The document provides 40 expert predictions for the future of marketing in 2014 from various business and marketing professionals. The top 5 takeaways from the predictions are that marketing will be more targeted and custom, more human and friendly, digital adoption and social media focus will increase, data analytics will become more prominent, and technology usage for marketing will rise. The predictions cover trends such as increased focus on content marketing, personalization, mobility, data usage, and partnerships.
Social Media Marketing Framework That Works For B2B BusinessesDigital Vidya
How to create a successful strategy for implementing Social Media Marketing, Campaigns in B2B Businesses. This presentation explains the Social media marketing framework that works for B2B businesses.
Case View with Prince Khanna - Social Media Influencer MarketingET Cases
Prince is the Founder & CEO of Eleve Media – India’s top-most Influencer Marketing platform, enabling marketers to co-create content with online Influencers, Celebrities & Bloggers.
With over 8 years of experience in the Digital Media and Marketing space, Prince has previously spearheaded MensXP.com the business unit of Xpert Media Technology and India’s fastest growing E-mag in the Men Lifestyle domain, for Sales and Management of Digital Advertising in the Indian & International markets.
Prince started his career in the Digital Media space with Quasar Media and later drove Media Sales effort for Web18’s flagship product Money Control.
SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.
Digital marketing success is hinged on social currency.
Everywhere you look, there seems to be a growing dissonance between brands and their digital marketing offerings.
Social Media Marketing Framework That Works For B2B BusinessesDigital Vidya
How to create a successful strategy for implementing Social Media Marketing, Campaigns in B2B Businesses. This presentation explains the Social media marketing framework that works for B2B businesses.
Case View with Prince Khanna - Social Media Influencer MarketingET Cases
Prince is the Founder & CEO of Eleve Media – India’s top-most Influencer Marketing platform, enabling marketers to co-create content with online Influencers, Celebrities & Bloggers.
With over 8 years of experience in the Digital Media and Marketing space, Prince has previously spearheaded MensXP.com the business unit of Xpert Media Technology and India’s fastest growing E-mag in the Men Lifestyle domain, for Sales and Management of Digital Advertising in the Indian & International markets.
Prince started his career in the Digital Media space with Quasar Media and later drove Media Sales effort for Web18’s flagship product Money Control.
SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.
Digital marketing success is hinged on social currency.
Everywhere you look, there seems to be a growing dissonance between brands and their digital marketing offerings.
Insights Success is a platform that focuses distinctively on emerging as well as leading IT companies, their confrontational style of doing business and way of delivering effective and collaborative solutions to strengthen market share.Our magazine talks about leaders and orators from the world of technology, which includes CEO’s, CIO’s, VP’s, Managers and other professionals who had set a benchmark in the revolution of IT industry.
Insights success the 10 most valuable digital marketing companiesMerry D'souza
Insights Success is a platform that focuses distinctively on emerging as well as leading IT companies, their confrontational style of doing business and way of delivering effective and collaborative solutions to strengthen market share.Our magazine talks about leaders and orators from the world of technology, which includes CEO’s, CIO’s, VP’s, Managers and other professionals who had set a benchmark in the revolution of IT industry.
Influencer marketing has never been more important with years passing by. The consumers continue to trust word of mouth over all other forms of marketing. With the rise in the adoption, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity.
From celebrities to the rising class of micro-influencers - experts in a specific topic with smaller, but more highly engaged audiences -- influencers are emerging as a critical marketing tool for brands large and small.
Influencers help brands grow awareness and consideration. Increasingly, they’re also helping drive sales.
In order to understand the changing face of influencer marketing, and gain valuable insight into where the Influencer Marketing space is headed, Buzzoka.com decided to survey both sides of the coin. The Brand Custodians and the Influencer Ecosystem.
Digital Marketing & Revenue Generation: A Framework for Accountable MarketingComplexant
In today’s digital marketing landscape there are no more excuses. Gone are the days where we would buy ads and hope for the best. Today, we have access to data that marketers could have only wished for a few years ago.
