The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
1) The document outlines a plan for two radio advertisements - one targeting parents of potential secondary school students and one targeting sixth form students.
2) The ads would air at times when the target audiences are likely listening - breakfast for parents and after school for students.
3) accompanying print ads and a video are also proposed to provide more information about Ringwood School and complement the radio ads. The goal is to increase enrollment at both the secondary school and sixth form.
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
The proposed advertising campaign aims to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings in 2018. The campaign will target parents and students to drive attendance at the open evenings. Specifically, the campaign will:
1) Create a radio advertisement highlighting Ringwood School and Sixth Form's excellent reputation, diverse curriculum and extracurricular opportunities to showcase what they offer.
2) Split the target audiences between Ringwood School, targeting parents of Years 6, 7, 8 and 9 students, and Ringwood Sixth Form, targeting Year 11 students and parents.
3) Launch the campaign in September 2018 to remain top of mind for the open evenings in October and November, and take advantage of local events like Ring
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
Ringwood School is launching a campaign to promote their Secondary School and Sixth Form programs. The campaign slogan is "Bringing Out the Best in Students." The goal is to entice parents and students to attend upcoming Open Evenings to learn more about the school and encourage enrollment. The target audiences are Year 5/6 and Year 10/11 students, as well as their parents. Insights into these audiences are provided. The main local competitor is Ringwood Waldorf School, but it is a private school that charges tuition, whereas Ringwood School is public and free to attend.
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
The document proposes a campaign to promote open evenings for Ringwood School and Ringwood Sixth Form. The aim is to drive footfall and showcase what each has to offer in terms of subjects, results, and opportunities. The campaign will achieve this through a radio advert highlighting facts about the school and sixth form's reputation and performance. The primary target audience for the school is Year 6 parents and students, while for the sixth form it is Year 11 students and parents. The message is about the dates and times of the open evenings and encouraging attendance to see what is offered. The goal is for attendees to register online so the school can track potential future students.
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
Our campaign aims to drive students and parents to attend open days at Ringwood School and Sixth Form in October and November 2018 through advertising on TV, print, and radio. The radio ad for the main school will feature student testimonials and be catchy to appeal to parents of Year 6 students. The Sixth Form radio ad will be more mature and persuasive. We will target diverse audiences across platforms and launch ads in September/October to recruit prospective students. The schedule aims to maximize exposure through popular local radio stations and TV slots when families are together in the evenings. The campaign will avoid discrimination and respect copyrights and content restrictions.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses aims to drive students and parents to the open days in order to recruit new pupils. The campaign will include radio, print, and TV advertisements targeting both primary and secondary audiences. The radio ads will have different tones - one catchy for the main school and one more mature for sixth form. The campaign aims to launch in mid-September and early October to promote the open days while avoiding saturated summer advertising periods. Legal and ethical considerations for the campaign include avoiding discrimination and ensuring copyright compliance.
The document outlines plans for two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school ad will focus on opportunities, success, and a safe environment to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoyable lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and emphasize dates for upcoming open days.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It will use advertising across TV, print, and radio media. The radio ads will target both primary and secondary school audiences, with one focusing on catchy quotes from students and another with a mature student voiceover. Target audiences are identified as parents of Year 6 students for the main school, and Year 11 students and their parents for Sixth Form. Proposed ads and messaging are described, along with scheduling across different media platforms. Legal and ethical considerations for the campaign are also discussed.
The document outlines plans for two 30-second radio advertisements to promote the open days of Ringwood School and Ringwood Sixth Form. The school advertisement will target parents and highlight the school's success, environment, and opportunities. It will feature voices of students and information about open days. The sixth form advertisement will target students considering sixth form options and feature a voiceover from an older student about the enjoyment of sixth form. Both ads will have a repetitive, chirpy background theme and be recorded locally to keep within the £2000 budget.
The document outlines plans for creating two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school advert will target parents and students, promoting the school's safe environment, fun opportunities, and student success. It will include voices of students and information about open days. The sixth form advert will target year 11 students and their parents, using an older male student to discuss enjoying sixth form lessons and friends. Both ads will have a repetitive background theme and emphasize the schools' support and success. They will be recorded in the Ringwood School Radio studio to keep costs within the £2000 budget.
The document outlines plans for creating two 30-second radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The school ad will promote a safe environment and student success to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoying lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and include voices over the top. The school ad will highlight opportunities and achievements, while the sixth form ad will emphasize support for further education. The target audiences are parents for the school and students for sixth form. Within the £2000 budget, recording could take place at a local studio for £75 per hour, but the school's own radio studio provides a
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
1) The document outlines a plan for two radio advertisements - one targeting parents of potential secondary school students and one targeting sixth form students.
