Our campaign aims to drive students and parents to attend open days at Ringwood School and Sixth Form in October and November 2018 through advertising on TV, print, and radio. The radio ad for the main school will feature student testimonials and be catchy to appeal to parents of Year 6 students. The Sixth Form radio ad will be more mature and persuasive. We will target diverse audiences across platforms and launch ads in September/October to recruit prospective students. The schedule aims to maximize exposure through popular local radio stations and TV slots when families are together in the evenings. The campaign will avoid discrimination and respect copyrights and content restrictions.
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It will use advertising across TV, print, and radio media. The radio ads will target both primary and secondary school audiences, with one focusing on catchy quotes from students and another with a mature student voiceover. Target audiences are identified as parents of Year 6 students for the main school, and Year 11 students and their parents for Sixth Form. Proposed ads and messaging are described, along with scheduling across different media platforms. Legal and ethical considerations for the campaign are also discussed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It will use advertising across TV, print, and radio media. The radio ads will target both primary and secondary school audiences, with one focusing on catchy quotes from students and another with a mature student voiceover. Target audiences are identified as parents of Year 6 students for the main school, and Year 11 students and their parents for Sixth Form. Proposed ads and messaging are described, along with scheduling across different media platforms. Legal and ethical considerations for the campaign are also discussed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
This document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations to highlight the school's academics and achievements. One ad will target Year 6 students and parents using statistics and persuasive language, while the other targets Year 11 students and parents mentioning university and quotes from past students. Both ads will comply with advertising standards to avoid inappropriate, misleading or offensive content.
The radio campaign aims to bring students and parents to Ringwood School and Sixth Form open evenings. The school advert will feature a conversation between parents who have heard good things about the school. The sixth form advert will include sixth form students discussing how the open evening helped with their choices. The target audiences are years 5-6 students/parents and years 10-11 students/parents. Most families fall within the mainstream 4C's category. The campaign message is that Ringwood is the best local school, backed by exam results. The ads will launch 3-4 weeks before the open evenings on radio and in print to schools. The biggest local event is the Ringwood Carnival occurring before the school open evening.
The radio campaign aims to bring students and parents to Ringwood School and Sixth Form open evenings. The school advert will feature a conversation between parents who have heard good things about the school. The sixth form advert will include sixth form students discussing how the open evening helped with their choices. The target audiences are years 5-6 students/parents and years 10-11 students/parents. Most families fall within the mainstream 4C's category. The campaign message is that Ringwood is the best local school, backed by exam results. The ads will launch 3-4 weeks before the open evenings on radio and in print to schools.
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
The document proposes an advertising campaign for Ringwood School and Ringwood Sixth Form. It includes two sections.
Section A outlines a proposal for two radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The ads would feature a soundscape of school activities building to a crescendo, followed by a voiceover directing listeners to the school website. The target audiences are identified as parents of year 6 students for the Ringwood School ad and year 11 students for the Ringwood Sixth Form ad.
Section B proposes a campaign schedule, suggesting the ads run from October 7th to November 6th on local radio stations, with some additional placements around a local carnival event. Posters would also be
The document proposes advertising campaigns to promote open evenings for Ringwood School's sixth form and lower school. For the lower school advert, it suggests using a voiceover to communicate information easily for busy parents. The sixth form advert will use a voxpop to engage year 11 students. Both adverts will air on local radio stations and include registration information. Print ads will use images to showcase sixth form and lower school experiences. Audiovisual ads will show typical student days to appeal to different audiences. Legal and ethical implications for the audio advert are considered around children, profanity and factual claims. Royalty-free music options are discussed. Regulatory bodies' rules must be followed to ensure the ads can be broadcast.
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
1) The document outlines a plan for two radio advertisements - one targeting parents of potential secondary school students and one targeting sixth form students.
2) The ads would air at times when the target audiences are likely listening - breakfast for parents and after school for students.
3) accompanying print ads and a video are also proposed to provide more information about Ringwood School and complement the radio ads. The goal is to increase enrollment at both the secondary school and sixth form.
1) The document proposes creating radio advertisements to promote Ringwood School and its 6th form. It will feature student testimonials to illustrate the welcoming environment.
