TREATMENT
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The document outlines plans for two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school ad will focus on opportunities, success, and a safe environment to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoyable lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and emphasize dates for upcoming open days.
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The document outlines plans for creating two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school advert will target parents and students, promoting the school's safe environment, fun opportunities, and student success. It will include voices of students and information about open days. The sixth form advert will target year 11 students and their parents, using an older male student to discuss enjoying sixth form lessons and friends. Both ads will have a repetitive background theme and emphasize the schools' support and success. They will be recorded in the Ringwood School Radio studio to keep costs within the £2000 budget.
TREATMENT
The document outlines plans for creating two 30-second radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The school ad will promote a safe environment and student success to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoying lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and include voices over the top. The school ad will highlight opportunities and achievements, while the sixth form ad will emphasize support for further education. The target audiences are parents for the school and students for sixth form. Within the £2000 budget, recording could take place at a local studio for £75 per hour, but the school's own radio studio provides a
Treatment
The document outlines plans for two 30-second radio advertisements to promote the open days of Ringwood School and Ringwood Sixth Form. The school advertisement will target parents and highlight the school's success, environment, and opportunities. It will feature voices of students and information about open days. The sixth form advertisement will target students considering sixth form options and feature a voiceover from an older student about the enjoyment of sixth form. Both ads will have a repetitive, chirpy background theme and be recorded locally to keep within the £2000 budget.
Campaign schedule powerpoint
The document outlines the campaign schedule for Ringwood School and Sixth Form's open evenings and advertising. The Ringwood School open evening is scheduled for October 4th from 4:30-7pm, with advertising starting in early September. The Sixth Form open evening is November 10th from 4:30-7pm, with advertising beginning in early October. Advertisements will launch on local TV, print, and radio to maximize reach. Dates were chosen to give families advance notice and time to consider options. Potential calendar conflicts are considered, including local events that could provide advertising opportunities like the Ringwood Carnival in September and Family Festival in mid-September. Radio advertisements will target morning and afternoon commute times. Capital FM and Forest
Group radio unit
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
Advert campaign pitch
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's opportunities and success rates. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital to reach a wide audience. Within the £2,000 budget, most funds will be spent on air time and voice actors to maximize outreach.
Presentation
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's academic success and extracurricular opportunities. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital FM to reach a wide audience. The budget will be spent primarily on air time and voiceover talent. [/SUMMARY]
Our advert campaign
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's opportunities and success rates. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital FM to reach a wide audience. The budget will be spent primarily on air time and voiceover talent. Precautions will be taken to comply with relevant codes of conduct and ensure the safety of any drivers listening.
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Treatment
The document outlines plans for creating two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school advert will target parents and students, promoting the school's safe environment, fun opportunities, and student success. It will include voices of students and information about open days. The sixth form advert will target year 11 students and their parents, using an older male student to discuss enjoying sixth form lessons and friends. Both ads will have a repetitive background theme and emphasize the schools' support and success. They will be recorded in the Ringwood School Radio studio to keep costs within the £2000 budget.
TREATMENT
The document outlines plans for creating two 30-second radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The school ad will promote a safe environment and student success to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoying lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and include voices over the top. The school ad will highlight opportunities and achievements, while the sixth form ad will emphasize support for further education. The target audiences are parents for the school and students for sixth form. Within the £2000 budget, recording could take place at a local studio for £75 per hour, but the school's own radio studio provides a
Treatment
The document outlines plans for two 30-second radio advertisements to promote the open days of Ringwood School and Ringwood Sixth Form. The school advertisement will target parents and highlight the school's success, environment, and opportunities. It will feature voices of students and information about open days. The sixth form advertisement will target students considering sixth form options and feature a voiceover from an older student about the enjoyment of sixth form. Both ads will have a repetitive, chirpy background theme and be recorded locally to keep within the £2000 budget.