As a result, CEOs now want marketers to become 100% ROI-focused. Unfortunately less than 1 in 3 companies are able to properly calculate marketing ROI.
In this guide we look at the Accountable Marketing Methodology that we developed at Complexant to provide you with a structured approach to work from and build upon. Any marketing department can use this methodology to go from a traditional or lead-gen focused marketing organisation to an accountable, revenue-focused marketing organisation.
We will look at:
- How the Media Landscape has changed and how that affects the role of marketing.
- The CAM Methodology for Accountable Marketing.
- The Four Revenue Pillars and 5 Revenue Milestones.
- Why (new) Digital Marketing tactics aren't the answer.
While each and every organisation is unique and the scope of this guide only scratches the surface of the overall revenue marketing discussion - we hope you will find it valuable as a reference point to build upon when your formulating your own plans.
For more stuff like this visit our blog at http://www.complexant.com
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
Digital marketing is essential to the
success of every business today, which
means the opportunities for talented
and diligent people are growing fast.
This eBook will help you navigate with
the basics of the digital marketing
industry and what it takes to launch a
career in the field.
You’re probably very familiar with
both traditional marketing and digital
marketing, but just to set the stage,
traditional marketing falls under
billboards, print (think magazine or
newspaper ads), television and radio commercials
Here are the top five digital marketing trends every African brand should watch out for and leverage.
1) Creative Content will remain KING — only with the right distribution strategy!
2) Customer Capital — where Consumers and Followers will make or break brands
3) Integrated Marketing & Communications — or simply put PR X Marketing X Digital on steroids
4) Seamless user experience will become a must have as the omni-channel experience starts its reign
5) Blockchain technology in marketing, content & advertising will become much more pronounced
(Part 2 of 6) #1 Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include creating a content marketing plan, keyword research and content ideation.
Thought Leadership: The Content Marketing Your Audience Actually Buys.Jon Lombardo
There's a massive difference between content marketing and thought leadership. We explore the difference and show you how to produce thought leadership, the content that actually drives the buying process.
Insights Success is a platform that focuses distinctively on emerging as well as leading IT companies, their confrontational style of doing business and way of delivering effective and collaborative solutions to strengthen market share.Our magazine talks about leaders and orators from the world of technology, which includes CEO’s, CIO’s, VP’s, Managers and other professionals who had set a benchmark in the revolution of IT industry.
Insights success the 10 most valuable digital marketing companiesMerry D'souza
Insights Success is a platform that focuses distinctively on emerging as well as leading IT companies, their confrontational style of doing business and way of delivering effective and collaborative solutions to strengthen market share.Our magazine talks about leaders and orators from the world of technology, which includes CEO’s, CIO’s, VP’s, Managers and other professionals who had set a benchmark in the revolution of IT industry.
Influencer marketing has never been more important with years passing by. The consumers continue to trust word of mouth over all other forms of marketing. With the rise in the adoption, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity.
From celebrities to the rising class of micro-influencers - experts in a specific topic with smaller, but more highly engaged audiences -- influencers are emerging as a critical marketing tool for brands large and small.
Influencers help brands grow awareness and consideration. Increasingly, they’re also helping drive sales.
In order to understand the changing face of influencer marketing, and gain valuable insight into where the Influencer Marketing space is headed, Buzzoka.com decided to survey both sides of the coin. The Brand Custodians and the Influencer Ecosystem.
Digital Marketing & Revenue Generation: A Framework for Accountable MarketingComplexant
In today’s digital marketing landscape there are no more excuses. Gone are the days where we would buy ads and hope for the best. Today, we have access to data that marketers could have only wished for a few years ago.
As a result, CEOs now want marketers to become 100% ROI-focused. Unfortunately less than 1 in 3 companies are able to properly calculate marketing ROI.
In this guide we look at the Accountable Marketing Methodology that we developed at Complexant to provide you with a structured approach to work from and build upon. Any marketing department can use this methodology to go from a traditional or lead-gen focused marketing organisation to an accountable, revenue-focused marketing organisation.
