This document discusses several unconventional marketing campaigns. It describes a campaign by Banda agency for an electronics retailer that featured the head of digital marketing dressed as a Christmas tree rapping. It also discusses a campaign by Bodo featuring a catchy song and video with various filming techniques. Additionally, it mentions a vending machine installed by sock brand Sammy Icon that dispensed two pairs of socks for a promotional price. The document analyzes these campaigns and their creative approaches to marketing.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Pluses Partners Awards 2017 and proposals of Pluses sales-house to its advertisers for Y2018
Digital Market overview featuring recent changes and new Advertising possibilities
o Importance of data-driven campaigns
o Content Marketing Strategy for Virtual Reality
OOH & Radio shown growth vs 2016
o Radio in Ukraine: the third wave of research 2017
Smartphone WW penetration to reach 66% in 2018 – by Zenith
The main Media Market Trends & News we would like to share with you in this issue are the following:
Zenith Worldwide predicts growth of mobile Internet
Brief TV Market overview
o Comedy, history and love: StarLight Marketing has studied requests of Ukrainians
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook is introducing Marketplace
o 7 hacks of new Adwords redactor
OOH, Print & Radio Markets demonstrate growth
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Results of the Pay TV Conference in Ukraine 2017
Digital Market overview featuring recent changes and new Advertising possibilities
o Facebook has pulled Instant Articles off Messenger
o VK.com still popular among Ukrainian audience
OOH & Radio shown growth vs 2016
o IKNR updated OOH average price estimation by format/city from September 2017
Global Trends and Forecasts
The main Media Market Trends & News we would like to share with you in this issue are the following:
UAC specified the forecast for Ukrainian market 2017
Trends & Insights dmexco 2017
Brief TV Market overview
o TV market is forced to balance prices to remain in the economy
Digital Market overview featuring recent changes and new Advertising possibilities
o Number of Instagram users of Ukraine grew up to 6 mln
OOH & Radio shown growth vs 2016
The main Media Market Trends & News we would like to share with you in this issue are the following:
Publicis One in Ukraine launches Blue 449 agency
Brief TV Market overview
o Why stopped supplying telemetry data from the occupied Donbass
Digital Market overview featuring recent changes and new Advertising possibilities
o Facebook Messenger ads are launched in Ukraine
o Google introduces Consumer Patterns to amplify data-driven marketing
OOH & Radio shown growth vs 2016
The main Media Market Trends & News we would like to share with you in this issue are the following:
Publicis One Announces Ukrainian Office Leadership. Enver Kikava is appointed as CEO Publicis One Ukraine
Brief TV Market overview
Digital Market overview featuring recent changes and new Advertising possibilities
o Google introduced Google Ads, which will replace AdWords, and other updates to advertising solutions
o Facebook Is Launching AR In Ads
o Instagram IGTV – new opportunity to expand horizons
OOH & Radio shown growth vs 2017
Experts specified the forecast of media inflation in Ukraine for 2018
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Pluses Partners Awards 2017 and proposals of Pluses sales-house to its advertisers for Y2018
Digital Market overview featuring recent changes and new Advertising possibilities
o Importance of data-driven campaigns
o Content Marketing Strategy for Virtual Reality
OOH & Radio shown growth vs 2016
o Radio in Ukraine: the third wave of research 2017
Smartphone WW penetration to reach 66% in 2018 – by Zenith
The main Media Market Trends & News we would like to share with you in this issue are the following:
Zenith Worldwide predicts growth of mobile Internet
Brief TV Market overview
o Comedy, history and love: StarLight Marketing has studied requests of Ukrainians
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook is introducing Marketplace
o 7 hacks of new Adwords redactor
OOH, Print & Radio Markets demonstrate growth
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Results of the Pay TV Conference in Ukraine 2017
Digital Market overview featuring recent changes and new Advertising possibilities
o Facebook has pulled Instant Articles off Messenger
o VK.com still popular among Ukrainian audience
OOH & Radio shown growth vs 2016
o IKNR updated OOH average price estimation by format/city from September 2017
Global Trends and Forecasts
The main Media Market Trends & News we would like to share with you in this issue are the following:
UAC specified the forecast for Ukrainian market 2017
Trends & Insights dmexco 2017
Brief TV Market overview
o TV market is forced to balance prices to remain in the economy
Digital Market overview featuring recent changes and new Advertising possibilities
o Number of Instagram users of Ukraine grew up to 6 mln
OOH & Radio shown growth vs 2016
The main Media Market Trends & News we would like to share with you in this issue are the following:
Publicis One in Ukraine launches Blue 449 agency
Brief TV Market overview
o Why stopped supplying telemetry data from the occupied Donbass
Digital Market overview featuring recent changes and new Advertising possibilities
o Facebook Messenger ads are launched in Ukraine
o Google introduces Consumer Patterns to amplify data-driven marketing
OOH & Radio shown growth vs 2016
The main Media Market Trends & News we would like to share with you in this issue are the following:
Publicis One Announces Ukrainian Office Leadership. Enver Kikava is appointed as CEO Publicis One Ukraine
Brief TV Market overview
Digital Market overview featuring recent changes and new Advertising possibilities
o Google introduced Google Ads, which will replace AdWords, and other updates to advertising solutions
o Facebook Is Launching AR In Ads
o Instagram IGTV – new opportunity to expand horizons
OOH & Radio shown growth vs 2017
Experts specified the forecast of media inflation in Ukraine for 2018
The main Media Market Trends & News we would like to share with you in this issue are the following:
Dmytro Grushevsky and Yulia Meduna joined the Publicis One team in Ukraine
Brief TV Market overview
o Niche TV channels created their own association
Digital Market overview featuring recent changes and new Advertising possibilities
o The market of media internet advertising in 2017 amounted to 2.51 billion hryvnia - InAU
o Facebook launched new Lists feature
OOH & Radio shown growth vs 2017
o System digitalization of outdoor advertising
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o January 2017 has become record-breaker of TV commercial market growth
Digital Market overview featuring recent launches and new Advertising possibilities
o Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories
o Programmatic Delivery: The Future of Content Marketing and Promotion?
