The Millennial Leaders have been identified through the survey as an important new subgroup of the widely-recognized Millennial generation, defined by their expertise with technology, a passion to participate in solving challenges facing communities and the world, and a drive to succeed.
Millennial Leaders are the 11 percent of global Millennials who are driving change through technology. They are found at the intersection of:
Strongly agree they are on the cutting-edge of technology.
Believe they can make a local difference.
Believe they have opportunities in their country to become an entrepreneur or develop and bring an idea to market.
This document provides an overview of a global survey of Millennials conducted by Telefónica. It summarizes the methodology, including sample sizes from 27 countries totaling over 12,000 respondents. Key findings include that Millennials are defined by their use of technology but also believe it has widened social inequality. Most feel it is difficult to progress professionally from school to work and worry about continued employment and retirement. They are less religious than their parents but open to other beliefs.
Prague Forum 2000 - Tahrir, Taksim, Sao Paulo: A new generation of politics?Paul Fabretti
The Forum 2000 Foundation pursues the legacy of Václav Havel by supporting the values of democracy and respect for human rights, assisting the development of civil society, and encouraging religious, cultural and ethnic tolerance. It provides a platform for global leaders, as well as thinkers and courageous individuals from every field of endeavour, to openly debate and share these critical issues.
At this year’s Forum 2000 meeting in Prague, Czech Republic, Telefonica gave the opening remarks for the “Tahrir, Taksim, Sao Paulo: A new generation of politics?” panel.
Ivan Gabal, Michael Anti, Nada Dhaif, Ahmed Maher, and William Echikson discussed how the world is now entering a new phase, characterised by a boom in technology, with social media at the forefront.
Millennials and Technology - Latin AmericaPaul Fabretti
The document summarizes survey results about technology use among millennials globally and in Latin America. Some key findings:
- Nearly 3/4 of Latin American millennials own smartphones, similar to other regions surveyed. Laptop ownership is also high at 77%.
- Latin American millennials spend an average of 5 hours online per day, aligned with millennials in other areas.
- They believe internet and social media are the best sources for entertainment and news coverage compared to traditional media.
- Technology is seen as making language barriers easier to overcome and creating more opportunities, especially in Latin America. However, it is not seen as shrinking the gap between rich and poor as much as in other regions.
Telefonica Global Millennial Survey - Latin AmericaMicrosoft
Latin American Millennials are empowered by technology, motivated to succeed and to make a difference locally.
They are not only highly comfortable with technology but also strongly believe in its ability to affect change in society.
There is optimisim about Latin American Millennial's futures but remain concerned about their regional economies.
The environment plays a large role in Latin American Millennials lives, with 52% of them believing that protecting the environment is one of the most important ways to make a difference in the world.
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa .
This document provides an overview of Millennials and their media consumption habits. Some key points:
- Millennials were born between 1980-2000 and make up about 25% of the US population. They grew up with technology and are digital natives.
- Millennials spend around 18 hours per day consuming various media. They are heavy users of digital media like smartphones, apps, social media and video.
- However, Millennials still consume traditional media like TV, radio, newspapers and magazines to supplement their digital behaviors. Around 32% of their 100 weekly media hours are spent on traditional media.
- Millennials are avid online shoppers but also value deals and discounts.
Telefonica Global Millennial Survey - EuropeMicrosoft
The document summarizes findings from the Telefónica Global Millennial Survey about European millennials' views on technology, the economy, and their place in the world. It finds that European millennials are highly comfortable with technology and believe it has influenced their lives and made language barriers easier to overcome. However, they also exhibit high concern about the state of regional economies and feel their quality of life is worse than their parents'. Additionally, European millennials believe they can make a difference in the world by addressing issues like poverty, disease, and improving access to education.
Telefonica Global Millennial Survey - AsiaMicrosoft
Millennials in Asia are highly influenced by technology largely due to the high penetration of smartphones in the region, and think technology has improved communication.
They are inspired by technology, have confidence in their economy and believe their best days are ahead of them.
Telefonica Global Millennial Survey - Meet the Millennial LeadersMicrosoft
Meet the Millennial Leaders, a distinct group of young people determined to shape their own future. They can defined by their expertise with technology, a passion to participate in solving challenges facing communities and the world, and a drive to succeed.
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa .
This document provides an overview of a global survey of Millennials conducted by Telefónica. It summarizes the methodology, including sample sizes from 27 countries totaling over 12,000 respondents. Key findings include that Millennials are defined by their use of technology but also believe it has widened social inequality. Most feel it is difficult to progress professionally from school to work and worry about continued employment and retirement. They are less religious than their parents but open to other beliefs.
Prague Forum 2000 - Tahrir, Taksim, Sao Paulo: A new generation of politics?Paul Fabretti
The Forum 2000 Foundation pursues the legacy of Václav Havel by supporting the values of democracy and respect for human rights, assisting the development of civil society, and encouraging religious, cultural and ethnic tolerance. It provides a platform for global leaders, as well as thinkers and courageous individuals from every field of endeavour, to openly debate and share these critical issues.
At this year’s Forum 2000 meeting in Prague, Czech Republic, Telefonica gave the opening remarks for the “Tahrir, Taksim, Sao Paulo: A new generation of politics?” panel.
Ivan Gabal, Michael Anti, Nada Dhaif, Ahmed Maher, and William Echikson discussed how the world is now entering a new phase, characterised by a boom in technology, with social media at the forefront.
Millennials and Technology - Latin AmericaPaul Fabretti
The document summarizes survey results about technology use among millennials globally and in Latin America. Some key findings:
- Nearly 3/4 of Latin American millennials own smartphones, similar to other regions surveyed. Laptop ownership is also high at 77%.
- Latin American millennials spend an average of 5 hours online per day, aligned with millennials in other areas.
- They believe internet and social media are the best sources for entertainment and news coverage compared to traditional media.
- Technology is seen as making language barriers easier to overcome and creating more opportunities, especially in Latin America. However, it is not seen as shrinking the gap between rich and poor as much as in other regions.
Telefonica Global Millennial Survey - Latin AmericaMicrosoft
Latin American Millennials are empowered by technology, motivated to succeed and to make a difference locally.
They are not only highly comfortable with technology but also strongly believe in its ability to affect change in society.
There is optimisim about Latin American Millennial's futures but remain concerned about their regional economies.
The environment plays a large role in Latin American Millennials lives, with 52% of them believing that protecting the environment is one of the most important ways to make a difference in the world.
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa .
This document provides an overview of Millennials and their media consumption habits. Some key points:
- Millennials were born between 1980-2000 and make up about 25% of the US population. They grew up with technology and are digital natives.
