Digital marketing has become the most effective mode of marketing due to the global pandemic and increased time spent online in 2021. The use of artificial intelligence in digital marketing has grown as it helps target specific audiences that may be interested in particular products and services. Popular digital marketing tools include search engine optimization, search engine marketing, social media advertisements, and email marketing. Emerging trends that became widely used during the pandemic include chatbots and personalization to provide customized experiences to customers online.

1. Marketing Trends in 2021

2. Marketing remains to be one of the most important
elements in running a successful business. With the
dawn of the digital age in the 21st Century, marketing
has also been digitized. In 2021, due to the influence of
the global pandemic, we saw many emerging online
entrepreneurial initiatives that used digital platforms
(or ingredients) to market their goods and services. Due
to the emergence of the digital age and lock down
during the pandemic, digital marketing has now come
to be considered THE most effective mode of
marketing.

3. AI in marketing has taken grown in usage since it helps
target specific audiences that can be potential buyers
of goods and services that interest them. Search
queries, hashtags, and topics that people are interested
in help determine the type of ads a person will see
during their online browsing activities. The AI systems
tend to draw patterns from people’s online presence
ensuring that marketing budgets are effectively utilized
and people only see ads of products and services that
they’re interested in.

4. Some of the most popular digital marketing tools that
are currently being utilized include: Search Engine
Optimization, Search Engine Marketing, Social Media
Advertisements, Email marketing, etc. Software and
CEO Hacks such as Google Ads, MailChimp, Ahrefs,
Facebook Insights, etc have now become an industry
norm, and any organization interested in developing
online marketing strategies has to incorporate their use
into it’s overall strategy.

5. Some digital marketing trends that have become widely
accepted during the Pandemic are chatbots and
personalization options. Chatbots allow customers and
site visitors to interact with the sellers through having a
conversation. They help customers feel heard and
validated, and sites that utilize them have reported
increased sales. Apart from this, personalization
options are also greatly preferred by customers all
across the globe. They help make customers’
interactions with businesses more intimate and
trustworthy.

6. Amazon and Netflix are famous because of the
suggested movies/products that they display for all
their clients following their browsing patterns, making
it easier for people to find shows and movies they are
interested in.

7. Other online marketing tools such as video marketing,
influencer marketing, Instagram reels, and YouTube
shorts have also become quite popular through the
Pandemic. With people stuck at home and mobile
screen-time peaking, it is easy to follow influencers and
get attached to their content over time. Influencers
have the power to easily influence their followers into
buying certain products through thoughtful
endorsements.

8. Hence, if we look at the pandemic-struck world in
2021-2022, we see digital marketing greatly taking over
all conventional marketing strategies with people stuck
at home and social media use escalating many folds. AI
use within marketing also shot greatly since it helps
target specific audiences and increases precision.

9. Hence, if we look at the pandemic-struck world in
2021-2022, we see digital marketing greatly taking over
all conventional marketing strategies with people stuck
at home and social media use escalating many folds. AI
use within marketing also shot greatly since it helps
target specific audiences and increases precision.

10. If we can help with these trends or to get your digital
marketing strategy in order, feel free to contact us.