The Huffington Post and Social Media

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Presentation about social media, crowdsourcing and conversation innovation at The Huffington Post.

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  • First conceived as an alternative to powerful conservative websites. Offered a publication outlet to independent writers, journalists and regular people. Aggregation and collection of worldwide news. Slowly built a staff of reporters, first focusing on politics.
  • Others in Denver, NY, SF, LA, DC
  • Fueling hires of many new reporters and expansion
  • Canada UK France Spain
  • Breaking series and big issues into digestible parts
  • Beats: Foreclosure, unemployment, immigration, women's rights, elections, government, war 
  • From the beginning, we were social media before social media as some news sites didn't even have comments, we were forerunners Being first helped build the site Comments on every story Moderated by staff, users and innovative moderation software control without stifling conversation getting the commenters themselves involved really helps in this
  • Readers help moderate comments Awarded badges for connecting with others flagging abusive comments awarded by other users for being funny, smart, etc. comments fuel our growth
  • Some stories have thousands of comments
  • Why? We're always innovating
  • Joined Twitter in April 2008 Now has 1.3 million followers Has expanded to dozens of new accounts by subject and location How we do it
  • Provocative
  • Funny You won't see other media doing it
  • first to the news often
  • Mix of news It's all in knowing what will work to draw comments, shares and likes Nearly 500K fans
  • On-site social network launched in 2009 Ties in your activity from friends on Twitter and Facebook Started with Facebook connect Added Twtter Easier for users to share stories see what friends are reading following one another on the site
  • Just launched in September Links in onsite polling and social media on Twitter and Facebook
  • readers galleries maps readers vote on photos
  • Where did you feel the earthquake
  • Slideshows of tweets Slideshows of comments, ideas Images
  • Started in 2007 to bring regular voters into coverage of the 2008 elections expanded to be year round, particularly involving college students Broke big stories New people onto the site, non-journalists
  • Occupy Wall street and 2012 election some are just witnesses to history
  • Polling Getting commercials, mailers reports on what's going on in states
  • The Huffington Post and Social Media

    1. 1. The Huffington Post  & Social Media How Twitter, Facebook & Regular People Are Changing The News
    2. 2. May 2005 The Huffington Post Launches
    3. 3. 2008 First Local News Site in Chicago
    4. 4. February 2011 Purchased by AOL
    5. 5. Summer 2011 The Huffington Post Launches Interntaionally 
    6. 6. Breaking Important News Too
    7. 7. Covering Issues That Matter
    8. 8. Conversation and Community Come First
    9. 10. August 2011: Surpassed  100 million comments
    10. 11. A Leader On Social Media
    11. 12. Twitter 
    12. 13. It's All About Tone
    13. 14. It's All About Variety
    14. 15. It's All About Breaking News
    15. 16. Taking Conversation to Facebook
    16. 17. Innovating in Social Media
    17. 18. HuffPost Social News
    18. 19. Customized News Example
    19. 20. The Gauge <ul><li>  </li></ul>
    20. 21. Readers Get Involved 
    21. 22. Crowdsourcing  <ul><li>Example </li></ul>
    22. 23. Showcasing Wit
    23. 24. Voting <ul><li>  </li></ul>Example
    24. 25. Games and Quizzes Example
    25. 26. Everyone is a journalist now So we have to adapt or die
    26. 27. OfftheBus <ul><li>Sometimes Breaking Big Stories </li></ul>
    27. 28. Photographs and videos <ul><li>Example </li></ul>
    28. 29. Asking For Help On Stories <ul><li>  </li></ul>
    29. 30. Check us out: Huffingtonpost.com Mandy Jenkins Twitter: @mjenkins

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