- Millennials spend around 18 hours per day consuming various media. They are heavy users of digital media like smartphones, apps, social media and video.
- However, Millennials still consume traditional media like TV, radio, newspapers and magazines to supplement their digital behaviors. Around 32% of their 100 weekly media hours are spent on traditional media.
- Millennials are avid online shoppers but also value deals and discounts.
Telefonica Global Millennial Survey - EuropeMicrosoft
The document summarizes findings from the Telefónica Global Millennial Survey about European millennials' views on technology, the economy, and their place in the world. It finds that European millennials are highly comfortable with technology and believe it has influenced their lives and made language barriers easier to overcome. However, they also exhibit high concern about the state of regional economies and feel their quality of life is worse than their parents'. Additionally, European millennials believe they can make a difference in the world by addressing issues like poverty, disease, and improving access to education.
Telefonica Global Millennial Survey - AsiaMicrosoft
Millennials in Asia are highly influenced by technology largely due to the high penetration of smartphones in the region, and think technology has improved communication.
They are inspired by technology, have confidence in their economy and believe their best days are ahead of them.
Telefonica Global Millennial Survey - Meet the Millennial LeadersMicrosoft
Meet the Millennial Leaders, a distinct group of young people determined to shape their own future. They can defined by their expertise with technology, a passion to participate in solving challenges facing communities and the world, and a drive to succeed.
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa .
Millennials and Technology - North AmericaPaul Fabretti
Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide.
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa.
Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/
Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The presentation keeps the higher education audience in mind. This presentation was created by Rains Media and presented by Matthew Melnyk and Jean-Paul Rains
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveSeb Reeve
Who cares what a 23 year old thinks? The answer is anyone in business today, in terms of both numbers and buying power, Generation Y & Z are soon going to swamp GenX and Baby Boomers.
At our recent Customer Experience Summit questions and debate during the day highlighted how leading organisations are witnessing a shift in the demand for intelligent and intuitive service from their customers. Specifically, Generations Y & Z are most vocal about their demand for service that is available when, where and how they want – especially through digital channels. They’re also very aware of when they are being ‘sold to’ and thus prefer their interactions with businesses to be authentic.
In a time when young people are being described by some commentators as the ‘lost generation’, this international survey of 20-29 year olds sheds light on the views and attitudes of young people on the important questions that world leaders face today.
The broad political landscape is defined, for many, by the economic crisis and how their governments have responded. There are strong calls for the financial sector to operate in a more ethical and responsible way which may include further regulation of the sector. Although, trust in their government’s ability to deliver is weak, particularly so in Europe. The theme of behaving in an ethical and responsible way is not only limited to the financial sector, but it is also expected of global corporations and governments.
Beyond economics, poverty and corruption run through the piece as topics that are of the utmost importance to many of the world’s young. It is these factors that are perceived to be the root of inequality in many areas of civil society such as education, health, and democracy. However, there exists a sense of ineffectuality amongst many of Europe and the West’s young people as indicated by their low levels of political and civil engagement both online and ‘offline’.
Indeed, hope and optimism amongst Europeans is a lot lower than their counterparts elsewhere in the world. India and China in particular stand out as the countries that are most positive about their futures. The level of depression between the west and the rest is startling, and the political and economic context 20-29 years olds are living in is summed up by the perception that their lives will not be better than their parents’.
This document discusses trends related to Millennials in Ukraine. It provides demographic information showing that Millennials in Ukraine have high rates of internet and technology use. Specifically, it notes that 55% cannot imagine life without the internet, 41% own smartphones, and they spend an average of 1.5 hours per day online. The document also examines how Millennials consume media and make purchasing decisions, often using the internet to research options and reviews. It concludes that building loyalty is difficult with Millennials due to their wide-ranging interests and tendency to experiment with different brands and products.
Download Latest Digital trends, year 2014; numbers with analysis. The research by KPCB showcase the growing trend of mobile marketing, digital marketing, number of users across screens. Country wise comparison. Information contains details of Bitcoin, tablets, mobile usage. A descriptive yet precise report!
Mary Meeker's 2014 Internet Trends report outlines key trends in internet usage and technology. Global internet and mobile users continue to grow rapidly, especially in developing markets, while mobile data traffic is accelerating. Tablet unit growth remains strong at 52% annually. Mobile advertising spending is growing quickly and now accounts for 11% of total internet advertising. Cyber threats are also intensifying. The report provides updates on technology stocks, venture capital funding levels, and trends in education costs and outcomes in the United States.
Mary Meeker's 2014 Internet Trends report outlines key trends in internet usage and technology. Global internet and mobile users continue to grow rapidly, especially in developing markets, while mobile data traffic is increasing 81% annually. Tablet unit growth was 52% in 2013. Mobile advertising spending grew 47% to $7.1 billion and now accounts for 11% of total online ad spending. Cyber threats are also intensifying with the number of active threat groups rising to over 300. The report discusses trends in technology stocks, education costs and quality, and healthcare spending.
Mary Meeker's 2014 Internet Trends report highlights key trends in internet usage and technology. Global internet and mobile internet users continue to grow rapidly, especially in developing markets, while mobile data traffic is increasing 81% annually. Tablet unit shipments increased 52% in 2013. Mobile advertising spending grew 47% to $7.1 billion in the US, though it still lags mobile app revenue. Cyber threats are also intensifying with the number of active threat groups rising to over 300. The report provides updates on technology stocks, education costs and outcomes in the US, and the potential for mobile advertising monetization.
Telefonica Global Millennial Survey - 2014 global results presentationPaul Fabretti
In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions.
This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their country’s future.
Seventy-two percent of Latin American Millennials think their country’s best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market.
Contained here are the 2014 Global findings.
Mind The Gaps The 2015 Deloitte Millennial Surveyaditya848
This document summarizes the findings of a survey of over 7,800 Millennials across 29 markets regarding their views on business and the economy. Some key findings include:
- Millennials' economic confidence is improving slightly overall, led by mature markets like North America, China, and parts of Europe.
- Business is still viewed positively by most Millennials globally, though some developed markets like Japan and parts of Europe are less positive.
- Millennials believe the main purposes of business are job creation, profit generation, and improving society, but feel businesses have the biggest impact on profits and wealth creation.
- They see businesses taking leadership on social issues but question their delivery and motivations, particularly regarding
'If your website sucks, you suck!' Anthony Citrano, Verizon EdgeCast's VP of Communications, presented at the WWD Digital Forum in London on Verizon's research on Millennials’ online behavior.
