The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It will use advertising across TV, print, and radio media. The radio ads will target both primary and secondary school audiences, with one focusing on catchy quotes from students and another with a mature student voiceover. Target audiences are identified as parents of Year 6 students for the main school, and Year 11 students and their parents for Sixth Form. Proposed ads and messaging are described, along with scheduling across different media platforms. Legal and ethical considerations for the campaign are also discussed.
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
The document outlines plans for two 30-second radio advertisements to promote the open days of Ringwood School and Ringwood Sixth Form. The school advertisement will target parents and highlight the school's success, environment, and opportunities. It will feature voices of students and information about open days. The sixth form advertisement will target students considering sixth form options and feature a voiceover from an older student about the enjoyment of sixth form. Both ads will have a repetitive, chirpy background theme and be recorded locally to keep within the £2000 budget.
The radio campaign aims to bring students and parents to Ringwood School and Sixth Form open evenings. The school advert will feature a conversation between parents who have heard good things about the school. The sixth form advert will include sixth form students discussing how the open evening helped with their choices. The target audiences are years 5-6 students/parents and years 10-11 students/parents. Most families fall within the mainstream 4C's category. The campaign message is that Ringwood is the best local school, backed by exam results. The ads will launch 3-4 weeks before the open evenings on radio and in print to schools. The biggest local event is the Ringwood Carnival occurring before the school open evening.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It will use advertising across TV, print, and radio media. The radio ads will target both primary and secondary school audiences, with one focusing on catchy quotes from students and another with a mature student voiceover. Target audiences are identified as parents of Year 6 students for the main school, and Year 11 students and their parents for Sixth Form. Proposed ads and messaging are described, along with scheduling across different media platforms. Legal and ethical considerations for the campaign are also discussed.
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
The document outlines plans for two 30-second radio advertisements to promote the open days of Ringwood School and Ringwood Sixth Form. The school advertisement will target parents and highlight the school's success, environment, and opportunities. It will feature voices of students and information about open days. The sixth form advertisement will target students considering sixth form options and feature a voiceover from an older student about the enjoyment of sixth form. Both ads will have a repetitive, chirpy background theme and be recorded locally to keep within the £2000 budget.
The radio campaign aims to bring students and parents to Ringwood School and Sixth Form open evenings. The school advert will feature a conversation between parents who have heard good things about the school. The sixth form advert will include sixth form students discussing how the open evening helped with their choices. The target audiences are years 5-6 students/parents and years 10-11 students/parents. Most families fall within the mainstream 4C's category. The campaign message is that Ringwood is the best local school, backed by exam results. The ads will launch 3-4 weeks before the open evenings on radio and in print to schools. The biggest local event is the Ringwood Carnival occurring before the school open evening.
The radio campaign aims to bring students and parents to Ringwood School and Sixth Form open evenings. The school advert will feature a conversation between parents who have heard good things about the school. The sixth form advert will include sixth form students discussing how the open evening helped with their choices. The target audiences are years 5-6 students/parents and years 10-11 students/parents. Most families fall within the mainstream 4C's category. The campaign message is that Ringwood is the best local school, backed by exam results. The ads will launch 3-4 weeks before the open evenings on radio and in print to schools.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students considering further education. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing new facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
The document proposes advertising campaigns to promote open evenings for Ringwood School's sixth form and lower school. For the lower school advert, it suggests using a voiceover to communicate information easily for busy parents. The sixth form advert will use a voxpop to engage year 11 students. Both adverts will air on local radio stations and include registration information. Print ads will use images to showcase sixth form and lower school experiences. Audiovisual ads will show typical student days to appeal to different audiences. Legal and ethical implications for the audio advert are considered around children, profanity and factual claims. Royalty-free music options are discussed. Regulatory bodies' rules must be followed to ensure the ads can be broadcast.
This document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations to highlight the school's academics and achievements. One ad will target Year 6 students and parents using statistics and persuasive language, while the other targets Year 11 students and parents mentioning university and quotes from past students. Both ads will comply with advertising standards to avoid inappropriate, misleading or offensive content.
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
The document proposes an advertising campaign for Ringwood School and Ringwood Sixth Form. It includes two sections.
Section A outlines a proposal for two radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The ads would feature a soundscape of school activities building to a crescendo, followed by a voiceover directing listeners to the school website. The target audiences are identified as parents of year 6 students for the Ringwood School ad and year 11 students for the Ringwood Sixth Form ad.