OOH, Print & Radio shown growth vs January 2016
Publicis Group WW to be chaired by Arthur Sadoun since June 2017
Content Marketing presentation to UniSA Marketing by Will Fuller and Gavin Klose from FULLER Brand + Communication, Adelaide South Australia. What is content marketing? How many marketers are using content marketing? How much marketing budget is being allocated to content marketing in Australia? How is media consumed and how is it is changing? What type of media is consumed in digital especially on mobile devices? What is the content marketing sweet spot. A strategic framework for content marketing starting with strategy, channel creation, editorial planning, content creation, distribution and measurement. Content marketing cases studies for Xerox, Commonwealth Bank, Hahn Beer and Carnegie Mellon.
The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX's intelligent social media premiere left ripples of success throughout its business.
In this case study, we learn how FOX...
- Used Brandwatch to mine social data to inform benchmarks for future programming
- Increased positive conversations around its brand and show by 320%
- Brought its business strategy to where its viewers are - on social media
2012 2 8 mindshare digital po v superbowl 2012Mindshare
Practically an official national holiday in the United States, Super Bowl Sunday is often considered the wedding industry‟s vacation weekend, as it is the weekend with the fewest weddings planned across the country. Even people who do not like the sport of Football will tune in to watch the ads and enjoy the spectacle of this mega media event.
Social Intelligence Revolution in the Media Industry - Doing More With Social Brandwatch
This session will tell the story of how Fox used audience insight gleaned from social media along with Facebook streaming to increase engagement, positivity and brand attribution with their new show, OUTCAST.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o StarLight Sales is providing new special offer conditions
Digital Market overview featuring recent launches and new Advertising possibilities
o Twitter introduces emoji targeting in advertising settings
o Facebook is putting maps in ads and will measure store visits
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o Nielsen consumer confidence index in the Q1’16 in Ukraine and the world
Publicis One Announces its Local Leadership in Ukraine
Brief TV Market overview
o Sellers introduce the new rising of prices for TV commercial
Digital Market overview featuring recent launches and new Advertising possibilities
LinkedIn starts officially auctioning off its desktop banner ads
o «VKontakte» has updated retargeting
o OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o Forecasts for Media Consumption & Advertising Market by ZO Global
Media agencies and media groups 2015 ranking from UAC
The main Media Market Trends & News we would like to share with you in this issue are the following:
Dmytro Grushevsky and Yulia Meduna joined the Publicis One team in Ukraine
Brief TV Market overview
o Niche TV channels created their own association
Digital Market overview featuring recent changes and new Advertising possibilities
o The market of media internet advertising in 2017 amounted to 2.51 billion hryvnia - InAU
o Facebook launched new Lists feature
OOH & Radio shown growth vs 2017
o System digitalization of outdoor advertising
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o January 2017 has become record-breaker of TV commercial market growth
Digital Market overview featuring recent launches and new Advertising possibilities
o Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories
o Programmatic Delivery: The Future of Content Marketing and Promotion?
OOH, Print & Radio shown growth vs January 2016
Publicis Group WW to be chaired by Arthur Sadoun since June 2017
Content Marketing presentation to UniSA Marketing by Will Fuller and Gavin Klose from FULLER Brand + Communication, Adelaide South Australia. What is content marketing? How many marketers are using content marketing? How much marketing budget is being allocated to content marketing in Australia? How is media consumed and how is it is changing? What type of media is consumed in digital especially on mobile devices? What is the content marketing sweet spot. A strategic framework for content marketing starting with strategy, channel creation, editorial planning, content creation, distribution and measurement. Content marketing cases studies for Xerox, Commonwealth Bank, Hahn Beer and Carnegie Mellon.
The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX's intelligent social media premiere left ripples of success throughout its business.
In this case study, we learn how FOX...
- Used Brandwatch to mine social data to inform benchmarks for future programming
- Increased positive conversations around its brand and show by 320%
- Brought its business strategy to where its viewers are - on social media
2012 2 8 mindshare digital po v superbowl 2012Mindshare
Practically an official national holiday in the United States, Super Bowl Sunday is often considered the wedding industry‟s vacation weekend, as it is the weekend with the fewest weddings planned across the country. Even people who do not like the sport of Football will tune in to watch the ads and enjoy the spectacle of this mega media event.
Social Intelligence Revolution in the Media Industry - Doing More With Social Brandwatch
This session will tell the story of how Fox used audience insight gleaned from social media along with Facebook streaming to increase engagement, positivity and brand attribution with their new show, OUTCAST.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o StarLight Sales is providing new special offer conditions
Digital Market overview featuring recent launches and new Advertising possibilities
o Twitter introduces emoji targeting in advertising settings
o Facebook is putting maps in ads and will measure store visits
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o Nielsen consumer confidence index in the Q1’16 in Ukraine and the world
Publicis One Announces its Local Leadership in Ukraine
Brief TV Market overview
o Sellers introduce the new rising of prices for TV commercial
Digital Market overview featuring recent launches and new Advertising possibilities
LinkedIn starts officially auctioning off its desktop banner ads
o «VKontakte» has updated retargeting
o OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o Forecasts for Media Consumption & Advertising Market by ZO Global
Media agencies and media groups 2015 ranking from UAC
Brief TV Market overview
o Commercial TV-market is rising for the last 7 months
Digital Market overview featuring recent launches and new Advertising possibilities
o Display ads on Mail.ru Group websites will be delivered by IAB standards
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
o Ukraine had the first digital bus shelter
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o ZenithOptimedia Global advertising forecast update
o Nielsen research on worldwide viewing habits
The main Media Market Trends & News we would like to share with you in this issue are the following:
Internet to overtake TV in 2017 according to Zenith global advertising forecast
Brief TV Market overview
o StarLight Sales is increasing TV commercial cost by 35% starting from autumn
Digital Market overview featuring recent launches and new Advertising possibilities
o Twitter is offering influencers a new way to make money on the platform
o Instagram is the most engaging platform
OOH, Print & Radio Markets demonstrate growth
Leaders of advertising holdings in Ukraine specified media inflation level forecasts
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o TV continues to show growth vs 2015
o Ukrainian Adv Coalition reviewed results for TV in 2015
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook Plans To Put Ads In Messenger
o Pinterest starts testing video ads
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Volume of Ukraine TV commercial market is going to increase by 35-40% in 2017
Digital Market overview featuring recent launches and new Advertising possibilities
o Brand Lift can be used for analyzing effectiveness of TV advertising
o Vkontakte starts auto play video advertising
OOH, Print & Radio Markets demonstrate growth
Generation Z: Who are they? & Other up to date research results
Illustration showing internal corporate workflow process for complaints and legal matters. From intake of customer complaint to e-discovery and resolution.