Millennials born between 1980-1995 are the largest generation globally and will make up 75% of the workforce by 2025. They have come of age during difficult economic times and are more entrepreneurial as a result. While their aspirations are traditionally focused on careers, families and home ownership, the global recession has delayed these goals and created a new breed of entrepreneurs among Millennials. For brands to be successful with Millennials, they need to demonstrate authentic purpose and engagement beyond just selling products, as Millennials are more discerning consumers influenced by their peers.
The Stylight Guide to German Millennial WomenRazan Sadeq
At STYLIGHT, we are passionate about Millennial Women. We would literally go out of our way to understand what our users crave, in order to create an inspiring pleasant experience on every platform and channel.
Our most recent study aimed to answer some questions about the German Millennial Woman. From her general characteristics and life priorities to her expectations of women's magazines, we got it all covered.
Work-life balance is the most important aspect in a job for Millennials. In the US, 72% of Millennials (aged 20 to 36 years old) find a positive work-life balance key. Yet global research by InSites Consulting also shows that Millennials are clearly struggling to find this equilibrium, with 71% of US Millennials stating they are unhappy with their current work-life ratio.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
We surveyed over 5,000 people across the U.S., the UK, Germany, France and Japan to explore the state of creativity since our 2012 report. 70% of global respondents believe creativity is valuable to the economy and society. Dive in to find out more. For a quick look, check out our infographic featuring results from U.S. respondents: http://bit.ly/2fbfjC8
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
In the fifth annual Millennial Survey, Deloitte uncovers what tomorrow’s leaders think of business today. With two-thirds of Millennials expressing a desire to leave their organization by 2020, businesses must adjust how they nurture loyalty among these young leaders. http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
The Future of Corporate Learning - Ten Disruptive TrendsJosh Bersin
The corporate learning market is exploding with change, growth, and disruption. This detailed presentation discusses our findings and perspectives on all the changes taking place.
Millennials and Technology - North AmericaPaul Fabretti
Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide.
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa.
Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/
Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The presentation keeps the higher education audience in mind. This presentation was created by Rains Media and presented by Matthew Melnyk and Jean-Paul Rains
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveSeb Reeve
Who cares what a 23 year old thinks? The answer is anyone in business today, in terms of both numbers and buying power, Generation Y & Z are soon going to swamp GenX and Baby Boomers.
At our recent Customer Experience Summit questions and debate during the day highlighted how leading organisations are witnessing a shift in the demand for intelligent and intuitive service from their customers. Specifically, Generations Y & Z are most vocal about their demand for service that is available when, where and how they want – especially through digital channels. They’re also very aware of when they are being ‘sold to’ and thus prefer their interactions with businesses to be authentic.
In a time when young people are being described by some commentators as the ‘lost generation’, this international survey of 20-29 year olds sheds light on the views and attitudes of young people on the important questions that world leaders face today.
The broad political landscape is defined, for many, by the economic crisis and how their governments have responded. There are strong calls for the financial sector to operate in a more ethical and responsible way which may include further regulation of the sector. Although, trust in their government’s ability to deliver is weak, particularly so in Europe. The theme of behaving in an ethical and responsible way is not only limited to the financial sector, but it is also expected of global corporations and governments.
Beyond economics, poverty and corruption run through the piece as topics that are of the utmost importance to many of the world’s young. It is these factors that are perceived to be the root of inequality in many areas of civil society such as education, health, and democracy. However, there exists a sense of ineffectuality amongst many of Europe and the West’s young people as indicated by their low levels of political and civil engagement both online and ‘offline’.
Indeed, hope and optimism amongst Europeans is a lot lower than their counterparts elsewhere in the world. India and China in particular stand out as the countries that are most positive about their futures. The level of depression between the west and the rest is startling, and the political and economic context 20-29 years olds are living in is summed up by the perception that their lives will not be better than their parents’.
This document discusses trends related to Millennials in Ukraine. It provides demographic information showing that Millennials in Ukraine have high rates of internet and technology use. Specifically, it notes that 55% cannot imagine life without the internet, 41% own smartphones, and they spend an average of 1.5 hours per day online. The document also examines how Millennials consume media and make purchasing decisions, often using the internet to research options and reviews. It concludes that building loyalty is difficult with Millennials due to their wide-ranging interests and tendency to experiment with different brands and products.
Download Latest Digital trends, year 2014; numbers with analysis. The research by KPCB showcase the growing trend of mobile marketing, digital marketing, number of users across screens. Country wise comparison. Information contains details of Bitcoin, tablets, mobile usage. A descriptive yet precise report!
Mary Meeker's 2014 Internet Trends report outlines key trends in internet usage and technology. Global internet and mobile users continue to grow rapidly, especially in developing markets, while mobile data traffic is accelerating. Tablet unit growth remains strong at 52% annually. Mobile advertising spending is growing quickly and now accounts for 11% of total internet advertising. Cyber threats are also intensifying. The report provides updates on technology stocks, venture capital funding levels, and trends in education costs and outcomes in the United States.
Mary Meeker's 2014 Internet Trends report outlines key trends in internet usage and technology. Global internet and mobile users continue to grow rapidly, especially in developing markets, while mobile data traffic is increasing 81% annually. Tablet unit growth was 52% in 2013. Mobile advertising spending grew 47% to $7.1 billion and now accounts for 11% of total online ad spending. Cyber threats are also intensifying with the number of active threat groups rising to over 300. The report discusses trends in technology stocks, education costs and quality, and healthcare spending.
Mary Meeker's 2014 Internet Trends report highlights key trends in internet usage and technology. Global internet and mobile internet users continue to grow rapidly, especially in developing markets, while mobile data traffic is increasing 81% annually. Tablet unit shipments increased 52% in 2013. Mobile advertising spending grew 47% to $7.1 billion in the US, though it still lags mobile app revenue. Cyber threats are also intensifying with the number of active threat groups rising to over 300. The report provides updates on technology stocks, education costs and outcomes in the US, and the potential for mobile advertising monetization.
Telefonica Global Millennial Survey - 2014 global results presentationPaul Fabretti
In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions.
This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their country’s future.
Seventy-two percent of Latin American Millennials think their country’s best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market.
Contained here are the 2014 Global findings.
Mind The Gaps The 2015 Deloitte Millennial Surveyaditya848
This document summarizes the findings of a survey of over 7,800 Millennials across 29 markets regarding their views on business and the economy. Some key findings include:
- Millennials' economic confidence is improving slightly overall, led by mature markets like North America, China, and parts of Europe.
