Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
Marketing Attribution: Valuing The Customer JourneyDung Tri
Marketers want to do more than simply justify their digital spend; they want to optimize it. They’re looking to attribution to understand how different media perform so they can adjust the media mix and improve performance.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
Marketing Attribution: Valuing The Customer JourneyDung Tri
Marketers want to do more than simply justify their digital spend; they want to optimize it. They’re looking to attribution to understand how different media perform so they can adjust the media mix and improve performance.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
While digital channels continue to gain ground, the ambivalence isn’t gone.
Many of you feel you don’t have the right tools to measure and compare the
ROI of your ad campaigns across all the channels you use.
Đại dịch COVID-19 đã có tác động lớn đến hành vi của người tiêu dùng, với một số nhà phân tích dự đoán rằng các nỗ lực giảm thiểu và đóng cửa toàn cầu đã thúc đẩy sự dịch chuyển khỏi các cửa hàng thực và hướng tới mua sắm trực tuyến.
Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...Statista
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce.
More information: statista.com
The European apparel market is undergoing a period of profound transformation. The impact of Covid-19 sent shockwaves throughout the global economy, dislocating international supply chains and reshaping the way consumers live, work, communicate and shop.
Tomorrow’s News 2018 explores:
News consumption patterns and habits of global executives The importance of news brands and social media Perceptions of news brands and advertisers
Issues around data transparency and GDPR
Future tech influencers of news consumption and businesses
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
While digital channels continue to gain ground, the ambivalence isn’t gone.
Many of you feel you don’t have the right tools to measure and compare the
ROI of your ad campaigns across all the channels you use.
Đại dịch COVID-19 đã có tác động lớn đến hành vi của người tiêu dùng, với một số nhà phân tích dự đoán rằng các nỗ lực giảm thiểu và đóng cửa toàn cầu đã thúc đẩy sự dịch chuyển khỏi các cửa hàng thực và hướng tới mua sắm trực tuyến.
Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...Statista
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce.
More information: statista.com
The European apparel market is undergoing a period of profound transformation. The impact of Covid-19 sent shockwaves throughout the global economy, dislocating international supply chains and reshaping the way consumers live, work, communicate and shop.
Tomorrow’s News 2018 explores:
News consumption patterns and habits of global executives The importance of news brands and social media Perceptions of news brands and advertisers
Issues around data transparency and GDPR
Future tech influencers of news consumption and businesses
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
Taking a quick look at how consumers use technology... As technology evolves, it becomes increasingly entwined within everyday lives. To forge a deeper connection with their target audience, brands can capitalize on the power of technology by focusing on the digital landscape within their Marketing Mix.
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
NGOs WORLDWIDE
Web and Email Communications
Online Fundraising
Social Media
Mobile Technology
Data Management & Security
NGO Technology Effectiveness Ratings
DATA SHEETS
NGO Technology in Africa
NGO Technology in Asia
NGO Technology in Australia & Oceania
NGO Technology in Europe
NGO Technology in North America
NGO Technology in South America
NGO Technology Benchmarks for Success
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Tương lai của tiêu dùng & thương mại châu Á TBDDuy, Vo Hoang
Shoppertainment2024 - Tương lai của tiêu dùng & thương mại châu Á TBD. Báo cáo được ghi nhận đầy đủ các yếu tố bán hàng thành công thông qua các case thực tế tại từng thị trường bởi Tiktok Platform.
[Netcore] Ecommerce personalization benchmark report 2021Duy, Vo Hoang
[Netcore] Ecommerce personalization benchmark report 2021
A research study of 200 retailers and 600 consumers
An overwhelming 91% of shoppers would abandon an online retailer over a poor shopping experience. Many say it is crucial for retailers to personalize the experience to fit their preferences.
Report Digital in vietnam 2021 from We Are Social HootsuiteDuy, Vo Hoang
[CHÍNH THỨC] VIET NAM DIGITAL 2021
Tổng hợp từ We Are Social Hootsuite
Báo cáo tại thị trường Việt Nam được công bố hằng năm vào tháng 02
Tổng quan Dân số việt nam
▪ Việt Nam có dân số 97,75 triệu người vào tháng 1 năm 2021.
