Digital marketing trends in 2018 will revolutionize the industry. Traditional marketing has limited audience and delayed communication, while digital marketing allows targeted, versatile, and immediate communication. To stay competitive, businesses must recognize that 58% of searches are now on mobile devices and people's habits have changed. Social media like Facebook and Twitter have become important platforms where customers are already active and making purchases. Creating video content provides a strategy to generate leads and convert them by placing a business across social media and mobile channels. To grow, businesses must implement a digital strategy as customers now search online before buying and businesses need to be findable on the web.