- Business is still viewed positively by most Millennials globally, though some developed markets like Japan and parts of Europe are less positive.
- Millennials believe the main purposes of business are job creation, profit generation, and improving society, but feel businesses have the biggest impact on profits and wealth creation.
- They see businesses taking leadership on social issues but question their delivery and motivations, particularly regarding
'If your website sucks, you suck!' Anthony Citrano, Verizon EdgeCast's VP of Communications, presented at the WWD Digital Forum in London on Verizon's research on Millennials’ online behavior.
Millennials born between 1980-1995 are the largest generation globally and will make up 75% of the workforce by 2025. They have come of age during difficult economic times and are more entrepreneurial as a result. While their aspirations are traditionally focused on careers, families and home ownership, the global recession has delayed these goals and created a new breed of entrepreneurs among Millennials. For brands to be successful with Millennials, they need to demonstrate authentic purpose and engagement beyond just selling products, as Millennials are more discerning consumers influenced by their peers.
The Stylight Guide to German Millennial WomenRazan Sadeq
At STYLIGHT, we are passionate about Millennial Women. We would literally go out of our way to understand what our users crave, in order to create an inspiring pleasant experience on every platform and channel.
Our most recent study aimed to answer some questions about the German Millennial Woman. From her general characteristics and life priorities to her expectations of women's magazines, we got it all covered.
Work-life balance is the most important aspect in a job for Millennials. In the US, 72% of Millennials (aged 20 to 36 years old) find a positive work-life balance key. Yet global research by InSites Consulting also shows that Millennials are clearly struggling to find this equilibrium, with 71% of US Millennials stating they are unhappy with their current work-life ratio.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
We surveyed over 5,000 people across the U.S., the UK, Germany, France and Japan to explore the state of creativity since our 2012 report. 70% of global respondents believe creativity is valuable to the economy and society. Dive in to find out more. For a quick look, check out our infographic featuring results from U.S. respondents: http://bit.ly/2fbfjC8
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
In the fifth annual Millennial Survey, Deloitte uncovers what tomorrow’s leaders think of business today. With two-thirds of Millennials expressing a desire to leave their organization by 2020, businesses must adjust how they nurture loyalty among these young leaders. http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
The Future of Corporate Learning - Ten Disruptive TrendsJosh Bersin
The corporate learning market is exploding with change, growth, and disruption. This detailed presentation discusses our findings and perspectives on all the changes taking place.
The document summarizes the results of a global survey of 12,171 Millennials aged 18-30 across 27 countries. Some key findings:
- Millennials are highly connected to technology, spending an average of 6 hours online per day and relying on internet/social media for news and entertainment over traditional sources.
- While technology is seen as creating opportunities, 62% believe it has widened the gap between rich and poor. Views differ across regions.
- Gender gaps exist, with men more likely to see themselves as tech savvy and tech influencing their lives.
- Top concerns include the economy, climate change, and difficulty progressing from school to meaningful work. Outlooks on the economy
Global millennial survey - Campus Party Sao PauloPaul Fabretti
Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide.
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa.
Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/
Crossing the New Digital Divide: Connecting to Mobile Economic EmpowermentNatasha Mahapatro
This document summarizes the key findings of a survey of African Americans regarding their use of and interest in mobile technology. Some of the main findings include:
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Crossing the New Digital Divide: Connecting to Mobile Economic EmpowermentNatashaMahapatro
The document summarizes key findings from a survey of African Americans regarding their use of and interest in mobile technology. Some of the main findings include: 1) While African Americans widely use mobile devices, they primarily view them as consumer tools rather than for economic opportunity; 2) Lack of skills/awareness and personal exposure are major barriers to pursuing mobile tech careers; 3) Providing affordable training programs in local communities could increase interest in mobile jobs/entrepreneurship. There are also significant gender gaps, with men expressing more interest than women.
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Technology in its myriad of forms is pervasive in our daily lives. Women interact with technology differently than men and women across the generations use technology for different purposes. This talk will look at how women of all ages use technology to express themselves and engage with the world around them. We will explore the impact of computers, the Internet, mobile devices, video, and other technologies on the ways in which women form and express their identities from childhood through the senior years.
There is a high level of anxiety among Pakistani youth due to issues happening around the world, in the country, and in their personal lives. They are most concerned about the state of the economy, unemployment, costs of living and healthcare. Over 80% say the recession has impacted them personally. While anxious about the present, many are also pessimistic about the future economic conditions. This is largely attributed to a lack of confidence in the current government and its ability to improve the situation. Pakistani youth are heavily engaged with technology and own multiple electronic devices, though they see distraction as a form of entertainment rather than participation.
This 15 minute guide provides an overview of opportunities for startups in Nigeria. Nigeria has the largest economy in Africa with over 170 million people and 83 million internet users. While there are challenges like lack of infrastructure, skills, and capital, the growing middle class, tech ecosystem, and young population represent opportunities in sectors like banking, commerce, education and services. Local entrepreneurs cite difficulties but are motivated by their culture and vision for the future.
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A first: Majority of U.S. adults now own a smartphoneSara Calderon
Majority of U.S. adults now own a smartphone according to a Pew Research Center study, marking the first time this has occurred. Smartphone ownership grew from 35% in 2011 to 56% in 2013. Samsung led all manufacturers in global smartphone shipments in 2012, capturing 25.2% of the market. While all demographic groups saw increases in smartphone ownership between 2012 and 2013, seniors over 65 had the lowest rates at 18% ownership.
The document summarizes the results of a survey of 393 technical communicators. It finds that:
1. Most technical communicators are women aged 40-60 working in hi-tech, manufacturing, or healthcare. They spend a third of their time authoring content and a fifth reviewing content.
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Xperience Invoke Series Report: "The changing nature of technology assimilati...Reine Sloan
The document summarizes key findings from a live online discussion about how consumers of different generations assimilate and view new technology in their daily lives. It finds that while millennials are the most tech-savvy and see themselves as technology leaders, consumers of all generations have generally positive attitudes toward technology and see benefits in how it makes their lives easier. However, some expressed concerns about overuse of technology potentially harming social skills in younger generations. Overall, technology was found to positively impact communication and organization across age groups.
Mastercard Finansal ve Dijital Tabana Yayılma RaporuAtıf ÜNALDI
The majority of Europeans feel that financial and digital inclusion are equally important to society. However, less than half agree that their country has a high level of either financial or digital inclusion. While most Europeans have access to basic financial and digital services, there are gender disparities. Over four in five believe men have higher financial inclusion than women, and three in four believe the same for digital inclusion. The top barriers to inclusion are seen as income inequality, lack of education/skills, and distrust of banks or lack of access to technology. Respondents believe national governments should address these issues primarily through education programs. Overall, the survey finds support for improving inclusion but also perceptions of ongoing gender gaps.