2) The target audience is parents of junior school students to inform them of options for their children's secondary education. The ads will air during school commute times.
3) The campaign message is that Ringwood is a fun and exciting place for learning and skills development for all. The slogan is "Experience Ringwood".
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
The proposed lower school radio and TV advertisements would feature a Year 7 student from Ringwood School discussing their experiences. For the TV ad, the student would talk about the school's subjects, opportunities, and student support over footage showing a bright, sunny school environment. The radio ad would also include the student using more advanced vocabulary to discuss opportunities, portraying the school's focus on preparing students. Both ads aim to provide an authentic student perspective to appeal to parents and demonstrate the school's focus on learning, development and future success.
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses aims to drive students and parents to the open days in order to recruit new pupils. The campaign will include radio, print, and TV advertisements targeting both primary and secondary audiences. The radio ads will have different tones - one catchy for the main school and one more mature for sixth form. The campaign aims to launch in mid-September and early October to promote the open days while avoiding saturated summer advertising periods. Legal and ethical considerations for the campaign include avoiding discrimination and ensuring copyright compliance.
The document outlines plans for two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school ad will focus on opportunities, success, and a safe environment to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoyable lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and emphasize dates for upcoming open days.
The document outlines plans for creating two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school advert will target parents and students, promoting the school's safe environment, fun opportunities, and student success. It will include voices of students and information about open days. The sixth form advert will target year 11 students and their parents, using an older male student to discuss enjoying sixth form lessons and friends. Both ads will have a repetitive background theme and emphasize the schools' support and success. They will be recorded in the Ringwood School Radio studio to keep costs within the £2000 budget.
The document outlines plans for creating two 30-second radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The school ad will promote a safe environment and student success to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoying lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and include voices over the top. The school ad will highlight opportunities and achievements, while the sixth form ad will emphasize support for further education. The target audiences are parents for the school and students for sixth form. Within the £2000 budget, recording could take place at a local studio for £75 per hour, but the school's own radio studio provides a
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
This document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations to highlight the school's academics and achievements. One ad will target Year 6 students and parents using statistics and persuasive language, while the other targets Year 11 students and parents mentioning university and quotes from past students. Both ads will comply with advertising standards to avoid inappropriate, misleading or offensive content.
The radio campaign aims to bring students and parents to Ringwood School and Sixth Form open evenings. The school advert will feature a conversation between parents who have heard good things about the school. The sixth form advert will include sixth form students discussing how the open evening helped with their choices. The target audiences are years 5-6 students/parents and years 10-11 students/parents. Most families fall within the mainstream 4C's category. The campaign message is that Ringwood is the best local school, backed by exam results. The ads will launch 3-4 weeks before the open evenings on radio and in print to schools. The biggest local event is the Ringwood Carnival occurring before the school open evening.
The radio campaign aims to bring students and parents to Ringwood School and Sixth Form open evenings. The school advert will feature a conversation between parents who have heard good things about the school. The sixth form advert will include sixth form students discussing how the open evening helped with their choices. The target audiences are years 5-6 students/parents and years 10-11 students/parents. Most families fall within the mainstream 4C's category. The campaign message is that Ringwood is the best local school, backed by exam results. The ads will launch 3-4 weeks before the open evenings on radio and in print to schools.
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
The document proposes an advertising campaign for Ringwood School and Ringwood Sixth Form. It includes two sections.
Section A outlines a proposal for two radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The ads would feature a soundscape of school activities building to a crescendo, followed by a voiceover directing listeners to the school website. The target audiences are identified as parents of year 6 students for the Ringwood School ad and year 11 students for the Ringwood Sixth Form ad.
Section B proposes a campaign schedule, suggesting the ads run from October 7th to November 6th on local radio stations, with some additional placements around a local carnival event. Posters would also be
The document proposes advertising campaigns to promote open evenings for Ringwood School's sixth form and lower school. For the lower school advert, it suggests using a voiceover to communicate information easily for busy parents. The sixth form advert will use a voxpop to engage year 11 students. Both adverts will air on local radio stations and include registration information. Print ads will use images to showcase sixth form and lower school experiences. Audiovisual ads will show typical student days to appeal to different audiences. Legal and ethical implications for the audio advert are considered around children, profanity and factual claims. Royalty-free music options are discussed. Regulatory bodies' rules must be followed to ensure the ads can be broadcast.