Section B proposes a campaign schedule, suggesting the ads run from October 7th to November 6th on local radio stations, with some additional placements around a local carnival event. Posters would also be
1) The document proposes creating radio advertisements to promote Ringwood School and its 6th form. It will feature student testimonials to illustrate the welcoming environment.
2) The target audience is parents of junior school students to inform them of options for their children's secondary education. The ads will air during school commute times.
3) The campaign message is that Ringwood is a fun and exciting place for learning and skills development for all. The slogan is "Experience Ringwood".
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
Our campaign aims to drive students and parents to attend open days at Ringwood School and Sixth Form in October and November 2018 through advertising on TV, print, and radio. The radio ad for the main school will feature student testimonials and be catchy to appeal to parents of Year 6 students. The Sixth Form radio ad will be more mature and persuasive. We will target diverse audiences across platforms and launch ads in September/October to recruit prospective students. The schedule aims to maximize exposure through popular local radio stations and TV slots when families are together in the evenings. The campaign will avoid discrimination and respect copyrights and content restrictions.
The document outlines plans for creating two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school advert will target parents and students, promoting the school's safe environment, fun opportunities, and student success. It will include voices of students and information about open days. The sixth form advert will target year 11 students and their parents, using an older male student to discuss enjoying sixth form lessons and friends. Both ads will have a repetitive background theme and emphasize the schools' support and success. They will be recorded in the Ringwood School Radio studio to keep costs within the £2000 budget.
The document outlines plans for creating two 30-second radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The school ad will promote a safe environment and student success to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoying lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and include voices over the top. The school ad will highlight opportunities and achievements, while the sixth form ad will emphasize support for further education. The target audiences are parents for the school and students for sixth form. Within the £2000 budget, recording could take place at a local studio for £75 per hour, but the school's own radio studio provides a
The document outlines plans for two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school ad will focus on opportunities, success, and a safe environment to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoyable lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and emphasize dates for upcoming open days.
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path choices. Both ads will include key contact and registration details.
The document outlines a marketing campaign for Ringwood School and Sixth Form. The campaign aims to promote the school and sixth form to parents and students to recruit new students.
The campaign will include radio, print, and online advertisements launching in early September and October. Advertisements will target parents of students in years 4-6 for the school and year 11 students for the sixth form. Messaging will highlight the school's success, opportunities, and friendly environment to appeal to parents and students. Advertisements will direct audiences to register for open evenings in early October and November on the school website. The schedule plans radio placements at peak times and considers local events to promote at in order to reach the intended audiences. Legal and regulatory
The radio advertisement will promote the open evenings for Ringwood School and its sixth form. For the school, the ad will use a rhetorical question to portray it as fun, welcoming, and safe. For the sixth form, the ad will highlight its top academic performance and variety of course options to appeal to year 11 students. Both ads will direct listeners to the school website to register for the open evenings in early October and November.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subjects on radio. Print ads will be in local secondary schools' prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-6pm to target parents
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
The radio campaign aims to bring students and parents to Ringwood School and Sixth Form open evenings. The school advert will feature a conversation between parents who have heard good things about the school. The sixth form advert will include sixth form students discussing how the open evening helped with their choices. The target audiences are years 5-6 students/parents and years 10-11 students/parents. Most families fall within the mainstream 4C's category. The campaign message is that Ringwood is the best local school, backed by exam results. The ads will launch 3-4 weeks before the open evenings on radio and in print to schools.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students considering further education. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing new facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
The document proposes advertising campaigns to promote open evenings for Ringwood School's sixth form and lower school. For the lower school advert, it suggests using a voiceover to communicate information easily for busy parents. The sixth form advert will use a voxpop to engage year 11 students. Both adverts will air on local radio stations and include registration information. Print ads will use images to showcase sixth form and lower school experiences. Audiovisual ads will show typical student days to appeal to different audiences. Legal and ethical implications for the audio advert are considered around children, profanity and factual claims. Royalty-free music options are discussed. Regulatory bodies' rules must be followed to ensure the ads can be broadcast.
This document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations to highlight the school's academics and achievements. One ad will target Year 6 students and parents using statistics and persuasive language, while the other targets Year 11 students and parents mentioning university and quotes from past students. Both ads will comply with advertising standards to avoid inappropriate, misleading or offensive content.
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
The document proposes an advertising campaign for Ringwood School and Ringwood Sixth Form. It includes two sections.