Campaign schedule powerpoint
The document outlines the campaign schedule for Ringwood School and Sixth Form's open evenings and advertising. The Ringwood School open evening is scheduled for October 4th from 4:30-7pm, with advertising starting in early September. The Sixth Form open evening is November 10th from 4:30-7pm, with advertising beginning in early October. Advertisements will launch on local TV, print, and radio to maximize reach. Dates were chosen to give families advance notice and time to consider options. Potential calendar conflicts are considered, including local events that could provide advertising opportunities like the Ringwood Carnival in September and Family Festival in mid-September. Radio advertisements will target morning and afternoon commute times. Capital FM and Forest
Group radio unit
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
Advert campaign pitch
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's opportunities and success rates. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital to reach a wide audience. Within the £2,000 budget, most funds will be spent on air time and voice actors to maximize outreach.
Presentation
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's academic success and extracurricular opportunities. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital FM to reach a wide audience. The budget will be spent primarily on air time and voiceover talent. [/SUMMARY]
Our advert campaign
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's opportunities and success rates. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital FM to reach a wide audience. The budget will be spent primarily on air time and voiceover talent. Precautions will be taken to comply with relevant codes of conduct and ensure the safety of any drivers listening.
Group radio unit
The group is responsible for different sections of the Ringwood school advertising campaign. Section A involves the proposal, Section B is the schedule, Section C covers codes of conduct, and Section D is for the print and audio visual plan. Jess lane is responsible for Section B (the schedule). The aims of the campaign are to advertise Ringwood 6th form and lower school. Target audiences include parents of students in years 7, 12 as well as students themselves. The campaign will promote key facts about academic performance and appeal to parents and students.
Group PowerPoint
The proposed lower school radio and TV advertisements would feature a Year 7 student from Ringwood School discussing their experiences. For the TV ad, the student would talk about the school's subjects, opportunities, and student support over footage showing a bright, sunny school environment. The radio ad would also include the student using more advanced vocabulary to discuss opportunities, portraying the school's focus on preparing students. Both ads aim to provide an authentic student perspective to appeal to parents and demonstrate the school's focus on learning, development and future success.
Treatment
The document discusses the treatment for two advertisements promoting a school and sixth form. It notes that the advertisements will each be 30 seconds long to fit within the £2000 budget. The ads will include information about past exam results, student testimonials, and custom soundtracks. The sixth form ad will target year 11 students and parents, while the school ad will target year 6 students and parents. Both ads aim to inform viewers about the school's offerings and achievements in order to appeal to and recruit students. Each ad is budgeted at £1000 to evenly split the budget. Recording will likely take place at the school studio to save costs, but a local commercial studio could be used for £40 per hour if needed.
Unit 21 Audio advertising media
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
Production schedule
This document provides details about radio advertisements being produced to promote the school and sixth form open day at Ringwood School. It includes a schedule for recording voices of the headteacher, students, head of sixth form, and others discussing why Ringwood is a good school. The advertisements will take listeners on an audio tour of the school and feature comments from current students about what they like about the school. Equipment to be used includes microphones, computers, and audio editing software. Contact information is provided for the headteacher and location of the school.
Production schedule
This document provides details about radio advertisements being produced to promote the school and sixth form open day at Ringwood School. The ads will feature voices of the headteacher, head of sixth form, and students discussing why Ringwood is a good school. One ad will take listeners on an audio tour of the school and encourage people to visit the open day. Safety procedures are in place to minimize risks during recording. Contact information is provided for the production team and equipment being used. A shooting schedule outlines recording activities over two days, including gathering student voices and editing the ads.
PODCAST SCRIPT (Pre-Speaking), by Unai Polo
Unai Polo discusses preventative measures taken at their school, IES Al-Qázeres, amid the COVID-19 pandemic. The measures include wearing face masks, social distancing, and keeping students in class bubbles. While face masks have become more accepted over time, social distancing is very difficult for Spanish culture which values physical contact. Recent government announcements limit social gatherings to 6 people as friends begin returning for the second phase, affecting upcoming birthdays. Unai encourages listening saying these restrictions will eventually end and everyone will be together again.
Planning our campaign
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
Planning our campaign
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
Planning our campaign
Our campaign aims to drive students and parents to attend open days at Ringwood School and Sixth Form in October and November 2018 through advertising on TV, print, and radio. The radio ad for the main school will feature student testimonials and be catchy to appeal to parents of Year 6 students. The Sixth Form radio ad will be more mature and persuasive. We will target diverse audiences across platforms and launch ads in September/October to recruit prospective students. The schedule aims to maximize exposure through popular local radio stations and TV slots when families are together in the evenings. The campaign will avoid discrimination and respect copyrights and content restrictions.
