As a recruiter, you are likely pursuing a number of avenues to try and effectively engage technical talent. But how big of an impact are you really making if you aren't capturing and sharing your employer brand? And what's the best way to do it? Tarek Pertew, Co-Founder & Chief Creative officer of Uncubed explains why video is fast becoming the most important tool for recruiters to build and strengthen their employer brand and hire technical talent. You'll learn: - Tips for capturing and articulating your employer brand. - The undeniable statistics & trends that show video is THE format for millennial content consumption. - How to build and maintain a compelling tech blog. - What immersive employer branding is and how you can use it today.

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How to Supercharge Your Talent Brand
to Attract Technical Talent

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Today’s Moderator
Casey Marshall
Greenhouse
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@casemarsh91
linkedin.com/in/caseymarshall

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reenhouse • Greenhouse is an end-to-end solution that
optimizes your entire recruiting process
• Talent is critical for building outstanding
companies
• World-class recruiting requires focused
effort across your entire organization
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Hiring Hacks • Each webinar in the series focuses
on strategies and tools that help
measurably improve the recruiting
process
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Speaker Highlight
Tarek Pertew
Co-Founder & Chief Creative Officer, Uncubed
Tarek has over a decade of entrepreneurial experience in the
employment space. He has served as a career expert for New
York’s Newsday and been featured in a number of publications,
including The New York Times, Forbes, and Inc. Magazine. Outside
of work, you can find Tarek playing soccer in NYC Footy, the co-ed
soccer league he created back in 2011.
GREENHOUSE + UNCUBED #HIRINGHACKS
@tarekp
linkedin.com/in/tarekp

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• Making work human.
• Uncubed is an Employer Branding &
sourcing platform that connects digital
professionals with companies through
video.
Partnered with Greenhouse
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Uncubed
#HIRINGHACKS

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Partnered with Greenhouse
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Uncubed
#HIRINGHACKS

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Partnered with Greenhouse
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NYC Uncubed
October 18th, 2016Uncubed

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Partnered with Greenhouse
GREENHOUSE + UNCUBED #HIRINGHACKS
Uncubed

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What you’ll learn • Tips for capturing and articulating
your employer brand
• The undeniable statistics & trends
that show video is THE format for
millennial content consumption
• How to build and maintain a
compelling tech blog
• What immersive employer branding is
and how you can use it today
GREENHOUSE + UNCUBED #HIRINGHACKS

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Agenda &
Perspective • A bit of banter
• Why video?
• Examples of unique challenges &
videos designed to address them
• Tips on how to start creating video
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• The largest workforce demographic
are millennials
• Millennials are currently aged 18-34
• Only 13% of millennials use
LinkedIn
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Did You Know?
#HIRINGHACKS

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Did You Know?
#HIRINGHACKS

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Did You Know?
#HIRINGHACKS

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• Companies are looking for ways to
show the world what makes them
different and, more importantly, a
great place to work.
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A Few Things We’ve
Learned
#HIRINGHACKS

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A Few Things We’ve
Learned
#HIRINGHACKS

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• Curation is red hot (Hired)
• Related: Companies want better
informed candidates to apply for open
roles
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A Few Things We’ve
Learned
#HIRINGHACKS

19. “85% of candidates that land on our career page
are unqualified”

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21. causing or worthy of ridicule or derision;
absurd; preposterous; laughable:
ridiculous
[ri-dik-yuh-luh s]

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• Candidates are seeking more
transparency from employers
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A Few Things We’ve
Learned
#HIRINGHACKS

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24. These challenges on both sides are driving a
runaway trend…

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Agenda &
Perspective • A bit of banter
• Why video?
• Examples of unique challenges &
videos designed to address them
• Tips on how to start creating video
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Why video?
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• “By 2019, most of Facebook will be
video” - Zuck
#HIRINGHACKS

28. “By 2019, video will be 80% of global
internet traffic”
Source: Cisco

29. “What video represents is the
chance - if you invest in it - to
tell your story in a way that
sticks.”
Seth Godin