Section A outlines a proposal for two radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The ads would feature a soundscape of school activities building to a crescendo, followed by a voiceover directing listeners to the school website. The target audiences are identified as parents of year 6 students for the Ringwood School ad and year 11 students for the Ringwood Sixth Form ad.
Section B proposes a campaign schedule, suggesting the ads run from October 7th to November 6th on local radio stations, with some additional placements around a local carnival event. Posters would also be
1) The document proposes creating radio advertisements to promote Ringwood School and its 6th form. It will feature student testimonials to illustrate the welcoming environment.
2) The target audience is parents of junior school students to inform them of options for their children's secondary education. The ads will air during school commute times.
3) The campaign message is that Ringwood is a fun and exciting place for learning and skills development for all. The slogan is "Experience Ringwood".
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
Our campaign aims to drive students and parents to attend open days at Ringwood School and Sixth Form in October and November 2018 through advertising on TV, print, and radio. The radio ad for the main school will feature student testimonials and be catchy to appeal to parents of Year 6 students. The Sixth Form radio ad will be more mature and persuasive. We will target diverse audiences across platforms and launch ads in September/October to recruit prospective students. The schedule aims to maximize exposure through popular local radio stations and TV slots when families are together in the evenings. The campaign will avoid discrimination and respect copyrights and content restrictions.
The document outlines plans for creating two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school advert will target parents and students, promoting the school's safe environment, fun opportunities, and student success. It will include voices of students and information about open days. The sixth form advert will target year 11 students and their parents, using an older male student to discuss enjoying sixth form lessons and friends. Both ads will have a repetitive background theme and emphasize the schools' support and success. They will be recorded in the Ringwood School Radio studio to keep costs within the £2000 budget.
The document outlines plans for creating two 30-second radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The school ad will promote a safe environment and student success to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoying lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and include voices over the top. The school ad will highlight opportunities and achievements, while the sixth form ad will emphasize support for further education. The target audiences are parents for the school and students for sixth form. Within the £2000 budget, recording could take place at a local studio for £75 per hour, but the school's own radio studio provides a
The document outlines plans for two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school ad will focus on opportunities, success, and a safe environment to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoyable lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and emphasize dates for upcoming open days.
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path choices. Both ads will include key contact and registration details.
The document outlines a marketing campaign for Ringwood School and Sixth Form. The campaign aims to promote the school and sixth form to parents and students to recruit new students.
The campaign will include radio, print, and online advertisements launching in early September and October. Advertisements will target parents of students in years 4-6 for the school and year 11 students for the sixth form. Messaging will highlight the school's success, opportunities, and friendly environment to appeal to parents and students. Advertisements will direct audiences to register for open evenings in early October and November on the school website. The schedule plans radio placements at peak times and considers local events to promote at in order to reach the intended audiences. Legal and regulatory
The radio advertisement will promote the open evenings for Ringwood School and its sixth form. For the school, the ad will use a rhetorical question to portray it as fun, welcoming, and safe. For the sixth form, the ad will highlight its top academic performance and variety of course options to appeal to year 11 students. Both ads will direct listeners to the school website to register for the open evenings in early October and November.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subjects on radio. Print ads will be in local secondary schools' prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-6pm to target parents
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
1) The document outlines a plan for two radio advertisements - one targeting parents of potential secondary school students and one targeting sixth form students.
2) The ads would air at times when the target audiences are likely listening - breakfast for parents and after school for students.
3) accompanying print ads and a video are also proposed to provide more information about Ringwood School and complement the radio ads. The goal is to increase enrollment at both the secondary school and sixth form.
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
The document outlines a marketing campaign for Ringwood School and Sixth Form. It includes:
- The aims are to bring students and parents to two open evenings using radio ads featuring conversations about the school.
- The target audiences are years 5-6 students and parents for the school ad, and years 10-11 students and parents for the sixth form ad.
- The campaign will launch 3-4 weeks before the open evenings through radio ads on Capital South Coast during school runs and print ads distributed to local schools.
- Considerations are given to avoiding libel, discrimination, age restrictions, and copyright issues in ad content.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
All employers must conduct a risk assessment to identify hazards and risks. The document provides a sample risk assessment for a film production company. It lists common hazards like slips/trips in the kitchen and bedroom. Outdoor hazards like falling on the road and slippery porch are also addressed. The sample risk assessment details who may be harmed for each hazard, existing controls, and any additional actions needed to control risks. Employers are advised to review and update the risk assessment as needed over time.