PLANNING OUR CAMPAIGN
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
OUR CAMPAIGN PLANS
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
Our group campaign
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
FULL CAMPAIGN SCHEDULE
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses aims to drive students and parents to the open days in order to recruit new pupils. The campaign will include radio, print, and TV advertisements targeting both primary and secondary audiences. The radio ads will have different tones - one catchy for the main school and one more mature for sixth form. The campaign aims to launch in mid-September and early October to promote the open days while avoiding saturated summer advertising periods. Legal and ethical considerations for the campaign include avoiding discrimination and ensuring copyright compliance.
PLANNING OUR CAMPAIGN
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It will use advertising across TV, print, and radio media. The radio ads will target both primary and secondary school audiences, with one focusing on catchy quotes from students and another with a mature student voiceover. Target audiences are identified as parents of Year 6 students for the main school, and Year 11 students and their parents for Sixth Form. Proposed ads and messaging are described, along with scheduling across different media platforms. Legal and ethical considerations for the campaign are also discussed.
Audio advert proposal (all sections)
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
Audio advert proposal (all sections)
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path choices. Both ads will include key contact and registration details.
Audio advert proposal (all sections)
The document outlines a marketing campaign for Ringwood School and Sixth Form. The campaign aims to promote the school and sixth form to parents and students to recruit new students.
The campaign will include radio, print, and online advertisements launching in early September and October. Advertisements will target parents of students in years 4-6 for the school and year 11 students for the sixth form. Messaging will highlight the school's success, opportunities, and friendly environment to appeal to parents and students. Advertisements will direct audiences to register for open evenings in early October and November on the school website. The schedule plans radio placements at peak times and considers local events to promote at in order to reach the intended audiences. Legal and regulatory
Audio advert proposal (all sections)
The radio advertisement will promote the open evenings for Ringwood School and its sixth form. For the school, the ad will use a rhetorical question to portray it as fun, welcoming, and safe. For the sixth form, the ad will highlight its top academic performance and variety of course options to appeal to year 11 students. Both ads will direct listeners to the school website to register for the open evenings in early October and November.
Full campaign (includes section a)
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
Campaign schedule 90
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subjects on radio. Print ads will be in local secondary schools' prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-6pm to target parents
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Group radio unit
The group is responsible for different sections of the Ringwood school advertising campaign. Section A involves the proposal, Section B is the schedule, Section C covers codes of conduct, and Section D is for the print and audio visual plan. Jess lane is responsible for Section B (the schedule). The aims of the campaign are to advertise Ringwood 6th form and lower school. Target audiences include parents of students in years 7, 12 as well as students themselves. The campaign will promote key facts about academic performance and appeal to parents and students.
Group PowerPoint
The proposed lower school radio and TV advertisements would feature a Year 7 student from Ringwood School discussing their experiences. For the TV ad, the student would talk about the school's subjects, opportunities, and student support over footage showing a bright, sunny school environment. The radio ad would also include the student using more advanced vocabulary to discuss opportunities, portraying the school's focus on preparing students. Both ads aim to provide an authentic student perspective to appeal to parents and demonstrate the school's focus on learning, development and future success.
Treatment
The document discusses the treatment for two advertisements promoting a school and sixth form. It notes that the advertisements will each be 30 seconds long to fit within the £2000 budget. The ads will include information about past exam results, student testimonials, and custom soundtracks. The sixth form ad will target year 11 students and parents, while the school ad will target year 6 students and parents. Both ads aim to inform viewers about the school's offerings and achievements in order to appeal to and recruit students. Each ad is budgeted at £1000 to evenly split the budget. Recording will likely take place at the school studio to save costs, but a local commercial studio could be used for £40 per hour if needed.
Unit 21 Audio advertising media
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
Production schedule
This document provides details about radio advertisements being produced to promote the school and sixth form open day at Ringwood School. It includes a schedule for recording voices of the headteacher, students, head of sixth form, and others discussing why Ringwood is a good school. The advertisements will take listeners on an audio tour of the school and feature comments from current students about what they like about the school. Equipment to be used includes microphones, computers, and audio editing software. Contact information is provided for the headteacher and location of the school.
