This document discusses trends and fads. It defines trends as having identifiable rises driven by consumer needs and lifestyle changes, lasting longer than a year. Trends solve problems and get stronger over time. Fads are about grabbing short-term attention and last less than a year, fading quickly. Examples are given of trends in social media. The differences between trends and fads are illustrated with circles and lines. Students are assigned tasks to identify trends influencing their lives through pictures and writing.