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The document summarizes key findings from a discussion about how consumers of different generations assimilate and view new technology in their daily lives. It finds that while Millennials are generally the most tech-savvy and see themselves as leaders in adopting new technologies, consumers of all generations have positive attitudes toward technology and see benefits in how it makes their lives easier. However, some have concerns about overuse of technology impacting social skills. The discussion provided insights into generational differences and aspirations for new technologies while highlighting many shared positive views across generations regarding how technology improves communication and organization.
The document discusses trends in technology usage and media consumption among youth and young adults in North America based on research from Youthography, a marketing agency. Some key findings include:
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- Mobile phone ownership is high, though traditional phones are still more common than smartphones. Texting is the most used mobile feature.
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Australian Media Consumption Trends 2015 - Created by Ryan Northover - Ninja Digital 2015.
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Marketing to millennials statistics and trendsRepublic_Media
The document provides statistics and trends about marketing to millennials, including:
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TRACE- Network schlägt für qualifizierte BA-Studenten von Harvard, Columbia, NYU und weiteren führenden Universitäten an der Ostküste der USA eine grenzüberschreitende Brücke zwischen USA und Deutschland und unterstützt sie bei der Suche nach Praktika in deutschen Unternehmen. Deutsche Unternehmen wiederum haben die Möglichkeit, potenzielle, hoch qualifizierte Mitarbeiter frühzeitig kennenzulernen und zu gewinnen.
Von Mitte Juni bis Mitte August haben die BA-Absolventen mit guten deutschen Sprachkenntnissen ihre Semesterferien und Zeit für ein Praktikum in Deutschland. Falls Sie Interesse an der Initiative für dieses Jahr oder für 2015 haben, schicken Sie uns bitte eine Jobbeschreibung mit Zeitrahmen und Gehaltsvorstellungen zu.
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Design Thinking ist eine neuartige Methode zur Entwicklung innovativer Ideen in allen Lebensbereichen. Das Konzept basiert auf der Überzeugung, dass wahre Innovation nur dann geschehen kann, wenn starke multidisziplinäre Gruppen sich zusammenschließen, eine gemeinschaftliche Kultur bilden und die Schnittstellen der unterschiedlichen Meinungen und Perspektiven erforschen.
This document discusses a study conducted by the Boston Consulting Group and the World Federation of People Management Associations on the relationship between people management capabilities and financial performance. The study found:
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Telefonica millennial-survey-2013-global-results
1. Telefónica Global
Millennial Survey:
Global Results_
EMBARGOED UNTIL JUNE 4th AT 12:01 AM BST
Learn more at telefonica.com/millennials
#TEFMillennials
1
2. I d i
Introduction
The largest and most
andmost
comprehensive global
study of adult Millennials
conducted to date_
3. Methodology
Region / Country Sample size MOE
Telefónica in partnership with the Financial Times, commissioned 12,171 online
quantitative interviews among Millennials, aged 18-30, across 27 countries in
i gi P S h B l d d t d th 190 ti f North
America
US 1,000 +/-3.1%
Canada 151 +/-8.0%
Brazil 1,028 +/-3.1%
Mexico 503 +/-4.4%
A g ti 500 / 4 4%
six regions. Penn Schoen Berland conducted the question survey from 11
January – 4 February 2013.
Country sample sizes represented in the global number are weighted by the
percent of the population in each country with access to the Internet. The global
Latin i f i / 9
America
Argentina +/-4.4%
Peru 150 +/-8.0%
Chile 500 +/-4.4%
Colombia 150 +/-8.0%
Venezuela 150 +/-8.0%
S i 915 / 3 2%
margin of error is +/-.percent.
Western
Europe
Spain +/-3.2%
UK 900 +/-3.3%
Germany 919 +/-3.2%
Italy 251 +/-6.2%
France 251 +/-6.2%
Central & Czech Republic 500 +/ 4 4%
Eastern
Europe
+/-4.4%
Russia 500 +/-4.4%
Poland 264 +/-6.0%
Asia
India 1,000 +/-3.1%
China 1,003 +/-3.1%
Japan 150 +/-8.0%
Korea 151 +/-8.0%
Australia 151 +/-8.0%
Turkey 251 +/-6.2%
Israel 150 +/-8.0%
ME /
KSA 232 +/ +/-6 4% 6.4%
Africa Egypt 250 +/-6.2%
South Africa 201 +/-6.9%
TOTAL 12,171 +/-.9% Please note, questions in which answer choices are mutually exclusive and all answer choices are
displayed, percents may not add up to exactly 100% due to rounding.
Learn more at telefonica.com/millennials
4. Demographics
Gender_ Marital Status_
Male
Female
50%
50%
Single
Married
Other
66%
23%
11%
Ot e %
Age_ Parental Status_
18 24
53%
18-25-30
47%
Kids
No Kids
Prefer not to say
26%
72%
2%
Employment Status_ Education_
Employed 55%
L h ll 40%
Student
Not Currently Employed
31%
11%
Less than college
College educated
60%
Other 4%
Learn more at telefonica.com/millennials
5. Key Themes
1 Me, Myself and Technology
Millennials are defined by their ubiquitous use of technology and
belief that an education in technology will ensure personal future
, y gy success However technology is the new gender gap as success. However, Millennial
men and women value the role and impact of technology differently
in their lives .
Millennials are concerned about the health of the economy as well
as the planet. Many do not believe their views and beliefs are
adequately represented by their governments. They believe
strongly in protecting personal freedoms and are tolerant of other
religious beliefs 2 What makes Millennials
Mill i l d b h h l h f h ll
tick?
beliefs.
entrepreneurship canmake Where does the
opportunity lie? 3 Millennials value entrepreneurship, believe they can make a local
difference, but express concern about the progression from school to
the workplace. Over half of global Millennials predict China will drive the
global economy in the next 10 years.
4 Millennial Leaders The Millennial Leaders are the 11% who are the most likely to drive
global change. They are defined by access to technology, a passion to
participate in solving challenges facing communities and the world, and the ambition to succeed.
