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1. Trends, Networks, and Critical Thinking in the 21st Century Culture
General Academic Strand | Humanities and Social Sciences
Lesson 1.1
Definition, Characteristics,
and Elements of a Trend

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3. Whenever
there’s a long
queue leading to
an electronics
store, we tend to
want to check
the reason why.
3

4. When smartphone
manufacturers release new
models, we join our friends
in checking out the new
features of the smartphone
to be released.
4

5. Similar shifts in
interest are also
observable in the
field of education,
especially with
the rise of e-
learning.
5

6. Learning
Competencies
6
● Define a trend (HUMSS_MCT12- Ia-b-1).
● Point out the elements that make up a
trend (HUMSS_MCT12- Ia-b-4).
● Describe the different characteristics of a
trend (HUMSS_MCT12- Ia-b-5).

7. Learning
Objectives
7
● Define a trend.
● Identify the characteristics of a trend.
● Enumerate the elements of a trend.
● Explain the different types of trends.
● Analyze if a given situation is considered as
a trend.

8. Let’s
Connect Analyze the two photos below.
8
Photo Analysis

9. Let’s
Connect
9
1. Where do you usually purchase goods needed in
your household: in the traditional marketplace or
in the supermarket? What could be the reason
behind this?

10. Let’s
Connect
10
2. What are the benefits of purchasing from
traditional marketplaces that are not found in
supermarkets? On the other hand, what are the
benefits of supermarkets that are not offered in
traditional marketplaces?

11. Let’s
Connect
11
3. Would you consider the emergence of
supermarkets as a prevalent preference in your
community? Why or why not?

12. Essential
Question
12
How do trends affect people’s lives?

13. 13
Trend
It is a continuous
pattern of change that
occurs in either a
condition, a process,
or an output.
wearing facemasks during a pandemic

14. 14
Trend
It is a continuous pattern of
change that occurs in either
a condition, a process, or an
output.
preserving food

15. 15
Trend
It is a continuous pattern of
change that occurs in either
a condition, a process, or an
output.
organic soap

16. 16
Examples of Trends
Changes in the transportation system as a trend
kalesa
jeepney
transport network
vehicles

17. 17
Examples of Trends
Changes in means of communication

18. 18
Characteristics of Trends
prevails for a considerable period
of time or is not “short-lived”
Duration of time
Acceptability
Cultural roots
Transitory increase or
decrease
Versatility

19. 19
Characteristics of Trends
accepted and embraced by a good
number of people or a majority
Duration of time
Acceptability
Cultural roots
Transitory increase or
decrease
Versatility

20. 20
Characteristics of Trends
based on traditions, systems of
belief, and accepted values in a
society
Duration of time
Acceptability
Cultural roots
Transitory increase or
decrease
Versatility

21. 21
Characteristics of Trends
may experience a rise or decline in its
popularity and level of acceptance
Duration of time
Acceptability
Cultural roots
Transitory increase
or decrease
Versatility

22. 22
Characteristics of Trends
flexible or open to changes and
adjustments to continually suit the
needs of the people
Duration of time
Acceptability
Cultural roots
Transitory increase or
decrease
Versatility

23. 23
Example: New Year Celebration as a Trend
● Duration: celebrated for
centuries
● Acceptability: embraced by
people around the world
● Cultural roots: considered
as a tradition by many

24. 24
Example: New Year Celebration as a Trend
● Transitory increase or
decrease: increased steadily in
terms of the ways of celebrating
it
● Versatility: format varies from
simple family gatherings to
national organized celebrations
and exhibitions

25. 25
Elements of a Trend
fulfills an essential human need
Basic need
Driver of change
Innovation

26. 26
Elements of a Trend
refers to the way an emerging trend
bends, modifies, or replaces an
existing one
Basic need
Driver of change
Innovation

27. 27
Elements of a Trend
geared towards the improvement
of an old trend
Basic need
Driver of change
Innovation

28. Check Your
Progress
28
Is the utilization of air-conditioning units considered
as a trend? Justify your answer using the
characteristics and elements of trends as your
guide.