▪ Dân số Việt Nam tăng 852 nghìn (+ 0,9%) từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ 50,1% dân số Việt Nam là nữ, trong khi 49,9% dân số là nam
▪ 37,7% dân số Việt Nam sống ở trung tâm thành thị, trong khi 62,3% sống ở nông thôn.
Người dùng Internet ở Việt Nam
▪ Có 68,72 triệu người dùng Internet tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng Internet ở Việt Nam tăng 551 nghìn (+ 0,8%) trong giai đoạn 2020-2021.
▪ Tỷ lệ sử dụng Internet ở Việt Nam đạt 70,3% vào tháng 1 năm 2021.
Thống kê sử dụng mạng xã hội cho Việt Nam
▪ Có 72,00 triệu người dùng mạng xã hội ở Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng mạng xã hội ở Việt Nam tăng 7,0 triệu (+ 11%) từ năm 2020 đến năm 2021.
▪ Số lượng người dùng mạng xã hội tại Việt Nam tương đương 73,7% tổng dân số vào tháng 1 năm 2021.
Kết nối di động tại Việt Nam
▪ Có 154,4 triệu kết nối di động tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam tăng 1,3 triệu (+ 0,9%) trong khoảng thời gian từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam vào tháng 1 năm 2021 tương đương 157,9% tổng dân số.
File pdf được upload tại group chung: https://www.facebook.com/groups/Data.Driven.Marketing.Communication/
B2B ecommerce insight 2021 from Keyrus
Discover Top B2B ECommerce trends and winning model for
2021
Source:https://www.linkedin.com/smart-links/AQEFsePhcFHJgw/88504737-90a6-46ce-afc1-0657195dba61
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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https://skyeresidences.com/
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Global Interconnection Group Joint Venture[960] (1).pdf
Vietnam in the digital era 2020
1. VIETNAM
IN THE DIGITAL ERA
Evolution, impacts and social considerations
Xavier Depouilly, General Manager
December 5th 2019
2. INDOCHINA RESEARCH
Indochina Research is the only independent agency conducting research
in all 4 regional markets, including Vietnam, Laos, Cambodia and
Myanmar. We have started our service in Vietnam since 1994.
Our Services
Media Habits
Communication effectiveness
Mystery shopping
Event Evaluation
Usages & Attitudes
Brand Health Tracking
Product and Concept Testing
Market Entry
In-home Visit
Social Research
Indochina Research Ltd. complies with ICC/ESOMAR
Code on Market and Social Research and ESOMAR
World Research Guidelines
www.indochina-research.com
3. C O N T E N T S
The Digital Era
Some impacts on The Vietnamese Society
Digital Evolution of Market Research
Vietnam at a glance
4. VIETNAM AT A GLANCE
96 MIL
TOTAL POPULATION
15th rank Worldwide
URBANISATION
35% to 55%
by 2030
$2,518
GDP PER CAPITA
Nationwide
$ 6,000 in HCM city
64%
IN 15 - 55 AGE
GROUP
Hanoi
Da Nang
Ho Chi Minh
Can Tho
Urban: 4,367,100 - 59%
Rural: 3,053,000 - 41%
Urban: 932,400 - 88%
Rural: 131,700 - 12%
Urban: 6,825,300 - 81%
Rural: 1,619,300 - 19%
Urban: 853,600 - 67%
Rural: 419,200 - 33%
Key markets
Source: GSO (2017); McKinsey (2019); Publicis (2019)
18,201,600 = 19% of the population
5. HAPPY, OPTIMIST AND HEALTHY POPULATION
SUPPORTING THE COUNTRY DEVELOPMENT
65%
Are Happy or very Happy
96%
Declare having a good quality of life
89%
consider themselves HEALTHY
70%
Are satisfied with their job
61%
Are satisfied with their remuneration
54%
Consider 2020 will be a better year for them
France = 47%
Source: Indochina Research - End of Year Survey – n =500 - WIN and Gallup International
7. DIGITAL PENETRATION IN THE REGION