5 Learn more at telefonica.com/millennials
7. Millennials Are A Smartphone Generation
Globally 76% say “I own a smartphone”
North America Western Europe Central & Eastern Europe
60%
Laptop 83%
Desktop 50%
Tablet 37%
Laptop 72%
Desktop 49%
Tablet 22%
Laptop 64%
Desktop 56%
Tablet 23%
71% 79%
Asia
Latin America Middle East & Africa Laptop 77%
83%
Desktop 49%
Laptop 62%
Desktop 58%
Tablet 22%
68% 72%
Laptop 66%
Desktop 45%
Tablet 20%
Tablet 31%
Global smartphone penetration
in 2011: 30%
30%*
Learn more at telefonica.com/millennials
8. Constantly Connected, Constantly Online
Globally, Millennials spend an average of 6 hours online every day
North Western Central & Eastern America Europe Europe
7
A i
5
hours 6
hours
i fi
Asia
6
hours
Latin America
Middle East & Africa
5
hours
hours
7
hours
Learn more at telefonica.com/millennials
9. New Media Trumps The Old
For Information And Entertainment
What is the best source for…
C dibl g A developing news Entertainment
story or crisis
Credible coverage
of news
N t h i “R di ”
Internet, including social media Television Printed newspapers/magazines
Learn more at telefonica.com/millennials 9
Not showing Radio
10. True Across Regions…
What is the best source for…
Credible coverage of news Entertainment
Internet, including social media Television Printed newspapers/magazines
N t h i “R di ”
Learn more at telefonica.com/millennials10
Not showing Radio
11. Technology Creates Opportunity…
Millennials believe technology can create opportunities for
individuals
69%
“technology creates “technology has
more opportunities
say
made language
for all” as pp
opposed 8 %
87%
barriers easier to
to “a select few”
say
overcome”
“technology has
83%
agree
gy
made it easier to
get a job”
Learn more at telefonica.com/millennials
12. Overcoming Language Barriers
Which of the following statements most closely represents your
opinion on language barriers in the digital age?
Learn more at telefonica.com/millennials
13. And Making It Easier To Get A Job…
Which statement about jobs and technology do you agree with
more?
Learn more at telefonica.com/millennials
14. …Creating Opportunities For All, Rather Than A
Select Few
Which statement about opportunities and
technology do you agree with more?
Countries most strongly
agreeing with this:
Venezuela 88%
Colombia 81%
Germany 81%
Learn more at telefonica.com/millennials
15. However, Technology Is Not An Equalizer
But they also believe technology has widened the gap between
the rich and the poor
“technology has
62% widened the gap
say
g p
between the rich
and the poor” Learn more at telefonica.com/millennials15
16. Concerns About The Rich vs. Poor Exist Across
Regions Except In Latin America and Middle East &
Africa
Global North
America
Latin
America
Western
Europe
Central &
Eastern
Europe
Asia
Middle
East &
Africa
Who Believes
Technology Has
Shrunk The Gap?
Peru 61%
Brazil 57%
Colombia 57%
Egypt 69%
KSA 62%
p Co o b a 5 %
Chile 54%
Venezuela 54%
Learn more at telefonica.com/millennials16
17. Technology Is Also The New Gender Gap
Consider themselves Say “technology technology” has been
Say “technology” is themost
“on the cutting-edge
influential in shaping their
of technology”
outlook on life
technology the most
important field of study to
ensuring future success
Learn more at telefonica.com/millennials17
18. Technology Is Also The New Gender Gap
How much do you agree or disagree with the following
t t t? I th tti d ft h l
Ranked
b Gl b l
Global
North
A i
Latin
A i
Western
E
Central &
Eastern Asia
Middle East
& Af i
statement? am on the cutting-edge of technology
by Global America America Europe
Consider themselves Africa
Europe
“on the cutting-edge
of technology”
Strongly +
Somewhat
agree
80% 69% 87% 70% 89% 83% 87% 72% 77% 65% 74% 63% 83% 79%
Strongly
Agree 23 14 29 17 39 25 28 14 23 10 14 11 31 20
Somewhat 57 55 58 53 50 58 59 58 54 55 60 52 52 59
Agree Somewhat
Disagree 17 25 12 25 9 13 11 24 20 31 22 29 14 19
Strongly
Disagree 3 6 1 5 2 3 2 4 3 5 5 8 3 2
18 Learn more at telefonica.com/millennials
19. Technology Is Also The New Gender Gap
Of the following, which three have been the most influential in
h i shaping g your tl outlook k on lif life t to d t date?
?
Ranked
Global Global North
America
Latin
America
Western
Europe
Central &
Eastern Asia
Middle
East &
Say “ ”
technology” by Europe Africa
has been influential
in shaping their
outlook on Family 81
%
88
%
81
%
86
%
84
%
93
%
81
%
90
%
82
%
88
%
83
%
89
%
67
%
72
%
School/
education
58 64 53 57 65 72 58 66 56 64 60 66 47 57
life
Friends 54 57 53 61 44 46 66 69 58 56 54 58 41 41
Technology 39 22 43 24 44 22 38 20 35 22 37 20 39 34
Economy 29 30 26 23 22 22 24 23 20 18 34 38 29 27
Religion 15 17 22 32 24 31 11 11 12 13 8 7 43 37
19 Learn more at telefonica.com/millennials
20. Technology Is Also The New Gender Gap
Which field of study do you believe is most important for
i g lf t ?
“ ”
Ranked
Global Global North
America
Latin
America
Western
Europe
Central &
Eastern Asia Middle East
& ensuring your personal future success?