Du Web 2.0 à l’Entreprise 2.0 (Présentation Thèse - Raffaele COSTANTINO)Raffaele Costantino
Présentation utilisée lors de la soutenance de la thèse "Du Web 2.0 à l’Entreprise 2.0 - Quels enjeux et quels bénéfices liés à l’introduction des applications Web 2.0 au sein d’une PME" dans le cadre du Mastère Spécialisé en "Management de l'Innovation, de la Qualité et de l'Environnement".
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
We specialize in blending creativity and technological possibilities to add value to our clients’ businesses.
Reach out for techno-creative solutions and consulting on your business needs and pain points.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
a lot of advertisers doesn't use digital media to build up brand awareness. The reasons are often based on misunderstandings.
In this presentation I give an overview of the most important reasons for not using digital media for brand awareness objectives. Each statement is illustrated with an example of how content can be used to create brand awareness, each example shows that the most used statements are based on misunderstandings.
The New Advertising: From Display To Engagement To Conversion. Thomas Paris
There is something that really pisses me off.
We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.
The digital landscape is evolving by the minute and so are we! Presenting the ever-evolving and prevalent Walnut Media, the only agency who creates milestones and crosses them in the blink of an eye.
www.walnut-media.com
www.facebook.com/walnutmediapk
Celebrating 15 years of creating and producing incredible Experiential events. We bring brands and people closer together using technology, brand experience and digital marketing channels. Part creative, part innovation. All heart.
A fearless independent Brand Experience agency with in-house production. We deliver unique end to end campaigns for agencies and brands across the world. Combining operational precision with bold creativity, we bring people and brands closer together.
Committed to innovation and driven by experience, we turn the impossible into a reality.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Open Best Cases_Issue 2
1. 1
Open Best Cases Issue2
Feb2017
Virtual Reality in
Advertising
Alsointhisissue:
Zenithcases
Brandscases
1. Unconventional marketing
2. Playing on new territory
3. Demanding consumers
4. Techno and innovations
5. Christmas storytelling
2. 2
Dear readers,
We are happy to share with you #2 issue of
Open Best Cases report.
The report consists of 3 blocks:
1. We are proud to share Zenith’s clients cases
– Libresse in You can Dance show, case about how to
drive braveness attribute and be viral
– Share seasonal greetings with Svitoch using Viber
– How Purina ONE engage in meaningful trial and drive
reviews
– Care everywhere with ZEVA promo
2. Trendy topic – Virtual reality as
communication tool
3. Brand cases from different markets and
categories divided into 5 blocks:
Unconventional marketing
Playing on new territory
Demanding consumers
Techno and innovations
Christmas storytelling
Here you can find cases with really long
but involving video, KitKat sushi, brands
that were faced with consumer criticism
(yes, consumers are more and more
demanding), how one company dropped
clients off the roof and pleasant
Christmas stories from brands. Enjoy
P.S. positive flashback in 2016, Zenith became #3
media agency by effectiveness and 4 our cases with
Nestle were recognized and awarded on Effie 2016.
It’s only a start and we are inspired to make the best
solutions for our clients!
Best regards,
Natalia Ostrovskaya
Zenith, Strategic Director
Editor'scolumn
4. 4
KEY
OBJECTIVES
The Idea
Execution
The Results
• Drive attribute “Be braver!”;
• Accumulate viral
Period: Aug – Dec 2016
“Libresse” is for brave girls who dance daringly and on their way to success
do not back down from challenges.
Key message – “Be braver!”.
The show “You Can Dance” was the best choice in carrying that message as
the show is about dancers (most of them young women) who are ready to
face challenges.
Zenith Newcast was the first to succeed in entering the project “You can
Dance” in the category of “personal hygiene products” with Libresse
branded zone, branded beauticians during make-up, etc.
• High cover on TV (more 74%) helped to drive attribute within relevant
content;
• Really it get viral – one of the branded video on Youtube reach more 9
mln earned views.
Libresse. “Be Braver!”
5. 5
KEY
OBJECTIVES
The Idea
Execution
The Results
• Occupy Christmas territory
Period: Dec 2016 – Mar 2017
The network that allowed us to show vivid and cute pictures to share with
friends that our audience likes was used to help people in sharing their
emotions during seasonal holidays.
We chose the one, that was not as cluttered – Viber, being #1 messenger in
Ukraine with 8 mln regular users.
We created a branded sticker pack in line with brand communication, using
key elements and characters.
The mechanics were: user receives notification about release of new sticker
pack on the navigation panel; ~25 branded stickers available to free
download in Viber sticker market for 3 months.
• The record amount of sticker packs downloads in Ukraine - 1 262 000!
• The highest number of downloads on seasonal holidays (New Year’s Eve
~160K and on Christmas - more than 119K) proved that Svitoch owned
Christmas territory 2016.
Share Emotions with Svitoch
6. 6
KEY
OBJECTIVES
The Idea
Execution
The Results
• Engage consumers in the product testing;
• Drive earned contacts
Period: Jul – Dec 2016 (1st wave)
We encouraged consumers to try Purina ONE and pass 3 week challenge.
The food for the selected participants (sampling) was distributed so that
they could show in the social media and in comments the results of feeding
cats with Purina ONE.
All interested in participation were required to visit project site, complete
the questionnaire, then the selected entrants received confirmation of
participation and a test set of pet food.
Then they wrote reviews, shared them in SN, and had the opportunity to
win a photo shoot and video with their cats.
• Almost 140 000 project views;
• More than 2 000 applications for participation;
• More than 1 000 published reviews and 700 comments posted.
Purina ONE 3 Week Challenge
7. 7
KEY
OBJECTIVES
The Idea
Execution
The Results
• Increase sales;
• Promote the main message - "Care everywhere!“
Period: Sep – Nov 2016
To involve consumers in purchase of the product and to engage them in the
entertaining activity we stimulated to join promo campaign “Win with
ZEWA”.