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
1) The document outlines a plan for two radio advertisements - one targeting parents of potential secondary school students and one targeting sixth form students.
2) The ads would air at times when the target audiences are likely listening - breakfast for parents and after school for students.
3) accompanying print ads and a video are also proposed to provide more information about Ringwood School and complement the radio ads. The goal is to increase enrollment at both the secondary school and sixth form.
1) The document proposes creating radio advertisements to promote Ringwood School and its 6th form. It will feature student testimonials to illustrate the welcoming environment.
2) The target audience is parents of junior school students to inform them of options for their children's secondary education. The ads will air during school commute times.
3) The campaign message is that Ringwood is a fun and exciting place for learning and skills development for all. The slogan is "Experience Ringwood".
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
The proposed lower school radio and TV advertisements would feature a Year 7 student from Ringwood School discussing their experiences. For the TV ad, the student would talk about the school's subjects, opportunities, and student support over footage showing a bright, sunny school environment. The radio ad would also include the student using more advanced vocabulary to discuss opportunities, portraying the school's focus on preparing students. Both ads aim to provide an authentic student perspective to appeal to parents and demonstrate the school's focus on learning, development and future success.
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses aims to drive students and parents to the open days in order to recruit new pupils. The campaign will include radio, print, and TV advertisements targeting both primary and secondary audiences. The radio ads will have different tones - one catchy for the main school and one more mature for sixth form. The campaign aims to launch in mid-September and early October to promote the open days while avoiding saturated summer advertising periods. Legal and ethical considerations for the campaign include avoiding discrimination and ensuring copyright compliance.
The document outlines plans for two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school ad will focus on opportunities, success, and a safe environment to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoyable lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and emphasize dates for upcoming open days.
The document outlines plans for creating two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school advert will target parents and students, promoting the school's safe environment, fun opportunities, and student success. It will include voices of students and information about open days. The sixth form advert will target year 11 students and their parents, using an older male student to discuss enjoying sixth form lessons and friends. Both ads will have a repetitive background theme and emphasize the schools' support and success. They will be recorded in the Ringwood School Radio studio to keep costs within the £2000 budget.
The document outlines plans for creating two 30-second radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The school ad will promote a safe environment and student success to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoying lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and include voices over the top. The school ad will highlight opportunities and achievements, while the sixth form ad will emphasize support for further education. The target audiences are parents for the school and students for sixth form. Within the £2000 budget, recording could take place at a local studio for £75 per hour, but the school's own radio studio provides a
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path choices. Both ads will include key contact and registration details.
The document outlines a marketing campaign for Ringwood School and Sixth Form. The campaign aims to promote the school and sixth form to parents and students to recruit new students.
The campaign will include radio, print, and online advertisements launching in early September and October. Advertisements will target parents of students in years 4-6 for the school and year 11 students for the sixth form. Messaging will highlight the school's success, opportunities, and friendly environment to appeal to parents and students. Advertisements will direct audiences to register for open evenings in early October and November on the school website. The schedule plans radio placements at peak times and considers local events to promote at in order to reach the intended audiences. Legal and regulatory
The radio advertisement will promote the open evenings for Ringwood School and its sixth form. For the school, the ad will use a rhetorical question to portray it as fun, welcoming, and safe. For the sixth form, the ad will highlight its top academic performance and variety of course options to appeal to year 11 students. Both ads will direct listeners to the school website to register for the open evenings in early October and November.
The document outlines plans for two 30-second radio advertisements to promote the open days of Ringwood School and Ringwood Sixth Form. The school advertisement will target parents and highlight the school's success, environment, and opportunities. It will feature voices of students and information about open days. The sixth form advertisement will target students considering sixth form options and feature a voiceover from an older student about the enjoyment of sixth form. Both ads will have a repetitive, chirpy background theme and be recorded locally to keep within the £2000 budget.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subjects on radio. Print ads will be in local secondary schools' prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-6pm to target parents
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing new facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students considering further education. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
The document outlines a marketing campaign for Ringwood School and Sixth Form. It includes:
- The aims are to bring students and parents to two open evenings using radio ads featuring conversations about the school.