2) The ads would air at times when the target audiences are likely listening - breakfast for parents and after school for students.
3) accompanying print ads and a video are also proposed to provide more information about Ringwood School and complement the radio ads. The goal is to increase enrollment at both the secondary school and sixth form.
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
The proposed advertising campaign aims to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings in 2018. The campaign will target parents and students to drive attendance at the open evenings. Specifically, the campaign will:
1) Create a radio advertisement highlighting Ringwood School and Sixth Form's excellent reputation, diverse curriculum and extracurricular opportunities to showcase what they offer.
2) Split the target audiences between Ringwood School, targeting parents of Years 6, 7, 8 and 9 students, and Ringwood Sixth Form, targeting Year 11 students and parents.
3) Launch the campaign in September 2018 to remain top of mind for the open evenings in October and November, and take advantage of local events like Ring
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
Ringwood School is launching a campaign to promote their Secondary School and Sixth Form programs. The campaign slogan is "Bringing Out the Best in Students." The goal is to entice parents and students to attend upcoming Open Evenings to learn more about the school and encourage enrollment. The target audiences are Year 5/6 and Year 10/11 students, as well as their parents. Insights into these audiences are provided. The main local competitor is Ringwood Waldorf School, but it is a private school that charges tuition, whereas Ringwood School is public and free to attend.
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
The document proposes a campaign to promote open evenings for Ringwood School and Ringwood Sixth Form. The aim is to drive footfall and showcase what each has to offer in terms of subjects, results, and opportunities. The campaign will achieve this through a radio advert highlighting facts about the school and sixth form's reputation and performance. The primary target audience for the school is Year 6 parents and students, while for the sixth form it is Year 11 students and parents. The message is about the dates and times of the open evenings and encouraging attendance to see what is offered. The goal is for attendees to register online so the school can track potential future students.
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
Our campaign aims to drive students and parents to attend open days at Ringwood School and Sixth Form in October and November 2018 through advertising on TV, print, and radio. The radio ad for the main school will feature student testimonials and be catchy to appeal to parents of Year 6 students. The Sixth Form radio ad will be more mature and persuasive. We will target diverse audiences across platforms and launch ads in September/October to recruit prospective students. The schedule aims to maximize exposure through popular local radio stations and TV slots when families are together in the evenings. The campaign will avoid discrimination and respect copyrights and content restrictions.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses aims to drive students and parents to the open days in order to recruit new pupils. The campaign will include radio, print, and TV advertisements targeting both primary and secondary audiences. The radio ads will have different tones - one catchy for the main school and one more mature for sixth form. The campaign aims to launch in mid-September and early October to promote the open days while avoiding saturated summer advertising periods. Legal and ethical considerations for the campaign include avoiding discrimination and ensuring copyright compliance.
The document outlines plans for two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school ad will focus on opportunities, success, and a safe environment to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoyable lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and emphasize dates for upcoming open days.
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It will use advertising across TV, print, and radio media. The radio ads will target both primary and secondary school audiences, with one focusing on catchy quotes from students and another with a mature student voiceover. Target audiences are identified as parents of Year 6 students for the main school, and Year 11 students and their parents for Sixth Form. Proposed ads and messaging are described, along with scheduling across different media platforms. Legal and ethical considerations for the campaign are also discussed.
The document outlines plans for two 30-second radio advertisements to promote the open days of Ringwood School and Ringwood Sixth Form. The school advertisement will target parents and highlight the school's success, environment, and opportunities. It will feature voices of students and information about open days. The sixth form advertisement will target students considering sixth form options and feature a voiceover from an older student about the enjoyment of sixth form. Both ads will have a repetitive, chirpy background theme and be recorded locally to keep within the £2000 budget.
The document outlines plans for creating two 30-second radio advertisements - one promoting Ringwood School and one promoting Ringwood Sixth Form. The school advert will target parents and students, promoting the school's safe environment, fun opportunities, and student success. It will include voices of students and information about open days. The sixth form advert will target year 11 students and their parents, using an older male student to discuss enjoying sixth form lessons and friends. Both ads will have a repetitive background theme and emphasize the schools' support and success. They will be recorded in the Ringwood School Radio studio to keep costs within the £2000 budget.