The document describes the film editing process. It shows screenshots of organizing footage files in Premiere Pro. It then discusses importing footage, cropping clips, adding transitions between scenes, adding music to enhance the horror genre, including opening text and credits to professionalize the film, and finally rendering and exporting the final film.
This document is a rushes log created by editor Sophie Waters for the production "Captured". It provides details on 53 video clips filmed, including the file name, duration, notes on the shot contents and limitations, and file storage location. Several shots are deemed unsuitable due to issues like poor focus, lighting, actor mistakes or technical errors. However, some shots depicting scenes between the main character Charlotte and her abusive father are considered successful and will be used in the film.
The document discusses potential filming locations for a movie scene. It describes 7 locations: 1) Ringwood School, where 3 girls will gossip at lunch. 2) Charlotte's large house with no neighbors. 3) Charlotte's modern cream-colored kitchen where her parents argue. 4) Charlotte's organized bedroom where she gets ready. 5) A quiet, abandoned road where Charlotte goes missing. 6) A friend's large house with a garden where the girls wait. 7) The friend's stereotypical teenage bedroom where they worry about Charlotte.
This production schedule outlines the filming and post-production tasks for a short film over a period of two weeks. It details the dates, locations, crew and cast needed for the filming of 9 scenes. It also lists the dates and locations for the editing, exporting and uploading of the finished film, as well as an evaluation session. The filming will take place at Ringwood School and a house in Bransgore using a 700D camera, tripod and microphone. Post-production editing will occur over 5 sessions using Adobe Premier Pro and school computers.
This document provides a legal, ethical and permissions report for a student film project. It addresses issues such as copyright of filmed footage and music, intellectual property rights, consent from actors, filming permissions, age ratings and classifications. The report concludes that copyright is not an issue as all content is self-created. Permission was obtained from locations and actors. The film receives a 12A rating due to scary scenes but no other legal or ethical issues were identified.
The document proposes two short film ideas that both involve a young female protagonist in danger. The first film follows Charlotte who is kidnapped on her way to a friend's house. Her friends and family search for her after she goes missing. The last scene shows Charlotte trapped in a dark room. The second film shows a girl who runs away after an argument with her parents, hiding in an unsafe shed. She wakes to loud noises at the door and runs into the woods, ending with a hand over her screaming face. Both films are proposed to be thrillers targeting older teenagers and adults that leave the audience wondering what will happen next.
This document provides a legal, ethical and permissions report for a film project. It addresses issues such as copyright of filmed footage and music, intellectual property rights, consent from actors, age ratings, and public interest considerations regarding the film's content. Permission was obtained from locations and actors to film. While most of the film was created by the filmmaker, some sound effects and music may require copyright permission depending on their source. The film includes tense scenes but no offensive or inappropriate content, warranting a 12A age rating.
This document provides a legal, ethical and permissions report for a film project. It addresses issues such as copyright of filmed footage and music, intellectual property rights, consent from actors, age ratings, and public interest considerations regarding violent or sensitive content. Permission was obtained from locations and actors to film. While most of the film's content was created by the filmmaker, some stock music and sounds may require copyright permission to use. The film received a 12A age rating due to jump scares but no actors under 18 were involved.
This document provides a legal, ethical and permissions report for a film project. It addresses issues such as copyright of filmed footage and music, intellectual property rights, consent from actors, age ratings, and public interest considerations regarding violent or sensitive content. Permission was obtained from locations and actors to film. While most of the film's content was created by the filmmaker, any copyrighted music or sounds would require permission to use. The film received a 12A age rating due to some jump scares but no actors under 18 were involved so no parental consent was needed. Guidelines for online platforms would also need to be followed for any content.
This document provides a legal, ethical and permissions report for a film project. It addresses issues such as copyright of filmed footage and music, intellectual property rights, consent from actors, age ratings, and public interest considerations regarding violent or sensitive content. Permission was obtained from locations and actors to film. While most of the film's content was created by the filmmaker, any copyrighted music or sounds would require permission to use. The film received a 12A age rating due to some jump scares but no actors under 18 were involved so no parental consent was needed. Guidelines for online platforms would also need to be followed for any content.
The floor plan outlines the set design for scenes 6 and 7 of an unspecified production. It shows the layout of the stage with indications for furniture placement including two couches and a coffee table arranged around a central area. Props like plants, lamps, and a side table are noted. The design aims to create a comfortable living room setting for the scenes through the placement of these furnishings and accessories.