- The target audiences are years 5-6 students and parents for the school ad, and years 10-11 students and parents for the sixth form ad.
- The campaign will launch 3-4 weeks before the open evenings through radio ads on Capital South Coast during school runs and print ads distributed to local schools.
- Considerations are given to avoiding libel, discrimination, age restrictions, and copyright issues in ad content.
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
The document outlines the editing process for a short film in Adobe Premiere Pro. Key steps include:
- Importing footage and splitting clips to desired lengths.
- Adding transitions like dip to black and cross fades between scenes.
- Adjusting audio levels and replacing audio with free sound effects.
- Applying color corrections and speed/duration adjustments to clips.
- Creating title cards and credits using fading opacity keyframes.
- Exporting the final edited project for sharing online.
Kate has recently lost her husband David. While going through his things, she discovers evidence that suggests he may have been a serial killer. She finds photos of missing women, locks of hair, and a list of names. When she searches the names online, she finds articles about missing persons cases and murders where the killer was never found. Shocked by this discovery, Kate calls her friend Jane for advice. However, Jane refuses to believe David was a killer and dismisses Kate as being delusional from grief. Unsure of what to do, Kate decides to burn the evidence, preserving her late husband's memory.
The document provides feedback on draft scripts for a short film from a client. In the first draft, the client suggested centralizing the dialogue, adjusting a line of dialogue to be more polite, and placing character emotions next to names rather than underneath. For the second draft, the client recommended adding more background on the main character, noted the first conversation portrayed the motive well, and suggested adjusting a line of dialogue to seem more realistic.
The document outlines a production plan for a short film. It will be released on March 23rd to coincide with the winter weather depicted. The filmmaker's mother will play the main role due to her availability and age being suitable. Additional crew includes the filmmaker's father to help with setup. The budget is £10, which will cover props, with other resources like camera and editing software being provided freely. Contingency plans include an alternate actress if needed and editing at home if school computers are unavailable.
This document outlines the tasks, activities, start dates and end dates for a film production unit across multiple weeks from October 2018 to March 2019. It includes pre-production tasks like developing treatments, scripts and storyboards. Production tasks include scheduling, location recces, filming and risk assessment. Post-production includes editing, exporting the final film and uploading it to online platforms. Many of the tasks were affected by half term breaks in October, Christmas holidays and exams in January/February.
Ringwood School is a mixed national teaching academy for students ages 11-18 that offers outstanding exam results, a wide range of subjects, extracurricular activities, and opportunities to fulfill students' learning potential in a safe and inspiring environment. The school encourages students to be inspired to learn and supported to succeed. An open evening will be held on October 4th 2018 for prospective students. Ringwood Sixth Form offers extensive post-16 course options including A-Levels and vocational qualifications to help students succeed and progress to their next steps after graduation with support for their direction beyond school. In addition to academic success, the sixth form provides social activities, trips, and strong community links to help students face their future.
Ringwood School is a mixed national teaching academy for students ages 11-18 that offers outstanding exam results, a wide range of subjects, extracurricular activities, and opportunities. The school's vision is to inspire students to learn and support them to succeed. An open evening will be held on October 4th 2018 for prospective students and their families. Ringwood Sixth Form also offers extensive course options along with support for students' post-18 plans through a new cafe, social activities, trips and community links. The sixth form open evening will take place on November 7th.
Ringwood School is a mixed national teaching academy for students ages 11-18 that offers outstanding exam results, a wide range of subjects, extracurricular activities, and opportunities to fulfill students' learning potential in a safe and inspiring environment. The school encourages students to be inspired to learn and supported to succeed. An open evening will be held on October 4th 2018 for prospective students. Ringwood Sixth Form offers extensive post-16 course options including A-Levels and vocational qualifications to help students succeed and progress to their next steps after graduation with support for university or other paths. In addition to academic success, the sixth form provides social activities, a new cafe, trips, and community links to prepare students for their futures. An open
KeyStone Incorporated will create two 30-second radio advertisements to promote open days for Ringwood School and Ringwood Sixth Form. The school advertisement will highlight the safe environment and fun opportunities for students, while the sixth form ad will emphasize the support given to students. Both ads will use upbeat background music and voices to engage listeners and be recorded within the £2,000 budget, with the school ad recording at the on-site studio and the sixth form ad at a team member's home studio.