Production schedule
This document provides details about radio advertisements being produced to promote the school and sixth form open day at Ringwood School. The ads will feature voices of the headteacher, head of sixth form, and students discussing why Ringwood is a good school. One ad will take listeners on an audio tour of the school and encourage people to visit the open day. Safety procedures are in place to minimize risks during recording. Contact information is provided for the production team and equipment being used. A shooting schedule outlines recording activities over two days, including gathering student voices and editing the ads.
PODCAST SCRIPT (Pre-Speaking), by Unai Polo
Unai Polo discusses preventative measures taken at their school, IES Al-Qázeres, amid the COVID-19 pandemic. The measures include wearing face masks, social distancing, and keeping students in class bubbles. While face masks have become more accepted over time, social distancing is very difficult for Spanish culture which values physical contact. Recent government announcements limit social gatherings to 6 people as friends begin returning for the second phase, affecting upcoming birthdays. Unai encourages listening saying these restrictions will eventually end and everyone will be together again.
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Similar to TREATMENT
Planning our campaign
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
Planning our campaign
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
Planning our campaign
Our campaign aims to drive students and parents to attend open days at Ringwood School and Sixth Form in October and November 2018 through advertising on TV, print, and radio. The radio ad for the main school will feature student testimonials and be catchy to appeal to parents of Year 6 students. The Sixth Form radio ad will be more mature and persuasive. We will target diverse audiences across platforms and launch ads in September/October to recruit prospective students. The schedule aims to maximize exposure through popular local radio stations and TV slots when families are together in the evenings. The campaign will avoid discrimination and respect copyrights and content restrictions.
PLANNING OUR CAMPAIGN
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
OUR CAMPAIGN PLANS
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
Our group campaign
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
FULL CAMPAIGN SCHEDULE
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses aims to drive students and parents to the open days in order to recruit new pupils. The campaign will include radio, print, and TV advertisements targeting both primary and secondary audiences. The radio ads will have different tones - one catchy for the main school and one more mature for sixth form. The campaign aims to launch in mid-September and early October to promote the open days while avoiding saturated summer advertising periods. Legal and ethical considerations for the campaign include avoiding discrimination and ensuring copyright compliance.
PLANNING OUR CAMPAIGN
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It will use advertising across TV, print, and radio media. The radio ads will target both primary and secondary school audiences, with one focusing on catchy quotes from students and another with a mature student voiceover. Target audiences are identified as parents of Year 6 students for the main school, and Year 11 students and their parents for Sixth Form. Proposed ads and messaging are described, along with scheduling across different media platforms. Legal and ethical considerations for the campaign are also discussed.
Audio advert proposal (all sections)
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
Audio advert proposal (all sections)
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path choices. Both ads will include key contact and registration details.
Audio advert proposal (all sections)
The document outlines a marketing campaign for Ringwood School and Sixth Form. The campaign aims to promote the school and sixth form to parents and students to recruit new students.
The campaign will include radio, print, and online advertisements launching in early September and October. Advertisements will target parents of students in years 4-6 for the school and year 11 students for the sixth form. Messaging will highlight the school's success, opportunities, and friendly environment to appeal to parents and students. Advertisements will direct audiences to register for open evenings in early October and November on the school website. The schedule plans radio placements at peak times and considers local events to promote at in order to reach the intended audiences. Legal and regulatory
Audio advert proposal (all sections)
The radio advertisement will promote the open evenings for Ringwood School and its sixth form. For the school, the ad will use a rhetorical question to portray it as fun, welcoming, and safe. For the sixth form, the ad will highlight its top academic performance and variety of course options to appeal to year 11 students. Both ads will direct listeners to the school website to register for the open evenings in early October and November.
Full campaign (includes section a)
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
Campaign schedule 90
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subjects on radio. Print ads will be in local secondary schools' prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-6pm to target parents
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing new facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
Advert Proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students considering further education. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
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Media pitch powerpoint
The document provides summaries for two film ideas - "Enigma" and "Lilo to Hell". "Enigma" is a 5-10 minute psychological thriller about a man named George found dead by a lake, though clues suggest it may have been a murder or cloning. "Lilo to Hell" is also 5-10 minutes, combining psychological thriller and comedy about a tourist named Darren having a nightmare on vacation that turns deadly. Both films would target teenagers and young adults and be distributed on YouTube or film festivals. Sample music and draft materials are provided.