The document outlines plans for creating two 30-second radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. The school ad will promote a safe environment and student success to encourage parents to enroll their children. The sixth form ad will feature a student testimonial about enjoying lessons and friends to appeal to prospective students. Both ads will have a repetitive background theme and include voices over the top. The school ad will highlight opportunities and achievements, while the sixth form ad will emphasize support for further education. The target audiences are parents for the school and students for sixth form. Within the £2000 budget, recording could take place at a local studio for £75 per hour, but the school's own radio studio provides a
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subjects on radio. Print ads will be in local secondary schools' prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-6pm to target parents
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing new facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students considering further education. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
The document outlines the campaign schedule for Ringwood School and Sixth Form's open evenings and advertising. The Ringwood School open evening is scheduled for October 4th from 4:30-7pm, with advertising starting in early September. The Sixth Form open evening is November 10th from 4:30-7pm, with advertising beginning in early October. Advertisements will launch on local TV, print, and radio to maximize reach. Dates were chosen to give families advance notice and time to consider options. Potential calendar conflicts are considered, including local events that could provide advertising opportunities like the Ringwood Carnival in September and Family Festival in mid-September. Radio advertisements will target morning and afternoon commute times. Capital FM and Forest
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that grab attention with a question and highlight the school's achievements and statistics. The Year 7 ad will emphasize academics and persuasive language for parents, while the sixth form ad will focus on student futures, quotes, and emotive language for both parents and students. The target audiences are parents and students in the local Hampshire and Dorset areas for Year 7, and ages 12-16 plus their parents for sixth form. The message is to promote the school as a good place to learn and develop where children will be happy and receive a good education.
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that use rhetorical questions, persuasive language, and emotive language to appeal to parents of Year 6 and Year 11 students. The Year 7 ad will emphasize academics and statistics while the sixth form ad discusses future opportunities and university. The target audiences are parents and students from local areas around the school, ranging in demographics from middle to working class. The campaign message is to promote the school as a good place to learn and develop where students will be happy and well cared for.
Similar to Audio advert proposal (all sections) (20)
This risk assessment document identifies potential hazards for filming both outside and inside locations. Outside, it notes risks of slips and trips from objects or spillages on the ground, as well as injuries from cars during filming. The assessment states that locations will be kept clear of trip hazards and the road will be checked before filming cars. Inside, slip and trip hazards as well as risks from props like knives and electricity are outlined. The assessment indicates these risks will be mitigated by cleaning, blocking off areas, and keeping electrical items away from water. It also includes a risk assessment for filming at a school noting the potential risk of illness and stating hands will be washed often.
1) 9-year-old Jemima goes missing after school. Sebastian, her brother, creates missing posters to find her.
2) After two days, Inspector Tate questions Sebastian about Jemima's disappearance. Meanwhile, their parents Kevin and Juliet act suspiciously.
3) It is revealed that Juliet was responsible for kidnapping both Jemima and Sebastian, locking them in the garden shed. Juliet has been imprisoning children in the multiple sheds on her property.
The document outlines Millie Nelmes' production plan for her short film "Secrets" to be filmed between November 4th, 2019 and March 20th, 2020. It details her work plan schedule, equipment needs, casting of family and friends in key roles, and a budget of £20 for extras like makeup, props, and travel. Her contingency plan involves backup storage cards, using her personal camera, and uploading footage to multiple devices in case of technical issues or lost data.
This document outlines the production schedule for a film project including dates, locations, crew and equipment needed. It details that filming will take place between January 27th and February 24th at various school and outdoor locations. Post-production editing will occur periodically in the classroom between filming dates and conclude by March 27th. The schedule addresses what will be filmed each date, who is needed on the crew and what props, costumes or special equipment are required.
1) The document describes 58 shots for a film scene involving a missing child investigation. It provides descriptions of shots including locations, characters, and camera angles. It also lists intended duration and sound effects for each shot.
2) Key shots include an establishing shot of a house, close ups of a computer with a character creating a missing poster, and shots of characters putting up missing posters and speaking to a dog that detects a scent.
3) Clues emerge regarding the missing child and characters' involvement through shots such as a character receiving a mysterious phone call and running to an outdoor shed late at night. The film builds tension through these shots before concluding with end credits.
1) The document describes 45 shots from a film about a missing child investigation. It provides descriptions of shots, shot durations, and relevant sound effects.
2) Key shots include an establishing shot of a school, shots of a boy leaving school and being picked up, and shots at the boy's home where he is upset and creating a missing poster.
3) The story follows an investigation at the boy's home with an inspector as they search for clues about the missing child.
1) The document outlines the shot sequence and descriptions for a film about a missing child investigation. It includes 37 shots ranging from establishing shots of locations to close-ups of characters.
2) Key shots include an inspector questioning a teenage boy about the missing child while searching the house and garden for clues, and a mysterious pair of hands hiding a box with a knife in a wardrobe.
3) The shot sequence builds suspense around the missing child case and hints at possible secretive behavior from some characters involved in the investigation.