The document provides a production schedule and contact details for filming advertisements for Ringwood School & 6th Form. It outlines two shooting days - one at a home studio and one at the RSR studio in the school's geography block. The schedule details the timing, locations, activities and contributors planned for each day of shooting, which will involve setting up equipment, recording voiceovers, and editing the voiceovers with background music to create radio advertisements. Safety measures and a risk assessment have been prepared for the production team.
The document summarizes the target audiences of different radio stations and podcasts based on the music, advertisements, and content played or discussed. National radio station Heart FM targets listeners ages 20-40 with recent hit songs and advertisements about families. Local radio Forest FM aims at an older audience with news, weather, traffic and a 1960s song, advertising housing and nursing homes. BBC Radio 2 has more conversation than music and quizzes on 1990s hits, targeting an older audience. The podcast discussed film reviews at length without ads or music, likely appealing more to an older retirement-aged audience interested in in-depth topics.
03. unit 1 student guidebook and checklistsarahpoore17
This document provides information and tasks for learners to complete an assignment analyzing media products and audiences. It includes:
- A scenario where learners will produce an online educational resource about a media company and its films. Learners will focus on Disney and the film The Force Awakens.
- 5 tasks for learners to complete, including: a case study of Disney Studios; an analytical film review of The Force Awakens trailer; audience profiling and research on the film's target demographic; a timeline of the film's production, distribution, and advertising; and a report on the film's legal, ethical and representation issues.
- Guidance on formatting, research, and presenting responses. The tasks
This production schedule outlines the tasks needed to create a music album from November 2017 to December 2017. It assigns Sarah Poore to complete pre-production tasks like research on the music industry, genres, and target audiences. It also has her plan and take photos for the album cover and poster in mid-November. The post-production tasks involve Sarah editing the photos in Photoshop and completing the album cover, poster, and evaluation by early December.
This photographer took photos for an album cover, originally intending to scatter leaves across the pavement but choosing a single leaf popping out instead to make song titles placed on it stand out more clearly. The selected photo brings out individual leaf patterns up close, looking rustic and interesting, though the photographer will brighten and saturate the colors in editing to improve the lighting.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
4. AIMS of our campaign
As an audio advertising agency we aim to drive students and parents to attend the
open days for Ringwood School and Sixth Form on Thursday 4th October 2018 (4:30-
7pm) and Wednesday 7th November (6-8pm)We will achieve these aims by
advertising on 3 media platforms (TV, print and radio)
If pupils and adults are interested in recruiting to Ringwood School we would like to
know who are attending and how many people will be attentive, roughly. In order
for this, we would advise people to attend the open days via the Ringwood School
website, so marketing finances know averagely how many people will be attending
these open days.
5. Aims achieved
We will achieve these aims by advertising on 3 media platforms (TV, print and radio)
The use of advertising on 3 platforms ensures it targets that diverse audience in 3 different ways.
For example, if certain people listen to the radio then they will more likely hear the radio
advertisement than the TV or print advertisement. Whereas people who are out and about and
notice print advertisements then they will be targeted by those print advertisements.
6. Radio advert
The radio advert will target two primary and secondary audiences depending on the main school
or sixth form advertisement.
The radio advert for the main school will be made catchy and easy to remember for the
audience. This advertisement will include Vox pops from different year 7 students saying what
grades they are predicted in their first years. For example, small samples of children saying ‘I got
a 8, I got a 6, I got a 7’ to show the high predictions and education for the students.
The radio advert for the sixth form will be more mature and will persuade people to attend the
open days by perhaps a voiceover from a student saying how much they enjoy sixth form and
telling the audience how enjoyable lessons and friends are.
Both advertisements will be guided by a repetitive and chirpy background theme that is suitable
for the advert and any voices that need to be heard over the top.