We will look at:
- How the Media Landscape has changed and how that affects the role of marketing.
- The CAM Methodology for Accountable Marketing.
- The Four Revenue Pillars and 5 Revenue Milestones.
- Why (new) Digital Marketing tactics aren't the answer.
While each and every organisation is unique and the scope of this guide only scratches the surface of the overall revenue marketing discussion - we hope you will find it valuable as a reference point to build upon when your formulating your own plans.
For more stuff like this visit our blog at http://www.complexant.com
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
Digital marketing is essential to the
success of every business today, which
means the opportunities for talented
and diligent people are growing fast.
This eBook will help you navigate with
the basics of the digital marketing
industry and what it takes to launch a
career in the field.
You’re probably very familiar with
both traditional marketing and digital
marketing, but just to set the stage,
traditional marketing falls under
billboards, print (think magazine or
newspaper ads), television and radio commercials
Here are the top five digital marketing trends every African brand should watch out for and leverage.
1) Creative Content will remain KING — only with the right distribution strategy!
2) Customer Capital — where Consumers and Followers will make or break brands
3) Integrated Marketing & Communications — or simply put PR X Marketing X Digital on steroids
4) Seamless user experience will become a must have as the omni-channel experience starts its reign
5) Blockchain technology in marketing, content & advertising will become much more pronounced
(Part 2 of 6) #1 Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include creating a content marketing plan, keyword research and content ideation.
Thought Leadership: The Content Marketing Your Audience Actually Buys.Jon Lombardo
There's a massive difference between content marketing and thought leadership. We explore the difference and show you how to produce thought leadership, the content that actually drives the buying process.
No social media strategy at your nonprofit? No worries! Use social media as your content marketing playground. Presented at Social Media for Nonprofits, San Francisco, October 2013
6 Tools and Software you should use to filter the internet for content curati...Brian Fanzo
Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this!
"Use Automation to give you more time to be human on social!" - Brian Fanzo
"Listen to your community!
Dynamically find and curate content!
Add your insights & give your followers a reason to follow you!" - @iSocialFanz
Developing a Content Marketing Strategy for Your BusinessChristian Buckley
Six steps to developing a winning content marketing strategy and jump-starting your overall marketing plans. Presentation given at the 2013 Microsoft Worldwide Partner Conference (#WPC13) in Houston, Texas by Christian Buckley (@buckleyplanet), evangelist for Axceler (www.axceler.com).
Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social A...AdStage
Sahil Jain, CEO of AdStage, reveals insights on how to tie advertising to marketing automation campaigns to drive more opportunities and revenue. Learn from his presentation at HubSpot's INBOUND 2016
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement and viral potential than other kinds of content. This presentation is about how to tell stories in business and on websites.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Take a look at all things important around Social CRM. We curated a list of multiple segments from the CRM industry to provide you a bigger picture about the need and effect of CRM. We have also provided a list of do’s and don’ts to enhance your CRM practices. Take a look!
Why Food Tech Brands Love Social Media?Simplify360
Over the past few years food brands have taken to the digital world quite aggressively. With aggregator companies coming in, the social media presence of food tech brands such as Foodpanda, Zomato, Tinyown and more have increased immensely.
We did a comparative study of these brands and their behavior on social media to find out the various ways they use to promote themselves. Take a look for yourself and be amazed by the effort these companies make!
Uber and Ola are the Biggest Rivals on Social MediaSimplify360
If opinions expressed on social media based on user experience is to be believed, Cab aggregators might have to really work on the trust factor. According to our study, among the top 4 players in the industry, Meru cab is the least trusted operator with user opinions analyzed that the aggregator is unsafe. On the other hand the top performer in the industry, Ola cabs has a fifty-fifty split between those who feels safe and unsafe.
Ola and Uber cab services are in a neck to neck competition in most measurement parameters. Here's a report about the complete story.
