The document outlines the campaign schedule for Ringwood School and Sixth Form's open evenings and advertising. The Ringwood School open evening is scheduled for October 4th from 4:30-7pm, with advertising starting in early September. The Sixth Form open evening is November 10th from 4:30-7pm, with advertising beginning in early October. Advertisements will launch on local TV, print, and radio to maximize reach. Dates were chosen to give families advance notice and time to consider options. Potential calendar conflicts are considered, including local events that could provide advertising opportunities like the Ringwood Carnival in September and Family Festival in mid-September. Radio advertisements will target morning and afternoon commute times. Capital FM and Forest

1. Campaign schedule.

2. Launch dates.
The Ringwood School open evening is arranged to take place on the
Tuesday the 4th of October 2019 from 4.30pm until 7pm, therefore we will
launch advertising at the start of September on the 2th which is the first
Monday of the month.
Ringwood Schools Sixth form open evening is arranged for the Sunday the
10th of November 2019, starting at 4.30pm until 7pm, advertising for this
event will start in the beginning of October on the 1st which is a Tuesday.
On these dates the TV, print and radio advertisements will be launched so
they can reach as many people as possible on TV at home, radio in the car
and print in the local newspapers and shops.
We have chosen these dates so students and parents have plenty of time
to be aware of the open days, they can make sure they keep that evening
free in advance. It also gives them time to search of other places in case
they are not sure on which school or sixth form to attend.

3. Other seasonal or calendar events.
 We need to consider other schools will also have similar events around this
time and will also be advertising for their school or sixth form, Bournemouth
collage has an open day on Thursday the 13th of June 2019, luckily this is well
before so may not need to worry about it.
 The yearly Ringwood carnival always takes place in September, this year it is
on Saturday the 21st of September, there is a afternoon session at 2pm and
evening session at 7.15pm. This is a fun family event and would be a great
opportunity to promote Ringwood sixth form and school as people attending
this event are our target market.
 On Sunday the 15th of September 2019 from 11am until 6pm is the Family
Festival at Ringwood school to celebrate 60 years of the school. This would be
the ideal place to advertise the open days as this event is about how great
this school/collage is. We could have print posters all around the event so our
target market attending can be clear of the open days coming up.
 The annual Ellingham and Ringwood agricultural show is on Saturday the 10th
of August 2019, this is a famous event in Hampshire and would be the ideal
place to promote Ringwood school and sixth form with our print advert as
many of the people who attend are local and may be interested or may know
someone who might be.

4. Scheduling of advertisements
 We researched which local radio shows play advertisements in the
morning when most people are on there way to school and work, we
also thought our adverts should play when parents are on there way
home from work and when children are coming home from school, so
ideally we would like our advert to be played at 8.00 – 8.30 am, 3.30 –
4.00pm and 5.00 – 5.30pm.
 Local radio shows who play adverts at this time are Hope FM, Forest
FM, Capital south coast FM and Wave 105. The cost of hiring Capital
FM and Heart is £898 for our advert played for three times a day.
Forest FM only does one package for £300 monthly which gives you
nine adverts per day every day between 7 AM and 7 PM, the ads can
be 30 or 40 seconds in duration.
 We have chosen these timings as it is most likely our target market
will be listening at these times, parents for their child's education or
teenagers who have to make a decision on their education after GCSEs

5. Important information
 The advertisements need to have vital information so the school or
collage can be easily contacted. It must include website:
www.ringwoodacademy.co.uk
 Address: Parsonage Barn Lane, Ringwood, Hampshire, BH24 1SE.
 Telephone: 01425 475000
 Statistics we may include: 99% a level pass rate, top 5% sixth form in
the UK
 Brockenhurst collage In 2018, a overall pass rate of 98% was
achieved, with 50% of students gaining A*-B grades and 74% of all
students achieving A*-C grades across all subjects. Students at
Bournemouth & Poole College achieved an overall pass rate of 98.2
per cent.