Source: We are Social (2019) / IRL analytics
86% 84%
82% 77%
71% 71%
67% 67%
58% 58%
66% 64%
51% 46%
45% 33%
33% 31%
26% 26%
26% 26%
Brunei
Singapore
Malaysia
Thailand
Philippines
Vietnam
Indonesia
Cambodia
Timor-Leste
Laos
Myanmar
Vietnam ranks 5th
in the region, both in terms of
Internet penetration and Social
Media penetration
INTERNET PENETRATION
SOCIAL MEDIA PENETRATION
8. + 30 million users (+15% per year) in 5 years | about 90% penetration among 15-55 yo
Source: WEARESOCIAL 2014-2019
Digital is growing fast – 66% have access to internet
DIGITAL PENETRATION | VIETNAM
36
40
47 50
62 64
39%
44%
50%
53%
65% 66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018 2019
Connected population % of total population
9. Source: Kantar Media | Media Habit Survey 2019 | Top 4 Cities | 18 to 59 yo
98% 100% 98% 99% 97% 97%
39%
62%
68%
86%
89% 91%
53%
57%
63% 65% 67%
71%
27%
43%
17%
49%
45%
41%
8%
31%
10%
36%
21% 20%
39%
33%
48%
31%
16% 13%
Y2014 Y2015 Y2016 Y2017 Y2018 Y 2019
TV Internet OOH Press Cinema Radio
128 Mins 226 Mins 47 Mins 38 Mins
DIGITAL HAS 2ND REACH BUT HIGHEST TIME EXPOSURE
TV & Digital are now the biggest touchpoints in Vietnam
10. 371700
341600 334100
281200
68300 55800 36400 33200 28600 28100
100%
99%
99%
97%
96%
88%
88%
84%
80%
78%
75%
70%
70%
68%
68%
Visited / used a social network
Visited / used a search engine
Watched a video clip or visited a video-sharing site
Visited a news website / app / service
Used a chat or instant messaging service / app
Searched for a product or service you want to buy
Used a map or directions service / app
Visited an online retail site or store such as Amazon
Uploaded / shared a photo
Purchased a product online
Used a webmail service to access, read or send emails
Uploaded / shared a video
Used an internet banking service
Visited a travel / vacation website
Checked the weather online
Source: GWI Vietnam Q1 2019 | PP16-64 Total VN & WEARESOCIAL
Question 1: In the past month, which of the following things have you done on the internet via any device?
Question 2: In the past month, Which of these do you use to access the internet?
ONLINE ACTIVITIES
Social, Search, Watch, News, Communicate, Buy…
DIGITAL ACTIVITIES | VIETNAM
90% 94% 91% 85%
60%
92% 92%
75% 74%
49%
Have Account
Monthly Active
SOCIAL NETWORK APPS
VISITED WEBSITES / MONTHLY TRAFFIC (thousands)
Question 1: On which of the following services do you have an account?
Question 2: Which of the following sites / applications have you visited or
used in the past month via your PC / Laptop, Mobile or Tablet?
11. DIGITAL BRINGS MARKET DISRUPTION AND DRIVE DIGITAL
CONSUMPTION WITH KEY GAME CHANGERS
Transportation
apps
2000 - 2010
(10 years)
2011 - 2017
(6 years)
2018 - 2019
(1 years)
Food delivery
apps
E-wallets/ payment
apps
Money loan
apps
12. E-COMMERCE, THE NEW CONVENIENCE !
Source: Iprice Insights (2019), McKinsey Report (2019)
E-commerce : Estimated between 2.5 to 9 Billion USD - About 3% of overall retail but rapidly
increasing and considered to grow to 33 billion by 2025.
34,569.9
30,929.8 29,307.2 27,114.5 24,364.7
10,696.3 8,252.1 6,565.2 6,414.5 5,689.4
E-COMMERCE WEBSITES MONTLY VISIT RATE
E-COMMERCE SPENDS BY CATEGORY – Revenue in USD
$ 558.0
Million
$ 610.0
Milion
$ 348.0
Milion
$ 399.0
Milion
$ 354.0
Milion
$ 3.491
Bilion
$ 75.00
Million
$ 21.00
Milion
13. Although time spend is high, digital advertising represent only 22% of total
media spending growing to 370M (+26%) in next 5 years.