Say technology” is
the most important
field of study to
ensuring future
by Europe Africa
success Technology 42% 29% 35% 21% 44% 25% 32% 15% 40% 21% 49% 40% 35% 25%
Economics 18 21 18 16 17 21 20 20 20 30 17 23 19 20
Foreign
Languages 9 16 3 4 11 23 10 19 12 21 10 17 14 20
Science 12 11 15 22 10 11 14 15 10 9 11 7 16 13
Mathematics 5 4 8 6 6 4 7 4 7 3 3 2 7 7
Literature 2 4 3 6 2 4 2 4 2 4 2 4 3 4
20 Learn more at telefonica.com/millennials
22. The Economy Is The Most Important Issue
Outside Of Latin America And Middle East & Africa
The facing the region most important issue where you live
Central & Eastern Europe
#1 Th E North America
Western Europe
#1. The Economy: 34%
#2 Social Inequality: 15%
1. The Economy: 22%
#2. Social Inequality: 17%
#2. Poverty: 17%
Asia
Middl E t Af i *
2. #1. The Economy: 24%
#Social Inequality: 24%
#1. The Economy: 46%
#2. Education: 12%
Middle East & Africa* 1: #1. Terrorism: 19%
#2. Political Unrest: 13%
Latin America*
#1. Social Inequality: 19%
#1. Education: 19%
*The Economy Ranks:
#4 in LatAm (11%)
#4 in MEA (10%)
Learn more at telefonica.com/millennials22
23. For North America, The Inconvenient Truth
Is Still Just That
saying the issue of climate pressing
% change is “very pressing”
North America
Western Europe Central & Eastern Europe
36% 49%
38%
Asia
Middle & Africa
59%
Latin America
East 44%
Countries most
concerned:
70%
Colombia 83%
Chile 72%
Brazil 70%
Globally, 53% of Millennials believe climate change is
“very pressing”
Learn more at telefonica.com/millennials23
24. Few Believe The Economy Is On The Right
Track, Except For Millennials In Asia
Learn more at telefonica.com/millennials24
25. Outlooks Are Bleakest In North America
And Western Europe
Countries most positive:
China 93%
KSA 91%
Chile 90%
Learn more at telefonica.com/millennials25
26. Professional Progressions Are Keeping
Millennials Up At Night
63%
it is difficult for their with romantic
Less concerned
generation to progress from
relationships and
marriage, but
say
school to the workplace
environment deeply concerned
about economic
transitions
39%
they expect to have to
continue working indefinitely
d ill h h say
and will not have enough
money to retire
Learn more at telefonica.com/millennials26
27. These Worries Are Heightened In The
Developed West
% Say it is
difficult for their generation to progress
from school to the
% Say they
expect to have to continue working
indefinitely, and will not have
workplace environment enough money to retire comfortably
Global 63% 39%
North America
58%
Latin America
61%
49%
19%
Western Europe
Central & Eastern Europe
74%
66%
56%
60%
Asia
Middle East & Africa
61%
59%
33%
39%
Learn more at telefonica.com/millennials27
28. They May Not Be As “Professionally Entitled”
As Their Reputation Suggests
Ability to
choose who
you marry
Ability
to vote
Freedom of
expression Privacy Healthcare A decent
paying job
They have strong
expectations for personal
freedoms and privacy, but
many believe a decent paying
job is a “privilege”
Learn more at telefonica.com/millennials28
29. Less Religious Than Their Parents,
But Open To Others’ Religious Beliefs
51% 76% 80%
say they
are less devout
say they are
open toward
say they
would consider
than their parents
other religions
and beliefs outside
their own
marrying someone
with different
religious beliefs
29 Learn more at telefonica.com/millennials
30. Less Religious Than Their Parents,
But Open To Others’ Religious Beliefs
51%
Global North
Latin
America
America
Western
Europe
Central &
Eastern
Europe
Asia
Middle
East &
Africa More devout 12% 13% 16% 9% 12% 11% 21%
say they
are less devout
Less devout 51 50 55 52 46 51 43
than their parents
Equally devout 37 37 29 39 42 38 36
30 Learn more at telefonica.com/millennials
31. Less Religious Than Their Parents,
But Open To Others’ Religious Beliefs
76%
Global North
Latin
America
America
Western
Europe
Central &
Eastern
Europe
Asia
Middle
East &
Africa Very open 37% 38% 46% 37% 21% 36% 39%
say they are
open toward
Somewhat open 39 40 33 38 38 42 38
other religions
and beliefs outside
their own
Not very open 14 13 13 12 23 13 16
Not at all open 10 10 7 13 17 9 6
31 Learn more at telefonica.com/millennials
32. Less Religious Than Their Parents,
But Open To Others’ Religious Beliefs
80%
Global North
Latin
Western
America
America
Europe
Central &
Eastern
Europe
Asia
Middle
East &
Africa Yes 45% 52% 56% 49% 32% 43% 29%
say they
would consider
Maybe 35 27 31 33 46 39 27
marrying someone
with different
religious beliefs
No 19 20 13 17 22 17 42
32 Learn more at telefonica.com/millennials
33. Governments Do Not Reflect Millennials’ Values and
Beliefs, With The Exception Of Asia And Middle East
& Africa
I believe my country’s current political system represents my
values and beliefs (Showing Disagree)
Countries most strongly
disagreeing:
Italy 87%
Spain 79%
Czech Rep.78%
Strongly Disagree Somewhat Disagree
Learn more at telefonica.com/millennials33
34. Yet, The Majority Believe More Regulations On
The Private Sector Will Drive Economic Growth
The best way to drive economic growth in my country is
through…
Learn more at telefonica.com/millennials34
35. Key Driver Of Change:
Belief In The Importance Of Education
of global Millennials believe improving
the access to / quality of education is the
42%
most important way to make a difference
i in th the world
ld 41%
t ti g i t
39%
say protecting our environment
say eliminating poverty
24%
24%
say providing basic food / shelter to people
say promoting sustainable energy
Learn more at telefonica.com/millennials35
36. Belief In The Importance Of Education Is
Consistent Across Regions
% believe the most important
way
to make a difference is
Global North
America
Latin
America
Western
Europe Germany
Central &
Eastern
Europe
Asia
Middle
East &
Africa
Improving the access to and the
quality of education 42% 37% 53% 32% 25% 42% 44% 43%
Protecting our environment 41 29 52 32 39 39 48 24
Eliminating poverty 39 34 46 45 46 37 36 43
Providing basic food and shelter
to people 24 34 22 27 28 25 21 23
Promoting sustainable energy 24 20 19 20 24 12 31 18
Learn more at telefonica.com/millennials36
37. …And The Study Of Choice? Technology
of global Millennials believe an
education in technology is most important
ensuring success
36% to future 20% say economics 4% say mathematics
13% say foreign languages
i
3% say literature
12% say science
Learn more at telefonica.com/millennials37
38. Also Consistent Across Regions
% believe the most important
field of study to ensure personal
future success
Global North
America
Latin
America
Western
Europe Germany
Central &
Eastern
Europe
Asia
Middle
East &
Africa
Technology 36% 28% 34% 23% 25% 30% 44% 30%
Economics 20 17 19 20 23 25 20 19
Foreign Languages 13 3 17 15 9 16 13 17
Science 12 19 10 15 14 9 9 14
Mathematics 4 7 5 5 6 5 3 7
Literature 3 4 3 3 1 3 3 3
Learn more at telefonica.com/millennials38
40. Where Is The “Opportunity” With This
Generation?