Social Media Creates Greater Hype on Maggi CrisisSimplify360
After being found guilty of using high amounts of lead and MSG in their noodles, Nestle's Maggi is now off every shops shelves in India. This crisis has led to over 4 lakh conversations on various social media channels, over a period of few days.
Simplify360 took a deeper look into the situation and found few interesting facts about the reaction Maggi generated on social media over the past few days. While it is sad that the kid's as well as mom's favorite noodles will no longer be available, is this really being accepted by the masses? Let's find out
Guide to Using Social Media for BrandingSimplify360
Social Media has become one inevitable space in today's date. Being present and using it efficiently can help reduce your branding costs and also reach you to a larger audience.
This is not just true in the case of personalities, but nowadays, even companies are using it actively to promote their brand name. Here's are a few examples explaining how to do branding the right way.
6 Ways to Get the Best Out of Content MarketingSimplify360
Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.
Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.
8 Ways to Design the Best Social Media Policies by the GovernmentSimplify360
Social Media is almost an inevitable platform for all forms of organisations. Whether it is a private ltd. company or a government organisation, there is no better way to reach the target audience, than taking the social media way.
We have taken a look at various social media policies adopted by governments from across the world and come up with solutions for the same.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
Access to Social Media Should be Banned in OfficesSimplify360
While most organisations today believe in going all live on various social media channels, there are still a few offices which do not allow the use of Facebook, Twitter, Instagram, for that matter even Google!
Is this actually helping the organisation increase their productivity or affecting it adversely. Here's why Social Media usage should be allowed in offices.
Top 5 Social Entrepreneurs and How They Nailed ItSimplify360
Entrepreneurship is one of the most prominent things in today's date. However, social entrepreneurs are still a few. Not many have been able to reach great heights with their ideas.
We have listed 5 ways which successful entrepreneurs adopted to make it big. Here's how they nailed it.
Nepal Earthquake Leaves Social Media ShakenSimplify360
As hard the intensity of the earthquake was, Nepal's recent disaster, the huge earthquake also affected social media in high intensity. People were stunned by the damage this natural disaster had caused and the same reflected on platforms like Twitter and Facebook as well.
Here's a look at how social media was flooded with information about the earthquake as soon as people got to know about it.
Vodafone Zoozoo Has the Highest Fans on FacebookSimplify360
Social Media has taken almost all forms to business to greater heights. Most companies today believe in using the social media platforms like Facebook and Twitter to popularize their brands.
Here's a look at which telecom brands are performing better on social media.
Choosing one among an array of amazing people we look up to on a regular basis is a difficult task. Especially considering the fact about leadership. Leading is a quality and the parameters to measure it are many.
Therefore we have taken into consideration a few characteristics such as charisma, success, work life and their worth in terms of money to select 5 business people who we thing are the best.
E-Commerce In US-Social Media CampaignsSimplify360
E commerce is one industry which has grown immensely over the past few years. Therefore, their social media campaigns cause almost an outrage among their fans. We have selected a few top E-commerce companies from US who have amazing social media presence.
Take a look at the presentation below to get a better understanding of the campaigns.
The world has developed faster than humans even imagined it to. It is coming to a stage where almost everything is beginning to depend on internet. So, what exactly is Internet of Things? Anything and everything which can be assigned an IP address and provided the ability to transfer data can be branched under internet of things.
While it is still a human who operates a computer, when it comes to storing and remembering data, a computer might perform better. This being said, humans have become completely dependent on a system in every walk of their life. Some companies have utilized this opportunity and also leveraged it to derive profits. This has also helped people keep track of latest happenings, of things that they like and more.
Most companies today have separate programs which helps in bringing the employees of the organisation together and teaches them to work in a team environment. It is also one of the typical questions asked during interviewing a candidate, whether team work is one of their strength or not.
Although giving a definite answer to what really drives team work is difficult, as it may vary from good leadership to understanding among the team members, here's a list of few ways which can be used to enhance team values and work towards a successful company.
