This document discusses trends related to Millennials in Ukraine. It provides demographic information showing that Millennials in Ukraine have high rates of internet and technology use. Specifically, it notes that 55% cannot imagine life without the internet, 41% own smartphones, and they spend an average of 1.5 hours per day online. The document also examines how Millennials consume media and make purchasing decisions, often using the internet to research options and reviews. It concludes that building loyalty is difficult with Millennials due to their wide-ranging interests and tendency to experiment with different brands and products.