Through the wide media mix (TV, digital, package, SN) we informed the
consumers about the activation – “Win with ZEWA”. Then all the interested
in participation via purchase of the promo products registered the code
from the pack (SMS, website). Thus they participated in the prize drawing
and had the opportunity to win valuable prizes.
• More 16K participants and more than 30 000 activated codes;
• Almost 5,5K organic traffic thanks to the smooth consumer journey;
• 10% growth in volume and 9% in value comparing to the same period in
2015 (Sept-Oct).
Win with ZEWA
9. 9
What is Virtual Reality
It is a medium composed of interactive
computer simulations giving users the
feeling of being present in the
simulations.
Virtual reality is possible through a
coding language known as VRML
(Virtual Reality Modeling Language)
which can be used to create a series of
images, and specify what types of
interactions are possible for them.
With VR you need to invest in a head-
mounted or hand held controller to
stimulate what you hear and see. Big
players such as Google, Sony, Facebook
and HTC are all heavily involved in the
technology - both software and
hardware.
10. 10
VRSoftDevelopers
VR SDKs:
Qualcomm VR
Fibrum Unity Kit
Oculus Rift Development
Card Board (Google)
Nvdia Vrworks
And other Unity Plugins
Qualcomm's reference
design virtual reality
headset built on the
Snapdragon VR820
platform.
VR Helmet Fibrum Pro
Samsung Gear VR,
powered by OculusGoogle Cardboard
Oculus Rift with Nvidia
graphics card
13. 13
AdvertisingMarketandVR
Neuroscience research has demonstrated
that VR viewers are emotionally engaged
34% longer than when they viewed the
same content in 2D and 16% longer than
when they watched it in 360-degree video
on a flat screen. On YouTube, creators are using the
medium to create truly transportive
experiences across sports, news,
education, and fashion.
Research firm IDC predicted that 30% of
consumer-facing companies in the Forbes
Global 2000 will experiment with AR and
VR as part of their marketing efforts in
2017.
Facebook saw the trend coming, so it
purchased the maker of the Oculus Rift
VR headset.
By 2020, over 20% of commercial media
on Facebook will be 360-degree video
and photo content, IDC predicts.
By 2019, over 110 million consumer
devices with embedded intelligent
assistants will be installed in U.S.
households, IDC predicts.
Shopping was the top reason worldwide
smartphone users were interested in VR,
with "seeing items in real size and form
when shopping online" cited by 64% of
respondents in the study by Ericsson
ConsumerLab.
14. 14
VRAdCampaigns
Why VR ads campaigns are so successful:
· Immersive — users wearing a headset are completely immersed in the content meaning
fewer distractions and more attention on the message.
· Impactful — the intensity of a VR experience is greater than traditional media generating
strong emotions in its users which are linked to real behavior change.
· Memorable — our brains are built to remember events linked to locations, this means that
VR experiences have a longer trace in the audience’s memory.
· Novel — with high media and public interest in VR early adopters can benefit from
favorable media exposure.
15. 15
VRProjectsProsandCons
Pros:
• Create WOW effects;
• Visually reach, thus increase
user experience;
• Are integrated into the wider
marketing strategy.
*Internet depended VR applications usually require high quality Internet speed depending
on the content. Ukraine has 3G Internet coverage, which is enough, but still in some cases
can create troubles if the campaign locations are not defined well.
Ukraine has device wide potential to perform VR projects.
Cons:
• Proper devices must be
provided;
• VR projects involve narrow
audience – video case about it is
the must.
16. 16
VRinUkraine
Kyivstar has launched recently
(05.12.2016) a virtual tour of Ukraine in
format 360°.
On August 24 (Independence Day in
Ukraine) "SAMSUNG ELECTRONICS
Ukraine“ gave the opportunity for
guests and residents of the capital to
test Gear VR glasses and make a
virtual journey in the format of 360⁰,
which is an ongoing project.
Samsung also created social adverts
urging Ukrainians, who left, not to
forget their homeland. This
international project received the
title "Motherland" (first videos –
20.02.17).
17. 17
SoWhatAllThisVRisAbout
• VR and 360-degree video are incredibly powerful tools to create empathy. When
viewers feel like they are actually there, they have a greater feeling of the
situation and brand story we want to involve them in.
• First Ukrainian cases prove that technology already serves brands as
communication platform and it being just for geeks' fun is in the past.
19. 19
NewYearinComfy
New Year in Comfy: cool gifts from deer, rabbit and penguin.
Banda agency has created a dynamic Christmas video for
electronics supermarket, where the head of digital marketing
direction Alexander Zhilyaev is dressed as the Christmas tree.
Also in the video starred unexpectedly popular duet from
Poltava "Saint-Tropez", performing rural rap.
Guys wrote advertising composition in their familiar style,
which, in combination with the video, looks reckless and bold.
Results
YouTube views: 1 877 142
Definitely a “like” for creativity and
reliance on the folk stars, which were
made popular by Ukrainian YouTube.
And, as we can see from the
astonishing number of views, the
online community has already
appreciated this ad, that was
published on the official retailer
channel.
20. 20
«БОДосить»
Bodo has launched an advertising campaign under the code
name «БО Досить». The campaign was aired until the New
Year and covered three main channels of communication with
the audience: television, radio and Internet (pre-roll).
The main task that faced the team was to present the category
of "experiences as a gift".
Therefore, in approving the concept, the choice fell on a non-
trivial clip and catchy song with the meaning. The reel is with
applications of various techniques of shooting and lots of
props and sets, some created specifically for the project.
This indicates the development of the services sector and the
revival of the marker as a whole.
Results
815 GRP (81%cov)
YouTube views: 1 447 526
Bodo had a peak in amount of search
quires while TV campaign was on air,
and thanks to this support BODO
doubled digit traffic on the web site
and most of it was generated from
search.
Comments:
We suggest that for the brand that
airs on TV for the 1st time this
creative is a tricky solution as on
current level of entertainment
services BODO needs to introduce the
brand – instead, current creative
solution has low branding and wide
call to action “Buy impressions as a
present”. Perhaps results could be
even higher with more distinctive
branding and clear call to action.
