This presentation introduces students to the world of Public Relations (PR) and the role 'marketing' plays in an organization. The idea is to highlight and organizations PR & Marketing departments should work closely.
The case for Purpose-Driven Marketing in Australia Allan Dib
Increasingly more companies are talking about the company and brand purpose, and rightly so. Shifting marketing from product-centric marketing to purpose-driven marketing has proven to be very successful for brands. This same thinking has also helped many corporations build their reputation and relevance with stakeholders
Here meet up with yet another beautiful business development process. We are here seeing about one of the most extensively used concepts in the trade called "Brand Advocacy". for more info https://voiceskills.org/
The case for Purpose-Driven Marketing in Australia Allan Dib
Increasingly more companies are talking about the company and brand purpose, and rightly so. Shifting marketing from product-centric marketing to purpose-driven marketing has proven to be very successful for brands. This same thinking has also helped many corporations build their reputation and relevance with stakeholders
Here meet up with yet another beautiful business development process. We are here seeing about one of the most extensively used concepts in the trade called "Brand Advocacy". for more info https://voiceskills.org/
Your company has an interest in taking a large share of the marketplace. Dreamlockers helps you do just that! List of services that will exponentially increase your profit margins and the perceived value of your brand!
Bad Reviews and Your Business. We all know that a bad review on Yelp or Google can influence a customer’s buying behavior. What should you say when responding to a poor review? Or should you ignore them? How can you counteract Google search results which show negative things about your owner or your business?
Find a reliable and effective PR Firm in San Francisco! Trainer Communications specializes in high tech PR & integrated marketing services to ensure you’re on every radar that you value. Visit the website to know more.
Integrating PR: How integrated marketing communications can save public relat...Duncan Chapple
Sheffield University Management School is a triple-accredited business school with a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking. Part of Britain's elite Russell Group of research-driven universities, it runs one of the few MBA programmes to involve a compulsory semester-long course on Integrated Marketing Communications. This 2006 presentation was given to MBA students at the school to outline the opportunities for public relations, the obstacles preventing PR from meeting its potential, and the solutions for both PR as a function, and for MBAs looking to move up in the industry.
Public relations (PR) are the activities organizations engage in to create a positive image for a company, product, service, or a person. Press releases, a commonly used PR tool, are designed to generate publicity, but there is no guarantee the media will use them in the stories they write. Sponsorships are designed to increase brand awareness, improve corporate image, and reach target markets. Product placements are designed to generate exposure, brand awareness, and interest.
o Meyer can discuss how the best media partnerships are built on distinct audience and contents insights cultivated by potential media partners.
o Articulated through past content marketing, social media, influencers campaigns, she can speak to the best way to partner with a media company to achieve brand marketing goals.
Public Relations & Event Marketing Mission :
- Provide a personalized level of customer service unlike any other
- Drive awareness and sales of our clients products and/or service offerings
- Craft strategies that only use the services necessary for success
- Be innovative and nimble
www.eventistmarketing.com
1. Identify the five Ws of occasion showcasing
2. To comprehend why showcasing of occasions are critical
3. To discover the technique utilized by an occasion supervisor in advancing of theoccasion
4. To Understand how the occasion business functions
5. To get the profound information of occasion industry
6. To discover how occasion business is set up
Your company has an interest in taking a large share of the marketplace. Dreamlockers helps you do just that! List of services that will exponentially increase your profit margins and the perceived value of your brand!
Bad Reviews and Your Business. We all know that a bad review on Yelp or Google can influence a customer’s buying behavior. What should you say when responding to a poor review? Or should you ignore them? How can you counteract Google search results which show negative things about your owner or your business?
Find a reliable and effective PR Firm in San Francisco! Trainer Communications specializes in high tech PR & integrated marketing services to ensure you’re on every radar that you value. Visit the website to know more.
Integrating PR: How integrated marketing communications can save public relat...Duncan Chapple
Sheffield University Management School is a triple-accredited business school with a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking. Part of Britain's elite Russell Group of research-driven universities, it runs one of the few MBA programmes to involve a compulsory semester-long course on Integrated Marketing Communications. This 2006 presentation was given to MBA students at the school to outline the opportunities for public relations, the obstacles preventing PR from meeting its potential, and the solutions for both PR as a function, and for MBAs looking to move up in the industry.