Draft script film 2 final
The document appears to be a draft script that opens with a man sleeping on a lilo in the ocean, who dreams of playing with his children building sandcastles on the beach. In the dream, the man goes to get ice cream but is chased and screams are heard, before he wakes up seeming to realize it was just a dream, though the script leaves it ambiguous if it was truly just a dream or really happened. The short script involves a father playing with his kids on the beach before seemingly being attacked by some mysterious creature or person while going for ice cream.
Draft script film 1 final
The film opens with George fishing at a lake, where he is later found lying on the ground. A news report states that a man was killed/drowned at the lake that morning. The police inspector on the scene asks the public for information about anyone who may have been there. Later, George is shown fishing at the lake and screaming as something happens to him. His wife watches the same news report at home and realizes it was the place her husband had gone fishing that day.
Film idea 2 booklet work from home (1)
The document pitches a short film called "Lilo to Hell" that follows a tourist named Darren who falls asleep on a beach and dreams of the perfect vacation that turns into a nightmare. The 5-10 minute film would have a comedic yet psychological thriller genre. It would target teenagers and young adults. Scenes would be filmed using drones, underwater cameras, and point of view shots to build tension. Sample beach sound effects were included to set the scene.
Film idea 1 booklet work from home (1)
The document outlines a proposed short film called "Enigma" that follows a man named George who is found injured at a mysterious lake, leaving the audience with many unanswered questions about what happened; it includes character profiles, a 3 act synopsis, target audience details, proposed filming style and potential distribution options.
treatment 1 film idea 1
This short film pitch proposes a 5-10 minute psychological thriller titled "Enigma" that leaves the audience with many unanswered questions. The film would follow a man named George, a fisherman, who is found injured at a mysterious lake. News reports and flashbacks reveal he may have been attacked, but the perpetrator and full story are never clarified. The ending implies George may be stuck in a loop or not who he seems. If produced, the film aims to intrigue viewers through its ambiguous plot and prompt rewatches to solve its mysteries. It targets a late-teen to adult audience who enjoy analysis and discovery.
SCRIPT IMPROVEMENTS
Ringwood School is a mixed national teaching academy for students ages 11-18 that offers outstanding exam results, a wide range of subjects, extracurricular activities, and opportunities. The school's vision is to inspire students to learn and support them to succeed. An open evening will be held on October 4th 2018 for prospective students and their families. Ringwood Sixth Form also offers extensive course options along with support for students' post-18 plans through a new cafe, social activities, trips and community links. The sixth form open evening will take place on November 7th.
SCRIPT
Ringwood School is a mixed national teaching academy for students ages 11-18 that offers outstanding exam results, a wide range of subjects, extracurricular activities, and opportunities to fulfill students' learning potential in a safe and inspiring environment. The school holds an open evening on October 4th for prospective students and parents to learn more. Ringwood Sixth Form offers extensive post-16 course options including A-Levels and vocational qualifications, supporting students to succeed and preparing them for their futures beyond graduation through not only academic support but also social activities and strong community links. Its open evening is November 7th.
SCRIPT
Ringwood School is a mixed national teaching academy for students ages 11-18 that offers outstanding exam results, a wide range of subjects, extracurricular activities, and opportunities to fulfill students' learning potential in a safe and inspiring environment. The school encourages students to be inspired to learn and supported to succeed. An open evening will be held on October 4th 2018 for prospective students. Ringwood Sixth Form offers extensive post-16 course options including A-Levels and vocational qualifications to help students succeed and progress to their next steps after graduation with support for their direction beyond school. In addition to academic success, the sixth form provides social activities, trips, and strong community links to help students face their future.
EVALUATION OF OUR PITCH
The group received positive feedback on their presentation which will help them improve their final advertisements. They learned how to work as a team and present to others confidently. Minor adjustments to the script and audio track are needed, such as removing the full website address and choosing a less lively song. The final advertisements will have both male and female speakers to keep the audience engaged. Overall the presentation went very well and the team is pleased with the results.