Sebastian discovers that his sister Jemima, who had been missing for two days, is locked in a shed in his backyard. When he goes to rescue her, Sebastian's mother Juliet appears and locks both children in the shed. It is revealed that Juliet has been kidnapping and imprisoning many neighborhood children for unknown reasons. The film ends with Juliet stating she needs a new shed, as she is running out of space in her paddock for imprisoning more victims.
1) Sebastian discovers his neighbor Jemima has gone missing from school. He creates missing posters to find her.
2) The police inspector questions Sebastian about Jemima's disappearance. Meanwhile, Sebastian's parents act suspiciously.
3) Flashbacks reveal that Juliet locked both Sebastian and Jemima in the garden shed after Sebastian discovered Jemima there. Juliet has been imprisoning children in the shed.
1) 9-year-old Jemima goes missing after school. Sebastian, her brother, creates missing posters to find her.
2) Two days later, Inspector Tate questions Sebastian about Jemima's disappearance. Meanwhile, their parents Kevin and Juliet seem suspicious.
3) It is revealed that Juliet was responsible for kidnapping both Jemima and Sebastian, locking them in the garden shed. Juliet has been imprisoning children in the shed.
1) The document describes 58 shots from a film depicting the investigation into a missing child. It provides descriptions of shots including locations, characters, and durations. It also lists relevant sound effects for each shot.
2) Key events shown include a child being picked up from school, posters being put up to find the missing child, an inspector questioning characters, a dog helping search for clues, and a flashback revealing the missing child was found but then locked in a shed by another character.
3) The document provides detailed technical information to visualize the film scene-by-scene through camera shots, angles, transitions, characters, and synchronized sound effects to tell the story of the investigation.
1) 9-year-old Jemima goes missing after school. Sebastian, her brother, creates missing posters to find her.
2) After two days, Inspector Tate questions Sebastian about Jemima's disappearance. Meanwhile, their parents Kevin and Juliet seem suspicious.
3) It is revealed that Juliet was responsible for kidnapping both Jemima and Sebastian, locking them in the garden shed. Juliet has also kidnapped other neighborhood children, keeping them locked in sheds on her property.
The writer met with their client to discuss a script draft. The client enjoyed the script overall but provided some feedback for corrections. This included labeling scenes, adding contact details to the title page, and adjusting dialogue in scene 6. On a second meeting, the client offered more feedback such as removing automatic capitalization, editing dialogue in scene 4, and removing an unnecessary sentence from the inspector's dialogue. The writer made all requested adjustments to the script in drafts 2 and 3 based on the client's feedback.
This document provides an overview of the script for the video game Call of Duty: Advanced Warfare. It describes the general script style used, which includes a short description of the action followed by character dialogue. The content section outlines that Call of Duty is a first-person shooter franchise that started focusing on WWII but has expanded to include modern, Cold War, and futuristic settings. This specific game is set between 2054-2061 and follows a soldier working with a private military corporation. The narrative structure fits a typical three-act structure and equilibrium/disequilibrium theory. The target audience is primarily gamers who enjoy first-person shooter games, ranging from not religious to somewhat religious on a scale. The genre is
This radio script follows the general style of BBC radio dramas, beginning with a descriptive monologue. It tells the story of Suzie attending her husband's funeral, where she unexpectedly encounters David, a man she met on a train. The genre is drama and romance, aimed at middle-aged women, as it deals with heartbreak, grief, and new love. The target audience is middle-class women aged middle-age, as the storyline and radio station are tailored to sophisticated, domestic women who enjoy emotion-driven dramas. The narrative structure follows a typical three-act structure with a twist, as Suzie's train lover attends the funeral, and may reveal smaller twists about her husband's
Stranger Things is a Netflix original series set in the 1980s in Hawkins, Indiana. Over three seasons so far, the show follows the investigation into the disappearance of a young boy amid supernatural events, including the appearance of a girl with psychokinetic abilities. Each season deals with the characters attempting to return to normal life after the previous season's events. The genres include science fiction, horror, and period drama due to its 1980s setting and supernatural plot elements involving secret government experiments.
This document provides a summary and analysis of the film script for "The Girl on the Train". It discusses several key elements of the script:
1) The style of the script follows generic film script conventions through its use of monologues, location/character descriptions, and dialogue.
2) The narrative structure is non-linear, told from the perspectives of 3 female characters and their varying accounts of events, using techniques like flashbacks and alternative story versions.
3) The genre is a combination of mystery, thriller and drama aimed at mature audiences through its depiction of death, violence, alcohol and sexuality.