Delhi Airport Never Fails To Wish Their PassengersSimplify360
Airports today have gotten a completely changed look. gone are those days when passengers had to look at each other's faces until their flights were ready to board. Today, the airports look more like a shopping mall.
This change has been brought about to make the passengers more comfortable, welcome and to keep them engaged. After all a pleasant journey begins at the airport!
#WhoMadeMyClothes Garners 16K likes on FacebookSimplify360
Two years ago one of the harshest industrial incident occurred in Dhaka. Rana Plaza, one of the most popular fashion cloth production destinations collapsed, killing close to 1000 people and injuring another 2,500. This was considered a result of not worry about the conditions the real producers work in and blindly participating in the race to produce the best fashion collections.
As a tribute to this tragedy, Fashion revolution, an online revolt was started which gained much popularity. It invited people to wear their clothes inside out and show the brand tag on them, with a question ‘who made my clothes?’ This was to increase transparency between the buyers and sellers of the clothes.
IPL's Opening Week Receives Over 186K MentionsSimplify360
This year IPL almost seems to be a hush hush game. Compared to years in the past. Lesser publicity, lesser number of ads and an uninterested audience. However, for cricket lovers, it sure does not make any difference.
That is exactly the reason why Twitter is flooded with tweets about the IPL. With 88.5% buzz on twitter alone, it sure is not a lost game!
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Top 5 Takeaways
• Marketing will be more targeted and custom
• It will be more human and friendly
• Adoption of Digital will increase; Social Media will get
more focus
• Data and analytics will get more prominence
• Technology usage for marketing will increase
Based on the views expressed by experts.
Experts chosen from Business and Marketing field. It spanned from bloggers, business heads, CMOs, Social
Media Celebrities, analysts and more.
3. 2014 will be the year of awakening where marketers
will look back at the chaotic years & cut through the
mindless buzzwords and start rethinking.
If this doesn’t happen, we are doomed.
Deep Sherchan
CMO & Co-founder, Simplify360
@bexdeep
4. Marketing in '14 will be tough, dynamic and
value based.
Chances are, marketing will not only be
competitive but also exploitative.
Rajendra Khetan
Chairman – Khetan Group
5. Marketing will be intimate with its customers.
Marketers will know more about their habits and needs.
Anil Modi
Founder and CEO at Ananto
6. Marketing will be more digital. If you haven't
embraced digital in time, you will be
obsolete, like Kodak.
Tinu Cherian Abraham
Wikipedia Admin,
Associate Manager @ UST Global,
Twitter Celebrity
7. Innovations will take centre stage in this new hyper-local
world. A great deployment of agnostic connectivity over
native communication will be the solution. We have many
such dreams for the new world order. Computers will not be
needed. Touch point management will be a brand manager’s
new role.
Arnab Mitra
CEO & Co-founder, Liqvd Asia
Director, DMTI
8. By the customer, for the customer.
Pradeep Chopra
CEO & Co-founder, Digital Vidya
Influential speaker,
Digital Media Visionary
9. In 2014, Marketing will be focused on building a tribe of
faithful rather than finding yet another glossy way to sell.
Ujwal Thapa
Chairman, Bibeksheel Nepali
Politician, Entrepreneur, Blogger
10. User Generated Content (UGC) will be the buzz word,
brands will invest more on high value content as
customers will be decision makers and influencers.
Sneh Sharma
Co-founder & Director, Webenza
11. Since I am developing a SaaS solution to be used by
Academics and students at universities, I will be marketing
primarily the "old fashion" way - conference presentations,
journal/magazine publications, and in person sales pitch
with some social media for broader exposure. But as a startup, I will be marketing to one client at a time.
Garfield W. Fisher
CEO – Basemetrics
12. It will all be about partnerships with people of influence, brands will
continue to pair with bloggers and their readers. Not just bloggers
but people of influence to gain access to their networks and lend the
brand a voice it would not otherwise have without the partnership.
