The document outlines a pitch for a music video for the song "Mr. Brightside" by the band JAR Productions. It will tell the story of a rocky relationship through narrative scenes with actors interspersed with performances by the band. The band members and their roles are identified. Locations like a field, music room, and main stage are listed. Costume details are provided for both the band and actors. Themes of love, betrayal, and lies from the song will be reflected. The target audience is identified as teenage males and females aged 13-17, and the video aims to appeal to them through age-appropriate actors, locations like a school, and a rebellious school band theme.

1. Mr Brightside
Pitch
By JAR Productions

2. http://www.youtube.com/watch?v=JriMd9BLxXA

3. THE VISION
Our band is made up of Matt (Keyboard and
Vocals), Alistair (Drums), Joe (Bass), and Jordan
(Guitar). They will be performing throughout the
video as it will be made up of performance and
narrative concepts.
The narrative for this video will be played out by
Joshua Smith, Rebekah Ord, and Ashley Pemberton.
This will show a rocky relationship which comes to
head when Rebekah starts to cheat on Joshua. The
band will appear at points where the narrative is
taking place to link them together.

4. BRAND IMAGE
• The impression of a product held by real or
potential consumers.

5. LOCATION
The locations we will be using are:
• Field (houses as backdrop)
• Music practice room
• Main stage
The locations we may also use are:
• Civic Hall stage

6. COSTUMES
The costumes which will be worn by the band are:
• White shirt, black trousers and black tie (Red tie for
Matt)
• Black jeans and white shirt
The costumes which will be worn by the actors are:
• Red dress and attire for Lauren
• Casual clothes such as jeans and a t-shirt for
Joshua and Ashley

7. THEMES
We thought that the song ‘Mr Brightside’ had a few
themes such as love, betrayal, lies and stalking and
we hope to reflect this in our music video by
showing it through the actors or the bands
emotions.

8. TARGET AUDIENCE
Our target audience for our music video is going to be
teenage males and females aged 13-17 as shown
through our market research we have done. We
hope to meet this by using age appropriate actors
and have them in locations and costumes such as a
school and school uniform to make them relatable.
From doing questionnaires we have found out that
our target audience like the idea of a rebellious
school band so this is what we will have in our
music video.