4) The target audience is mainly adults and teenagers, specifically women who have read the
This document provides an analysis of the film script for "The Girl on the Train". It summarizes that the script follows a typical film script format with locations, descriptions, and dialogue. It has a non-linear narrative structure by telling the story from three different female characters' perspectives without a clear dominant thread. The genre is a combination of mystery, thriller and drama targeted towards mature audiences. The target audience is mainly adults and teenagers who want an escapist experience that provides discovery and new sensations through the unfolding mystery.
This document outlines Millie Nelmes' production plan for her short film "Secrets" from November 4, 2019 to March 20, 2020. It includes a breakdown of tasks such as script writing, pre-production, filming, and editing. It also provides details on equipment needs, casting requirements for the roles, and her budget and contingency plans.
A young protagonist says goodnight to their parents and hears creepy footsteps walking up the stairs. The scene changes to show black boots walking up the stairs and dark gloves placing a note under the bedroom door. In the morning, the protagonist wakes up and finds the letter, asking their mother if anyone has been in the house but their mother denies anything unusual. The first act of the script ends on this mysterious note.
A375 Example Taste the taste of the Lord, the taste of the Lord The taste of...franktsao4
It seems that current missionary work requires spending a lot of money, preparing a lot of materials, and traveling to far away places, so that it feels like missionary work. But what was the result they brought back? It's just a lot of photos of activities, fun eating, drinking and some playing games. And then we have to do the same thing next year, never ending. The church once mentioned that a certain missionary would go to the field where she used to work before the end of his life. It seemed that if she had not gone, no one would be willing to go. The reason why these missionary work is so difficult is that no one obeys God’s words, and the Bible is not the main content during missionary work, because in the eyes of those who do not obey God’s words, the Bible is just words and cannot be connected with life, so Reading out God's words is boring because it doesn't have any life experience, so it cannot be connected with human life. I will give a few examples in the hope that this situation can be changed. A375
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The Book of Ruth is included in the third division, or the Writings, of the Hebrew Bible. In most Christian canons it is treated as one of the historical books and placed between Judges and 1 Samuel.
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2. Aims and Objectives – School
The aim of our campaign is to promote the school to parents and students, influencing
them to join the school. The campaign must advertise and show off the school as being
extremely successful and it will create fantastic ambassadors.
The radio advert needs to drive potential students and parents/carers to register to attend
the Open Evening via the school website.
The campaign must create a very positive image of the school and make parents want to
consider sending their children to the school.
The campaign needs to appeal to year 6 or younger students as well as the parents,
therefore it needs to make the school look fun and exciting as well as a safe and friendly
environment.
3. Aims and Objectives – Sixth Form
It is also to promote the sixth form to year 11 students and trying to offer them the best
future possible for their career path.
In order to recruit these year 11 students and show the parents that the sixth form is very
successful and to do this the campaign must use statistics and figures. This will show the
students and parents that the sixth form is a stand out choice and it helps to recruit the
students. For example, the school is in the top 5% of post 16 providers in the UK and one of the
highest performing providers in the region.
The campaign needs to drive students in year 11 into wanting to turn up to the open evenings and
register via the website.
4. Target Audience – School adverts
The target audience for the school adverts will be year 6
parents/carers (maybe even 4 and 5) who will want their children to
start in year 7, but also students who are already in secondary school
and may be moving to another school.
For the school advert, I believe the main target audience is year
4,5,6 parents as they will decide where there child goes to school.
Therefore, I think the parents ages may be from 35-45. I believe that
the target audience for the school advert is for male and female
parents/carers.
The parents lifestyles may vary for a male and female.
Stereotypically, the male parent would be working and could be
working class to middle class. They may have long working days and
when they get home, they may like to relax and watch television.
Their interests may be watching sport or playing sport. The spending
power may vary as the school has a variety of different classes within
it.
The female parents lifestyle may differ as they may work however
stereotypically, a lot of mums will stay at home. Their interests may
be going to the gym and keep fit classes. Whilst at home, they may
like to watch films and soap television etc.
This is a stereotype of what the target
audience may look like for the school
adverts…
5. Target Audience – Sixth Form adverts
The target audience for the Sixth form advert may differ to the school
advert. This is because as students get older they are given more choice as
it is going to affect their future where they choose to go. Therefore the
target audience for Sixth Form is mainly year 11 students who have just
finished their GCSEs and want to further their education and do A levels.
To the right, we have two example year 11 student avatars; this may be
what the target audience looks like…
Both of them are 15-16 year olds, one male and one female. The females
lifestyle may be very social and likes going out with her friends a lot. She
also might like to have a healthy lifestyle and often go to the gym. When at
home she likes to watch Netflix. The male on the right, also likes to go out
with friends but mainly likes to play sport such as football or rugby and is in
a sports team. When he’s at home he might play on his PlayStation or Xbox
with his friends.
