The document proposes a music video treatment for Jessie J's song "Sweet Talker". It recommends casting a main female performer and backup dancers to lip sync and choreograph to the upbeat pop/R&B song about self-confidence and love. Potential video locations include a car park, theatre, dressing room and dance studio. The target audience is ages 16-27 and the video would be distributed on YouTube, Vimeo, Facebook and Twitter.

1. Treatment
CHRISTABEL, ALIMINATA & NAOMI

2. Jessie J – “Sweet Talker”
The genre that we are going for is Pop / R & B so we
decided that Jessie J was the most suitable artist to
represent that choice.
This song is performance based because it is quite upbeat
and has a strong pulse, much like a rehearsed stage
performance, with lip synching and choreography.
The lyrics are about self-confidence, self-awareness and
sensual love, and there narrative elements too. So we
would also include narrative scenes of acting between two
potential lovers. The video star would have has to exude a
self-assured and sexual character.

3. Audience & Broadcasting:
The target audience would be slightly more mature, like late teens
and adults – from age 16-27.
Broadcasting Channels:
 YouTube / Vevo
 Vimeo
 Facebook, Twitter.
 Blogger

4. Potential Location:
Car Park
Theatre
Dressing Room
Dance Studio

5. Casting: 1 main female actor/performer, 2-4 backup
dancers and a male actor.
Props: a microphone & microphone stand, handbags.
Costume: heavy, dark makeup, casual wear like a t-shirt
and leggings, and then sophisticated wear i.e. high heels,
glasses.

6. Video Inspirations
Miley Cyrus – Party in the USA
Beyoncé - Diva