This document provides guidance on conducting a risk assessment for employers. It notes that employers with fewer than five employees do not need to write anything down. It then provides a sample risk assessment template to help employers identify hazards in their workplace. The template includes examples of potential slip and trip hazards both in a kitchen and bedroom setting during a film production. It stresses the importance of regular reviews and updates to the risk assessment.
This document provides an analysis of a potential television pilot episode set in a hospital. It notes that the hospital setting and use of medical terminology would suggest an older target audience. Throughout the document, it is repeatedly stressed that the visuals and gory content would be unpleasant and inappropriate for younger viewers aged 10-15. The genre is described as thriller-like and builds to a climactic accident scene that increases tension.
The film takes viewers on an epic quest to discover the invisible forces that sustain life on Earth through educational documentary footage. As a documentary made in 2012, it uses facts and statistics to educate audiences about space and our planet in a non-fiction style. While most suitable for adult audiences interested in non-fiction and education, the film only shows footage from space and land to inform viewers of what they didn't know previously.
The document outlines a SWOT analysis of a film script project, noting strengths like a professionally laid out script and successfully using an initial idea, weaknesses such as the slow start and ensuring completion in 3 weeks, opportunities such as using software for layout and annotating other scripts, and threats such as perfectionism around time and presentation.
This shooting script outlines the shots planned for a film titled "CAPTURED" about a teenage girl named Charlotte. It begins with establishing shots of Charlotte's school and conversations with her friends about birthday plans. It then shows Charlotte at home where her parents are arguing. Later that night, Charlotte goes out but is followed and appears to have been captured. The script ends with shots of the police being called to investigate Charlotte's disappearance. Overall, the script establishes the characters of Charlotte and her family and friends, and sets up the events of her being followed and captured on her way out at night.
This document outlines a production schedule for filming and post-production tasks from February 11th to March 21st. It details the dates, locations, crew, costumes, and equipment needed for filming scenes on various dates. It also lists the post-production tasks of editing footage from February 18th to March 21st which includes exporting the final film, uploading it to YouTube, evaluation, and ensuring all work is organized.
The document identifies several potential hazards for a film production shooting in a kitchen location, including slips and trips from wires on the floor, germs spreading between people using microphones, injuries from sharp kitchen objects, risks from moving cars during shooting, and external hazards from filming in a public place. Actions to address each hazard are provided, such as keeping floors clear, sanitizing microphones between uses, safely storing sharp objects, ensuring crew safety during car scenes, and notifying the surrounding area about filming. All hazards are to be addressed before the scheduled recording date.
The document outlines costumes and props for the main characters in a short film:
Amanda will wear business attire of a white blouse and black trousers to represent her job. Her black and white clothing may symbolize funeral attire and foreshadow events in the film. She will use everyday props like a toothbrush and knife, which is a key plot point.
Simon will also dress in business attire of a black suit and blue shirt for his job. His dark clothing creates tension but his blue shirt indicates he may not be the main target. He will use a briefcase to represent his professional life.
The masked man will dress entirely in plain black clothes and wear a white mask, hiding his
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
4. AIMS OF OUR CAMPAIGN
As an audio advertising agency we aim to drive students and parents
to attend the open days for Ringwood School and Sixth Form on
Thursday 4th October 2018 (4:30-7pm) and Wednesday 7th November
(6-8pm)We will achieve these aims by advertising on 3 media
platforms (TV, print and radio)
If pupils and adults are interested in recruiting to Ringwood School
we would like to know who are attending and how many people will
be attentive, roughly. In order for this, we would advise people to
attend the open days via the Ringwood School website, so marketing
finances know averagely how many people will be attending these
open days.
5. AIMS ACHIEVED
We will achieve these aims by advertising on 3 media platforms (TV,
print and radio)
The use of advertising on 3 platforms ensures it targets that diverse
audience in 3 different ways. For example, if certain people listen to
the radio then they will more likely hear the radio advertisement than
the TV or print advertisement. Whereas people who are out and about
and notice print advertisements then they will be targeted by those
print advertisements.
6. RADIO ADVERT
The radio advert will target two primary and secondary audiences
depending on the main school or sixth form advertisement.
The radio advert for the main school will be made catchy and easy to
remember for the audience. This advertisement will include Vox pops
from different year 7 students saying what grades they are predicted
in their first years. For example, small samples of children saying ‘I
got a 8, I got a 6, I got a 7’ to show the high predictions and
education for the students.