Their spending powers may be quite similar depending on whether they have
part time jobs or get given money by their parents as they both come from a
middle class family. Both teenagers may be aspirers and like to have luxury
items and look up to celebrities. This is because they both use social media
a lot and are exposed to a lot of celebrity endorsements which may
influence them into wanting expensive clothing and items.
6. Campaign Message
SCHOOL
The overall message behind the campaign is to
inform parents about the success of the school
and show of the schools achievements in order
to try and recruit students and turn them into
young ambassadors.
The school offers so many courses for students
to choose from and lots of different
opportunities.
The school is not only good for education but
it is a very friendly and safe environment.
The campaign is trying to get parents to go
onto the school website and register for the
school open evenings and from there it will try
its best to convince parents that they should
send their children to Ringwood School. In
order to get parents to go onto the website
and register we will make sure to include all
contact info and opening dates on all campaign
adverts.
SIXTH FORM
The Sixth Form is trying to convince year 11 students
to attend the open evening and the ways we are going
to be able to do this is by making the sixth form sound
one of the best in the UK. In order to do this we must
follow the clients brief and include information on the
radio advert such as ‘top 5% of post 16 providers in the
UK and one of the highest performing providers in the
region’.
The Sixth Form offers 34 diverse and personalised
programmes of study including A Level and vocational
courses. This will therefore seem appealing to year 11
students as they have lots of choice which can be
beneficial to their future.
The campaign needs to be able to persuade year 11s to
attend the open evening by registering on the school
website. In order to do this the radio advert needs a
very clear voice so that many students will be able to
hear the website and other important information.
8. Launch dates.
The Ringwood School open evening is arranged to take place on the
Tuesday the 4th of October 2019 from 4.30pm until 7pm, therefore we will
launch advertising at the start of September on the 2th which is the first
Monday of the month.
Ringwood Schools Sixth form open evening is arranged for the Sunday the
10th of November 2019, starting at 4.30pm until 7pm, advertising for this
event will start in the beginning of October on the 1st which is a Tuesday.
On these dates the TV, print and radio advertisements will be launched so
they can reach as many people as possible on TV at home, radio in the car
and print in the local newspapers and shops.
We have chosen these dates so students and parents have plenty of time
to be aware of the open days, they can make sure they keep that evening
free in advance. It also gives them time to search of other places in case
they are not sure on which school or sixth form to attend.
9. Other seasonal or calendar events.
We need to consider other schools will also have similar events around this
time and will also be advertising for their school or sixth form, Bournemouth
collage has an open day on Thursday the 13th of June 2019, luckily this is well
before so may not need to worry about it.
The yearly Ringwood carnival always takes place in September, this year it is
on Saturday the 21st of September, there is a afternoon session at 2pm and
evening session at 7.15pm. This is a fun family event and would be a great
opportunity to promote Ringwood sixth form and school as people attending
this event are our target market.
On Sunday the 15th of September 2019 from 11am until 6pm is the Family
Festival at Ringwood school to celebrate 60 years of the school. This would be
the ideal place to advertise the open days as this event is about how great
this school/collage is. We could have print posters all around the event so our
target market attending can be clear of the open days coming up.
The annual Ellingham and Ringwood agricultural show is on Saturday the 10th
of August 2019, this is a famous event in Hampshire and would be the ideal
place to promote Ringwood school and sixth form with our print advert as
many of the people who attend are local and may be interested or may know
someone who might be.
10. Scheduling of advertisements
We researched which local radio shows play advertisements in the
morning when most people are on there way to school and work, we
also thought our adverts should play when parents are on there way
home from work and when children are coming home from school, so
ideally we would like our advert to be played at 8.00 – 8.30 am, 3.30 –
4.00pm and 5.00 – 5.30pm.
Local radio shows who play adverts at this time are Hope FM, Forest
FM, Capital south coast FM and Wave 105. The cost of hiring Capital
FM and Heart is £898 for our advert played for three times a day.
Forest FM only does one package for £300 monthly which gives you
nine adverts per day every day between 7 AM and 7 PM, the ads can
be 30 or 40 seconds in duration.
We have chosen these timings as it is most likely our target market
will be listening at these times, parents for their child's education or
teenagers who have to make a decision on their education after GCSEs
11. Important information
The advertisements need to have vital information so the school or
collage can be easily contacted. It must include website:
www.ringwoodacademy.co.uk
Address: Parsonage Barn Lane, Ringwood, Hampshire, BH24 1SE.
