RBS - Digital Transformation in Financial Services
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This document discusses using data to better understand a business and its customers in order to be disruptive. It mentions stepping back in time and knowing data as key aspects. The document poses questions related to using data insights.
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channelsRecently uploaded (20)
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The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
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SEO Master Class - Steve Wiideman, Wiideman Consulting Group
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Digital Marketing Trends - Experts Insights on How
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Marketing as a Primary Revenue Driver - Lee Levitt
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Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
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15 ideas and frameworks on the art of storytelling
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Is AI-Generated Content the Future of Content Creation?
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How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
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Coca Cola Branding Strategy and strategic marketing plan
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Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
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The What, Why & How of 3D and AR in Digital Commerce
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
RBS - Digital Transformation in Financial Services
- 2. Step back in time
- 6. Data
- 7. Data
- 11. Know your business, know your customers better and be disruptive
- 13. Questions