Public relations (PR) are the activities organizations engage in to create a positive image for a company, product, service, or a person. Press releases, a commonly used PR tool, are designed to generate publicity, but there is no guarantee the media will use them in the stories they write. Sponsorships are designed to increase brand awareness, improve corporate image, and reach target markets. Product placements are designed to generate exposure, brand awareness, and interest.
o Meyer can discuss how the best media partnerships are built on distinct audience and contents insights cultivated by potential media partners.
o Articulated through past content marketing, social media, influencers campaigns, she can speak to the best way to partner with a media company to achieve brand marketing goals.
Public Relations & Event Marketing Mission :
- Provide a personalized level of customer service unlike any other
- Drive awareness and sales of our clients products and/or service offerings
- Craft strategies that only use the services necessary for success
- Be innovative and nimble
www.eventistmarketing.com
1. Identify the five Ws of occasion showcasing
2. To comprehend why showcasing of occasions are critical
3. To discover the technique utilized by an occasion supervisor in advancing of theoccasion
4. To Understand how the occasion business functions
5. To get the profound information of occasion industry
6. To discover how occasion business is set up
A presentation by the Community Foundation for Northeast Georgia and Rock Paper Scissors to help nonprofits understand their brand impact on their organizations, begin building a Brand Commitment and Marketing Plan, establish the value of storytelling and its impact on marketing, and reconnecting with social media and how it impacts a nonprofit's efforts.
Integrated Marketing Communications has blurred the lines between marketing, advertising and public relations.
This presentations identifies the roles of each, as well as, the differences between each aspect of a marketing strategy.
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...Gary Franklin
HelpMarketing means actively supporting the people we need before they know they need us. Tonic will look at the way in which
Kevin Green, REC “Adapting to collaborating in 21st Century”
Looking at what good practice looks like when working together with recruitment agencies
- Managing the risk
- Building the trust
restructure, transformation and change.
Learn from her BIG mistake and glean some hints and tips along the way!
we can take the latest marketing thinking and apply that to talent acquisition.
- The art of building community
- Why power has shifted irrevocably to candidates
- Being useful means better engagement, broader advocacy and a more authentic employer reputation
- Useful examples
Reputation: How It Is Built and Maintained, and The Role of PRMSL
Businesses are becoming increasingly conscious of the importance of corporate reputation. They have found that it is customers’ perception of a company that drives purchases. It is also what attracts talent and assures partners that they are doing business with somebody they can trust. Ultimately, it is not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, vendors, the community and the government.
MSLGROUP in India and Eikona PR Measurement today announced the launch of their co-authored report, ‘Reputation: How It Is Built and Maintained, and The Role of PR’ which analyses the growing importance of reputation management and its impact on the PR industry.
The 'journalism club' is one that everyone think they can get in to. From bloggers, to anyone else with an opinion, everyone thinks they are a journalist. This presentation lets you know the difference between the professional and the amateur.
Its not easy being a journalist. Especially in my home country, Kenya. There are constant challenges around the profession, which highlights the effects of press freedom around the world.
While some of us know what a journalist does, it is fair to say that we have a role to play in the society we live in. There are nine principles that govern our job. Once we are aware of these principles, how do we get to writing a news story?
This presentation expresses my belief of newspapers being the heart of journalism. Focusing on trends and growth, the presentation shows us how newspapers developed the art of being a journalist
Week 1 Definition and Forms of JournalismHillary Okech
This lecture was designed to inform students about the core element of journalism. Focus was given to the fact that different parts of the world have a different understanding of what journalism is. A key element introduced was the impact of the internet to journalism.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. INTRODUCTION
Public Relations (PR) comprises a set of practical skills and strategies
designed to enhance the reputation of an organization, help
strengthen its relationships with key audiences, and enable it to deal
with crises from a position of strength.
PR is a powerful tool that can make a vital contribution to
organizational success.
Learn to distinguish between effective PR and cheap publicity
gimmicks in order to build a solid, respected reputation with your key
audiences.
3. UNDERSTANDING THE BASICS
PR describes the way issues and messages are communicated
between an organization and the public.
It is the discipline that looks after corporate reputation.