8. TARGET AUDIENCE
For the main school advertisement the primary audience will be the parents of the year 6
students and the secondary audience will be the students. The main primary audience would be
the adults because they drive their students to what school is easier to get to.
Whereas for the Sixth Form the primary audience would be the students in year 11 looking at
sixth forms best for their courses, and their parents would be the secondary audience because
they are old enough to pick where would benefit their extended education more.
9. Main school profile
Parent profile would be the primary figure for the main school.
The gender could be either male or female, depending on dad or mum, and the age would
stereotypically be in between 30 and 40 years old, but generally could be any age.
The interests of the parent profile would be taking and protecting their children, delivering them
to parties, going out. Lifestyle would base around a job, like working in an office or a well paid
job.
Spending power would be spent on their house, car, home needs, such as insurance, food
shopping.
10. Sixth form profile
Student profile would be the primary figure for the Sixth Form.
The gender could be either male or female, depending on boy or girl, and the age would
stereotypically be in between 15 and 16 years old, as they are still in year 11 when picking where
they want to go.
The interests of the student profile would be taking part in sport activities or dance for example,
depending on gender. Lifestyle would belong to a full-time job at school, with a small part time
job at weekends or evenings.
Spending power would be spent on fashion and beauty, again depending on their gender.
11. NRS SCALE AND 4C’S
NRS SCALE
For the main school, parent profile, the possible classes would be A, B, C1, C2, including upper
middle classes to skilled working class.
For the sixth form, student profile, the possible classes would be D and E, including working class
and to the lowest level of subsistence, being their part time jobs, paid or voluntary. Perhaps C1,
skilled working class.
4C’S
Main school would be mainstream, living in the world of the domestic.
Sixth form would belong to explorer or succeeder, having a challenge to their courses.
13. MESSAGE
The main campaign will drive parents and students to attend the main school and sixth form
open days to recruit new pupils.
We want people to attend the open day via the Ringwood School website.
14. audience
We want the audience to apply through the Ringwood School website.
This is so the school and finance marketing know roughly how many people are interested.
Also a rough idea of how many people will be recruited in the new year.
16. Launch Dates
We would ideally launch the adverts mid-September for the main school advert and early
October for the sixth form advert. This is to give the prospective students around a year top
consider their next options and is just before the respective open days, to increase foot fall of
the event and get as many people to attend as possible.
We also don’t want to launch the adverts too early or during summer as the market is saturated
at this time with summer and holiday related adverts.
17. Seasonal and calendar events
Around September and October there is the Ringwood Fair and carnival, an extremely popular
local event we could use to boost our campaign. The attendees of the day fair and carnival will
also include our target audience of families and younger children while the evening fair and
carnival will attract our older target audience.
However other schools advertising their open days may also clash with our advertising. These
schools include the schools from the local area like - for the sixth form – Brockenhurst, BSG/B,
Bournemouth and Pool College, Twynham, Highcliffe and QE. Schools that could clash with the
lower school advertising include: Moyles Court, BSB/G, Waldorf, Ballard, LeAF studio, Twynham
and Burgate.
18. Scheduling
We see our radio advert being played on stations like Capital FM and Heart FM as these are local
stations to attract local attention and may have advertising to increase audience exposure. We would
look at having our advert broadcast on Heart FM (and its local branch Heart Dorset) and Capital FM as
these are popular national radio stations with adverts frequently broadcast throughout the day. This
maximises listeners and the impact of the advert. Additionally we could broadcast on some more
local radio stations like Forest FM and Fire FM (broadcasts to Bournemouth and Poole) as these hold
an extremely local more niche audience. TV channels can be ITV and Channel 4 to ensure the most
viewers
For TV the best time of day is between 4pm and 9pm, as 9 is the watershed point for children and
other types of adverts play at this point onwards. 5pm is also generally a time most families are
beginning to return home from work and school throughout the evening.
For the radio advert the best times are 6am to 9am as a morning slot and 3pm to 5:30pm as an
afternoon slot. This due to the fact that at these points the majority of school children and adults are
in cars listening to the radio, increasing air traffic. It is less effective to have these play during the day
or later evening as most people don’t listen to the radio at these times.