Countries most
likely to agree:
KSA 91%
India 87%
South Africa 81%
Learn more at telefonica.com/millennials40
41. Who Can “Make A Difference”?
8 9
a local difference 38% 62% I believe I can make
I don’t believe I can make
a local difference
One person’s participation does
k diff i 54% 45% One person’s participation does
not make a difference in your k diff i
current political system make a difference in your current
political system
a global difference 60% 40% I believe I can make a
I don’t believe I can make
global difference
Learn more at telefonica.com/millennials41
42. Who Can “Make A Local Difference”?
Asia split 50 / 50
8 9
I don't believe I can make a
local difference I believe I can make a local difference
Learn more at telefonica.com/millennials42
43. Who Can “Make A Difference” In The Political
System?
Central & Eastern Europe
least optimistic 8 9
One person’s participation does
not make a difference
One person’s participation does
make a difference
Learn more at telefonica.com/millennials43
44. Who Can “Make A Global Difference”?
Most strongly believed in Latin America
8 9
I don’t believe I can make a global I believe I canmake difference
difference can make a global Learn more at telefonica.com/millennials44
45. “Yes, I Can” Pockets Of Optimism In
Several Key Countries
% saying “I believe I can make a global difference
difference””
30D%E
8
8
US US 52% SP
RU 22R%U
FFRR 21% CZ C2Z8%
JP 22%
CN 27% JP
UK 37U%K DE 9
8
8
8 8
8
68%
EG
EG 60%
KO KO 52%
SP29%
9
88
9 9
9
9
9
MX VZ 66%
CO 73%
PEPE 68%
53% IN 9
9
BR
BR 58%
ZA 68%
AR
Globally, 40% of
Millennials believe
9 9
8 CL 58%
AR 47%
they can make a
global difference
Learn more at telefonica.com/millennials45
46. China Vs. India
India has the world’s largest Millennial population
d and a l g large, f fast-tg i growing g economy b t
but…
Millennials all over the world predict China will drive the global
economy global contender
economy. Few Millennials consider India to be a contender,
except for those in India…
In your opinion, which country or countries will be the biggest driver(s) of growth for
h l b l i h 10 ?Pl l ll h l
Global Indian
the global economy in the next years? Please select all that apply. Millennials Millennials
China 58% 44%
US 31% 36%
Japan 22% 29%
India 22% 60%
Germany 13% 13%
Brazil 12% 8%
UK 12% 17%
Russia 11% 12%
46 Learn more at telefonica.com/millennials
47. The Gap In Asia:
China Is Fueled By A Great Economy, While India
Is Fueled By A Sense Of Opportunity
Chinese Millennials Indian Millennials
93% % say their country’’s ““best days are ahead”” 81%
76% % say the economy in their region is headed
in the “right direction” g 55%
50% % say “globalization creates more
opportunities for all” 69%
43% % say “I believe I can make a local 80%
difference” 52% % say it is important to “be an
entrepreneur” entrepreneur 80%
Learn more at telefonica.com/millennials47
49. Millennial Leaders: The Global 11% Who Will
Drive Change Through Technology
We have identified a key subgroup in the
Millennial generation. Instead of traditional
metrics like socioeconomic status, Millennial
Leaders are defined by technology and
opportunity.
Millennial Leaders are found at the intersection of:
“Strongly / Somewhat Agree” I have
opportunities in my country to
“Strongly Agree” I am on
the cutting-edge of
“I believe I can make
a local difference”
become an entrepreneur or develop
and bring an idea to market
technology
Learn more at telefonica.com/millennials49
50. Millennial Leaders: Where Are They In The
World?
Top 14 B tt 13
Country % of country respondents that are
Millennial Leaders
Bottom Country % of country respondents that
are Millennial Leaders
Colombia 27%
Peru 26%
KSA 26%
Germany 12%
Israel 12%
Argentina 10%
Chile 22%
Venezuela 22%
India 22%
Turkey 10%
Egypt 8%
China 7%
Mexico 21%
South Africa 20%
Brazil 18%
Spain 6%
France 6%
Czech Republic 6%
US 16%
Australia 15%
Poland 14%
p
Russia 6%
Italy 4%
Korea 2%
Canada 13%
UK 13%
Japan 1%
Global N Size MOE
Millennial Leaders 1,600 +/-2.5%
Learn more at telefonica.com/millennials
51. Millennial Leaders:
More Influenced By Technology
Of the following, which three have
been the most influential in shaping
your outlook on life to date?
Global
Millennials
Millennial
Leaders
Family 85% 82%
School 61% 55%
Friends 56% 48%
Technology 30% 44%
Economy 29% 31%
Religion 16% 17%
Media 15% 14%
Government 8% 9%
Learn more at telefonica.com/millennials51
52. Millennial Leaders: Armed With Smartphones
And An Excellent Comfort with Tech
How would you describe your personal
knowledge and comfort level with
technology?
Global
Millennials
Millennial
tec o ogy? Leaders
“Excellent” 30% 72%
What kind of access do you have to the
following technological devices?
% say “I own it”
Global
Millennials
Millennial
Leaders
Smartphone 76% 82%
Laptop 74% 80%
Desktop 50% 66%
Tablet 28% 46%
Learn more at telefonica.com/millennials52
53. Millennial Leaders: Optimistic
How optimistic are you about your
future?
Global
Millennials
Millennial
Leaders
“Very optimistic” 32% 61%
In general, do you think your
country’’s best days are ahead, or Global
Millennial
behind?
Millennials
Leaders
“My country’s best days are
ahead” ahead 67% 79%
Do you believe you can make a Global Millennial
global difference? Millennials Leaders
“I believe I can make a global
difference” 40% 74%
Learn more at telefonica.com/millennials53
54. Millennial Leaders: Career-Oriented
How important or unimportant are each of the following life accomplishments
to you personally?
“ ki Making i it to h the top of f your career” (”( Very i important)
)
66% 43%
Millennial Leaders GlobalMillennials
In your opinion Global Millennials
opinion, how easy or difficult is it for your generation to progress from
school to the workplace environment?
“Easy” (Very + 61% 38%
Easy somewhat easy)
Millennial Leaders Global Millennials
Learn more at telefonica.com/millennials54
55. Millennial Leaders: Civically Engaged,
Empowered To Drive Change Through Technology
How often do you participate in your country’s political process (e.g. voting, contributing money to a political candidate, etc.)?
“Always participate” 46% 28%
Technology mademe my Millennial Leaders Global Millennials
has made me better informed about political issues in country
“Strongly agree” 67% 38%
Millennial Leaders Global Millennials
Social media plays an important role in current political events and movements in my country
“g y Strongly g
agree” 60% 33%
Technology has made my government more transparent
Millennial Leaders Global Millennials
“Strongly agree” 45% 19%
Millennial Leaders Global Millennials
Learn more at telefonica.com/millennials55