Digital change - ORM
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This document discusses how digital technology is changing behaviors across generations. It notes that younger generations have grown up with smartphones and social media, while older generations spent their early years with televisions and personal computers. The document also shows how processing power has increased exponentially, from early supercomputers to smartphones that now have more power. It suggests we will continue adopting new technologies at an accelerating pace, such as virtual reality and wearables. Finally, it recommends that to be successful organizations should embrace change, be mobile-first, iterate quickly, leverage data for better customer experiences, and consider emotional aspects of technology.
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Generate marketing ideas for your business How to think through and use AI in marketing
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Digital change - ORM
- 1. Digital Change Technology that is changing our behaviour 30 June 2015 | #DigitisePS | @ormlondon Peter Gough / Creative Partner & Founder, ORM
- 4. Gen Y1980-1995 Gen Z1996-present Tech: TV Telephone 33% workforce Gen X1965-1979 Gen BB1945-1964 Spanning Generations
- 5. Gen Y1980-1995 Gen Z1996-present Tech: TV Telephone 33% workforce Tech: PC Email/SMS 35% workforce Gen X1965-1979 Gen BB1945-1964 Spanning Generations
- 6. Gen Y1980-1995 Gen Z1996-present Tech: TV Telephone 33% workforce Tech : PC Email/SMS 35% workforce Tech: Smartphone SMS/Social 29% workforce Gen X1965-1979 Gen BB1945-1964 Spanning Generations
- 7. Gen Y1980-1995 Gen Z1996-present Spanning Generations Tech: TV Telephone 33% workforce Tech : PC Email/SMS 35% workforce Tech: Smartphone SMS/Social 29% workforce Everything Social/Handheld Coming soon Gen X1965-1979 Gen BB1945-1964
- 8. 1970’s Cray 1 Supercomputer: 160m FLOPS
- 9. 1980’s Cray 2 Supercomputer: 1.8bn FLOPS
- 10. 1990’s Apple iMac G3: 450m FLOPS
- 11. 2000’s Apple iPhone: 400m FLOPS
- 12. 2015 Samsung Galaxy 6: 30bn FLOPS
- 13. 1975: Cray 1 1985: Cray 2 1999: Apple iMac G3 2007: iPhone 3 2015: iPhone 6 2015: Samsung G6
- 14. 1975: Cray 1 1985: Cray 2 1999: Apple iMac G3 2007: iPhone 3 2015: iPhone 6 2015: Samsung G6
- 19. Supercomputers
- 20. “Let's jet out, we'll cruise at hyperspeed" We are adopting faster
- 21. “Let's jet out, we'll cruise at hyperspeed" We’re adopting faster and faster
- 22. “Let's jet out, we'll cruise at hyperspeed" We’re adopting faster and faster
- 23. Sensors
- 24. Smartwatch
- 25. 45 90 135 180 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00
- 26. VR
- 27. Glass
- 28. Fashion
- 29. Otherables
- 30. What else?
- 31. What else?
- 32. “…I’ll be watching you” Meaningful Data + Machine Learning
- 33. “I get so emotional baby” Affective Computing = Emotions
- 36. 1. Embrace change 2. Be mobile first
- 37. 1. Embrace change 2. Be mobile first 3. Go Fast: Build, measure, learn
- 38. 1. Embrace change 2. Be mobile first 3. Go Fast: Build, measure, learn 4. Great data = Meaningful CX
- 39. 1. Embrace change 2. Be mobile first 3. Go Fast: Build, measure, learn 4. Great data = Meaningful CX 5. Get emotional :)
- 40. @ormlondon #DigitisePS Peter Gough Creative Partner & Founder, ORM @petergough peter.gough@ormlondon.com