The radio advert for the sixth form will be more mature and will
persuade people to attend the open days by perhaps a voiceover from
a student saying how much they enjoy sixth form and telling the
audience how enjoyable lessons and friends are.
Both advertisements will be guided by a repetitive and chirpy
background theme that is suitable for the advert and any voices that
need to be heard over the top.
8. TARGET AUDIENCE
For the main school advertisement the primary audience will be the
parents of the year 6 students and the secondary audience will be the
students. The main primary audience would be the adults because
they drive their students to what school is easier to get to.
Whereas for the Sixth Form the primary audience would be the
students in year 11 looking at sixth forms best for their courses, and
their parents would be the secondary audience because they are old
enough to pick where would benefit their extended education more.
9. MAIN SCHOOL PROFILE
Parent profile would be the primary figure for the main school.
The gender could be either male or female, depending on dad or
mum, and the age would stereotypically be in between 30 and 40
years old, but generally could be any age.
The interests of the parent profile would be taking and protecting
their children, delivering them to parties, going out. Lifestyle would
base around a job, like working in an office or a well paid job.
Spending power would be spent on their house, car, home needs,
such as insurance, food shopping.
10. SIXTH FORM PROFILE
Student profile would be the primary figure for the Sixth Form.
The gender could be either male or female, depending on boy or girl,
and the age would stereotypically be in between 15 and 16 years old,
as they are still in year 11 when picking where they want to go.
The interests of the student profile would be taking part in sport
activities or dance for example, depending on gender. Lifestyle would
belong to a full-time job at school, with a small part time job at
weekends or evenings.
Spending power would be spent on fashion and beauty, again
depending on their gender.
11. NRS SCALE AND 4C’S
NRS SCALE
For the main school, parent profile, the possible classes would be A,
B, C1, C2, including upper middle classes to skilled working class.
For the sixth form, student profile, the possible classes would be D
and E, including working class and to the lowest level of subsistence,
being their part time jobs, paid or voluntary. Perhaps C1, skilled
working class.
4C’S
Main school would be mainstream, living in the world of the
domestic.
Sixth form would belong to explorer or succeeder, having a challenge
to their courses.
13. MESSAGE
The main campaign will drive parents and students to attend the
main school and sixth form open days to recruit new pupils.
We want people to attend the open day via the Ringwood School
website.
14. AUDIENCE
We want the audience to apply through the Ringwood School website.
This is so the school and finance marketing know roughly how many
people are interested.
Also a rough idea of how many people will be recruited in the new
year.
16. LAUNCH DATES
We would ideally launch the adverts mid-September for the main
school advert and early October for the sixth form advert. This is to
give the prospective students around a year top consider their next
options and is just before the respective open days, to increase foot
fall of the event and get as many people to attend as possible.
We also don’t want to launch the adverts too early or during summer
as the market is saturated at this time with summer and holiday
related adverts.
17. SEASONAL AND CALENDAR
EVENTS
Around September and October there is the Ringwood Fair and
carnival, an extremely popular local event we could use to boost our
campaign. The attendees of the day fair and carnival will also include
our target audience of families and younger children while the
evening fair and carnival will attract our older target audience.
However other schools advertising their open days may also clash
with our advertising. These schools include the schools from the local
area like - for the sixth form – Brockenhurst, BSG/B, Bournemouth
and Pool College, Twynham, Highcliffe and QE. Schools that could
clash with the lower school advertising include: Moyles Court, BSB/G,
Waldorf, Ballard, LeAF studio, Twynham and Burgate.
18. SCHEDULING
We see our radio advert being played on stations like Capital FM and Heart
FM as these are local stations to attract local attention and may have
advertising to increase audience exposure. We would look at having our
advert broadcast on Heart FM (and its local branch Heart Dorset) and Capital
FM as these are popular national radio stations with adverts frequently
broadcast throughout the day. This maximises listeners and the impact of
the advert. Additionally we could broadcast on some more local radio
stations like Forest FM and Fire FM (broadcasts to Bournemouth and Poole)
as these hold an extremely local more niche audience. TV channels can be
ITV and Channel 4 to ensure the most viewers
For TV the best time of day is between 4pm and 9pm, as 9 is the watershed
point for children and other types of adverts play at this point onwards. 5pm
is also generally a time most families are beginning to return home from
work and school throughout the evening.