Source: eMarket (2019), TNS Infosys+, Total Industry (TV, Print & Radio) All spends are in Gross
$1.24
$1.31
$1.36
$1.41
$1.45
$0.28 $0.31 $0.33 $0.35 $0.37
2019 2020 2021 2022 2023
Total Media Ad Spending Digital Ad Spending
5.50%
5%
4%
3.50%
3%
% change of media ad spending
Media and Digital Ad spending 2019 - 2023 (in billions)
15. DIGITAL IS HERE FOR GOOD !!
Source: Indochina Research (2019)
"A day without social
media would feel like
a century"
"Social Media is the fastest
and most convenient way
to get new information and
connect with people"
"There are many things to
do on social media, from
talking with friends,
relaxing, to doing business,
looking for a job and
catching up with the latest
news in the world"
"Technology and
especially social media
has helped business to
manage people better"
SOURCE OF INFORMATION LIFE NECESSITY
OMNI PLATE-FORM CORPORATE TOOL
16. CYBER SECURITY AND DIGITAL TRUST
concerned about sharing
their personal data
information digitally46%
do not like the current privacy
practices of most data collectors
asking for their personal information42%
Cyber security issues impacts 40% of the population and should be considered seriously.
The majority of global players are considered to deal with private data quite well.
The GoV is also looking to regulate the sector more an getting its due tax-return from global players..
60%
27%
15%
10%
8%
1%
None of these
Spammed by companies
Personal details have been leaked
Phishing i.e.
Email hacked
Bank account or credit card
hacked/ used fraudulently
92% 89% 83% 79% 74% 69% 59%
48%
Trust ratio on data privacy practices
Source: Indochina Research End of Year Survey, 2019
Have you experienced any of the following in
the last 2 to 3 years?
17. A“post-truth” era …to differentiate your brand value
63% of Hanoians and Saigoneers have been in contact with fake news in the past 3
months (Feb-May/2019)
65% of them faced it at least once a week
Among various contacting channels, people are exposed to fakes news mostly through ONLINE
CHANNEL, including Social Media (45%) and News Website (44%).
45% 44% 30% 15% 7%
Fake news
contact rate
by platform
Source: Indochina Research HotSpots Survey, 2019
18. E-Government to ease business process, Social media to
improve transparency and promote integrity.
Between 2014 and 2017, Vietnam rose 10 places to rank
88th out of 193 countries and territories on the United
Nations’ E-Government Development Index (EGDI)
“Corruption in police/traffic police decreases in this year
because many corruption cases are recorded and
published on social media (Youtube, Facebook)”
(Vietnam Corruption Barometer, Towards Transparency 2019)
Overall satisfaction on
E-Government measures
• E-government services help boost the efficiency of public services by reducing processing
time and costs, and increasing accountability and transparency.
• Social media are also considered as a way for the population to contribute to more integrity
in the society.
20. Market research digitalization trend
F2F - DIGITAL DATA
COLLECTION
PAPER, MAIL,
TELEPHONE
ONLINE PANELS
REAL TME / PREDICTIVE
/ ONE2ONE
35% 50% 10% <5%(2019)
10% 20% 50% 20%(2029)
Predictions by the author
Requirements :
- Digital solutions
- Financial Investments
- Qualified HR
21. Key take away
www.indochina-research.com
Digital is here for good and largely adopted by a young, dynamic and optimistic
population
Digital services and social networks are bringing more convenience, media reach and
shopping opportunities.
Trust is a growing issue, so brands needs to differentiate by building meaningful
relationships, content for their target audience and customers.
The sector is largely unregulated, but the Government starts to take action to secure
content and get his due tax revenue generated by large global companies in Vietnam.
All sectors are impacted at different level with opportunities to differentiate. Need to
balance the cost – benefit ratio as requiring investment and more qualified Human
resources.
22. THANK YOU !
Xavier Depouilly, General Manager
Mobile: 096 717 3663
xavier@indochinaresearch.com
www.indochina-research.com