The aim of PR is to win understanding and support from, and to
influence the opinions and behavior of, an organization’s key
audiences.
This is achieved through a planned, sustained set of activities.
4. BUILDING REPUTATION
The true purpose of PR is to create a well deserved reputation.
That may involve offering excellent customer care, communicating
effectively with your audiences, and showing social responsibility
towards your workforce, the local community, and the environment.
Cheap publicity gimmicks designed to deceive the public, or glitzy
activities aimed at diverting attention from poor organizational
behavior give PR a bad name and have no place in effective PR
campaign.
5. ANTICIPATING EVENTS
Effective PR is about anticipating tomorrow’s issues, rather than
apologizing to staff and the public for poor decisions that have been
made.
By harnessing PR skills you will not only be able to act to improve the
reputation of your organization, but you will also be able to show
your colleagues what PR can do to make their jobs easier.
Demonstrate how PR can help the human resources department
improve employee communications.
6. Prove the worth of PR in supporting marketing activity.
Ensure that the chief executive knows that good PR can build better
investor relationships and thereby help the share price.
7.
8. RESPONSE TO NIKE TIGER WOODS AD
According to Forbes.com, ‘Winning Takes Care Of Everything’ was the
tagline placed on an image of Tiger the day after he won the Arnold
Palmer Invitational and regained the #1 world golf ranking.
It immediately created a firestorm of social and traditional media
blowback, given the obvious interpretations related to Woods’ off the
course scandal and very messy break-up of his marriage.
‘Tiger has always said he competes to win. When asked about his goals
such as getting back to number one, he has said consistently winning is the
way to get there. The statement references that sentiment and is a salute to
his athletic performance.’ – Nike spokesman
9. ‘This is another case of Nike being Nike. The tagline will reinforce both
people who support Tiger or are put off by him. For some people, this will
be seen as another case of an athlete who doesn’t understand how a big
part of society views what he’s done.’ - Sports marketing consultant,
David Carter.
10.
11.
12.
13. POSITIVE OUTCOME POOR OUTCOME
‘I like that organization’ ‘That company always
hypes its achievements’
‘The staff are genuine and
I trust them’
‘This is just another cheap
PR stunt’
‘It deserves its good
reputation’
‘It uses glossy publicity to
hide its shortcomings
The outcome of effective PR is a good, well-deserved image based on
a genuine commitment to provide excellent service and to be a good,
caring employer and a responsible organization.
Cheap publicity creates an image without substance.
14. FITTING PR INTO THE MARKETING MIX
Marketing involves developing the right product at the right price,
getting it to a place where consumers can buy it, and promoting it so
that they know about it.
These components are known as the marketing mix, or the four Ps:
product, price, place, and promotion.
PR is often seen as the fifth P of the mix, standing for perception.
Consumers prefer to do business with organizations they hold in high
regard, and effective PR builds positive perceptions, creating a fertile
environment for successful marketing.
15. SUPPORTING MARKETING OBJECTIVES WITH PR
MARKETING OBJECTIVE SUPPORTIVE PR ACTIVITY
To build stronger and more lasting
relationships with clients
• Organize a corporate hospitality
event
• Produce a quarterly customer
newsletter.
To increase the public’s awareness of
the organization
• Secure positive media coverage
• Organize an open day
To promote a new range of products
more widely
• Secure editorial in trade and
consumer press
• Organize in-storage tastings or trial
sessions
16. WORKING TOGETHER
For maximum impact, PR and marketing activity should be co-
ordinated.
When the marketing department advertises new products and
services, reinforce the campaign by attracting favorable editorial
coverage.
Use your company Web site as a marketing tool as well as a PR
vehicle.
Create an area for journalists with press releases, background
information, and press photographs, for downloading.
17. Combined PR and marketing campaigns, can be worth more than the
sum of their individual parts.
18. KEY POINTS
Be aware that an organization’s actions can have wide implications.
Make certain that all PR claims can be substantiated.
Remind colleagues that they al have a PR role, regardless of their job
title.
Know that averting bad publicity is as crucial as attracting good publicity.
Use both editorial and advertising to secure positive media coverage.
Plan a day away with colleagues to improve team dynamics.
Ask for a copy of your organization’s marketing strategy.