Telephone: 01425 475000
Statistics we may include: 99% a level pass rate, top 5% sixth form in
the UK
Brockenhurst collage In 2018, a overall pass rate of 98% was
achieved, with 50% of students gaining A*-B grades and 74% of all
students achieving A*-C grades across all subjects. Students at
Bournemouth & Poole College achieved an overall pass rate of 98.2
per cent.
13. Legal Issues
There are many laws in place to restrain companies and institutions from producing any adverts
(radio, print or audio-visual) that include stolen material or any harmful, offensive or misleading
statements.
The Copyright Act was passed in 1911 in the UK, allowing creators of various materials, such as
broadcasts and music, the right to control how, when and where their material can be used. When
considering our radio advert promoting the school, it is vital we avoid using any material owned by
others without getting legal permission first. This does, however, have it’s drawbacks since it is likely
that many creators and producers of such material will ask for a payment in return for the use of
their original material.
In addition, slander and libel is the action of damaging the good reputation of someone with slander
applying to the spoken world and libel to the written. Even the smallest claims could harm a person
or companies reputation and land someone in a legal battle. If we were to claim, in our radio advert,
that another local school wasn’t as good as our school because they served the students horsemeat
and never cleaned the toilets, this could seriously damage not only the reputation of the other
school, but also our school for making such obviously false statements. Adding to this, if a company
claims something damaging about another company in a magazine, the magazine is also risking their
reputation by printing the statement. If we wish to make any statements in our radio advert, we
need to be prepared to be challenged on this and have substantial evidence to prove the truth of our
claim.
14. Avoiding discrimination and any material
that may cause harm, upset or offense.
Discriminating against someone due to age, gender, disability, race and others is against the law. It is a very
serious offense and could provoke legal battles and ruin the reputation and status of a company. For our
radio advert, it would be wise to communicate that our school would never discriminate against anyone, no
matter what background they have. A way this could be done is by stating something along the lines of, ‘we
welcome everyone’ or ‘all are welcome at our school’. Not only would this avoid any discrimination but it
would also represent the school as friendly and inclusive.
Generally, radio stations avoid including any expletives. If a song has taboo language in it, it will be muted
or bleeped. In addition, if a radio presenter uses an offensive word they tend to apologise afterwards.
There aren’t many explicit rules that prevent radio stations from including swear words at any point,
however, radio stations tend not to in order to avoid any complaints. In addition, it is harder to know when
children might be listening to the radio whereas TV has a watershed time, after which they can include
offensive material since young children aren’t likely to be watching TV. For our advert it would be highly
inappropriate to use any explicit language to promote the school or as part of any background music as it
would represent the school in a negative light.
There are very strict rules on material that promotes or glorifies violence in anyway with methods of suicide
or self-harm not being allowed in any TV or radio programmes unless justified by the context (e.g. a police
drama could contain suicide as long as it does not glorify it). Children can be very impressionable especially
when very young and therefore radio and TV channels have to be very cautious when including any
irresponsible behaviour that is likely to encourage people to imitate. We will ensure that our radio advert
does not imply that violence is acceptable. Not only would this be damaging to the schools reputation but
also could harm the audience particularly if they are young and impressionable.
15. Permission to film or record others
Filming or recording another person without their permission and proceeding to
broadcast it on TV or radio can be considered a crime and could end up with legal
action having to be taken. OFCOM have many rules and guidelines to using and
broadcasting material that includes others that if we would ensure we followed if
we were to do this such as using vox pops in our advert. If we were to use a vox
pop in our advert it may bring some minor issues such as getting permission from
everyone. Even if we know that we won’t use all of it we would get permission
from anyone we have recorded so that they feel they aren’t being violated in
anyway and so they understand how the material may be used. To gain their
permission we would have many permission slips ready for anyone we record to fill
out so that we have their written consent to using the material in our advert. We
wouldn’t disclose any private information about anyone within our advert or share
it with others in any other way as this would be a major violation of privacy. In
addition, following OFCOM’s rules, we would not record anyone that felt
uncomfortable and we would be sure to stop recording immediately if someone
were to ask us to.
16. ASA Broadcasting Codes
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. It
ensures that adverts across UK media stick to the Advertising Codes (rules).
They have many of these ‘codes’ that
We would ensure that any information included in our advert about the
school/sixth form and their open days can all be backed up by
evidence to ensure audiences aren’t misleaded.
Since many people would be listening to the radio whilst driving, it
is very important that our advert does not include any alarming,
sudden sounds that could harm the audiences.