20. Relevant legal/ethical issues/ constraints
Legal and ethical issues
Discrimination
Age
Through our adverts promoting Ringwood School, we will not discriminate against parents of different ages by
showing eleven/twelve year old (year 7) children with a variety of aged parents. This informs the audience that all
families are welcomed to Ringwood School and allows them to relate to one of the parents in the advert.
Gender
The TV ad will include both male and female students informing the audience that Ringwood school is a mix sexed
school. It will also include single parents/carers for example a single mother to show to the audience that the
school is for everyone and they don’t discriminate against students whether they are male/female, have a single
mother/carer or single father/carer.
- We will also show that Ringwood School doesn’t discriminate against gender through showing both male and
female teachers in the television advert. This may help to encourage children to go to Ringwood school because
they are likely to have a mix of both genders of teacher.
21. Relevant legal/ethical issues/ constraints
Legal and ethical issues
Discrimination
Social class
In the radio advert it will be harder to show that Ringwood School isn’t discriminatory against
students and families of different social classes. However we will ensure to show through the
television advert that
Race/ethnicity
In order to show that Ringwood School and Ringwood Sixth form
Obviously in the radio advert the viewers will not visualise a typical student so this will not be an
ethical issue to think about. However, in both the television and poster advertisement it is important
that we show that Ringwood School and Ringwood
22. Relevant legal/ethical issues/ constraints
Legal and ethical issues
Copyright
This is a form of legal protection which involves an exclusive right to make copies, license and
exploit a literary, musical, or artistic work, whether printed, audio, or visual.
In our radio and television advert we will ensure to use copyright free music in the background
to confirm we are not going against legalities. If we were to use a copyrighted track we would
have to gain permission from all copyright holders.
We will also have to be innovative with our design and layout of the print advert and avoid
creating an advert that is the same as any other.
23. Relevant legal/ethical issues/ constraints
Legal and ethical issues
Violence/sex/language
Obviously in an advert promoting a school and sixth form there will be no use of inappropriate language, violence or
sexual content in the television ad, poster, or radio advert.
The language used in the adverts will be fairly formal in order to give a good reputation for the school.
In addition any music included in the advert will be clean or will be simply instrumental and fit to advertise a school.
Children
Regulatory bodies such as ASA and OFCOM have rules regarding children’s roles in advertisements that we must follow.
Since we plan to use students under the age of 16 in our adverts as well as in vox pops, we will have to obtain parental
consent for their participation. Within these forms we will have to inform parents/carers what exactly the child's role will
be as well as where the advertisements will be shared.
Our adverts must not be likely to mislead children by exaggerating Ringwood School or Sixth form in a way that could
lead to a child having unrealistic expectations and therefore be taking experience of children's inexperience.
24. Regulatory bodies’ codes of conduct and
regulations
ASA
The 'Advertising Standards Authority' is the self-regulatory organisation of the advertising industry in the UK. Its
role is to 'regulate the content of advertisements, sales promotions and direct marketing’ in the UK and the
organisation investigates complaints made about adverts, sales promotions or direct marketing. They also decide
whether adverts comply with its advertising standards codes.
OFCOM
Ofcom is the communications regulator in the UK, and the organisation has power across the television, radio,
telecoms and postal sectors. It's duty is to represent the interests of citizens and consumers by promoting
competition and protecting the public from harmful or offensive material. They also protect people in the UK
from scams and sharp practices.
If our adverts went against any of the ASA OR OFCOM’s regulations, they may be removed entirely or changed so
that they could not be broadcasted at a time whereby children would see the advert which would not be an ideal
way to promote the school or sixth form since especially potential sixth formers are likely to have a huge impact
on where they attend college/sixth form and will be the primary audience for the ads. If the ads aren’t accessible
for the younger audience they may not be interested in attending Ringwood School or Sixth Form. We want our
advert to be accessible to all, especially the students so that we reach as many listeners and potential students as
possible.
25. False claims are important within advertising and the regulatory bodies’ codes of conduct and
regulations. In our advertisements the voice overs and statistics or claims need to be factual
without being leading statements or false claims which could encourage people to apply to
Ringwood School or Sixth form with unrealistic expectations. For example in the radio advert the
statistics will have to be calculated rather than assuming for example ‘99% of students achieved A
grades’.