29. 29
Types of Trends
● They originated a long time
ago but continue to exist
and influence people in the
present times.
● Example of a megatrend is
climate change.
Megatrends

30. 30
Types of Trends
● These are focused only on
a specific component or
part of a prevailing
megatrend
● E-sports is an example of a
macrotrend.
Macrotrends

31. 31
Types of Trends
● Its scope is only limited to
specific people, locations, or
conditions.
● One of the well-known social
media platforms was initially
only intended for the use of
students inside the university
where it was founded.
Microtrends

32. 32
The Three Types of Trends

33. Wrap-Up ● A trend is a continuous pattern of change that
occurs in either a condition, a process, or an
output.
● Trends exhibit five distinct characteristics which
are: endurance over time, acceptability,
cultural roots, transitory increase or
decrease, and versatility.
33

34. Wrap-Up
● The elements of a trend are basic needs,
drivers of change, and innovation.
● There are three types of trends namely,
megatrends, macrotrends, and microtrends.
34

35. Wrap-Up
35

36. Try This!
36
1. It is a continuous pattern of change.
Identification. Identify the concept referred to in each
statement by selecting the correct term in the box below.
trend versatility
acceptability driver of change
endurance innovation
cultural roots basic need

37. Try This!
37
2. Trends stay in power for years, decades,
and sometimes for generations.
trend versatility
acceptability driver of change
endurance innovation
cultural roots basic need
Identification. Identify the concept referred to in each
statement by selecting the correct term in the box below.

38. Try This!
38
3. Trends give the people a sense of belongingness or
attachment for they have become part of their
lives.
trend versatility
acceptability driver of change
endurance innovation
cultural roots basic need
Identification. Identify the concept referred to in each
statement by selecting the correct term in the box below.

39. Try This!
39
4. Emerging trends bend, modify, or replace
existing ones.
trend versatility
acceptability driver of change
endurance innovation
cultural roots basic need
Identification. Identify the concept referred to in each
statement by selecting the correct term in the box below.

40. Try This!
40
5. For every trend that has unfolded, a better
trend may occur and develop.
trend versatility
acceptability driver of change
endurance innovation
cultural roots basic need
Identification. Identify the concept referred to in each
statement by selecting the correct term in the box below.

41. 41
Challenge
Yourself
Choose one observable trend in the Philippine
politics or entertainment. How does your
chosen trend depict the elements of a trend?

42. Photo Credits
42
Slide no. 3: Long line for Apple by The Pug Father is licensed under CC BY 2.0 via Flickr.
Slide no. 8: Pasig City 3.jpg by P199 is licensed under CC BY-SA 3.0 via Wikimedia Commons.
Slide no. 16: WTMP PhotoPhilia E13 Kalesa.JPG by PhotoPhilia (Wikipedia Takes Manila participant) is licensed under
CC BY-SA 3.0 via Wikimedia Commons; Jeepney in Legazpi City.JPG by Lawrence Ruiz is licensed under CC BY-SA 4.0
via Wikimedia Commons.
Slide no. 17: Nokia 6110 blue-92111.jpg by Raimond Spekking is licensed under CC BY-SA 4.0 via Wikimedia
Commons..
Slides no. 23 and 24: 061 EDITS Group Pictures of Christmas Party 2018 at PNHS Baclaran by Glendale Lapastora is
licensed under CC BY-SA 2.0 via Flickr.

43. Bibliography
Barros, Ray. The Nature of Trends. Singapore: John Wiley and Sons Publishing, 2008.
Beinhocker, Eric , Ian Davis and Lenny Mendonca. “The 10 Trends You Have to Watch.”
Harvard Business Review, July - August 2009. https://hbr.org/2009/07/the-10-trends-you-have-to-watch.
Gadanho, Pedro. Beyond 3: Trends And Fads. United States: Sun Publishers, 2010.
Miller, David. Introduction to Collective Behavior and Collection Action, 3rd Edition. United
States: Waveland Press Inc., 2014.
Turpin, Dominique. “ Seven Trends That Will Affect the Future of Marketing.” International
Institute of Management Development. Published November 2016. https://www.imd.org/research-
knowledge/articles/seven-trends-that-will-affect-the-future-of-marketing/.
43