OUR PITCH PRESENTATION POWERPOINT
KeyStone Incorporated will create two 30-second radio advertisements to promote open days for Ringwood School and Ringwood Sixth Form. The school advertisement will highlight the safe environment and fun opportunities for students, while the sixth form ad will emphasize the support given to students. Both ads will use upbeat background music and voices to engage listeners and promote the schools in a positive way without discriminating. KeyStone has budgeted £2000 and planned recording sessions at a local studio within their budget.
PRODUCTION SCHEDULE
The document provides details of a production team making a radio advert including the director, sound engineer, runner and editor contact details. It lists the required equipment as a microphone, mixing deck and computer/laptop. The shooting schedule outlines loading equipment, traveling to locations, setting up, practicing, recording and editing the radio advert across two days at a school and home studio.
SCRIPTS
Ringwood School is a mixed national teaching academy for ages 11-18 that offers outstanding exam results, a wide range of subjects, extra-curricular activities, and opportunities. Their vision is to inspire learning and support success. An open evening will be held on October 4th 2018.
Ringwood Sixth Form offers extensive A-Level and vocational courses across STEM, arts, and other subjects. They have the facilities, staff, and opportunities to help students succeed and progress to their goals after finishing sixth form. As a Ringwood sixth form student, grades are not all that matter as there are also social activities and a new café. Their open evening will be on November 7th.
Radio station research
The document summarizes research on various UK radio stations, including their target audiences:
National radio Heart targets listeners aged 20-40 with pop music and advertiser between songs. Local station Forest FM focuses on news and plays older music, targeting older listeners. BBC Radio 2 plays a mix of classic and newer songs, but its target remains the older generation due to presenter tone and genre. BBC Radio 5's film review podcast attracts both young and old listeners through its relaxed tone and clear reviews.
UNIT 1 STUDENT GUIDEBOOK AND CHECKLIST
Lucy Clayton has completed tasks for her OCR Level 3 Cambridge Technical in Media unit on analysing media products and audiences. She created a visual fact file about Disney Studios displayed on her homepage that covered ownership, operating model, products, marketing position, and competitors. She also analysed the film The Force Awakens through a trailer review using media terminology and examples. Lucy conducted audience research through creating stereotypical audience avatars and surveys to understand the relationship between the target audience and the film. Finally, she produced a timeline of the production, distribution, and advertising of The Force Awakens and a report on the legal, ethical, and regulatory issues associated with the film.
STAR WARS AUDIENCE SURVEY AND REPORT
This survey analyzed audiences interested in Star Wars: The Force Awakens. It found that the original characters most appealed to both male and female audiences. 44% of females and 40% of males said they related to characters, especially Rey and Kylo Ren. While many had seen the original films, less than half were interested in merchandise, though most males would attend events. Respondents would spend £100-£500 on film-related activities and merchandise annually. The survey provided information on what appeals to audiences and whether this drives further interest and spending.
STAR WARS AUDIENCE
This survey analyzed audiences interested in Star Wars: The Force Awakens. It found that the original characters most appealed to both male and female audiences. 44% of females and 40% of males said they related to characters, especially Rey and Kylo Ren. While many had seen the original films, less than half were interested in merchandise, though more males would attend events. Most would spend £100-£500 annually on film-related activities and merchandise. The survey provided information on what appeals to audiences and whether this drives further interest and purchasing.
PHOTOS I DIDN'T USE
This photographer did not use two photographs for their album cover because the emotion on the subject's face in one photo was not vulnerable or sexy enough to appeal to both female and male audiences. The other photo of a coffee cup could not have writing or a CD cut out clearly shown so a different photo was chosen that allowed for these additions to help the audience understand what was included in the image.
RISK ASSESSMENT
Shooting on location in a café carries some risks that require mitigation. Hot drinks could burn someone if not handled carefully, with gloves or napkins to protect from heat if the drink has not cooled. Spilled drinks could also cause harm if surfaces or people are hit, so those on the shoot should be careful not to knock anything over. Tripping over furniture is also possible but less likely, so keeping the shooting area clear is important. The proper contacts should be notified if any incidents occur requiring medical assistance. Overall, the key is taking precautions like protective gear, clear spaces, and communication to safely complete the shoot.
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TREATMENT
- 1. Treatment
- 2. Medium & running time We are going to be creating two advertisements for a commercial radio station, of which we will be promoting the open days of Ringwood School and Ringwood Sixth Form. The running time for each advertisement will be 30 seconds, where we will be encouraging students and parents to come to the open evenings.
