When Your Best Advocates Think ‘Insta-Twit-Face’ is Funny
•
1 like•342 views
This document discusses strategies for marketing to older generations on social media. It notes that while over 50% of the UK workforce is made up of Gen Xers and Baby Boomers, they are less likely than younger people to create and share content online. The document recommends finding ways to create content from older customers' experiences and share it for them, such as by filming them and quoting them. It also suggests making social media more familiar for older users by mirroring traditional offline activities through things like advent calendars. The goal is to help older customers advocate for the company through social media platforms.
Recommended
More Related Content
Viewers also liked
Viewers also liked (16)
Similar to When Your Best Advocates Think ‘Insta-Twit-Face’ is Funny
Similar to When Your Best Advocates Think ‘Insta-Twit-Face’ is Funny (20)
More from ORM
More from ORM (10)
Recently uploaded
Recently uploaded (20)
When Your Best Advocates Think ‘Insta-Twit-Face’ is Funny
- 2. When Your Best Advocates Think ‘Insta-Twit-Face’ is Funny!
- 3. 0% 5% 10% 15% 20% 25% 30% 35% 16-17 18-24 25-34 35-49 50-64 65+ Percentage of the UK Workforce Jan 2015 (ONS) 65%
- 5. 50%
- 6. Advocacy We’re in the very fortunate position of having 97% of our customers say they “would recommend Exodus to a friend”. But the reality is they don’t because: • Exodus isn’t part of the brag • They don’t create content
- 8. Sharing
- 9. Creators / Publishers Source: Pew Research October Omnibus Survey, October 3-6, 2013. n=852 internet users ages 18+
- 10. Creators / Publishers Source: Pew Research October Omnibus Survey, October 3-6, 2013. n=852 internet users ages 18+
- 11. So we film them
- 12. And we quote them
- 13. And we find ways to share their stories
- 14. Or to help them evidence their worldliness!
- 15. And we find “traditional activities” to engage them in…
- 16. Like An Advent Calendar
- 17. Like An Advent Calendar FB Advent Calendar Dec-‐15 Total entries 33,729 Unique views (comp app) 25,626 Total Reach 137,552 Organic reach 30,054 Paid reach 107,498 Engagement rate 24.50% New FB page likes 1,900 Shares 49 New data 1,962
- 18. And Sponsorship
- 20. Looking at how we can do the editing of our customers’ videos
- 21. Looking at apps that make sharing photo albums ultra simple & slick
- 22. Working out how we can make our reviews work harder
- 23. In Summary • There are a LOT of Gen Xs and Baby Boomers around, and they make up 2/3 of the UK workforce • They are digitally savvy and on social • They don’t curate or publish content like younger folk. And even “sharing” is limited So we need to: • Find ways to create content from their experience, and share it for them • Make social feel familiar to them where you can – echoing offline activities may help
- 24. Caption for over photo Any questions?