
consecutiveyearofgrowth.Figures
revealthatdomestictourisminEnglandis
alsoupwith103millionovernighttrips
recordedin2015,an11percentincrease
comparedto2014.
Global Benchmarks
With more than
11.5 million followers,
Qatar Airways’ reach
is unrivalled in the
global hospitality
industry.