This document discusses the rapid changes in communication and technology, highlighting the immense growth of information and the shifting dynamics in employment and social media. It presents statistics on population, job markets, and digital trends, indicating that students are being prepared for future roles that are not yet defined. The conclusion emphasizes the importance of social media and peer recommendations over traditional advertising in the evolving landscape of consumer behavior.

1. Morris Communicatie B.V.
Communication
Trends
Yvette van Braam Morris, January 2010

2. DID YOU
KNOW

3. Sometimes size
does matter

4. If you’re one in a million in China…

5. ..there are 1,300 people just like you

6. In India there are 1,100 people
just like you

7. The 25% of the population in China
with the highest IQ is..

8. … is greater than the total population
of North America.

9. In India, it’s the top 28%

10. They have more smart kids
than we have kids

11. DID YOU
KNOW

12. During the course
of this presentation…

13. 2 babies
will be born in the Netherlands
244 babies
will be born in China
351 babies
will be born in India

16. 1 out of 4 workers today
is working for a company they have been
employed by for less than one year

17. more than 1 out of 2
are working for a company they have
worked for for less than five years

18. We are currently
preparing students
for jobs that
don’t yet exist..

19. Using technologies
that haven’t
been invented..

20. In order to
solve problems
we don’t know
are problems yet.

22. Richest in the world
Dominates the world trade
Booming exchange trades
Flourishing culture
Strongest education system
World center of innovation and invention

23. The Netherlands… in the 17th century

24. DID YOU
KNOW

26. There are over 2.7 billion searches
performed on Google each month

27. To whom were these questions addressed
before Google?

28. The number of text messages
sent and received every day
exceeds the total
population of the planet

29. It is estimated that 40 exabytes (4.0 x 1019)
of unique new information
will be generated worldwide this year.

30. That is more than in the
previous 5,000 years.

31. The amount of new technical information is
doubling every 2 years

32. For students starting a four-year
technical or college degree,
this means that…

33. half of what they learn in their first
year of study will be outdated
by their third year of study.

34. By 2010 it is predicted to
double every 72 hours

35. DID YOU
KNOW

36. Social media are
the #1 activity on the web

38. Years to reach 50 million users
Radio (38 years)
TV (13 years)
Internet (4 years)
iPod (3 years)
…

39. Facebook added 100 million users
in less than 9 months
iPhone applications hit 1 billion
in 9 months

40. % of companies using
LinkedIn as a primary tool
to find employees… 80%

41. The fastest growing
segment on Facebook…
55 to 65 year-old females

42. 80% of Twitter usage is mobile
people update anywhere, anytime…
imagine what that means for
bad customer experiences?

43. What happens in
Vegas stays….
on Youtube,
Flickr, Twitter,
Facebook….

44. The #2 largest search engine in the world is…
Youtube

45. 25% of search
results for
brands are
links to
user-generated
content

46. 34% of bloggers post opinions about
products & brands

47. 78% of consumers trust
peer recommendations

48. Only 14% trust
advertisments

49. Record declines at largest newspapers
because we no longer search news,
the news finds us.

50. In the near future we will no longer
search for products and services
they will find us via social media

51. Successful companies
in social media
listen first,
sell second

52. So, what does it all mean?

53. shifthappens

54. NOW YOU
KNOW