Within the vox pops, obviously we will need to consider the reliability of students responses to the
questions but because we will be asking the students directly in the advert we wont necessarily be
using statistics.
Within our radio advert sound is very important since it is the only element for the audience to be
attracted to the advert. The music we use will set the tone for the ad and needs to hook the
audience as well as create a good perception of the school and sixth form. We will use royalty free
music using an online website such as https://www.bensound.com/royalty-free-music/2
27. TV ADVERTISEMENT IDEA
If our advertisement were to be shown as a television advert, our initial idea would be to show 4 main characters to suit the target audience; a child, for the school advert
would be in Year 6 and aged 11-12, and for sixth form a late teen in Year 11 aged 15-16 who are the direct target audience as they would be thinking about coming to the sixth
form or school for their next year of education, or possibly even showing a Year 5 or Year 10 student, who are looking beforehand at the open evening as they’ve started/
parents have started thinking about their future earlier. In the advertisement, there would be the parents of the child, understandably this may not be the case for every
student as this is just a typical mother, father and child as the main example, however later on in the advert is shows the diverse range of families and the different relatives
that any student may live with. There will also be a teacher, perhaps somebody such as the head teacher or deputy head teacher, that the students will recognise in years to
come if they decide to come to the school or that parents will be able to recognise from researching the school, acting as a ‘tour guide’ for the parents and the child, who will
produce personal identity within the advertisement as they will act as the relatable ‘strangers’ to the school as they walk around.
As the advertisement begins, there are location shots, introducing the characters and the school itself. The characters walk through several classrooms with the camera
speeding up following their movements and showing a happy, friendly, teaching environment and what the students are to expect if they come to the school. It is important
that the students and teachers within the television advert are smiling and looking happy, as it shows that this is the best school to make the student as successful, safe and
happy as possible.
Throughout the advert, the teacher guides them to the closed hall doors, where the next shot shows the opening of the main open evening, with teachers and students looking
at all of the different subjects available, (according to both the school and sixth form options for each version) and the surprised look on the students and parents’ faces at all of
the opportunity in the school/sixth form.
In the background of all shots, there is a positive, light, calming but slightly upbeat music which gives off positive connotations to everybody who watches and listens, as it
automatically makes people think of happiness and that this is a positive place to be. There will also be a voiceover, male or female, speaking clearly and explaining that this is
the best place to be.
At the end of the advert, it shows the logo of our company, the school logo and the website, dates of the open evening and other important contact information. This is so the
audience can pause the advert at the end and write down any information they made need. It also means that this is the last information they have and remember, therefore
they’ll know exactly where and when this is happening and where to go next for more information to follow up their interest.
On the next slide, it shows a storyboard example of the ideas.
29. PRINT ADVERTISEMENT IDEA
For the print advertisement for the school, it will show a picture of a classroom with students, teachers smiling
widely as the teacher helps them out with their work. It shows that the teacher and students at Ringwood School
have special learning connections and that they are easily available to help the students out to make them as
successful as they can be. It also shows that this is a friendly, safe and happy environment that parents would
want to send their children to, and children will want to go to. The colours in the print advert will be bright and
clear, however still making sure it ties in with the school uniform and logo and location of the school which is the
New Forest, therefore green will be a prominent colour.
For the print advertisement for sixth form, it will show a photograph of some of the outstanding, highly successful
students from previous years with their results. It will encourage students to strive for the best, as well as interest
both the students and parents as they’ll know they’ll be receiving the best teaching possible to receive the best
results. The results are shown on the sixth form advert and not the main school advert, because as sixth form is
for a shorter time and concentrated more on important a level subjects, rather than Year 6 students and parents
thinking about a working environment for the next 5 years, and not so focused on results.
This print advertisement would be shown on nearby bus stops, billboards/posters and shown on both the main
website of the school and in local newspapers, to gain the most views from the local community that may be
interested. It could also be put on posters of the junior schools and other schools of the same age for the
students interested in sixth form as this will be a direct target for the main audience.
There will be no need for any music or voiceovers in this advertisement.