For the radio advert the best times are 6am to 9am as a morning slot and
3pm to 5:30pm as an afternoon slot. This due to the fact that at these points
the majority of school children and adults are in cars listening to the radio,
increasing air traffic. It is less effective to have these play during the day or
later evening as most people don’t listen to the radio at these times.
20. RELEVANT LEGAL/ETHICAL ISSUES/
CONSTRAINTS
Legal and ethical issues
Discrimination
Age
Through our adverts promoting Ringwood School, we will not discriminate against parents
of different ages by showing eleven/twelve year old (year 7) children with a variety of aged
parents. This informs the audience that all families are welcomed to Ringwood School and
allows them to relate to one of the parents in the advert.
Gender
The TV ad will include both male and female students informing the audience that
Ringwood school is a mix sexed school. It will also include single parents/carers for
example a single mother to show to the audience that the school is for everyone and they
don’t discriminate against students whether they are male/female, have a single
mother/carer or single father/carer.
- We will also show that Ringwood School doesn’t discriminate against gender through
showing both male and female teachers in the television advert. This may help to
encourage children to go to Ringwood school because they are likely to have a mix of both
genders of teacher.
21. RELEVANT LEGAL/ETHICAL ISSUES/
CONSTRAINTS
Legal and ethical issues
Discrimination
Social class
In the radio advert it will be harder to show that Ringwood School isn’t
discriminatory against students and families of different social classes. However
we will ensure to show through the television advert that
Race/ethnicity
In order to show that Ringwood School and Ringwood Sixth form
Obviously in the radio advert the viewers will not visualise a typical student so
this will not be an ethical issue to think about. However, in both the television
and poster advertisement it is important that we show that Ringwood School and
Ringwood
22. RELEVANT LEGAL/ETHICAL ISSUES/
CONSTRAINTS
Legal and ethical issues
Copyright
This is a form of legal protection which involves an exclusive right to
make copies, license and exploit a literary, musical, or artistic work,
whether printed, audio, or visual.
In our radio and television advert we will ensure to use copyright free
music in the background to confirm we are not going against
legalities. If we were to use a copyrighted track we would have to gain
permission from all copyright holders.
We will also have to be innovative with our design and layout of the
print advert and avoid creating an advert that is the same as any
other.
23. RELEVANT LEGAL/ETHICAL ISSUES/
CONSTRAINTS
Legal and ethical issues
Violence/sex/language
Obviously in an advert promoting a school and sixth form there will be no use of inappropriate
language, violence or sexual content in the television ad, poster, or radio advert.
The language used in the adverts will be fairly formal in order to give a good reputation for the
school.
In addition any music included in the advert will be clean or will be simply instrumental and fit to
advertise a school.
Children
Regulatory bodies such as ASA and OFCOM have rules regarding children’s roles in advertisements
that we must follow.
Since we plan to use students under the age of 16 in our adverts as well as in vox pops, we will have
to obtain parental consent for their participation. Within these forms we will have to inform
parents/carers what exactly the child's role will be as well as where the advertisements will be shared.
Our adverts must not be likely to mislead children by exaggerating Ringwood School or Sixth form in a
way that could lead to a child having unrealistic expectations and therefore be taking experience of
children's inexperience.
24. REGULATORY BODIES’ CODES OF
CONDUCT AND REGULATIONS
ASA
The 'Advertising Standards Authority' is the self-regulatory organisation of the advertising
industry in the UK. Its role is to 'regulate the content of advertisements, sales promotions
and direct marketing’ in the UK and the organisation investigates complaints made about
adverts, sales promotions or direct marketing. They also decide whether adverts comply
with its advertising standards codes.
OFCOM
Ofcom is the communications regulator in the UK, and the organisation has power across
the television, radio, telecoms and postal sectors. It's duty is to represent the interests of
citizens and consumers by promoting competition and protecting the public from harmful
or offensive material. They also protect people in the UK from scams and sharp practices.
If our adverts went against any of the ASA OR OFCOM’s regulations, they may be removed
entirely or changed so that they could not be broadcasted at a time whereby children
would see the advert which would not be an ideal way to promote the school or sixth form
since especially potential sixth formers are likely to have a huge impact on where they
attend college/sixth form and will be the primary audience for the ads. If the ads aren’t
accessible for the younger audience they may not be interested in attending Ringwood
School or Sixth Form. We want our advert to be accessible to all, especially the students so
that we reach as many listeners and potential students as possible.