21. 21
Thefirst«Шкарпеткомат» fromSammyIcon
Manufacturer of bright and stylish socks placed a vending
machine in the Globus shopping center to please its
customers with a quick purchase. In addition, until December
31, a “good” vending machine will give you two pairs for 100
UAH. The brand has also launched a competition encouraging
users to think of a name for a stylish and caring
"Шкарпеткомат", promising a prize to the winner.
“We have announced in our public page about the release of
«Шкарпеткомат» and didn't even had time to send out
releases to the media, as about 50 editions have already
written about us thanks only to reposts," — says one of the
founders of the Sammy Icon brand Philipp Litvinov.
Comments
We loved the idea solely from the
name «Шкарпеткомат» )
It brought Sammy Icon fans into
raptures. People would send photos
and videos of how they buy socks in
«Шкарпеткомат», there were even
Instagram stories "How I found
«Шкарпеткомат» Sammy Icon in
"Globus".
Generally in SN the idea was received
well.
22. 22
DoveDoestheMannequinChallenge
For the latest installment of its iconic "Real Beauty" campaign,
Dove tweaks the bizarrely popular Mannequin Challenge
meme.
A group of diverse women invade a clothing boutique and turn
the challenge upside down. True to the meme, they pose in a
complex tableau. Still, it’s not really the humans who are asked
to accomplish something. It's the fiberglass and plastic
facsimiles.
By keeping things simple and slightly askew, the video
succeeds as an offbeat one-off entry in Dove's long-running
campaign. It memorably illustrates that no single "norm"
represents the human form, but never belabors that point.
Results
YouTube views: 64 715
Comments
Dove’s mannequin challenge ad does
seem to have a positive impact.
It case of situational campaign, the
brand used “mannequin challenge”
with strong link to its core idea
(positive body).
23. 23
PressReleaseMadeofSteel
The Minneapolis agency Colle+McVoy helped the industrial
brandCub Cadet launch a new line of Cub Cadet PRO Z
commercial riding mowers. These are seriously badass
machines. They have the only Triple 7-gauge steel deck on the
market—the thickest, strongest steel deck in the industry.
Landscapers apparently love the stuff, as it lets them clear
rugged ground without worrying about destroying the mower.
Press release, surely, was made out of Triple 7-gauge steel
and shipped in a custom crate with a crowbar. Because you
can always use an extra crowbar.
Comments
Who says the physical press release is
completely dead?
Rather it gained some weight.
Great idea, though seems hugely
wasteful. But the buzz it received!
24. 24
3.5HoursofRealInsultsAboutLaphroaigScotch
What happens when you mix mean tweets, improv comedy,
political satire and user-generated content? This new ultra-
long-form ad from scotch brand Laphroaig that's so
entertaining, you might actually find yourself watching the
whole thing. (Well, maybe.)
That would be three and a half hours of comedian Andy Daly,
of Comedy Central's much-loved and now-defunct Review,
doing what the brand is calling a "filibuster," so he can read
three years' worth of consumer comments. Some of them are
fawning, but most are negative, even downright blistering.
There are even some twisted haikus.
Results
YouTube views:
25 145
(yes, it is really 3 and a half hours)
Comments
If you like some amusing background
noise to help you finish off the final
hours of the Friday workday, you
might want to play this 3.5 hour ad.
And it’s trendy - joins the extreme-
long-form trend that includes
Lagavulin (45-minute Yule Log) and
brands like Arby's (with its 13-hour
brisket commercial).
25. 25
LifeisBitterbyFernetBranca
Life is bitter, or when an advertising campaign reminds you
that life is unfair! You are more likely to die struck by a
lightning than winning at the lottery, and about 8,000 Danes
are currently making love while you are watching these
posters. An awesome operation launched in Denmark by the
Ogilvy agency, to promote the bitter Fernet Branca.
Being so popular in Scandinavia, this campaign also launched
in other countries, including Germany.
Comments
Yes, great insight, cheeky and
unconventional…But mess up a little-
and the wave of negativity is sure to
overwhelm you, like it happened
with Duisburg (“Finally, you‘ve got a
promotion. And moved to Duisburg.
Life is bitter” – this poster raised
some eyebrows).
26. 26
SpotifyCrunchesUserDatainFunWays
Spotify puts its vast trove of listener data to playful use in a
new global out-of-home ad campaign—its largest OOH effort
to date—with executions that playfully highlight some of the
more bizarre user habits it noticed throughout 2016.
The work, developed by Spotify's internal creative team, began
rolling out Monday in the U.S., the U.K., France and Germany
on Monday and is fully in market today. The ads use aggregate
data, and even some individual data, to generate different
witty headlines.
It's a clever, engaging way to use data to humanize technology.
This campaign was executed in the USA as well as overseas.
Comments
It’s a bright example of user
generated content (UGC) usage, when
brand gave “new life” for earned
contacts not only in digital, but in
OOH campaign.
27. 27
SoapBrandLifebuoyFightsBacteria
Soap brand Lifebuoy has launched some truly grimy billboards.
The company's new shopping mall ads are essentially giant
Petri dishes in which bacteria swabbed from everyday objects
grows before the eyes of passers-by over the course of days.
The end result is a colorful pattern of living bacterial colonies
splayed out around their comparatively small source.
It's unclear, however, whether the company distinguishes
between harmful germs and microorganisms that can actually
be beneficial to health.
Comments
Everyone including the young and old
will benefit from this public message
AND will remember the lasting power
of Lifebuoy's product.
Some may think so, but indeed a little
bit unpleasant for others. For hygiene
category, communication built on
fear is seen as more persuasive.
So do not forget to wash your hands
;)
29. 29
KitKatSushi
The sushi comes in three flavors: Maguro (tuna), Tamago (egg)
and Uni (sea urchin). But, don't worry, the flavors are only
named for the sushi that inspire them, not for their taste.
The Maguro flavor consists of a raspberry Kit Kit on top of a
white chocolate-covered puffed rice base while Tamago
substitutes a pumpkin pudding Kit Kat and adds a seaweed
accent. The most unique option is Uni, which features both
Hokkaido melon and mascarpone cheese flavored candies
wrapped in seaweed.