Everything is short format content and visual as well and will
continue to be in 2014
Jess Loren Popov
SVP – Legacy Marketing Partners
13. Content Marketing, the backbone of both
Search & Social Marketing will be the mantra
for 2014
Rashmi Putcha
CEO – DMTI, India
14. My prediction for 2014 is big data from social starts driving
big revenue. From Apples' recent acquisition of Topsy is
writing on the wall.
This says their is a lot of hidden marketing value behind big
social data and turning that marketing sense into dollars will
continue to be the key for 2014.
Justin R French
CEO & Founder, The Social Business Guy
Specialist, Social Networking San Diego
15. Marketing = Participation.
It will mean that brands will have to create avenues for
involving customers at every step including the innovation
process. All efforts will need to be measured and scaled up
based on this single metric - Participation!
Preetham Venkky
Digital Strategist & Business Head,
KRDS, Singapore
16. Marketing in 2014 will primarily bank on personal
touch and human values. Every product and
service will start promoting on how lives can
change; instead of talking about a
product/service in detail.
Vijay Raj
Founder & Photographer @ iClickd
Social Media Celebrity,
Former Microsoft MVP
17. Marketing will be built into the product
through behavioural engineering.
Shira Abel
CEO - Hunter & Bard
18. Multichannel marketing and better
attribution will change the media mix
and how we plan and measure
marketing campaign outcomes.
Gautamm Mehra
C.O.O. at Ultraviolet Digital
19. 2014 will continue to shift to mobile and
social, brands will start responding to their
social mentions and stop ignoring most of the
comments and posts they receive.
Agmon David Porat
Entrepreneur,
social Media Innovator
Bio medical engineer
20. FOAMo
More FRAGMENTATION of social networks. More ONETO-ONE or personalisation creeping into marketing.
More AUTOMATION of marketing with new tool sets.
More MOBILITY... 2014 for me is the year of FOAMo
Nishad Ramachandran
Vice President, Hansa Cequity
21. Marketing will be more humanized in 2014.
Both marketers and Tools will focus on giving
value to whom they are marketing to.
Suresh Babu
Founder & CEO,
Web Marketing Academy Bangalore
22. More and more Marketers will endorse
content marketing to reach out to users.
Relevant and useful content will be in
demand in 2014.
Kapil Ohri
Planning Director
Ogilvy & Mather
23. Marketers in 2014 will face many more options and channels
to build brand awareness. This will create opportunities and
challenges. At the same time, there will be a significant
focus on how to best measure ROI of marketing spends and
how to optimize investments across channels.
Anunay Gupta
COO & Co-founder, Marketelligent
24. Content marketing will continue to be king
with brands recognising the need for strong
storytelling. Which incidentally is good news
as I am a content marketer!
Sharon Aneja
Lead social media strategist,
Cedar Communications
25. Marketing in 2014 will be increasingly data driven.
In an increasingly connected and media-flooded world,
personalisation and relevance will be essential.
Vikas Tandon
Founder & Managing Director,
Indigo Consulting
26. Marketing will see two major trends in 2014.
1. Experience creation is the key to marketing and it will dominate
the scene.
2. Marketers need to master the application of digital technologies
to activate their brands across channels seamlessly.
Muki Regunathan
Founder & CEO, Pepper Square
27. Marketing in 2014 will see more efforts towards result driven
activities rather than just getting numbers and hashtags out.
It will also see many new entrants , yes, still a large number of
brands haven't even initiated their digital presence. Content and
Media spends will be the two pillars of digital strategies in the
coming year.
Ankita Gaba
CEO & Co-founder, SocialSamosa
28. Marketing will move beyond social
media and on to mobility devices where
we shall see more transactions than on
other devices.
Ashish Adani
Director, Havas Media
29. Content Marketing would be the focus of B2B businesses.
Businesses will invest more resources in creating
sharable/actionable content.
As a platform, Google+ will help businesses in Social & SEO
side, and will get more prominence in 2014.
Aakar Anil
Founder and Blogger, Aakarpost
Internet Marketing Specialist @ CloudFactory
30. As people's attention spans get shorter,
marketing content need to be more "crisper".