17. OFCOM and BBFC
OFCOM regulate TV, radio and many other similar services. They give the
audience an opportunity to complain about an ad if they find it offensive or
inappropriate. They investigate the complaints and will sometimes take
action if companies are not following the rules. This could affect our
campaign if someone were to find it offensive in anyway as they have a right
to complain to OFCOM who then can take legal action. However, we would
ensure that we have not breached any rules within our campaign before
broadcasting it.
The British Board of Film Classification is an independent regulator. They help
audiences choose content that is suitable for them with age ratings on many
films, videos and websites. In terms of our TV Advert, if there was any content in
it that was deemed inappropriate for younger audiences it may have to be aired
after the watershed which would affect our campaign as it may not reach our
entire target audience. We would avoid any content unsuitable for younger
audiences as this would represent the school negatively and it wouldn’t reach the
intended audience.
19. Radio Advertisement Plans
Our radio advert will include a catchy tagline which communicates the campaign
message and portrays the school in a good way. Both adverts for the mainstream
school and sixth form will include some kind of rhetorical question, the open day for
year 5/6s will begin with ‘do you want the best education for your child?’ However,
the sixth form advert will state ‘Are you sixteen and looking to further your
education?’ These are memorable and catchy for the listeners to intake, it will also
immediately indicate what the advert will be about.
Both advertisements will involve information about each opening day, timings,
location and where to seek further information. Furthermore, it will incorporate
facts and statistics about Ringwood school and sixth form. For instance, ‘with a 99%
A-level pass rate’ and ‘with over 47 extra after school clubs offered every week’.
This will help make the reputation of Ringwood shine and will engage with our main
target audience.
The open day advert for year 7s would air everyday for the whole of September. It
would be heard three times a day on Heart, Capital and Wave 105. Afterwards, the
advertisement for the sixth form open day would air everyday throughout October.
This would also be heard on Heart, Capital and Wave 105. They’d both be ideally
played at 8am, 3:30pm and 5:30pm. This would help to attract our target audience
and catch the prime time for radio listeners.
20. Television Advertisement Plans
In order to advertise the campaign to it’s full potential, we’d create a television
advert. We would create two separate adverts for each opening day. These would
each consist of advertising the school in a friendly place, yet will also portray the
great education provided. Here are our storyboards for both adverts. The voiceovers
will be very similar to our radio advert transcripts. These would both be shown on
ITV News South Meridian. This is a perfect target market, as it’s aimed at people
who live in the south of England and who are typically from an upper
working/middle-class background and the parents are well-educated if they are
watching the news daily.
21. MAIN SCHOOL TV ADVERTThe main school TV advert would start with
an overview of the school and its facilities.
Alongside a non-diegetic voiceover ‘do you
want the best education for your child?’
with quiet background music.
The advert will continue with a clip of
students running around the track on sports
day, with the voiceover ‘with over 47 after
school activities’. After this, it will cut to
students experimenting in the science
lesson. The voiceover continues with ‘and
staff always willing to help’. ‘your child
will be safe and happy here’ followed with
a variety of clips featuring a group of
friends.
Finally, the advertisement will show a clip of the presentation at a
previous open evening, with the head teacher doing a speech. The
voiceover saying ‘come see for yourself on our open day, on the 4th of
October 2019’. In the finally scene, the school logo will appear with ‘or
visit us on our website’. The website and contact number will appear
until it cuts to black.
22. SIXTH FORM TV ADVERTThe sixth form advert will focus more on targeting the
students rather than parents. It would begin with the
same voiceover as the main school one, stating ‘are
you sixteen and looking to further your education?’
With a clip showing a table full of friends eating in the
sixth form café. Quiet background music will play
throughout. The next voiceover will say ‘do you want
somewhere where you can still have fun?’ showing the
annual sixth form dress up day, on the final day of
school. It would then jump to a clip of students
receiving their A-level results and being happy with
their grades. The voiceover will state ‘with a 99% A-
level pass rate’. ‘Ringwood sixth form is an excellent
place to be’ followed by the diegetic interview of an
ex student stating ‘Ringwood sixth form was the best
decision I have
ever made, the teachers really care about your education’. Finally, the school’s
logo will appear with the open day information, contact number and website.
The final voiceover will say ‘Still not convinced? Come to our open day on the
10th of November and see for yourself or visit our website.’ Finally, it will fade
to black.
23. Print Adverts
Our print adverts will consist of the colour green (the Ringwood school colour)
the school logo and dates for each opening day. The mainstream school will
have several images of sports day, fundraising events, class rooms, the facilities
and school site, productions and various other school activities. Furthermore,
the sixth form poster will be very similar but will include images of the café,
dressing up days and images of the sixth form building itself. They will both
include key statistics such as the top 5% in the UK and how we offer over 58
courses available. Here are the mock-ups we planned for both posters.