The special edition sets will be given out to visitors who
spend a minimum of 3,000 yen ($26.47) at Tokyo's newest
KitKat Chocolatory shop, located in Ginza, from February 2-14.
Comments
Popular comment in Internet about
this solution:
“I wish we had even a small fraction
of the flavors here in the US that
KitKat fans in Japan enjoy! The green
tea, cherry blossom and melon ones.
I say get creative, Nestle, and share
the wealth here in the states. Maybe
something like Lays "Do Us a Flavor"
campaign where people suggest and
vote on new flavors?”
30. 30
McDonald’sWillStartBringingFoodRighttoYourTable
While Americans may have seen a number of McDonald's
locations implementing table service over the last few months,
the company announced today that it plans to roll out table
service to all U.S. restaurants in 2017, CNBC reports.
The company began testing this model about a year ago,
having customers place their orders but rather than queuing
up to the side of the registers, taking a seat and having an
employee serve the orders. However, it was only tested in
roughly 500 locations in cities including New York and Florida.
More locations will also install self-serve kiosks where
customers can personalize their orders without interacting
with a McDonald's employee.
Comments
It is not yet fully implemented, but
the reasons are clear: the shift comes
at a time when a number of fast food
chains are making major changes to
win over more customers, from
revamping their interiors a-la KFC and
Arby's, to updating the brand logo
and image completely like Taco Bell.
31. 31
SweetyconNutella
McDonald’s latest dessert, available only in Italy, is called the
Sweety con Nutella, and has the shape and soft buns of a
regular burger, but instead of a uniform slab of beef in the
middle, it has a big gooey center of Nutella hazelnut and
cocoa spread.
Like the regular McDonald’s burger, the Sweety con Nutella is
smaller than it appears in pictures, though it still finds enough
room to fit 256 calories per serving.
Judging by the overwhelmingly positive reception that the
Sweety con Nutella has received on McDonald’s Facebook
page, it’s not completely unreasonable to think it might make
its way out of Italy and to other chocolate-loving places.
Results
FB publication (Italy) received:
62K likes
75K comments
96K shares
Comments
Burger with Nutella? Why
not…maybe it will be gummy bears
next)
32. 32
WineLabelsWithShortStories
A good read and a bottle of wine go together like movies and
popcorn. That’s why Italian winery Matteo Correggia and
design agency Reverse Innovation has created Librottiglia (a
smart combination of the Italian words for “book” and
“bottle”), a range of wines intertwined with literature.
Each bottle of the Librottiglia line has a short story as part of
its label which perfectly fit the drink inside.
Currently, the short stories on 375ml bottles are available only
in Italian, but lets hope that they will soon come out in English
as well.
Comments
Here we included some consumer
comments:
“The challenge is being able to read
by the end of the bottle.”
“It’s quite a nice idea , until you think
about how easy it is to just hold a
book in one hand and a glass of wine
in another.”
“Reading a short story off a bottle is
so much more sophisticated and
chilled than angrily watching X Factor
when someone on the screen drives
you mad.”
With heritage as a “reading country”
we are waiting for someone to roll
out this idea in Ukraine soon ;)
33. 33
PepsiCoLaunchesLifewtr
PepsiCo has launched a premium water bottle brand called
Lifewtr in a bid to rival Coca-Cola’s Jennifer Aniston-endorsed
Smartwater.
Lifewtr, which PepsiCo is describing as “a purified water, pH
balanced with electrolytes added for taste,” will begin to hit US
shelves in February of 2017. The launch comes as bottled
water sales continue to grow with consumers looking for
healthier alternatives to soda and other sugary drinks.
According to research from Mintel, sales of bottled water
increased 6.4% to top $15bn last year in the US.
Results
Since 2004, bottled water volume has
more than doubled in the past year.
Though soda sales still represent 55%
of the total liquid refreshment
beverages market—PepsiCo (PEP,
+1.30%) and peers like Coca-Cola (KO,
+1.88%) can see the writing on the
wall.
35. 35
Ukrtelecom’sPlatformofWonders
The largest fixed-line operator has launched a Christmas
campaign urging Ukrainians to do good deeds and to received
for this different gifts.
According to campaign terms, all wishing to participate should
choose the good deed on the website, and then send a photo
or video in support of his/her work. In return something nice
awaits them.
Users in the networks, however, wanted to see the wonders
from the company itself in the form of improvements in its
call center and lines repair.
Comments
The campaign idea itself is bright and
positive.
But if you provide a service – be
ready to face negativity with people
demanding good service and timely
breakdowns repair.
36. 36
TobleroneChangeditsChocolateChunks
The makers of Toblerone face a mountain of fury after making
a controversial change to its distinctive triangular chocolate
chunks.
Mondelez International has increased the gap between the
peaks as a UK-only cost-saving measure to reduce the weight
of its bars.
The company, which also owns Cadbury, said the move was
down to the rise in the cost of ingredients, and denied it was a
result of Brexit.
But some consumers have described the move as "the wrong
decision" and said the bigger spaces looked "stupid".
Comments
Toblerone fan Dan Rickwood said: "Hi
Toblerone, I am one of your biggest
fans and love your chocolate, but I
bought a 150g Toblerone earlier only
to be left upset disappointed and a
little distressed!”
"In fact I felt cheated on a tad in the
way that they are now spaced out so
much loosing out on Toblerone
goodness, I'm upset Toblerone I'm
sorry but I really am."
37. 37
LADAVestaGoesWild
The brand has shown what characteristics of LADA are
"superior" to the functionality of auto-competitors of premium
cars. The manufacturer has compared himself to Tesla,
McLaren, Lamborghini, Ferrari and Bentley.
Users pointed out the bias of the statements, noted the
benefits of LADA and discussed the characteristics of different
cars.
*Previously LADA started “battle” of car brands:
Link
Comments
In the comments under the posts
users of the social network advised
the administrators to stop the
"questionable advertising campaign,"
noting that it does no good to the
brand.
Some jokingly suggested their own
versions of the LADA Vesta
comparison with other cars. “You can
write: Lada, three letters less than in
Maybach," said one of the users.