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Why video?
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• Video allows you to show the things
engineers care about - and engage
them with high-value content
#HIRINGHACKS

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Agenda &
Perspective • A bit of banter
• Why video?
• Examples of unique challenges &
videos designed to address them
• Tips on how to start creating video
GREENHOUSE + UNCUBED #HIRINGHACKS

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Examples of unique
challenges
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• The Tech Blog
#HIRINGHACKS

33. “Two-thirds of millennials would
rather watch a video from a company
than read text”
Source: Animoto

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Videos designed to
address them
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Work at ADOBE
#HIRINGHACKS

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Videos designed to
address them
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Work at SPLASH
#HIRINGHACKS

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Videos designed to
address them
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Work at DOTS
#HIRINGHACKS

37. Insightful videos create authentic
engagement & intent.
Videos help you turn passive
candidates into active candidates.

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39. Up to 35% of users that watch a video on Uncubed
click through to view the company’s job listings

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Examples of unique
challenges
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• What type of company benefits from
video content?
#HIRINGHACKS

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Examples of unique
challenges
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• What type of company benefits from
video content?
• High brand equity. High candidate
engagement.
#HIRINGHACKS

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Examples of unique
challenges
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• What type of company benefits from
video content?
• High brand equity. High candidate
engagement.
• High brand equity. Low candidate
engagement.
#HIRINGHACKS

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Examples of unique
challenges
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• What type of company benefits from
video content?
• High brand equity. High candidate
engagement.
• High brand equity. Low candidate
engagement.
• Low brand equity. Low candidate
engagement.
#HIRINGHACKS

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Examples of unique
challenges
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• The Tech Blog
• Brand reputation issues
• Job posting limitations
• Diversity hiring
• etc.
#HIRINGHACKS

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Agenda &
Perspective • A bit of banter
• Why video?
• Examples of unique challenges &
videos designed to address them
• Tips on how to start creating video
GREENHOUSE + UNCUBED #HIRINGHACKS

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Tips on how to start
creating video
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• The basics to get you started
• Choosing the talent
#HIRINGHACKS

57. Start here.
Dreadful on camera
Great on camera

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Tips on how to start
creating video
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• The basics to get you started
• Choosing the talent
• Choosing a topic
#HIRINGHACKS

59. What are you hiring for?
What do you want to be known for?
What are you amazing at?

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Example: Dots
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• What are you hiring for?
• Senior backend engineer
• What do you want to be known for?
• Unity
• What are you amazing at?
• Illustration & Sound Engineering
#HIRINGHACKS

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Tips on how to start
creating video
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• The basics to get you started
• Choosing the talent
• Choosing a topic
• Choosing equipment
#HIRINGHACKS

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Choosing equipment
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Choosing equipment
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Tripod. $10.
Seriously, get two.
#HIRINGHACKS

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Choosing equipment
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65. But before you hit record…

66. Don’t forget audio!

67. Want views?
Go skill agnostic.

68. Want informed candidates?
Go skill specific.

69. Diverse teachers attract
diverse candidates.

70. is key.

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72. A few other reminders

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Bonus
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Don’t wear stripes or patterns
(or for you kids out there, graphic tees)
#HIRINGHACKS

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Bonus
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Got a beautiful, well-lit office?
Mind the glasses.
#HIRINGHACKS

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Bonus
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Keep the camera high & shoot
slightly down on subject.
Weight with camera Weight without camera
#HIRINGHACKS

76. Suggestions for editing

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Editing software
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Editing software
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Editing software
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Screen recording
software
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Bookmark this site
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82. VR? Think about it.

83. If you want to hire amazing
engineers, show them what
you’re made of.

84. Need help or advice on producing videos?
Join our Slack (Miley Cyrus) or email me:
tarek@uncubed.com

85. Platform:
2 fully produced & promoted videos for free with annual platform
license.
Conferences:
2 extra tickets with booth to NYC Uncubed (October 18th)
Buy 1 get 1 free to HR Uncubed (April 26-28)

86. Buh Bye

87. Q&A