Hence clarity of messaging combined with
brevity will win the game in 2014.
Rajiv Mathew
Head of Marketing,
Compassites Software
31. In spite of being the most cost effective medium, and backed by
measurable data, digital medium has been grappling in the dark to
make its existence felt. In my belief 2014 will be about focussing on
'Brand' than on the channels and services.
2014 should be the year where Brand can be launched digitally and
taken offline.
Jaitrali Chatterjee Jhanjharya
Chief Marketing Ideator @ Ideatelabs
32. Digital media is enabling `close encounters' with the
consumer at a mass media level. Marketers will increasingly
garner first hand and accurate consumer insights and shape
communication that works, and the trend has already
begun.
Chaaya Baradhwaaj
CEO & Founder, BCWebwise
33. Marketing in 2014 would be mean the business of
promoting and selling products using methods and
channels that human mind cannot think of.
With advances in Big Data and Analytics, it is the start
of an era where marketing would start where the
human mind stops!
Krishnadas Nanath
Faculty at IMT Dubai and IIM Indore;
Doctoral Student IIM K
34. Marketing will mostly be customized and targeted.
Email, mobile, social, and inbound marketing will be
the most popular and beneficial marketing channels in
2014.
Mohammed Ihsan
Co-founder and CTO, EBSM
35. Marketing will be partnership based in
2014 for reaching same Target Group.
Amit Agrawal
Co-founder and CEO,
SparrowSMS
36. Better integrated, where your digital experiences move
to the real world (probably even real-time) via mobiles,
tablets, interactive OOH etc., and where your real
word experiences are better customized via data
assimilated & analysed via the digital medium.
Saurabh Parmar
Founder & CEO, Brandlogist
37. Web marketing is undergoing a transition - we are now living in the
PCO era of telecom (where the bandwidth was there but devices &
apps were not there, hence the PCO's which are now obsolete)
likewise the shift of the web marketing console to a user will happen
where smarter tools will enable Mom & Pop shops to drive their own
course with complete control of their ROI.
Tenzin Thargay
Co-founder & CEO,
Rocketsandwich
38. 2014 will be the year of personalized marketing.
Marketers will have to create highly targeted and
personalized campaigns for their targeted
audiences and deliver them at the right time.
Nandini Rathi
CMO & Co-founder, Betaout
CEO & Founder, Born Rich
39. The last decade and a half saw the birth of two new
distinct marketing channels; first Search, then half a
decade later Social! 2014 might well indicate the
beginning of the Content (marketing) channel - and if
that is the case, we are up for an exciting ride the next
coming years.
Dennis R. Mortensen
Entrepreneur, Author
CEO of Predictive Analytics
company
40. Over the years, consumers' expectations have changed.
Therefore instead of the traditional way of focusing on the
who, what, when, where and why, the marketing world may
have to focus much more on the "who" aspect, and even
more on the message being sent and the medium used to
send that message.
Ruchi Pandey
Corporate Communication
Student at New York University
41. Content will still be the king in marketing, but churning
effective mobile friendly content will add more zing.
You will also see rise in mobile ads, ad retargeting and
utilising analytics to give a personalised one-to-one
marketing for every Internet citizen on the planet.
Vishwas Mudagal
CEO & Co-founder, Goodworklabs
Author, Losing My Religion
42. About Simplify360
Simplify360 is the leading social business
intelligence firm based out of United States
and India.
Simplify360 is the world’s first integrated
Enterprise Social Media Platform. Offerings
include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for Enterprises.
Social Business Intelligence
www.simplify360.com
We enable businesses to perform Online
Reputation Management, Customer
Service, Community Management, Social
Media Research & Brand Auditing; Online
Sales Lead Generation, and Consumer
Sentiment Analysis.
43. Leaders use Simplify360
Company Has 100+ Clients – Largely in India and America
Partners
Worldwide
Brazil and LatAM
Malaysia
USA
Qatar
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Singapore & India
Saudi Arabia
Worldwide
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