38. 38
RitterSport’sUnicornisIndeedUnique
What was supposed to make hipsters and unicorn lovers
magically happy, upset indeed a whole generation. The white
chocolate with yogurt, raspberry and cassis rainbow with super
sparkly unicorn packaging was sold out in a blink of an eye.
With about 500 times more views than on an average day, the
server went TILT and the unicorn chocolate bars were sold out
in 10 minutes.
On sale for €1.99 (£1.70) for 100 grams, the chocolate sold out
in just over an hour.
But unicorn fans didn't let that stop them, as they turned to
eBay for a last chance at buying the magical choc.
Comments
“This made the people go INSANE. I
mean, c'mon, it must be some sort of
crime to dangle such a beautiful
chocolate before our eyes, that we
can't even get our hands on?!”
“Now, although I do wish I could be
chowing down on a nice piece of this
unicorn treat right now, $100 for a
chocolate bar smaller than my iPhone
7 plus seems a little much, am I
right?”.
40. 40
VintageDroppedTheirClientsOfftheRoof
On the eve of its 10th anniversary web production sent to
customers and partners unusual invitations in the form of VR
masks. The recipient wore the cardboard mask, put her/his
smartphone with a special app inside and hit the cyber-space
through roof-jump. Then the customer went in search of the
details of the upcoming event.
Difficulties arose with the versatility of invitation — as there
are a great many of different models of smartphones, on some
of them not everything worked correctly.
Comments
Company drives Experience via VR
(topic of this report issue) and we
catch ourselves on the thought that
we want to be clients of Vintage!
41. 41
SamsungandDigitalWorld
The digital world has kept the set of traditional characters of
favorite winter holidays a Christmas virtual company in the
new Samsung commercial.
"New year promo is a special genre in advertising, that is
crowded with Santa Clauses, Snow Maidens, deers and other
pleasant characters. At Cheil Ukraine we have decided to do
without them and show real people, for whom cool and
innovative gifts from Samsung help to discover their talents",—
commented on the idea of a holiday commercial from
Samsung, one of its authors, creative Director at Cheil Ukraine
Vladislava Denis.
Results
YouTube views: 458 888
Comments
How to sell your products on
Christmas and New Year?
Do it openly and you will catch more
flies with honey than with vinegar)
42. 42
AnimalPlanetandPedigreeAddVR totheBowl
Animal Planet and Pedigree are bringing VR to the Puppy
Bowl for the first time, providing a “pup’s-eye view” of the
action via Buttons, one of the 78 adoptable puppies (from 34
animal shelters and rescue organizations nationwide)
competing on “Team Ruff” and “Team Fluff.”
The VR content is available via Animal Planet’s Puppy Bowl hub
page, YouTube, Discovery’s VR apps and Facebook.
The two companies also partnered on a pair of branded
content spots, showing a Rocky-style montage of the animals
preparing for the Puppy Bowl. They are airing on Animal Planet
and are also available on Animal Planet and Pedigree’s social
channels.
Results
Last year’s telecast of super Bowl was
the No. 2 show in its time slot on
both broadcast and linear among
adults 25-54, women 25-54 and
women 18-49, behind only CBS’s
Super Bowl coverage. Animal Planet
says 9.3 million unique total viewers
watched the day’s 12-hour Puppy
Bowl marathon.
43. 43
SingingCoca-ColaBottle
With the holiday season, people all over the world are sending
messages to their friends and family. Spanish-based digital
agency Gigigo decided to give this old tradition a modern
twist by designing a bottle cap for Coca-Cola that lets
customers record 30-second voice messages which can then
be played by simply twisting the beverage open.
The limited-edition bottles were available in two stores in
Sicily, with some distributed to influencers in Central and
Eastern Europe. If those test runs prove successful, a larger
scale campaign could potentially start this year.
Results
YouTube views: 75 523
Comments
Great interactive idea but with yet
unknown scale and engagement rate.
44. 44
TheWorld’sRudest,MostPassive-AggressiveBillboard
If anything is going to convince a smoker to quit, it's a
judgmental, passive-aggressive, coughing billboard. At least,
that's the ostensible premise of a new campaign from Swedish
pharmacy Apoteket Hjärtat and agency Åkestam Holst.
The digital poster uses outdoor smoke detectors to identify
any nearby smokers and shame them by sending the man on
the screen into a hacking fit, according to a case study video
promoting the ad.
It then displays a series of nicotine patches and other kick-the-
habit products, because obviously, the smoker is going to be
most receptive to a pitch right after having his or her moment
of self-destructive indulgence.
Results
YouTube views: 433 756
Comments
It's nice that it wants to help people
be healthier.
Though smokers these days know
that smoking is bad for them, and
they choose to do it anyway.
Some say that this ad is being
deliberately more intrusive in nagging
adults for their unhealthy choices,
which doesn't do the brand any
favors.
46. 46
Edeka-MostAnti-ConsumeristChristmasAdof2016
Results
YouTube views: 10 394 183
Comments
Achtung – the ad is in German)
If you were entertaining before
people will tend to believe you can
do it again. Keep profile!
German supermarket chain Edeka's annual Christmas ad is
super heartwarming.
It opens with—and remains dedicated, for the most part, to—
familiar scenes of holiday season bustle and stress. Parents
dash around trying to buy gifts, and cook, and clean, and
shovel the walk, put on their winter tires, and tend to other
tedious business.
“The best gift is time spent with you," reads the tagline when
all the things are put aside.
It's a beautiful, anti-materialistic payoff. Sure, it's broad, but it's
deftly executed. And the about-face makes it feel fresh. their
own death.
47. 47
Chevrolet’sNewYearNewRoads
In January Chevrolet launched a campaign on Facebook
designed to keep you on track—and portray the General
Motors nameplate as a valued partner on the road of life.
The push takes a two-pronged approach.
First, the team deployed Chevrolet Co-Driver, a free automated
chatbot within FB Messenger. It lets users share tips and access
expert advice to keep them motivated.
Along with employing the bot to foster a sense of
community—and, hopefully, tie users more closely to the
brand—Chevy also harnesses the power of long-form
storytelling, following five diverse subjects who are seeking to
achieve various goals.