- 3. Synopsis of each advert In the advert for the school, we will be promoting the safe environment, fun, and success of students, in order to encourage parents to want their children to attend Ringwood School. The radio advert for the sixth form will be more mature and will persuade people to attend the open days by perhaps a voiceover from a student saying how much they enjoy sixth form and telling the audience how enjoyable lessons and friends are. Both advertisements will be guided by a repetitive and chirpy background theme that is suitable for the advert and any voices that need to be heard over the top.
- 4. Key scenes / parts The school advert will consist of different opportunities available for students throughout their school life, success of results, the schools environment and green landscapes, stressing the importance of the ethos policy as well as the varied subject range and diverse teaching styles. The Sixth form advert will include all of these key parts, however we will also emphasise the support that is given to students from staff in preparation for their next steps. It is also important that we include the ways in which the sixth form achieves success.
- 5. Character list In the school advert, there will be both female and male speakers for our Vox Pop section. It will also include a female speaker giving the vital information regarding dates of the open days and further information about the school. Our Sixth Form advert will consist of an older male speaker (Christopher Clayton). We have decided to use this person because, not only is this convenient, we want to portray a mature message in order to show off the schools established and well known success and reputation.
- 6. Target audience For the main school advertisement the primary audience will be the parents of the year 6 students and the secondary audience will be the students. The main primary audience would be the adults because they drive their students to what school is easier to get to. Parent profile would be the primary figure for the main school. The gender could be either male or female, depending on dad or mum, and the age would stereotypically be in between 30 and 40 years old, but generally could be any age. The interests of the parent profile would be taking and protecting their children, delivering them to parties, going out. Lifestyle would base around a job, like working in an office or a well paid job. Spending power would be spent on their house, car, home needs, such as insurance, food shopping.
- 7. Target audience Whereas for the Sixth Form the primary audience would be the students in year 11 looking at sixth forms best for their courses, and their parents would be the secondary audience because they are old enough to pick where would benefit their extended education more. Student profile would be the primary figure for the Sixth Form. The gender could be either male or female, depending on boy or girl, and the age would stereotypically be in between 15 and 16 years old, as they are still in year 11 when picking where they want to go. The interests of the student profile would be taking part in sport activities or dance for example, depending on gender. Lifestyle would belong to a full-time job at school, with a small part time job at weekends or evenings. Spending power would be spent on fashion and beauty, again depending on their gender.
- 8. NRS AND 4CS NRS SCALE For the main school, parent profile, the possible classes would be A, B, C1, C2, including upper middle classes to skilled working class. For the sixth form, student profile, the possible classes would be D and E, including working class and to the lowest level of subsistence, being their part time jobs, paid or voluntary. Perhaps C1, skilled working class. 4C’S Main school would be mainstream, living in the world of the domestic. Sixth form would belong to explorer or succeeder, having a challenge to their courses.
- 9. How will your products appeal to the target audience? Our radio advert promoting the school will grab the attention of parents as well as students. By promoting the success of the school, parents will be more inclined to send their children to Ringwood. The speaker will be clear and well spoken and the persuasive language will really promote the school by highlighting all of the opportunities and facilities the school has to offer. The sixth form advert will appeal to the target audience of primarily students because they will be interested in their future and the opportunities that will be promoted.
- 10. Suggested recording locations Active Music Recording Studio is a fairly local recording location in Poole so it would be an ideal place for us to shoot our radio adverts. Blackhill Studios is another suggested recording location. However this is further away in Southampton so it may be less convenient for our adverts since there would be the added costs of getting everyone there and back. In reality we will be using the Ringwood School Radio on school site. This is a free location so doesn’t impact our budget at all. Additionally, for the Sixth Form advert we will be using one of our team member’s home studio.
- 11. Budget plans We have been given a budget of £2000 and it is important for us to stick to this. Suggested recording locations are Active Music Recording studio in Poole. The minimum booking time for this is 1 hour and costs £75. Since it is a short advert, wed likely only need to book an hour slot taking £75 out of our budget. The studio is local so travel costs wont need to be factored. Realistically, we will be recording our school radio advert in the RSR studio. This is very convenient for us since it is local and free.