25. False claims are important within advertising and the regulatory bodies’ codes of
conduct and regulations. In our advertisements the voice overs and statistics or
claims need to be factual without being leading statements or false claims which
could encourage people to apply to Ringwood School or Sixth form with
unrealistic expectations. For example in the radio advert the statistics will have
to be calculated rather than assuming for example ‘99% of students achieved A
grades’.
Within the vox pops, obviously we will need to consider the reliability of students
responses to the questions but because we will be asking the students directly in
the advert we wont necessarily be using statistics.
Within our radio advert sound is very important since it is the only element for
the audience to be attracted to the advert. The music we use will set the tone for
the ad and needs to hook the audience as well as create a good perception of
the school and sixth form. We will use royalty free music using an online website
such as https://www.bensound.com/royalty-free-music/2
27. TV ADVERTISEMENT IDEA
If our advertisement were to be shown as a television advert, our initial idea would be to show 4 main characters to suit the target
audience; a child, for the school advert would be in Year 6 and aged 11-12, and for sixth form a late teen in Year 11 aged 15-16 who are
the direct target audience as they would be thinking about coming to the sixth form or school for their next year of education, or possibly
even showing a Year 5 or Year 10 student, who are looking beforehand at the open evening as they’ve started/ parents have started
thinking about their future earlier. In the advertisement, there would be the parents of the child, understandably this may not be the case
for every student as this is just a typical mother, father and child as the main example, however later on in the advert is shows the diverse
range of families and the different relatives that any student may live with. There will also be a teacher, perhaps somebody such as the
head teacher or deputy head teacher, that the students will recognise in years to come if they decide to come to the school or that parents
will be able to recognise from researching the school, acting as a ‘tour guide’ for the parents and the child, who will produce personal
identity within the advertisement as they will act as the relatable ‘strangers’ to the school as they walk around.
As the advertisement begins, there are location shots, introducing the characters and the school itself. The characters walk through several
classrooms with the camera speeding up following their movements and showing a happy, friendly, teaching environment and what the
students are to expect if they come to the school. It is important that the students and teachers within the television advert are smiling and
looking happy, as it shows that this is the best school to make the student as successful, safe and happy as possible.
Throughout the advert, the teacher guides them to the closed hall doors, where the next shot shows the opening of the main open evening,
with teachers and students looking at all of the different subjects available, (according to both the school and sixth form options for each
version) and the surprised look on the students and parents’ faces at all of the opportunity in the school/sixth form.
In the background of all shots, there is a positive, light, calming but slightly upbeat music which gives off positive connotations to
everybody who watches and listens, as it automatically makes people think of happiness and that this is a positive place to be. There will
also be a voiceover, male or female, speaking clearly and explaining that this is the best place to be.
At the end of the advert, it shows the logo of our company, the school logo and the website, dates of the open evening and other important
contact information. This is so the audience can pause the advert at the end and write down any information they made need. It also means
that this is the last information they have and remember, therefore they’ll know exactly where and when this is happening and where to go
next for more information to follow up their interest.
On the next slide, it shows a storyboard example of the ideas.
29. PRINT ADVERTISEMENT IDEA
For the print advertisement for the school, it will show a picture of a classroom with
students, teachers smiling widely as the teacher helps them out with their work. It shows
that the teacher and students at Ringwood School have special learning connections and
that they are easily available to help the students out to make them as successful as they
can be. It also shows that this is a friendly, safe and happy environment that parents
would want to send their children to, and children will want to go to. The colours in the
print advert will be bright and clear, however still making sure it ties in with the school
uniform and logo and location of the school which is the New Forest, therefore green will
be a prominent colour.
For the print advertisement for sixth form, it will show a photograph of some of the
outstanding, highly successful students from previous years with their results. It will
encourage students to strive for the best, as well as interest both the students and parents
as they’ll know they’ll be receiving the best teaching possible to receive the best results.
The results are shown on the sixth form advert and not the main school advert, because
as sixth form is for a shorter time and concentrated more on important a level subjects,
rather than Year 6 students and parents thinking about a working environment for the
next 5 years, and not so focused on results.
This print advertisement would be shown on nearby bus stops, billboards/posters and
shown on both the main website of the school and in local newspapers, to gain the most
views from the local community that may be interested. It could also be put on posters of
the junior schools and other schools of the same age for the students interested in sixth
form as this will be a direct target for the main audience.