Results
YouTube views: 1 868 791 (one of the
videos)
Comments
Chevy started this campaign in 2013
with “Find New Roads” slogan. This
year it brings it to a whole new level
with 360° video, virtual reality and a
special messenger ‘bot’.
48. 48
SamsungWishesaHappyVirtualHoliday
Samsung is hoping to create what it calls "a new holiday
tradition" with a campaign called "The Gift of Galaxy," which
celebrates experiences both delightful and immersive. If
you've followed Samsung's many VR-related ads this year, you
won't be all that surprised at what this gift entails.
A national TV spot kicks the work off.
Titled "Unwrap the Feels“, it features families offering Samsung
Gear VR headsets to family members, who enthuse, clip their
phones in and experience a whole roller-coaster of emotions
while others watch, pleased as punch.
Results
YouTube views: 4 704 547
Comments
Granted, we saw a few commercials
this holiday season playing on a
similar concept, but the commercial
was only half of Samsung’s “Unwrap
the Feels” campaign, which wisely
targets Millennials.
49. 49
HypnotizingWalmart
While the holidays are normally a fun and relaxing time for
kids, they can often be stressful for adults both financially and
emotionally. Because "everyone should feel like a kid at
Christmas," Walmart has rolled out a campaign that features
hypnotist Chris Jones as he hypnotizes adults so they can re-
live their favorite holiday from their childhood.
In "Holiday Hypnosis," by Saatchi & Saatchi New York, Jones
meets various harried adults and interviews them about their
favorite childhood Christmases. Then, after placing them in a
trance, he gets them to relive them.
Results
YouTube views: 4 704 547
Comments
You may or may not believe in
hypnosis but this ad brings us
something more – the forgotten
feeling of wonder, mystery and
anticipation of wonderful holiday
ahead.
50. 50
WishingHappyHolidaystoEverySingleIcelanderbyName
Talk about ambition: Reyka Vodka has decided to use
Facebook Live to wish every single resident of Iceland
Gleðilega hátíð, or "Happy holidays."
Iceland isn't a big country, but it does count over 320,000
residents—making this quite a job for Frikki, the man who's
been appointed to do it. Luckily, he's had help narrowing down
the list, in a campaign created by Red Tettemer O'Connell +
Partners.
The videos remind us of Sweden's "Call a Swede" campaign,
probably because of the telephone, but also because of its
interesting preoccupation with tying a campaign directly to the
country's inhabitants.
Results
FB views: 149 417 (two parts)
Comments
Attention! Video from FB.
Reyka Vodka is taking personalization
to a whole new level in an
entertaining manner. If you have
what it takes to watch the whole two
hours of well-wishing to 4 512
icelanders ;)
51. 51
LonelyNoMoreThankstoCoca-ColaandMarvel
Many people will be spending the holidays alone this year.
Whether that’s because of logistics, finances, the cruelties of
fate, or the ascension of an incompetent racist nightmare
tearing your family into factions, your best friends, Marvel and
Coca-Cola, would like to help.
To that end, they’ve posted hour-long videos of fires crackling
ominously in the empty living rooms of Captain America’s
Brooklyn townhouse, Thor’s weird stained-glass-covered
Asgard home, Iron Man’s ritzy Manhattan apartment, the
Guardians of the Galaxy spaceship (complete with a toy Baby
Groot), and Ms. Marvel’s New Jersey house.
Results
YouTube views:
196 569… and it’s only Iron Man’s
apartment)
Comments
For all those loners out there – Happy
Holidays!
52. 52
Samsung’sExtremeSanta
Casey Neistat has done it again, releasing a holiday video for
Samsung today with an enormous drone that lifts and flies
the stunt-minded, master influencer around on a snowboard.
The Samsung work is part of a series Neistat and Wellens
appear to be doing for the brand.
The message behind the stunt is that Samsung want to be seen
to be pushing the boundaries and leading the way in the tech
race developing devices which are the forefront of new
advances in the industry. With three individually successful
videos and such a well-known internet personality as Casey
standing beside them, Samsung will be the ones getting some
Christmas cheer this year.
Results
YouTube views: 8 128 828
YouTube likes: 365 380
YouTube comments: 26 794
That’s Santa Claus we’ve been
waiting for!
53. 53
KrazyKristmasTree
At 25-feet tall and an artificial one, this Christmas Tree has
some interesting features – like, say, the real drum kit, LED
television, foosball table and aforementioned Ping Pong table
that hang from its branches. As the tree's name suggests,
these extremely large and heavy "ornaments" were all
attached to the branches with Krazy Glue.
The company didn't cheat with hidden screws or anything. It
used exactly two drops of Krazy Glue—dropped onto metal
plates machined smooth—to affix each object to the tree.
Since the heaviest ornament was 240 pounds, two drops was
actually playing it safe: A single drop of Krazy Glue, the
company maintains, can hold up to 2,000 pounds.
Results
YouTube views: 1 354 382
Comments
Overall, the Krazy Kristmas event was
a great success, having impressed all
the passersby and receiving good
media coverage, going viral. Not bad
for a glue )
54. 54
H&MChristmasAdbyWesAnderson
H&M has had a very strong year in its advertising, and it's
putting a festive bow on 2016 with this lovely short film for
Christmas, directed by Wes Anderson (with help from London
agency adam&eveDDB) and starring Adrien Brody.
"The winter train ride, under Wes Anderson's direction, is the
perfect setting for H&M's holiday collection full of relaxed,
wearable elegance," said Pernilla Wohlfahrt, H&M's head of
design and creative director. "It's about mixing the informal
with a sense of occasion, capturing the holiday mood for both
dressing up and getting cosy with loved ones.“
Results
YouTube views: 9 609 063
YouTube likes: 86 674
Comments
Yes, there’s various pieces of H&M
branding tucked inside the short at
discrete moments, but let’s forget
about the cynicism for now, and just
focus on a sweet story told with style)
55. 55
SomeGreatChristmasOOHAds
Concise ad showing Stihl
leaves cleaner.
An advertising campaign urging
drivers not to drink alcohol on
Christmas, better - a glass of water.
Harvey Nichols - British luxury store with
witty Christmas ad campaign. Well, it's just
the rocks, but how beautifully they are
packaged. Sorry, I spent it all on myself!